Email marketing is a powerful tool for generating interest and generating sales. But you can’t just start sending email today and expect to see profit. You need an email marketing plan.
Step 1 – Select an email marketing provider. Choose a provider that offers all the tools you need, including list management, templates, and especially autoresponders.
Step 2 – Create a subscription list. You must not send emails without first obtaining permission. That’s called spam and it can get you into big trouble. Instead, you need to get people to sign up for your newsletter. If you want to do this quickly, offering something free, like an e-book, in exchange for signing up can work wonders.
Step 3: Come up with a strategy. An email marketing plan is essential. You won’t get any business if you just start sending offer after offer. Think of your customers. What would make them want to open and read your emails? Spend about 80% of your time just providing helpful information and then about 20% asking about your business.
Step 4 – Use the power of the autoresponder. An autoresponder is just a series of pre-programmed emails. They are usually designed to prevent someone from expressing an interest in making the purchase. They can also be used to upsell customers who have made an entry-level purchase.
Step 5 – Have clear calls to action. When you ask for the sale, make it very clear what you want the reader to do and make it easy for them to do so.
Anyone can create a profitable double opt-in promotional email campaign with a clear goal and the right strategy.
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