Is your copy not achieving the conversions you expected?

Well, would you like some quick tips to help increase the response you’re getting?

If that sounds good to you, continue reading this entire article…

By applying the dynamic tips I’m about to reveal, you can take your copy from being a flop to absolutely compelling and compelling!

So let’s start with the first piece of advice which is…

1. Sell specifics, not generalities

Make sure if you have general words, statements or stories that you make them more specific. Because?

Because when you sell the details, you make your claims that much more credible. Especially when using copywriting over the Internet.

If your target reader sees your message as vague, they will be very skeptical about the claims you make in your copy.

In addition, the use of specific words generates a much greater emotional reaction than generalized words.

Take these two lines below for example… Which has more emotional impact?

“Last week I went to a restaurant and had the worst experience of my life”

gold..

“Last Thursday I went to Ceros Heros, a popular Greek restaurant in my town, and the waiter tripped on my shoe and spilled all the plates on me. I consider it one of my worst restaurant experiences.”

See how much more emotional the specific statement is compared to the first statement, which is general?

If so, then you understand the dynamic compose hint and should use it with all your copy from now on.

Now, the second dynamic writing tip is…

2. Be “you” first

When writing any type of copy, the target reader/listener/viewer must know that they are the target in order for the benefits to exist for them.

The bulk of your copy should be about what’s in it for your goal. Not for you.

So instead of “these speakers look fancy and sound amazing” I would write “You will love how fancy your speakers look and how amazing they sound in your home”.

That’s all there really is. Being “you” first should be treated more as a rule than a guide. If you do, you’ll notice how your copywriting performs much better.

So in conclusion…

The next time you sit down to write copy, remember to convey details and talk about what’s in it for the goal. Doing so will ensure that your copy gets a bigger response by selling your offer like crazy.