Mobile apps aren’t just for large organizations; Today, many small or medium-sized businesses own their individual mobile applications. The emerging trend in mobile technology involves more than just having a mobile-friendly website. The combination of mobile applications and business will be the best marketing tool. These days, you can interact with many small or medium businesses that own their dedicated mobile app. From the coffee shop to travel agencies, companies are gaining business through a mobile app and taking their marketing to the next level.

Still, you are not sure why your business needs a mobile app; These are some of the top benefits that will guide you down the road.

Always be visible

According to statistics, an average person spends approximately two hours on a mobile device. As its use involves a handful of applications, it will affect the way they move or scan the mobile in search of the applications they are looking for. In this way, the company can benefit as the human brain unconsciously registers all the icons (with an excellent design) that it finds, even if it goes unnoticed.

Direct marketing

The mobile application provides common information about the business, prices, reservation forms, functions, user accounts, company news feeds and much more. Information that companies like to provide to customers, including sales promotions and the latest announcements, can be instantly added to the mobile app. You can easily reach out to customers through push notifications and remind them of products, discounts, offers, and services.

Offer value to customers

The business can provide direct rewards to customers through the mobile app and it can result in more app downloads and more returning customers.

Generate brand awareness among customers

The mobile application is like a billboard with which you can do whatever you want. Businesses can make the mobile app functional and informative for customers. By adding attractive designs, features, and options that customers love, businesses can create a beautifully designed branding app. The more you involve customers in your application, the sooner they will buy your product or service and therefore your brand will become popular with customers.

Improve customer engagement

Having a messaging or chat feature will change the way customers interact with the app. The chat feature will get the job done in minutes without wasting the customer’s time and improves business too.

Stay away from the competition

Having a unified layout with interactive graphics and options will make an application stand out from its competitors. Be the first to provide a mobile app for your customers.

Build customer loyalty

As companies reach out to consumers through various forms of advertising, we may lose customer impact due to the immense advertising. To grow the business, the customer must build trust among the audience for your product or service. The mobile application will bring your company closer to your customers and make all your company’s products at hand with a simple mobile application.

Think about where you want to do business

Two of the major mobile operating systems, Android and Apple, continue to gain popularity with customers. Anyone watching the current marketing trend in the industry will obviously know that Apple leads the growth rate from 43.1% to 44.2% between August 2016 and February 2017, but Android is still the popular mobile operating system. between customers. When many Apple users switched to Android, Apple launched the website in 2016 to switch users to iPhone. Recently, he announced the mobile application to move contacts and files from other devices to the iPhone. During 2016, Android had a market share of 82.8% compared to Apple’s market share of 11.6%. So think wisely and choose the right operating system to launch your new business application.

In the United States, more than 190 million people own smartphones. According to the recent survey, Google’s operating system is losing its customers than its profits. Between April and May, Android has lost between 52.2% and 54.1% of customers. China is one of the countries with the highest sales of smartphones and has registered sales of 30% in the second quarter of 2016. Samsung continues to challenge Apple’s big screen phones. Samsung has lost 4.3 percent market share and 5.1 percent in unit sales during the second quarter of 2016. Despite the price or features of Android or iPhone, both mobile phone brands are gaining popularity. in the global market.