Category Archive : Business

7 SEO strategies to optimize your local business website

Last year (has it really been a year since we first entered COVID-19 mode ?!), we’ve heard a lot about the #ShopLocal movement. Especially during the holidays, people focused on buying gifts within the community to support small businesses.

The Retail Council of Canada (RCC) found that 90% of Canadians intended to shop locally during the 2020 holiday seasons, and 83% preferred to buy items that were also made in Canada.

Now that the holiday season is over, it’s important for small business owners to look to the future and think of ways to continue promoting themselves locally in 2021.

It is very important to focus your marketing efforts on getting local website traffic if you have a showcase business or offer a service that is within a specific geographic area.

Fortunately, there are several things you can do to increase your visibility and reach your target audience. To help you achieve your goals in 2021, here’s how to rank locally:

1. First, make a list of the regions you want to target.

For example, if you live in the Lower Mainland of British Columbia, you may want to incorporate keywords like “Langley”, “Abbotsford”, “Surrey”, and so on. in the content of your website.

Include your city, the nearest major metropolitan area, and your province. Now, start creating long-tail keyword phrases for each of these. Let’s use the example of “interior design”. Instead of just using that keyword phrase, you could target “Surrey Interior Design” and “British Columbia Interior Designers.”

2. Write a web page or blog post dedicated to each local keyword phrase.

Now that you have your list of keywords to target, it’s time to start writing!

To optimize your website for local search, spread your keywords and geo-locations throughout your website copy so that search engines keep you first in their search results. Remember not to fill your content with keywords.

3. Write and post new local content regularly.

Adding new content to a website, especially as a value-added blog post, is essential for all websites.

When you create new location-based content with your keywords, what you’re saying is even more valuable, whether it’s a press release about something you’re doing in the community or a review of a new local service.

4. Add your business address to the footer of your website in text.

If you’re wondering how to rank locally, don’t forget to include your address on your site! Not only does this act as a clue to Google that you are a local business, it also shows your website visitors that they are in the right place.

Even better: insert a dynamic Google map to help customers find their location, show their location with images, and build trust and credibility.

READ: Your SEO trend guide for 2021

I know 2020 was a challenging and stressful year. Many small business owners had to cut their budgets and are now wondering where to best spend their money in the future.

Customer behavior also changed. McKinsey & Company referred to it as the “home economy” in its research on consumer behavior during the pandemic. They defined it as “Most intend to leave home to buy basic necessities, but maintain a low commitment to shared services.”

Here’s what this behavioral change means for the 2021 SEO trends.

Read more by visiting us online.

5. Use Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a map query, more than five billion searches are performed globally each day via Google.

That means a large audience can find your product or service quickly and easily. Not only does it increase your visibility, it is also a free way to optimize your website for local searches.

6. Take and share local photos.

Think beyond text while optimizing your website for local searches. Take photos of your business to show what you have to offer and share authentic photos instead of stock photos.

Make sure to take pictures of your business doing things within the community. Then name these images when you publish them on your website or blog with file names that include your local keyword phrases.

Why? Because all the images used on your website have localized keyword phrase filenames and alt tags.

So if someone goes into Google Photo Search and searches for “best interior designer in Surrey”, if they have a photo with that file name, their image will appear at the top.

7. Harness the power of review sites.

Create free business accounts with some of the big review sites like Yelp, Google, Yellow Pages, Insider Pages, Angie’s List, etc. and encourage your customers and regulars to write reviews about your business.

As you optimize your website for local search, it’s key to also focus on external methods to improve results, but that’s another conversation! If you are not sure how to classify locally using external methods, please contact us.

Start by taking the time to review your website and follow these SEO tips and you’ll be on your way to getting more loyal customers throughout 2021 and beyond!

For the success of your business,

Susan

Comfortable colors

Due to the current situation, jobs have increasingly become digital in nature and many people spend most of their time working on their computers. For this reason, it is common for users to feel eyestrain after staring at their screens for several hours. With this in mind, web designers are using color palettes that are easy on the eye.

This is why the dark mode trend caught on last year. This counteracts the whiteness that dominates the computer screen.

Next year, web designers will seek a middle ground between extreme light and dark colors. They will make use of soft color schemes like pastel blues, warm browns, greens, and light pinks. This way, website colors will be less harsh compared to solid black or white for comfort and peace of mind.

All in all, this trend clearly indicates that future web designers will prioritize accessibility and convenience over impressive innovation.

Web design for a cause

The COVID-19 pandemic and lockdown orders have paved the way for people to take refuge on the internet. Businesses with physical stores have switched to selling online to survive, while business meetings and conferences, as well as social gatherings, are conducted over the Internet. Web designers have taken up the challenge with meaningful and impressive designs.

In 2021, web designers will participate to help people around the world get through these difficult times.

Therefore, company web designs will focus on their virtues, which include their efforts to sustain themselves and involvement with their community, among others. In this sense, brands will use stock photographs that show real and different consumers, increasing digital spaces that raise awareness of social causes through visualizations, simulations and other means of interaction. There will also be an increase in “do it yourself” methods and resources to allow people to create their own website.

Web design aims to offer a great user experience, which in 2021 will emanate from common causes and shared values.

Displacement transformations

Every time users scroll down a page, they not only navigate through it, but also interact. Things they do, like move their fingers over the mouse, elicit a response. These interactive actions are a way to participate and each time they are part of what is happening, there is a greater chance of gaining their interest and participation.

A subtle way for users to interact is by scrolling, and in this sense, web designers are developing the visual feedback that users receive every time they scroll. They do this through changes to entire color palettes, complex animated transitions, and major design changes. Overall, they will think of more ways to make each scroll feel like they are visiting a new page or a new website.

Nude photography is one of the areas of photography that most artists embrace at one point or another. It has that appeal that not many can resist. Nudes have appeared from the beginning in all types of art: from paintings to statues to photography, black and white and now in full color.

When people hear about ‘nude photography’, they immediately think of disgusting and unsavory things like pornography and that sort of thing, and many times with good reason. Unfortunately, pornography has contaminated everything and while in the early years painting or sculpting a nude was an art form, it is now considered vulgar and distorted sexy. However, nude photos can be taken in a very nice, artistic and tasteful way without touching the dark side. The secret is to take away the sex. When the nude model tries to be sexy, the photo automatically becomes cheap and dirty.

If a person is trying to be sexy while fully clothed, it works well, as advertising has already shown. However, trying to look sexy while naked, he automatically sends viewers a very precise message, whereby everything else is forgotten except ‘sex’. But how to achieve what is apparently so difficult to achieve?

One way is to make the model not look at the camera. Make your gaze drift away, as if you are thinking about something past or recalling a personal memory. This shows that the model has a soul, has feelings and is not simply a sex toy. The main idea is for the model to express an emotion that is not sexy to the viewers. Make her look dreamy or lost in thought, in a trance, far away.

If you frame the image without your face showing, the nude photo will be abstract rather than a person without clothes. Alternatively, you can turn your head so that your face is not visible.

Lighting is another important part of getting the sex out of a nude photo. If you’ve noticed it in porn movies and pictures, there’s always strong, bright background lighting. Having too much light has nothing to do with art, with conveying a true atmosphere. This is why you need a lot of shadows, which means that the model should have the light pointing to her side or behind her. This creates a sense of mystique that leaves a lot to the imagination and mind.

Just by having adequate lighting and the model not looking directly into the camera will achieve the perfect artistic look that will not automatically bring the mind to porn, but to a beautiful piece of photography.

Photography refers to a process of creating images by recording radiation on an electronic sensor or on a sensitive medium such as photographic film. The images that are recorded are still or moving. Photography can be used in a wide range of professions. These professions range from science and technology to business or art. It is also used for personal reasons. You can take photos with family or friends and capture the happiest moments in life.

The word “photograph” was coined by Sir John Herschel in 1839. It is a combination of two Greek words “phos” and “graphé”. Together, both words mean “drawing with light.” Advancement was occurring in photography with a number of inventions and discoveries that took place in this field. In the modern world, many new, advanced and state-of-the-art functions have been introduced to the camera. These advanced functions improve the quality of shooting.

Uses and functions:

Image creation is used in all forms and techniques to promote the image of the company. It can be used in the field of science and technology. In the field of science, astronomers are often required to photograph important images for observational purposes. A good photographer can photograph images in such a way that they appear self-explanatory. Images are also used in the field of astronomy to unravel the secrets of the universe and the existence of humanity. Archaeologists must have knowledge of imaging techniques to unearth the secrets of the earth in an emphatic and impressive way. The entertainment and film industry is the one that needs a camera and knowledge of video creation techniques.

These techniques are useful for taking photos, videos, or movies. In this field, use the camera to take portraits. With advanced technology, you can even create visual effects on still or moving images. Photographers use advanced chroma key effects to superimpose the subject’s background with any other desirable image. In this way, you can transform the world of imagination into reality. Broadcast news stations often require a visually appealing screen behind the news anchor. It is possible with the visual effects. These are among many other uses of video creation.

Photoshop is an amazing tool for helping actors look their best, but there are some things that really can’t be faked. Here are some tips on how to prepare for your headshot so that it really shines …

1. Drink plenty of water. When you are dehydrated, fine lines and pores are more noticeable and your lips can look dry and wrinkled. Avoid caffeine and alcohol, which are diuretics and can cause dehydration. Make sure to drink plenty of water in the days leading up to your photoshoot to give your skin a healthy, moist glow. Coconut water is also a good alternative to water and another delicious way to hydrate yourself.

two. Hydrate. Gentlemen, this also refers to you! Using a moisturizer diminishes fine lines and dry, flaky skin. My favorite nighttime moisturizer is Honey Girl Organics Face & Eye Cream (available from Whole Foods) – it’s ultra-hydrating and has a great texture. My second favorite moisturizer is extra virgin olive oil. I know it sounds silly, but it’s a wonderful, convenient, and inexpensive beauty aid! Just pour a few drops into the palm of your hands and rub it all over your face before bed (and don’t wash it off). The night before shooting is the most important time to hydrate, as well as the morning of. I recommend using a daily moisturizer like Neutrogena Healthy Skin Face Lotion with SPF 15; Not only will it give you an extra dose of moisture, it will protect you from the sun when taking pictures outdoors!

3. Get a facial. Once again … I’m talking to you guys too! Extraction facials are a great way to cleanse your pores. Clogged pores and blackheads will show up in your photos! As a photo retoucher, I can tell you that it is easy to remove a blackhead here and there, but it is NOT easy to clean a whole face of dirty pores. Get your facial at least a week before your session, as facials can cause breakouts and redness. Make sure the facial you are receiving includes extractions. And drink lots of water before your facial! The more hydrated you are, the more supple your skin will be … And this will make it much easier for your esthetician to really clean your pores.

Four. Use fresh mascara. Ladies, this is a great time to replace your mascara! Experts say that you should replace your mascara every 3-6 months, but I know that many of us (myself included) sometimes keep it longer. As mascara ages, it looks clumpy and makes lashes look like spider legs. It’s almost impossible to clean those tabs in Photoshop! So get a new tube of mascara to make your lashes look soft and natural, and comb them if you see clumps. My favorite mascara is Lancome Definicils … Try it with Lancome Cils Booster for more impact!

5. Don’t overdo your base. Keep makeup light and natural so your skin texture doesn’t look fake. Loreal True Match Liquid Foundation has a beautiful finish that looks great on camera. Have translucent powders on hand to add shine, but don’t worry. For men, I would normally recommend that you not wear foundation at all. Just use a little moisturizer and possibly a light coat of translucent powder or oil blotting sheets to take care of the shine. Don’t worry about a pimple or a shave cut, those things can be easily touched up. But I can almost always tell when men are wearing makeup in a photo, and there’s not much I can do to make it look more natural in Photoshop. If you have uneven skin and decide to use a foundation, use a light touch … and try the aforementioned Loreal True Match instead of the cakey stage makeup!

6. Get enough sleep. This is obvious advice, but it is important. Not only will you look better, you’ll feel better!

7. Get a cut. Hair always looks so much better when it’s freshly cut, so why not get it done the week of the shoot? Neat ends cannot be easily faked in Photoshop. Also, it is a good idea to ask your photographer to keep an eye on your hair during the shoot. It can be easily rearranged in real life, but not so much in post.

8. Bring lip balm or gloss. To keep your lips moist in your photos, make sure you have lip balm on hand. Ask your photographer from time to time if your lips look dry or chapped, and reapply as needed.

Well that’s it! These are my tips on how to look great in your photos. By starting with these basics, you will spend less time and money with your retoucher and will be much happier with the results.

The first thing to do when you are going to record a video with the Canon EOS 2000D / Rebel T7 DSLR camera is to lower the icons from DIAL MODE to video mode, which is the camera icon. This is because this is the only way to access video modes and the only way to record videos. When you do that, you will hear the mirror appear inside the chamber. This enables the live view screen on the back of the camera. This is the only way you can record video, you cannot look through the viewfinder and record video because you don’t actually see an image through the viewfinder. You only see it through the live view screen on the back. When you move it down to video mode, it also gives you the video MENU TABS when you press the menu button. It reveals that it has four VIDEO TABS that are specifically for recording videos.

The first thing to do when you are in those tabs is to decide what your VIDEO SYSTEM is. Video systems refer to the type of systems used by televisions in different countries. So, for example, in Europe predominantly the system was called PAL and in the United States it was predominantly NTSC. It is important that they are suitable for your national and geographic area because the frame rate changes. Go to VIDEO TAB 2 and at the bottom is the video system. Open it by pressing SET and you will see that you only have two options NTSC or PAL.

After setting up the video system, the next thing to look at is the SPEED AND SIZE OF THE VIDEO FRAME. This camera is pretty good: it will shoot 1080 at 30 or 25 frames per second and it will shoot 720 at 60 or 50 frames per second. Now 1080 is Full HD and 720 is standard HD and both are perfectly good for social media and even displaying on reasonably large screens. Go to VIDEO TAB 2 and look at the highest one, in FILM RECORDING SIZE, then you will have the option of 1920 x 1080 at 25 frames per second, 1920 x 1080 at 24 frames per second, which is set as the speed of the film for cinematic videography and then 1280×720 at 50 and then 640×480 at 25. Now the 640×480 wouldn’t bother me at all. It is so poor that it is not worth looking at. But I would look at 1080×25 and 720×50. 25 frames per second is roughly the speed at which the human eye can detect motion and that’s the standard.

25 frames per second is a reasonable quality video in terms of how the video will look. 50 frames per second looks a bit smoother. Also, shooting 50 frames per second means you can use slow motion much more effectively. If you are in PAL, your options will be 25 frames and 50 frames per second. If you choose NTSC, your options would be 30 frames per second and 60 frames per second. When you set up video systems, it’s the frame rates that change and they really are the only changes out there, but it’s a good idea I’d say shoot 1080×25 because you get the best frame quality if that’s what you’re looking for. for, or if you are looking for some smoothness or if you want to make slow motion videography, record 50 frames per second.

The third thing to keep in mind is FILM EXPOSURE. When you are taking photos, you have a wide variety of options for exposure settings and the types of photos you will take. So you go from MANUAL, which does not set the exposure at all, you are responsible for the exposure, through the semi-automatic settings and then the fully automatic settings, here where the camera decides what the exposure should be and then you set the parameters in consequence. When you record a video, you only have two options. You have automatic or you have manual. Where you make that choice is on VIDEO TAB 1 at the top which is MOVIE EXPOSURE. Now if you choose Auto, this camera will take a really very good video, it will decide on the settings that are essentially the same as for still images (ISO, shutter speed and aperture) and the camera will produce a very well exposed video. But if you want to be a little more creative, you can choose manual.

The next thing to think about when recording videos with this camera is sound. Deciding how to record sound is very important. Now, if we go back into the menus and go to the VIDEO 2 TAB, just below the recording size of the movie you have SOUND RECORDING and if you click there you have three options. The first option is to disable. Now, I don’t recommend that you turn off the sound completely, even if you’ve decided that you won’t have any of the video’s sound in your final edit. This is because audio is useful when identifying clips. The other two options are AUTO or MANUAL. The automatic recording of this camera is quite good. The downside is that because it’s automatic and it doesn’t know what sounds you’re trying to record, it will pick up a lot of ambient sound. Now if you’re shooting something that has ambient sound, then that’s not a problem. But if you just want to pick up a specific sound as if someone is speaking, Auto may not be the right setting for you, in which case you’ll want to move on to MANUAL. Manual settings allow you to set the sound recording level so that the sound you are trying to record is the sound that this camera picks up. Therefore, you must decide whether to set it to manual or automatic.

The next thing you may want to see is the autofocus method. The Canon T7 has two autofocus methods if you are looking through the viewfinder then the system here is very fast and very sharp. If you are looking through the LiveView screen then it is a bit slower, but you have a few options and we can see them here. So if you look in the menu, then if you look at VIDEO TAB 1 and it goes down to AF METHOD, then you can see the options you have here, you have three options: flexizone, live mode and fast mode. Flexizone is the same as the single AF method through the viewfinder, which means that if you press the shutter button halfway, the camera will focus, and the great thing about this is that it can and can and will record live video. . it still focuses which is pretty good. The next one is called live mode and the advantage of that is that it has facial recognition inside of it, which means that if you are recording people it will automatically try to focus on one of the faces that is in the frame and that is pretty cool and pretty handy, but again to do it you have to press the shutter button. The third is fast mode. Now this really doesn’t work that well, although it’s designed to be called quick mode because what it does is get out of video mode, go into viewfinder mode, focus, and then go back to video mode again. So obviously you can’t record videos and use fast mode at the same time, so it’s not really as useful for recording videos as one might think, although it may be a bit faster, it stops the video in progress and means that you have to do it. restart the video again but I would use flexizone for just about everything because even if you have faces in the frame it’s up to you to decide what you want to focus on, you may want to focus on the face you want to focus on something else and if when in mode alive no faces then go back to flexizone anyway. But those are the AF options you have in Live View and they are the AF options you have for shooting video.

The next thing you might want to look at is the style of the image. If you have already taken still images with this camera, you may be familiar with the Picture Styles option and these can increase contrast, increase saturation and make your images or shocking more vivid or can desaturate your images and in one case , make your image completely monochrome. Well, the same options apply for video and you may be leaning, as perhaps you are with your picture styles, to leave it on automatic, but I would recommend that you really change it to be neutral. So if we go to the menus and to VIDEO TAB 3 at the bottom of that, you will see the PICTURE STYLE option and you will also see that it has all the same options that you have still images, so at the top you have Auto and then standard and portrait, etc. and as I say I would choose NEUTRAL. The reason for this is that when you are shooting a video, you want it as flat as possible, without excessive saturation or excessive contrast, nothing that would really make editing that video difficult. You can add saturation when you’re editing, you can add contrast when you’re editing, but you can’t really remove those things very easily; certainly not as easily as when using still images because you are dealing with large amounts of information and 25 or 50 frames per second. So the goal really is to produce really flat videos and then add your flair when you’re producing your video in Editing.

Finally, what I always look at when I shoot my videos is the white balance. If you are filming in one location you may be happy to leave it on auto and the auto white balance on this camera is very good and there is no reason to want to change it, but if you are filming in different locations where the lighting may be slightly different and the color contrast and color tones may be slightly different, then it is really recommended to set the white balance at each location and the reason is that you want continuity through your video so you don’t move from one place to another and the lighting looks completely different. The option to change your custom white balance is in the menus and if you go to SHOOTING TAB 3, then in the picture style above, you can click that and get the option to change the white balance, it is not very difficult. It’s pretty straightforward if you buy the manual then I’ll show you exactly how to do it, but I would recommend, as I say, if you’re frequently changing locations when you’re shooting video to change that white balance and set that white balance to Every Time I Change If you want to know more, you may not take a look at our manual which has been written especially for this camera. In fact, we are giving away a sample of our manual absolutely free. It contains 2 full course videos including the full video on how to shoot movies with the rebel t7 all you have to do is click the link here or the description below and we will send it to you immediately and absolutely free. These are the best video settings for the Canon EOS 2000D / Rebel T7.

When people start taking pictures with their first single lens digital reflex (DSLR) camera, exposure is the basics that cause them a lot of trouble. But what is the key to “exposure”? Let’s have a discussion.

Basically, the term exposure in modern DSLR photography indicates the time, amount, and sensitivity of light that an image sensor will be exposed to. This exposure can be controlled by three things, known as shutter speed, aperture, and ISO.

In this article I am going to talk about shutter speed. This is the time during which the shutter will remain open and the light through the lens will fall on the image sensor. Here are some facts about the shutter speed:

It is indicated by some numbers like 1/10, 1/200, 1/4000, 1/2, etc. Basically it is always calculated in a fraction of a second, which means that the shutter speed 1/2000 indicates the only unit of time that we will get if we divide 1 second into 2000 equal units.

The faster the shutter speed, the less the sensor will be exposed to light. Faster shutter speeds are often required to capture very fast moving subjects such as a panther chasing a deer or a formula one car at full speed.

Fast shutter speed is one of the key things in freezing a subject, which is an essential part of sports photography or wildlife photography.

Typically, a highest shutter speed on an entry-to-mid level DSLR camera is 1/4000, stretching to 1/8000 on professional DSLR bodies.

A slow speed is also a very useful tool for creative photography. When you’re in a low-light location, the image sensor needs to be exposed for a long time to capture your perfect image. Suppose you are eager to capture the Taj Mahal on a moonlit night, then slow speed is the main thing that will help you get the picture of your dreams.

It is treated as slow when it becomes 1/10 or slower than that, although there is no hard and fast rule to define slow.

The main obstacle photographers face when handling a low light environment and slow speed is the blurring effect in the image known as motion blur and camera shake.

Motion blur is caused by anything (a car or a person) that was in motion during the exposure time. Minimal movement on someone’s body can also cause motion blur when capturing images with slow shutter speeds. So, be careful about movement while filming. But this motion blur could be interesting and an effective tool for creativity if you can handle it efficiently and intelligently.

Camera shake is caused by movement of the photographer’s body or body parts. Although you might think it’s very small and nominal, your high-precision DSLR treats it like an earthquake. To eliminate this problem, a sturdy tripod should be used.

A remote release cable with a sturdy tripod is the best combination when you plan to capture photos at night with slow and long shutter speeds.

The slowest of most DSLR cameras is 30 seconds, after which it offers an option known as “BULB”, in which the shutter remains open while the shutter-release button is pressed.

Special tip:

Always keep in mind that the slower the shutter speed, the more power hungry your camera is and will drain your battery faster. Therefore, it is the best option to keep a fully charged spare battery for your camera when you plan to take a good number of long exposure shots.

This is an article on the Nikon D3400 PLAYBACK MENU and RECENT SETTINGS MENU. The reason I put those two together is that they are both relatively short and therefore easy to put them in one article. The playback menu controls how the camera stores and watches the photos or videos it has taken. So if we go into the PLAYBACK MENU of the Nikon D3400, the first option is to delete. Now of course you have the delete button at the bottom of the camera in the bottom right at the back, so it’s just a different way to access that option. The one below is the playback folder. This allows you to assign the folder that is on the SD memory card that the camera shows you when you press the play button. When you put in the SD card and format it, a folder will be created for all images and videos to go to that folder. Once you have created 999 files, be it images or videos or edited images going back to that folder, a new folder is automatically created and thus this is the point where you decide which folder you want to select when you hit play. . This is worth knowing because at some point a little later your card possibly creates another folder and then you find that you cannot access the images that you thought you could. The options here are to view all images, and they will be in chronological or numerical order, or you can assign certain folders so that you can view them from specific folders. I usually leave it on because it’s easier, but sometimes it can be easier to view from a specific folder, if you want to see a specific session or specific vacation photos then that’s one way to go.

The next option on the Nikon D3400 PLAYBACK MENU is the PLAYBACK SCREEN OPTIONS. These are really useful and allow you to see the data surrounding that image on the Liveview screen. It will show you histograms, both tonal and RGB histograms, and other shooting data. It’s very, very useful, especially since in the days of the movies you would have had a notebook and written all this down. I would have shot and written down the shutter speed, aperture, ISO, and various other items that were important to that image so that you could remember how you did it so you could do it again. Here the data is attached to the image and you can access that data by choosing the PLAYBACK SCREEN OPTIONS and here I would recommend that you mark the RGB histogram so that the shooting data is marked and the overview is marked. The highlights are less important, that only shows you the areas where there is essentially no data; in other words, it is bright white. That can be helpful, but not as useful as the other three.

The IMAGE REVIEW OPTION in the Nikon D3400’s PLAYBACK MENU refers to the option of having the image appear on the rear screen once it is taken. I tend to shoot single frames, so having that review on the back can be quite useful, which is why I tend to leave it on. However, if you are going to photograph sports or something that is happening very fast in front of you, then there is no real need and you should be aware that battery power is needed.

The AUTO IMAGE ROTATION and ROTATE HIGH that I leave on and the reason I do it is because they refer to when taking a portrait photo like this. When you check it again, either on the back screen here or on a computer, it will rotate the image so that it is in the correct shape when you are looking at a horizontal screen. It’s useful, it’s only worth turning it on and off because there’s no reason to change that once you’ve done it once.

SLIDE SHOW in the Nikon D3400 PLAYBACK MENU gives you the option of viewing the images on the rear screen as a slide show. I think this is probably one of those things that you will never use, but it is an option. You can go in and you can select the images you want to see and also the interval between frame changes. It is useful? I do not think. I guess you could run it if you connect an HDMI cable to this and have it on a TV screen. It’s a way to review your photos or show them to other people more easily, but I don’t see much point in it beyond that.

RATE AGAIN is an option that allows you to enter the camera and rate your images. It has a star above it so you can know which images you selected at the time that you think are the best images. Again, to be honest, I would recommend looking at your images on a larger screen. It is not something that I would use, but it is an option that is there for you. Finally the option to select images to send to your smart device. You can send each photo you take to your smart device, or you can choose to select the image that you send to your smart device.

So those are the options in the playback menu and if we quickly scroll down to the bottom now and take a look at the RECENT SETTINGS MENU. Now this in a sense is not a menu in and of itself, it is not something the camera has provided for you. There are no options here unless you put them there or select them from other menus. These are the recent settings, the things you have looked at and changed recently. I think it has a limited value, but it can be useful if you change your camera settings so that you want to shoot something specific, you may want to shoot something, for example with a specific white balance, or you may want to choose a particular image . style something like that, that means it has changed things on the menus. Then you can go back to recent settings at the end of that session and you have a list of the things that you have changed that you can then change back. I’d say it’s probably the most useful thing it can be. The reason I don’t think it’s terribly useful is that it only has eight of the 20 options on the screen, so when you’re in recent settings you find yourself scrolling down the page in exactly the same way that you would if you were in any of the other menus looking for the setting in its original place. So it’s limited in value, but it’s there, it can be useful, sometimes it’s worth checking out if you’re not quite sure what you may have inadvertently changed or seen and changed. So these are the settings in the Nikon D3400 PLAYBACK MENU.

Canon 2000D / T7 Configuration

Battery

The first thing to do is to fully charge the battery. Everyone wants to put the battery in and take pictures right away, but you need to fully charge the battery first. By fully charging and then draining the battery as you use it, extend the battery life. It only takes three or four hours. Then put the battery in the camera at the bottom of the camera. If you look at the battery, you will see that there are electrical connectors on one end and there is a Canon logo on the battery, so to place the battery correctly you have the connectors facing the camera and the logo facing you and it will. enters. Like most modern batteries, it will only work one way, so if it doesn’t go in very easily, you’ve likely taken it backwards. When it comes in it will click the clip at the bottom that keeps the battery in and when you want to take the battery out, just undo the clip and it bounces.

Memory card

The second thing to do is put in your memory card. Most professionals tend to use SanDisk memory cards because they offer a lifetime warranty on the card. However, it is worth bearing in mind that they will not replace the contents of the card. So if you have a 16 gigabyte card and you have 10 gigabytes of information videos and still images and then it gets corrupted, they will just replace the card. It really is essential to have a place where you can permanently and securely store these photos and videos and that usually means an external hard drive. Like the battery, the card is electrically conductive and has the logo on the front and if you put it this way so that the logo faces towards you and goes into the little slot above the battery, then you can slide it in.

Lens placement

The next thing to do is put on the lens. The Canon 2000D or Rebel T7 is an APS-C camera, which means it is a crop frame camera. There are two types of 35mm DSLR cameras: full frame or cropped frame. The Canon EOS 2000D is a crop frame camera, which means the sensor is slightly smaller and cheaper, as are the lenses. However, you can still take professional-quality photos and videos. This camera accepts EF-S or EF lenses, but the recommended lens group for the Canon Rebel T7 is the EF-S lens group. When changing your lens, try to keep the camera tilted so that dust and dirt don’t fall on it. This is because the sensor inside the camera is very sensitive and if dust and dirt accumulates, it will damage the sensor and affect your images and videos. It is also incredibly difficult to clean. So when you change lenses, try to do it quickly. On the side of the lens, you will see a white square and if you look at the mounting ring on the Canon T7, you will see a white dot. You just need to wed them together and turn the lens clockwise until you hear them click together. Once it’s clicked, it means it’s fixed on the camera and because it’s an EF-S lens it can now communicate with the camera so it will help with autofocus and autoexposure.

The menus

When you want to access the camera menus, it is very important to make sure that you are in manual mode and the reason is that when you press the menu button, all the menu tabs go to the top. If you were in a different semi-automatic or fully automatic option, when you press the menu options, you won’t see all the tabs at the top. When you turn on the camera for the first time, the screen will ask you to set the date, time zone, and language. The date and time information will be added to the metadata for each image you take. You can change these details by using the cross keys and pressing set. Once you’ve set the time and date, you can set the date format in either the UK version or the US version. Once you’ve chosen the one you want, press that again and then move on. to daylight saving time and move to the time zone and region once everything is correct, just hit OK. If you want to come back at any time to change the time, date or language, you will find them in the CONFIGURATION TAB 2.

Format your memory card

If you have a new card or a card that you have taken from a previous camera, it is very important to format it so that the card and the camera work together. The way to do it is by pressing the menu button and then go to CONFIGURATION TB 1 and here you can see the option to format the card. The important thing to remember here is that when you format the card, you will lose everything, even the images and videos that you have protected will be deleted. Therefore, you should know that everything on the card has been copied or is something you do not want before formatting your card. But if you are happy to do so, click OK and it will format the card and prepare it for use with this camera.

The diopter adjuster

The next thing you need to do is look through the viewfinder and see if what you can see through it looks sharp. If you don’t have 20/20 vision or if you wear glasses, although the camera’s autofocus makes the image absolutely sharp, when you look through the viewfinder it may appear out of focus. By using that diopter adjuster, which is right next to the viewfinder eyepiece, you can change the focus setting to match your eyesight. But remember that if you have the lens in autofocus, the camera will automatically focus the image even if it doesn’t seem sharp to you.

Monitor brightness

If you find that the brightness of the LCD monitor is too bright or too dark, you can change it by going to the SETTINGS TAB 2. Click on the brightness of the LCD screen and choose to make it brighter or darker. However, remember that the optimal setting for checking the exposure on the live view screen is level 4.

The automatic shutdown setting

There is nothing more irritating than the camera turning itself off while you’re still trying to compose an image. While it helps save battery life, it can interrupt your train of thought and slow it down. You can change the time it takes for the camera to turn off by going to SETUP TAB 1 and selecting AUTO POWER OFF. Here you can see that you will be able to choose between 30 seconds and 15 minutes and you can disable it completely if you want. I think setting it in a minute is a good compromise.

ISO setting

The ISO setting manages your sensor’s sensitivity to light entering the camera. The Canon T7 will be in auto ISO settings to begin with, which is very convenient in most cases. However, you will want to control this at some point, especially since the ISO setting has a direct impact on the quality of your image. It is easy to control the ISO using the cross keys. Press the top ISO label and the ISO options will appear on the LCD screen. As a general rule of thumb, ISO 100 to 400 is suitable for sunny or bright light, 400 to 1600 for cloudy or evening skies, and 1600 to 6400 for night and low light shots.

File size and compression

The next thing to consider is the file size and compression ratio. The Canon 2000D will record a 24 megapixel file and that is a very high quality image. The JPEG compression rate will decide the quality of the image when it is stored on your memory card and also how many images you can save on your card. Obviously, it is better to choose the best compression rate so that the choice goes to SHOOTING TAB 1 and goes to the first option, which is image quality. I prefer to choose a large file size and the best compression quality.

If you want to know more, you may not take a look at our manual, which has been written especially for this camera; in fact, we are giving away a sample of our manual absolutely free. It contains 2 full course videos including the full video on how to record movies with the Rebel t7 all you have to do is click the link below and we will send it to you immediately and absolutely free.

Canon has made the EOS 4000D or Rebel T100 their cheapest DSLR camera, designed for beginning photographers. As a result, they have trimmed some corners to make it small, lightweight, and very competitively priced. But this is indeed the very good camera for the price, and the corners Canon has cut are largely cosmetic in nature.

The sensor, which produces the 18-megapixel file, also produces Full HD video, which is 1080p, or standard HD video, which is 720p. In both cases, the video is very smooth and of good quality.

The brain of the Rebel T100 is the DIGIC4 + processor. It is not Canon’s newest processor, but it is a really good and reliable workhorse and can produce very clean and very sharp images with excellent color reproduction.

The 4000D produces an 18-megapixel image, which isn’t the largest available – the 2000D, which is the next DSLR in Canon’s stable, produces a 24-megapixel archive and you can get cameras that offer 36-megapixels and more. However, the Rebel T100 can produce a 50 megabyte file, which is large enough for websites, your social media, and to be printed in magazines and newspapers.

The ISO range on the Canon T100 goes from 100 to 6400 and can then be extended to 12,800. There is some degradation as you go through the ISOs. But I would say that you don’t really notice that until around 3200 and the quality up to that point is really very good.

The LCD screen on the back is not very large, the camera is quite small, and it is not high resolution. So you can use it to check your composition or exposure, but I really wouldn’t recommend that you edit your images on this rear LCD screen.

There are two autofocus systems on the Canon 4000D, one going through the viewfinder and one going through the LCD screen at the back. The viewfinder is very fast and very accurate. And the one that goes through the LCD screen is not that fast, but it is also quite accurate. Autofocus has nine autofocus points on the diamond-shaped screen. This is useful for moving your focus around the frame or if you are shooting something that moves in the frame, because it allows the camera to follow you.

Inside the camera, there are a number of great features and creative filters, which allow you to change some of the styles of the photo you take. And also to change the size of your image.

The Canon 4000D has eight presets, ranging from portrait, sports landscape photography, close-ups, and even a food option. It also has the semi-automatic modes, which are standard on all DSLR cameras: P, Shutter Priority, and Aperture Priority. It also has full manual mode.

The Canon 4000D offers WiFi connectivity so you can take a photo, then use the WiFi option to send it to your mobile phone and upload it directly to a social media platform.

The Canon EOS 4000D is almost entirely made of plastic, except for the electronic components. And this means that it is obviously lighter and cheaper. However, this does not mean that the camera is not robust. As long as you don’t swing it around your head and bounce it off the floor, this camera will be fine for everyday use. I’ve had my EOS 4000D for a year, taken it on two or three holidays. I have used it regularly on a day to day basis and it is in perfect condition.

This camera is designed to work with Canon EX flash guns and not third-party flash guns. This is something worth thinking about, as a new EX flash gun will cost at least $ 250; the equivalent third party flash gun would cost around $ 70. This only applies if you are going to use the flash on the camera shoe. If you are using it as a slave flash, you do not need an EX flash.

The most obvious advantage of the Canon EOS 4000D is the price. It is the cheapest conventional DSLR available on the market right now. It has an excellent sensor that will give you fantastically clear, sharp images with good color reproduction of very good size. The processor is also very good and will process your images very well with good color reproduction, and it will also process your videos, which will also record to a professional quality standard. So all you need from a camera is in the Canon 4000D or Rebel T100.