Comfort and Minimalism

Keep it simple: Minimalism is still a popular trend with more white space giving a clean and versatile design.

Slow but detailed animations can achieve comfort. The content should be short but focused. This is to make sure that your message is conveyed to visitors at first sight.

Keep in mind that… First impressions last.

Futuristic Designs

When it comes to futuristic design, the designers beat the movies.

When reviewing cutting-edge design, you’ll typically see high-tech work or big data visualization. The data points have increased 20-fold in the last 3 years, making them difficult to understand.

Custom Illustrations, Videos

An image speaks louder than words. In addition, they save space and capture the interest of users.

A study reveals that the time spent on a website increases by 100% when a page includes at least one image or video.

Videos never fail to impress as 85% of buyers would likely make a purchase after seeing a demo.

Shadows to create an illusion of depth

Shadows are popular in the designer world as they create more depth. They allow you to convert your flat design to semi-flat. The shadows, as well as a slight variation of colors, can be used for the following:

• make CTAs appear raised when they are about to be clicked
• establish a visual order between the elements

Note: Chorus for using too many shadows.

Responsive Web Design and Logos

Ever since Google became the leader in search engines, web developers have been comfortable using responsive web design. This is also seen in logos. All of this can be attributed to Google.

Brands today need a responsive website and logo design to maintain their presence in front of their target audience, no matter what device they use.

minimalist images

To effectively draw a user’s attention to a particular element, it’s best to use a simple background to focus more on a specific detail. This strategy is always used in e-commerce. Web designers are now applying it to boost CTA.

more blanks

Web designers use white space now more than ever. This is because a negative space makes the user focus on something valuable. This is, for example, the product you are selling with an optimized CTA.

Animations, Cinemagraphs, Gifs

Users prefer to watch stories than read text. Motion could easily capture a user’s interest more than anything else. This is the reason why Instagram is successful.

Animations, cinemagraphs, and Gifs can be used to create eye-catching web pages, newsletters, banners, and more. These terms are familiar to users of social networks.

Add animations to allow users to move smoothly through navigation and loading screens, to name a few.

Micro-interactions

Microinteractions can be seen everywhere. They differ from animations in a way that is difficult to explain. Just refer to the example below.

They are used to create highly interactive user interfaces so that users do not have to visit and scroll through pages.

Brilliant gradients and vivid colors

After a long period of absence, the gradients are back online. Gradients 2.0, with their different colors, are quickly becoming popular.