Many criminal defense attorneys begin their careers as state prosecutors or public defenders. They finally opened their own private practice after a short career working for the government. However, there is a major problem they encounter when they open their private practice: they no longer receive a fixed salary.

Of course, the new defense attorneys understand that they are taking a risk by “going it alone.” Unfortunately, many of these new attorneys don’t fully understand how to start building their own clientele. Any successful private law practice understands that to keep your practice afloat you must generate your own clients.

The question on the head of every new private criminal attorney is “how do I start a new practice and get new clients to stay alive?” The answer is not simple, but the solution is.

Advertising is the key for any new business to grow and be successful. If you are new to any market or industry, the consumers in this industry most likely don’t know who you are. If you are new to criminal defense, the chances of recently arrested people knowing who you are are very slim. The solution is to quickly let them know who you are by presenting yourself through effective advertising.

There are many forms of advertising for criminal defense attorneys: television ads, billboard ads, radio ads, yellow page listings, search engine optimization, search engine advertising, and direct mail advertising. New criminal defense attorneys don’t have a large budget, therefore television, radio, and billboard advertising may not be an option. A yellow pages listing is necessary, but it is not nearly as effective as it would have been 20 years ago.

Search engine optimization, optimizing your business website to rank high in search results, is slowly becoming a cluttered and ineffective advertising tool. As more attorneys have their website “optimized”, the less likely their website is to rank high in search results. Search engines are constantly changing their algorithms, so your website may be “optimized” for today, but may need maintenance in the future.

Search engine advertising allows you to appear at the top of search results. This can be extremely expensive for any attorney. For criminal defense attorneys, the cost per click of search engine advertising can be as high as $ 20. This means that every time someone clicks on your ad online, it will cost you $ 20. This can be very expensive. expensive, and if your ads aren’t set up correctly, it can be very ineffective.

This leaves lawyers with one more option: direct mail advertising to recently arrested people. Don’t underestimate the power of direct mail advertising. Direct mail advertising for criminal defense attorneys can provide the highest return on investment of any other advertising method. With direct mail advertising, specifically mailing to recently arrested people, you have a great source of leads and can target people who need immediate legal help. Direct mail advertising can become the primary source of clients for any criminal defense attorney.

Contacting those who were recently arrested directly not only gives you the opportunity to introduce yourself to multiple people at the same time, it also introduces you to clients at a time when they most need an attorney. Direct mail advertising for criminal defense attorneys is also one of the few methods in which you can be proactive in reaching a potential client. Instead of waiting for them to find you on their own, find them and let them know who you are.

I strongly suggest that you read more about direct mail advertising at http://www.legalgrab.com and also check out my other articles listed here which are even more detailed.