Instagram’s simple platform and focus on photos make it the perfect app for real estate agents to share their listings. However, agents unfamiliar with the platform may not know what kind of images to post. Simply posting a photo of your listing with the address and a description will not draw much attention. You need to create a story around the listing and share multiple photos to tell that story.

The easiest way to start “Instagramming” your listings is to use Instagram during an open house. Below are 7 different photos you can take to create and share your open house story.

start with a selfie

A “selfie” is a photo you take of yourself. Take a selfie in your car, in front of the sign, or by the front door. Cap it off with something like “Excited to host an open house at 12345 Main Street.”

your favorite room

Take a photo of your favorite room in the house. In the caption, have your followers imagine life in that room. For example, if your favorite room is a bathroom with a huge bathtub, say something like “Can you imagine coming home from a hard day at work and soaking in this bathtub? Wonderful!”

Your favorite outdoor feature

Photograph your favorite outdoor space. Again, have your followers imagine living there. “Take a look at this built-in barbecue. Would you love to host summer barbecues in this house?”

Say hello to other agents

A shoutout is a reference to social media. If a real estate agent you know comes to the house with clients, take a photo with them and congratulate them in the caption (be sure to use their Instagram account if you have one). Your photo caption might say something like this “Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent.”

Share your “to do list”.

Write or write a list of the things you need to do to prepare for the open house and then post a photo. This gives people an idea of ​​the services you provide when you host an open house. You can also share the homeowners to-do list to educate people on how to prepare for an open house.

tools of the trade

Do you always bring a specific bottle of water to open houses? Do you often bake cookies or bring a vase of flowers? Design your items and take a photo. The caption might say something like “Here’s my open door survival kit!”

Get owners in on the fun

If the owners are nearby, take a photo with them. Tag them and ask them to share the photo on their Instagram and tag you!

Instagram is easy to use and the perfect platform for realtors who aren’t familiar with social media but want to use it to market their listings. With a few clicks of your smartphone camera and some clever captions, your next buyer could be one of your Instagram followers.