Author: admin

There are five ways to predict victory. The one who knows when to launch an attack and when not, he will win. The one who knows how to vary the size of his troops according to battle situations will win. Whoever is able to unite his entire army as one will win. He who is well prepared and farsighted and waits for his enemy will win. Whoever is capable and does not have to deal with interference from their ruler will win. Here are the five ways to decide if a win can be secured. – Chapter Three, Sun Tzu’s Art of War.

As seen from the lines above, there are circumstances in which one can ensure victory. And they are:

1) The general knows when to attack and when not to attack. Such a general could engage his enemies when there is a higher chance of victory, so he will not easily wear down his troops and reduce the burden of war on the nation.

business app

Applying this to business is that management needs to know when to take action and when not to take action on certain decisions that they have made. For example, maybe a new factory is in the plans, but building it where and when is important because a factory is a fixed asset and one wrong move could affect the company’s cash flow. Also, the factory can only add manufacturing capacity to the company after a certain amount of time.

2) The general must know when to vary the size of his troops according to battle situations. Knowing the ideal troop size for each battle situation could reduce the resources and supplies needed for the military campaign, again reducing the burden on the nation. The general must also know what kind of troops he is bringing.

business app

The leader of a particular department or team must be able to know the strengths and weaknesses of each and every individual in his department or team. From there, she must know who will complete each individual project with the best result, which person should partner with whom to achieve synergy. This form of human resource management would be analogous to managing troops during a military campaign.

3) The general who is able to unite his entire army as one will win. As mentioned in the first chapter of Sun Tzu Art of War, unity is mentioned to be one of the determining factors of success in executing strategy.

business app

This is simple. Again we see the mention of unity again. So the team leader needs to unite his entire team. If the team is not united, synergy cannot be created, and what is worse, the skills of individuals may not be able to achieve the best result due to constant bickering.

4) The general must be well prepared and farsighted and awaits his enemy. The far-sighted general would be able to anticipate and use to his advantage the surprise of enemies who want to pounce on them. This would render the plans of his enemies ineffective, which is the first and best form of strategic attack as mentioned in the same chapter.

business app

In all companies, planning and executing plans are an integral part of every working day. So, in business, he who is far-sighted and detailed in his planning has a greater chance of success in achieving his goals. The more detailed he is in his plans, the better he will be able to anticipate and resolve any emergencies that the volatile business environment presents. A far-sighted general would also be able to launch any plans or counter-strategies that his rival executes rendering them useless. As mentioned in LeadershipRudolph W. Giuliani was able to plan all the contingency plans for any emergency that happened in New York City, for example, he has contingency plans for sarin gas attacks on the subway, bombings, and building collapses.

5) The general does not have the ruler interfering in every decision he made during the military campaign. Because no matter how capable a general is, if the ruler interferes with the general’s orders and planning, the general would be tantamount to working with his hands tied. He would not be able to give his best because his best has been limited by the ruler.

business app

So, as mentioned, you have the foresight to hire the best available talent for the position, but have you ‘handcuffed’ talented staff? Has it given you space to explore as well as possible or has the culture of the organization placed limitations on you? Take a look at your company’s systems and culture. Give your talents room to grow and explore.

What is Limescale?

Scale forms when hard water is heated above 140°F (61°C) or when it is allowed to evaporate on surfaces such as faucets and shower heads. Hard water is water that contains high amounts of calcium and magnesium ions. These hardness minerals, in the form of calcium carbonate and magnesium carbonate, are what precipitate out of hard water to form lime. Therefore, to clean or remove limescale, we need something that dissolves or softens calcium carbonate and/or magnesium carbonate.

Acids are generally very good at dissolving things, and in particular the following list of acids will dissolve limescale.

Warning: Some of these acids are extremely dangerous and their use as a descaler is best left to professionals. Also, some acids, particularly hydrochloric acid, will discolor (blacken) chrome faucets and fixtures.

1) acetic acid

Vinegar is just diluted acetic acid, so it’s readily available in the home.

Mix half a cup of water and half a cup of white vinegar (not malt vinegar) to descale an electric kettle. Bring the mixture to a boil and leave overnight. Rinse the next day.

Clean shower heads by soaking them overnight in a tub of undiluted white vinegar. Mix with borax (50:50) to make your own inexpensive anti-scale cleaner for faucets, tiles, bathtubs and sinks.

2) citric acid

Citric acid is present to some degree in all citrus fruits, but lemons generally have the highest concentration. Lemon juice generally works better than vinegar and leaves a more pleasant scent.

To clean dishwashers and washing machines, use a cup of lemon juice instead of regular detergent. Run a normal wash cycle without clothes or dishes. For washing machines, put the lemon juice in the soap powder dispenser. Dishwasher safe, only to fit directly into the bottom of the machine.

To clean electric kettles, follow the directions for vinegar, but replace the vinegar with lemon juice. Same for shower heads.

When it comes to cleaning the taps, the problem comes when trying to keep the lemon juice in contact with the lime long enough for it to dissolve or soften. One way to overcome this problem is to soak a cloth in lemon juice, wrap it around the faucet, and leave it overnight.

Citric acid is also the main component of Limelite sprays, gels, descaler and wipes.

3) formic acid

Formic acid, naturally produced by ants and contained in bee stings, will dissolve limescale. It can be purchased as Kilrock K or in diluted form as Techno Swan. It is also one of two acids used in Cillit Bang Grime and Lime (the other being sulfamic acid).

4) glycolic acid

Although primarily used in cosmetics, glycolic acid is a secondary ingredient in several commercial limescale removers, including R8 Kettle Descaler. DuPont markets glycolic acid to remove hard water scale deposits in boiler and industrial water systems.

5) hydrochloric acid

Sold in Spain as agua fuerte (strong water). Be careful, hydrochloric acid is a strong acid and will burn the skin; Please read all safety data carefully. It bubbles on contact with lime and the vapor it gives off (hydrogen chloride) is toxic, so it’s probably best left to the experts.

If you still want to give it a try, then a safer alternative, which contains hydrochloric acid as its main active ingredient, is No Nonsense Path Patio & Driveway Cleaner. Other kitchen and bathroom cleaners that contain hydrochloric acid include Harpic Duraguard Descaler and Lifeguard Descaler.

6) lactic acid

Sometimes known as milk acid, lactic acid is also a good limescale remover. Lactic acid is formed when lactose, which is found in milk, is broken down by bacteria and is therefore found in sour milk. However, we do not recommend trying to remove limescale with sour milk. Instead, buy some Oust. Oust All Purpose Descaler contains 30 to 50 percent lactic acid and can be used to clean kettles, coffee pots and irons.

7) oxalic acid

Oxalic acid is 3,000 times stronger than acetic acid and is used primarily as a bleaching agent or rust remover. It will remove limescale but is rarely used in household cleaning products. It is used in Oxal Wash to remove limescale (among other things) from the exteriors of trains.

8) phosphoric acid

The primary use of phosphoric acid is as a rust remover, but it is also used in many commercial limescale cleaners and is found in some soft drinks, especially colas.

In the movie Limescale, the main character stops drinking water and only drinks cola because he thinks limescale is building up in his body and the cola will dissolve the hardened deposits. Urban Myth according to the synopsis of the film, but the two main brands of cola contain phosphoric acid (E338).

Phosphoric acid is sold raw as a descaler on eBay and is used in many commercial limescale cleaners. Proprietary cleaners containing phosphoric acid include HG Professional Limescale Remover or Hagesan Blue.

9) sulfamic acid

Sulfamic acid is widely used in commercial limescale cleaners and is a less hazardous alternative to hydrochloric acid. For professional use it is an active ingredient in Fernox DS3 scale remover and at home it is one of the components of Cillit Bang Grime and Lime.

10) sulfuric acid

Knock Out Drain Cleaner is almost pure sulfuric acid, but it is not marketed as a limescale cleaner (although it will do the job). Sulfuric acid is extremely dangerous and is best left to the experts. Even then, few if any descaling products on the market contain sulfuric acid. Avoid!

There is a lot of confusion about how and what to eat in this country. That’s not surprising when you consider that an search for nutrition books turns up over 50,000 books! Are there really 50,000 ways to eat? Possibly, but my opinion is that effective nutrition programs tend to have more similarities than differences.

Let’s put the differences aside and get back to basics. Here is a list of basic nutritional tips to help you start losing weight and improving your health:

1. Drink more water

Start your day by drinking a glass or two of water when you wake up, then drink water throughout the day. How much water should you drink? Expert opinions vary on this, but I personally use half my body weight in ounces of water as a guideline. I weigh 194 pounds, so I should drink about 97 ounces of water a day. Try to just drink water or green tea if you feel like you have a lot of weight to lose.

2. Eat balanced meals

There are many different expert opinions on this, including the Zone diet, Atkin, Pritikin, Metabolic Typing, the government food pyramid, etc. I like to keep things simple. Eat some meat (lean beef, chicken, fish, or eggs), some starch (brown rice, quinoa, etc.), and some vegetables (spinach, Swiss chard, carrots, broccoli, cabbage, bell peppers, etc.). Nutrition research is beginning to show that we are all individuals and that our metabolism is affected by our genetics and lifestyle. There is no definitive answer on what to eat unless you get genetic testing and adjust it to your lifestyle. Nutritional genomics is the future of diet prescription, but including all of the foods listed above will put you on the right track.

3. Eat breakfast

I meet so many people who start their day with coffee or coffee and a bagel and then end their day with a big meal before bed. This is the exact opposite of what they should be doing. When you wake up in the morning, your blood sugar level is low from not eating during sleep. Be sure to start your day with breakfast following the guidelines I listed above about eating balanced meals. Aren’t you hungry in the morning? No problem, just eat what you can and gradually increase the amount until you’re eating a full breakfast. After a while of doing this, you will find that your body craves a meal when you first wake up. You should also find that your energy levels and mood improve as you begin to give your body what it needs at the beginning of the day.

4. Eat several small meals throughout the day

Not only should you eat a balanced breakfast, but you should eat 3-5 meals/snacks per day. These meals and snacks should be eaten every 3 to 4 hours. How many should you have? This is a complex question that should be addressed with a professional. A more general answer would be: eat if you are hungry. Some people have metabolic or psychological problems that make them hungry even when they have recently eaten. Chances are you’re not one of these people, so don’t starve yourself. Eat when you are hungry.

5. Minimize processed foods.

I really want to say never eat processed foods, but let’s face it: some of these things taste good and many of us will never completely eliminate them from our diet. That’s fine, but keep in mind that the more you eat, the harder it will be to maintain your weight and improve your health. How do you identify processed foods? Just read the label. Forget what the marketing says on the packaging, the nutritional information on the label will give you the best information about the product. Ingredient labels have to list certain things and meet government standards.

Ingredients are listed from largest component to smallest component. For example, if the ingredients list has: water, high-fructose corn syrup, sugar, and orange juice, you know that the product is actually made up of water, high-fructose corn syrup, and sugar; It probably doesn’t have much juice. Also, if you read the label and the product has words you can’t pronounce or that sound like chemical warfare agents, there’s a good chance it’s processed food. Keep your intake of these products to an absolute minimum.

6. Eat or prepare your meals at home

This can be a time constraint, especially if you don’t consider yourself to be a good cook, but I think preparing your own food is a necessary key to getting your diet in the right direction. Many restaurants and fast food places cut costs by buying the cheapest ingredients they can find. Also keep in mind that most restaurant foods are prepared to taste good, not necessarily to help you meet your nutritional goals. Tasting good for some chefs requires adding things you wouldn’t if you were cooking your own food. You do not know how to cook? That’s fine, just learn a few basics to get the job done. Cooking scrambled eggs and making salads are a great way to start.

7. Follow the 90/10 rule

Everyone is busy and we all give in to tasty temptations. Don’t stress too much about it and don’t set unreasonable expectations on yourself either. Instead, try to follow the principles of good nutrition 90% of the time. Even if 90% is too big a behavior change for you, try 60/40. You can eventually increase the percentage, but start with something that is reasonable for you. Just make sure your healthy eating outweighs your unhealthy and you’ll be on the right track.

8. Listen to your body

Our bodies are very complex and there are many systems in place to give you information about how what you eat is affecting you. For example, you may eat too much ice cream. It may taste pretty good when it’s going down, but the stomach ache or sluggishness you feel afterwards is your body’s way of giving you feedback on your eating habits. Your body is an amazing machine, so be sure to listen to it!

Lunch at a restaurant with a friend, live and in person. A restaurant with indoor seating, masks are not required for those vaccinated. My God, after the long year of comfort food (not much variety there), takeout (fun from time to time, not all the time), and lusting after Food Network reruns, the trip to the restaurant was more than a welcome event. It was Nirvana.

I couldn’t help but overhear the conversation of the couple behind us. “They don’t have anything I want,” the woman moaned. “I thought you liked salmon,” her friend replied. “Not grilled like that, it’ll be all dry,” the woman said. “Maybe you can ask them to scalp it,” her friend suggested. “Tough luck,” the woman said. “And what about the waiter?” she continued, “we’ve been here at least 15 minutes, and we haven’t seen fur or hair from him since he dumped the water. Which he spilled on the table, by the way, look at that!”

Surely the woman was right, about everything anyway. But what a way to bomb a perfectly good experience! Instead, she could have simply focused on “What’s so good about this picture?” It may not have changed the facts: maybe the restaurant wouldn’t have prepared her salmon any differently, and the waiter hadn’t been at her table in 15 minutes, but it certainly would have changed the woman’s experience of the facts.

We’ll see. It was a restaurant, so there was no food to prepare or dishes to wash. There was an extensive menu so many options beyond salmon. There was a person willing to serve them. The pair were sitting together indoors without masks, meaning they could have enjoyed chatting with each other. They might have appreciated just being out in the world again, considering our last year of pandemic. So much was “correct” with his image.

No matter where you are, no matter how you’re coming out of your COVID-restricted shell, do your best to see “What’s Right With This Picture.” Your job may have suffered, you may have to adapt to new work circumstances. Your kids may be driving you crazy with their bickering over changing school arrangements. You may be worried about what his friends will think of all this pandemic-induced weight he’s gained or lost. You may be confused about how to resume normal dating or family life, and what is normal now anyway?

We are all in this together, more than ever. One thing I know for sure is that we can all benefit from a healthy dose of “What’s right with this picture?” when we look at our changed world, our friends and coworkers, and yes, especially and even ourselves.

How a Personal Branding Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression.

Truer words have never been spoken, and they apply to both you and your business.

If you own a store, for example, you know that if someone has a negative interaction the first time they visit, they’ll leave immediately and probably never come back. They might even tell some friends.

But if they have the time of their life on their first visit to your store, you have a loyal customer for life. And again, they might even tell some friends.

But what if you’re someone who works with clients? Someone hoping to be a leader, a speaker, an author, an entertainer, a consultant?

Perhaps you’ve done the hard work of building your business brand, with a professional logo and website to match.

But your trademark is only half the battle. Because if you want to stand out and reach your ideal customers, you need to put the same effort into understanding, developing, and maintaining your personal brand.

While personal branding is critical for all entrepreneurs of all genders, the reality is that women are often conditioned to be meek and mild-mannered. So while anyone can benefit from the advice I’m about to share, I highly recommend that women, in particular, listen (so they can have the confidence to speak up and stand out!).

Why do you need a personal brand strategy?
Women often ask me, ‘how does a personal brand help my business?’

Branding takes work and effort, and business leaders are attuned to ROI. Therefore, they often want to know how personal branding can benefit their business, before they go to any lengths.

In short, your personal brand is a representation of your business and people will judge you accordingly.

The reality is that people judge a book by its cover.

So creating a brand is like the cover of your business. You want that cover to not only stand out, but also be a true reflection of who you are and what your business is about.

And whether intuitively or directly, most people believe that the way you do one thing is the way you do everything. If your personal brand is messy, lazy, or non-existent, that will reflect on your business whether you want it to or not.

On the other hand, when you align your personal brand with your business brand, you’re much more likely to not only connect with the right people, but also turn them into enthusiastic fans.

So that’s the ‘why’ of developing a personal branding strategy. To learn more about how personal branding fits with professional branding on our website.

Now let’s get into the ‘how’.

Create a personal brand
If every journey begins with a single step, then the first step in this journey is to embrace your personal brand.

That means having confidence in who you are. This demands authenticity. Honesty is important above everything else in branding: being genuine builds trust, and trust builds customers.
This can be difficult for women who are often raised to be people pleasers and do everything for everyone.

This is why you need to keep your target audience in mind.

When building your brand you need to define your ideal client.

And then realize that only your ideal client matters.

You don’t have to like everyone, and that’s okay. Remember that people who don’t buy into your brand are likely to never become customers anyway.

So be confident in who you are. It belongs to me! Own your personality and don’t be afraid to share it with the world. Accept what makes you unique and share it with the world.

READ: 8 personal branding mistakes that are hurting your business
Personal branding mistakes can turn off customers. But how do you avoid them so as not to damage your business?

These are the biggest personal branding mistakes to avoid.

Read more online.

Examples of building your brand and building your business
In my role, I wear many hats. Our Canada-based agency provides almost every service you may need for digital marketing: Logo & Graphic Design, Custom Website Design & Development, SEO & SEM Marketing, Social Media Marketing, Content Writing, Copywriting , newsletters and strategic consulting.

And while I love all of my hats, I think what I love most is working one-on-one with small business owners and entrepreneurs to help them define their personal and professional brands and use them effectively.

It’s so powerful to help women have their ‘aha’ moment of being crystal clear about who they are and what they have to offer.

For example, our good friend and client (now retired) Dana Smithers is a woman who lives, eats and breathes her personal brand. Always the ‘lady in red’, Dana is a shining example of integrating her personal brand with her business brand and her whole life.

Our client Katherine Hartvickson of Quantum Ascendance is another shining example of building strong and consistent personal and professional brands.

Katherine is a high-performance leadership and human resources consultant, as well as a speaker and best-selling author.

It’s also a powerful personal brand, infusing professionalism and grace into everything you do. This includes regular insightful blog posts and a long-standing social media presence that establishes her as a go-to expert.

And as we’ve covered, it’s important to fully accept who you are.

For example, our client Yvonne Douma is not afraid to show her playful side! While her company Douma Leadership offers serious services to entrepreneurs looking to improve her communication skills, Yvonne brings an infectious joy to her work that her clients love.

So instead of forcing herself into the ‘shady businesswoman’ role, Yvonne embraces who she is, with a social media presence that reflects the fun and family person she is.

Don’t get us wrong: Yvonne is a super serious businesswoman and consummate professional who also shares incredibly insightful tips and strategies for establishing yourself as an expert in your field (for example, check out our communication skills talk on our website).

But that doesn’t mean she should shoe her personal brand on something that just isn’t her.

Branding advice for women in business
So once you have some clarity on your personal brand, what’s next?

Here are some tried and tested ways to build your personal brand:

Optimize social networks
The best way to use social media effectively in your marketing is to be consistent and create authentic engagement.

Social networks are not a tool to sell your business. Instead, it offers a wonderful opportunity to share your personal brand. Keep your social media presence consistent to build and enhance your personal brand awareness and develop a “know, like and trust” factor with your followers.

Learn some more tips on how to create an effective social media strategy with us online.

Develop a suitable content strategy
A good content strategy is important for many reasons, one of which is establishing your personal and professional brand. We’re all familiar with the phrase “content is king,” so it should come as no surprise that well-written content is one of the most important elements of your website and marketing materials.

Now the right content strategy will look different for different companies. May include:

  • Website content
  • Webinar/Teleseminar Registration Pages
  • Pages for the sale of products and services.
  • Blog and newsletter articles
  • Email Marketing / Newsletters
  • Social Media Posts
  • Press releases
  • Print marketing materials

Ultimately, the goal of all content should be to showcase your brand, attract more customers, get conversions, and ultimately increase business.

If you’re new to content marketing, we’ve got some great resources to help you get started:

  • How to Create Blog Content to Engage Your Target Audience
  • How to convert newsletter signups into customers without feeling sleazy
  • How to engage and inspire with interactive content marketing

Accept praise gracefully

This is a personal fault of mine, and I suspect it’s something a lot of women struggle with. Sometimes it’s hard to respond to a compliment, but I recommend that you take a moment and accept it. Part of owning who you are is being grateful when people recognize you.

So instead of cringing and deflecting compliments, accept compliments gracefully.

And don’t walk away from your achievements either! It’s not bragging if you just list your accomplishments and let them stand on their own.

Find your community
Surround yourself with your target market. That way, you’re more likely to spend time with people who are likely to respond to your personal brand.

Not everyone appeals to everyone, so put yourself in places where your ideal clients will be present. Mixing water with oil will only cause you unnecessary trouble.

By putting yourself in the right spot and letting yourself shine with a strong personal brand, you will lead to your ideal clients. Otherwise, trying to be all things to all people only leads to obstacles that are best avoided.

You can connect with your community at networking and community events, and never underestimate the importance of a great Facebook group!

Work with a trademark expert
If you are an entrepreneur, I have no doubt that you are good at what you do. But what you do may not be branding and marketing.

Remember, personal and professional branding takes a lot of time and effort. It can also be a bit intimidating.

You’d outsource your bookkeeping if the numbers make you cross-eyed, and you’d outsource your building management if you were overwhelmed with time. Likewise, it’s often a great idea to outsource your branding and marketing if you feel like you’re in over your head, or if you just don’t have the time to devote to this important work.

That’s where our team can help, with consulting and branding strategies to help you get to the next level. I can’t wait to learn more about your business goals!

For the success of your business,


Although there are several possibilities, the potential for a stored product pest infestation, particularly the presence of flour beetles, should not be overlooked.

The confused flour beetle and the red flour beetle are very similar in appearance. The best way to tell them apart is by examining their antennae. RFB antennae are club-shaped with three segments at the end, while CFB antennae gradually enlarge toward the tip, ending in a four-segmented club.

Another difference between the two beetles is that the RFB (mainly found in the southern states) is a high flier, while the CFB (mainly a northern pest) is flightless.

As adults, both beetles have shiny, reddish-brown bodies that are about 1/8 inch long, flattened, and oval. They have a very wide range of foods including flour, rice, cereals, grains, spices, grain products, shelled nuts, dried fruits, chocolate, beans, and other similar materials.

The average life span of both the confused and red flour beetles is between 1 and 3.5 years. They have four life cycle stages, including the egg, larva, pupa, and adult. It is important to note that all four life cycle stages can be found in infested grain products at the same time.

When female beetles of either species lay their small white eggs, they do so in flour or other food. The eggs, which are coated with a sticky secretion, become coated with the product and easily adhere to the sides of sacks, boxes, and other containers.

In the larval stage, both species are small, slender, and worm-like in appearance. When fully grown, the larva is 3/16 inch long and white, tinged with yellow.

As the confused red flour and flour beetles transform into a small pupa, they gradually change from white to yellow to brown. Shortly after turning brown, they transform into an adult beetle.

Now that we have identified the plague, the next question is:

Why is a pest that feeds on flour, rice, and other grain products in my bathroom instead of my kitchen?

The answer to the above question is very easy: you have a food source in your bathroom.

To eliminate the pest problem, you just have to eliminate the food source. Thoroughly inspect your cabinets, drawers, and closets for rodent poisons, septic system treatments (in powder or flake form), hidden pet treats, rice bag heating pads, prescription medications, etc. It can be a frustrating task, but with a little persistence, you should be able to locate the source of your problem.

Happy hunting!

Marketing a healthcare business is hard! The Healthcare Industry is a unique field because while dealing with the very sensitive nature of treating your patients, which often makes you scared, vulnerable or confused, you also work in a very scientific and cutting edge industry where treatments, constantly evolving tools and systems. Healthcare providers today rarely get caught up in new health marketing strategy and sales processes or respond to technological advances.

The healthcare marketing landscape has changed dramatically in the last decade with the rise of technology tools, social media, and digital devices. A recent Socialnomics article quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B marketing in the healthcare industry: “Healthcare is notoriously behind other industries when responding to advances in technology and audience expectations, so it remains important for marketers to drive the industry forward with smart trend adoption.”

Here are some important statistics to keep in mind as you start planning your marketing strategy:

• As of 2016, there were more than 326 million people in the US, each one with their own personality and each one of them a potential patient.

• 52% of smartphone users collect health-related data from a smartphone.

• 91% of adults have their smartphone within arm’s reach 24/7.

• According to recent data from Facebook, the number one most requested recommendation is a doctor or health care provider.

• There are 8.2 billion views of health-related videos on YouTube.

As in many B2B industries, long sales cycles can mean that change comes slowly to marketing strategy. So to make it a little easier for you, here are some essential truths we’ve discovered about healthcare marketing. Here are the three healthcare marketing secrets and how they can rejuvenate your business:

#1 Research and define your ideal clients

When you’re trying to reach a particular audience, your success depends on how deeply you can guide them. Focusing on a certain market segment to generate and attract leads will not only help you polish your marketing, but will also ensure that the customer association you gain from your sales and marketing operations has a better success rate.

How to reach your target audience in the healthcare industry?

If you’re looking to improve your healthcare marketing, you may have realized that not every message will suit every audience. Partnering with an experienced healthcare marketer is always a smart move. Before you do anything else, you need to consider your audience:

• Who are you creating this report for?

• What do they want to know?

• What will they do with the information?

For any healthcare organization and practice of all kinds—hospitals, manufacturers, physicians and surgeons, dentists, pharmacists, or collectives—the more specifically the target audience is defined, the greater its ability to inspire a positive response.

Once you have identified your target audiences, it is useful to collect information about them. This information can help you determine the information needs of your audience, how you can most effectively communicate with them, and where and how you can contact them.

#2 Create valuable content

How do healthcare marketers develop and promote relevant content? First, they must understand customer needs by building insights through primary research, syndicated sources, and behavioral analytics. Next, they need to create content that meets their needs, such as videos, blogs, articles, and supports brand goals. Finally, promote content in the media where customers interact and share.

According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.

For a healthcare marketer focused on a pediatric service line, creating useful content might mean writing an educational article on the merits and concerns of pediatric psychology. When planning to ramp up content production when the vast majority don’t believe their content marketing efforts are highly effective, B2B marketers are potentially set up for failure.

Content marketing fosters a long-term relationship with customers, which is critical in the medical industry.

3 tips to grow your healthcare business with content marketing:

1. Know what your customers want to learn

2. Be a leader in the health industry

3. Capitalize on current events

The following tips will set you up with the knowledge you need to produce better content for your readers. Content marketing is a great way to position your healthcare company as a thought leader and generate new leads and customers for your business. Be creative and offer information that gives real information to your customers.

Target ideal buyers with content

Creating and sharing successful healthcare marketing content is all about your audience: who you’re talking to and what you’re trying to say. To get the most out of your healthcare services, you first need to define the group of people you’re creating your content for and what they’ll find useful. Content marketing involves creating and sharing quality content that is specifically designed to attract your target customers. If you’re not sure how to get started with your content marketing strategy, we can help! Here’s how to target your buyer persona through content marketing.

• Definition and development of Buyer Personas

• Consider the purchasing team

• Mapping content to the buyer’s journey

The beauty of targeted content is that it was created with a specific group in mind to enjoy and learn the way they prefer to consume content. Without a people-based content marketing initiative, you risk allowing your competitors to influence shoppers by talking about their needs and addressing uncertainties through targeted content, increasing purchase consideration over time. road.

That’s especially true for B2B healthcare marketers, many of whom face longer and more complicated sales cycles, making their challenges with creating consistent and compelling content even more problematic. With that in mind, B2B marketers in other industries have a lot to learn from the world of health marketing. Make sure you always engage a specific target audience through different channels and stay relevant.

I recently received correspondence from someone who asked me how much meat is allowed on Medifast. Apparently this was a big part of this person’s diet and they didn’t want to have to give it up. The amount of meat in Medifast is not that restrictive, but it is sensible. I will discuss more about this matter in the next article.

Some of the Medifast foods contain meat: You’ll have a good amount of protein in your “lean and green meal” once a day and this is probably where you’ll have the most control and variety. However, there is some animal protein in the Medifast meals provided to you. And you’ll see most of these in soups and stews. For example, there are crab soups, chicken noodles, chicken and wild rice, and beef with vegetables. The chili tastes like ground beef, but what you’re tasting is textured vegetable protein (tvp), which is a very common and decent flavor ingredient in many vegetarian chilies. Many people are fooled by this, since chili is really good.

The amount of meats that are allowed in your Lean and Green Meal: Your main meal each day will be understood as the “lean and green food”. This is really the only food you are responsible for. But, most people look forward to it, because it gives you some degree of control and variety. And this means that it can be fun to experiment and modify.

Now, the company provides some guidance on this. They want you to have lean protein (which can be in the form of meat) and vegetables. How much meat you are allowed will depend on how lean your options are. For example, if you choose the leanest seafood (cod, halibut, tilapia), turkey, or 98% lean beef, you can eat 7 oz. If you’re choosing the leanest, highest-quality protein (egg whites), then you can have a whopping 14 of those. That’s why an omelet with lean protein (animal or otherwise) can be a huge and satisfying lean green meal.

Now the next group of meats is classified as 95-97% lean. Things like chicken, swordfish, halibut, and very lean beef fall into this category and you are allowed to eat a little less since they are a little less lean. You can have 6 ounces of these options. If you like egg yolks, you can eat two.

Finally, we come to the options that are less lean. As for seafood, we are talking about catfish, salmon and mackerel. In terms of beef, we are talking about steak, roast or ground beef. Lamb, pork chops, chicken and turkey are fair game here, as long as they are between 85 and 94% fat. In terms of these options, you are allowed a 5-ounce serving.

Most of the time when you buy meat, the packaging will tell you the weight and you can then adjust accordingly. You can also have a food scale. I hope this article has shown you that you get a decent serving of meat every day and that there are also some animal products that are included in some of the Medifast meals that are prepared for you.

And more advanced water fitness enthusiasts will love how hand buoys challenge their entire body and cardiovascular system. If you’re interested in starting a training program with Hydro-Fit hand buoys, check out the step-by-step guide and exercises below.


Use the Hydro-Fit hand buoys to warm up for your cardio and strength training routine. Start with a knee-high jog. In deep water, hold a hand buoy with both hands in front of your body at the surface of the water. Quickly bring one knee to the buoy and return it to the ground. Do the same with the other knee and repeat alternating legs for one minute. For a slightly more advanced move, speed up the warm-up set by performing a knee-high jog with the buoy held underwater at your side for strength and stability.


Hand buoys are great for getting your heart rate up and burning off unwanted fat and extra inches. A good example of a cardiovascular exercise is the Tuck Jump. Place a Hydro-Fit hand buoy between your legs in chest deep water. Once your lower half is stabilized underwater, jump up and bring your knees to your chest as you would in a tuck jump. Hold the spot for a second and then bring your feet back to the bottom of the pool. Or try Butt Kicks in the water while spinning the buoy around your waist. In waist-deep water, kick your legs back in a jogging motion and kick up and back like you’re trying to kick your butt. As you work your lower body, hold the hand buoy at the surface and swing it around your waist for a full-body cardio workout.


The toning exercise options with the Hydro-Fit hand buoys seem endless. To easily tone your core, stand in chest-deep water, submerge a hand buoy underwater, and hold it at your belly button. From here, move from side to side to really work your inner and outer abs. Work your legs by performing a Mogul Ski exercise. Put a buoy between your legs and stand in water up to your chest. While holding the buoy, jump from side to side, like a ski tycoon. This will help tone and shape the muscles in your lower body. And of course hand buoys are great for strengthening your upper body. Try to find various ways to push and pull the buoy while it is submerged. Its natural buoyancy will continuously work against the muscles in your arms, shoulders, back and chest to produce a great upper body workout.


Flexibility exercises can be done at the end of your workout to help stretch and lengthen your muscles. Try passing the hand buoy behind your back, changing it from hand to hand. Or see if you can submerge the buoy enough to pass between your legs, from hand to hand, in a figure 8 motion. Both of these exercises will help improve your overall flexibility and allow you to cool down after a hard session in the pool.

As you can see, there are several ways to get cardio and strength training with the simple Hydro-Fit hand buoys. Follow any of the exercises above, or create your own creative ways to train. You really can’t go wrong with these versatile training tools!

Candida is an organism that lives naturally in the gut, mouth, and genitals of a healthy body. It is kept in check by a healthy immune system and the activities of other good bacteria that are also present.

Diet is an important factor in producing the right environment for Candida overgrowth, and when this happens, the cells develop a “root” that interferes with the structure of the intestines and invades the bloodstream, causing the Yeast infections arise in different places throughout the body. Body.

The most important dietary change you need to make is to eliminate all refined sugars and carbohydrates, because these food groups form the type of food that the Candida organism loves and will cause them to flourish.

Refined sugar means all simple carbohydrates, that is, all types of sugar, honey and molasses. If you need to use something to sweeten your food, you should use xylitol or agave nectar. Refined carbohydrates include all kinds of white flour, white rice, white pasta, and cereals. These can be replaced with gluten-free whole grains like brown rice, whole wheat pasta, quinoa, and buckwheat.

The next biggest culprit is foods that contain yeast, which means most forms of bread are out, though you can try rye bread and certain types of soda bread that don’t use yeast as a leavening agent, as long as they don’t. contain refined wheat. . Beer, alcohol, vinegar and other condiments that have been ‘brewed’ should also be excluded. However, apple cider vinegar is recommended in the fight against the growth of Candida, so it is allowed.

Third on the list of no-nos is anything fungus or mold related, so rule out mushrooms and Quorn, grapes and nuts (because the “bloom” that can form on the skin is a type of mold) and cheeses with an external crust of mold.

Long-term use of antibiotics can weaken your immune system and kill off beneficial bacteria. Even in the short term, pharmaceutical interventions are thought to only lessen Candida symptoms temporarily, allowing problems to return in the future with increased immunity for even short-term relief, so they are best avoided. There are many natural homeopathic remedies available and you should try them out to find the ones that best suit your needs.

It is also advisable to exclude foods that have received antibiotics further up the food chain, so organic meat and dairy products are recommended.

Dairy products themselves, and cow’s milk products in particular, should also be avoided because they can create excess mucus, cause allergies, and take longer to digest. Some of the main symptoms of a yeast infection can include allergies and digestive problems.

Because maintaining the correct acid:alkaline (PH) balance is crucial to preventing Candida overgrowth, your diet should be rich in alkaline-forming foods. Asparagus, artichoke, avocado, and other fresh vegetables are recommended, as are most foods that contain calcium, cesium, magnesium, potassium, and sodium. Acidifying foods such as meat, fish, dairy products and cereals should be moderated.

Eating garlic every day, along with foods rich in beta-carotene (a natural substance that is converted to vitamin A in the body), has also been shown to be beneficial in fighting yeast infections. It’s a rigid and restrictive regimen but, followed closely, it works to destroy the environment in which Candida cells thrive and hastens the demise of many.

Once you are back to your normal levels, you may need to continue some areas of the diet. You have to isolate which foods cause your own Candida to proliferate. This article may be reproduced, provided a reference to the author’s name and a hard link to the sites are maintained in the resource box.