Before you get to know the importance of Alexa rank to your SERP rank, it’s crucial to understand what it really is. Basically, Alexa is something of a new revolution among marketers as it is a smart personal assistant, developed by Amazon to compare the popularity or rank of your website in relation to other sites. It is very popular with marketers for many years and the results it provides help marketers to know the online reputation of websites. It is a smart assist that maintains the data of various websites and ranks them according to their popularity. Now that you know what it really is, it’s time to delve into its importance. Let us begin.

• It is a great measure for comparing websites and is primarily used to assess traffic, which is critical to increasing your conversion rate.

• Your Google rank may affect your Alexa rank; therefore, it is important that you keep your position high on the first page to get the expected results from your efforts.

• By showing your website rankings based on popularity, it makes it easier for you and other marketers to understand the real potential of your business.

• Also, the increase in Alexa ranking can have a positive impact on increasing your website ranking among different search engines, which automatically attracts the flood of traffic and increases the conversion rate.

• The Alexa Rank has a very positive impact on your company and your brand among people and gives a boost to your credibility in the market.

• Measure all web pages and website traffic in the same way.

In short, it helps you understand where you really are in the market and where you need to go. Also, from the above, it is clear why Alexa Rank is important to your SERP Rank, so you need to pay attention to it. Although the task of improving the ranking of your website in this popular smart personal assistance can be tedious, especially if you do not know the marketing tactics. But the results it offers in the end will take away all the stress and fatigue. Every marketer to make his company’s distinctive position must invest his time and manpower in it and it will surely improve the rank and conversion rate of his website.