Category Archive : Digital Marketing

Teaching writing is a challenging process. One of the problems that students mainly encounter is precision. It has always been considered the hardest part of using it in writing classes. The purpose of this article is to show appropriate ways to provide students with accurate writing. This is an important issue because students need to know how to construct meaningful sentences or paragraphs, which makes writing more effective and understandable. Teachers know that students write in different styles and that some of them can create precise sentences, but some of them cannot.

It is not easy to correct the same mistakes students make over and over. If you try to improve this problem by using explanations and different examples, it will be difficult to achieve success. Therefore, it would be confusing for students to jump directly to definitions or many examples explaining how to pay attention to precision when writing.

Students should be aware that learning to use precision through context will lead to effective writing. That is, writing is not just a fluency activity. If sentences are meaningless, no one is willing to read an article to the end. Teachers must make it easier for students to know how to achieve precision in a text.

The first thing to do is collect data. Use questionnaires to do this research, as this can allow students to express their ideas more freely about the problems they are having learning English. This is one of the ways that teachers can improve their students’ writing, and I think it is very important to know the needs of the students and how they want to improve their accuracy. The questionnaire should contain open-ended questions that are related to the techniques you currently use to improve the student’s writing, whether they like your teaching methods or ask you to use other techniques that would be interesting to them and motivate them to improve. After collecting the questionnaires that the students completed, read them and identify exactly what the students’ weaknesses are and how they want to improve. Then discuss this topic with your students and offer suggestions on how you could do it together.

After analyzing the data, take action on what you would change in your teaching, what methods to use that would be successful for you and also for your students.

There are some learning processes on how to write effectively in the second language. What happens when students go through these processes? Explaining all the time and exercising immediately after that is not the right choice. Use these processes and see what happens when students submit to them.

Be sure to prepare assignments that increase your awareness of how sentences appear in context. Students understand best when such sentences appear in context. Divide the students into groups. Student groups should be mixed, with good and less good students.

  • Letting students improvise is an important process because it covers many useful aspects of teaching. Ask them to write a short paragraph on a free topic. After writing, ask a few of them to read what they have written. Then try to find out which sentences were correct from your previous knowledge. It is this process that helps you and your students deepen your analysis. A second reason students need to improvise is that they will notice gaps in their writing. They will realize that there are meanings that they are unable to express. For these reasons, they will begin to look for ways to supplement the gaps in their writing that they have identified.
  • Students identify different types of sentences. They can see that different verbs are completed with different elements. This is very important for the teacher because the teacher has to draw attention to these elements to encourage the students to be aware of them. Try to facilitate student identification by providing accurate sentence lists organized into useful groups.
  • In the development process, students can make an assumption about how precision works. Provide students with a passage, how to fill in the blank, and ask each group to fill in the blanks for the words in the appropriate time. Another activity that students can use in this process is to write a short story using precise sentences.
  • Much of the learning takes place through exploration. As students are exposed to language and writing, they discover things for themselves in the classroom and outside of it. There are at least two good reasons why discovery is an important and necessary process, not just in the natural environment, but also in the classroom.

Famous copywriter Joe Sugarman says, “The purpose of the first sentence is to get the reader to read the second sentence.” Impressive email copy is all about flow and purpose.

Do people read your emails to the bottom of the page? Once you’ve chosen your topic, you’ve summarized your main points and decided what you want your reader to take away or do; the rest should be easy, right?

Not quite. Even if your headline is fascinating and your design attractive, your job is to make your email (or article, blog post, or press release) truly read by human eyes and minds. An editor’s writing must be legible.

So the goal of good copy is to make the reader’s eyes roll down the page. And most importantly, a good copy should drive action from your beloved subscriber. When your reader responds to your call to action, they know that your copy is readable. There’s probably a lot of other things going on that work well together as well – solid graphics, a desirable offering, some good credibility – but your writing plays a critical role.

Before testing your writing with your reader, why not test it yourself? Did you even know that you could do that?

The Flesch Reading Ease Score and the Flesch-Kincaid Reading Grade Level measure the readability of your writing. Developed to ensure standards in military technical training manuals, scores can also be used to easily assess the readability of your writing. You will find them within the spelling tool in Microsoft Word.

Now, here’s the trick about readability. Did you know that the average person reads and understands, and is at the sweet spot of persuasion, around the sixth and seventh grade reading level?

If you can consistently write texts that fall between 60 and 70 (the reading ability of the average 13-15 year old student), then you will reach, satisfy, convince, and convert most people. Reading comprehension varies by level of education and experience (the lower the Flesch Reading Ease score, the harder to understand), but even college graduates and other “smart” people respond to the writing found within. in the range of 60 to 70.

Are there tricks for this? Is there a magic formula to achieve this score when you type? While Flesch scores take sentence and word lengths into account, here are some practical ways to get the most out of your writing by keeping it clear and simple.

1. Use short, forceful words. Don’t neglect juicy descriptive words; just remember to prod with words that can take the place of long sentences from time to time. Remember, “Brevity is the soul of wit.”

2. Use action words to keep the reader moving forward. If you are stranded in the realms of possibility, or spend too much time pondering, staring at the verbal navel, you can lose your reader very quickly. Connect to the real world. Think red meat, not pie in heaven. That means …

3. Stay away from “being” “is” and “are. These words form passive sentences that bore readers. Use them only when absolutely necessary. Compare:

It was decided that the gym would be closed after the institution’s operating hours in an effort to thwart the destruction of local hooligans. (Flesch Reading Ease 38.3; Flesch-Kinkaid Grade Level 12.0)


To stop vandalism in the gym, Mr. Brown decided to keep it closed after school. (Flesch Reading Ease 82.2; Flesch-Kinkaid Grade Level 5.7)

4. Engage your reader with descriptive verbs and adjectives. “She says.” It could be “She squeals.” or “She buzzes.” Each sentence would contribute roughly the same to the reading ease score due to the structure and length of the words … but what a difference between them! In another example, a purple paint color chosen for an office could be “sick” or “relaxing” – simple descriptions that powerfully alter the reader’s perception and emotion.

5. The length of the sentences should vary, almost like the rhythm of an exciting game of tennis. Long back-and-forth volleys are satisfying to watch and more leisurely, but they can last forever. Quick online rallies add excitement, but they don’t last that long. You should be able to write in both styles, just as a professional tennis player can play on the net and on the baseline with equal efficiency. Go back and forth between short and long sentences to keep your paragraphs balanced and your natural cadence.

6. Don’t be afraid to use blanks. Certain copywriters who write in one-sentence paragraphs create some of the best emails I’ve ever read. The physical space between each thought works as hard as the actual text to attract the reader. Of course in this case the writing must be spectacular.

7. One of the best methods you can use to find your most powerful voice as a writer is to write without desktop publishing. Force yourself to tell it like it is, in any way you can and in any way you want. Forget about spelling and grammar. Set a timer for just two minutes (if necessary) and write like crazy. Then go back and cut your writing to the core. You will find grains of wealth there, as well as a lot of junk. Don’t leave the straw for the reader to remove; it will not. Only after you’ve thrown it all on the wall, you need to edit it yourself. So be relentless. See if you can cut the length in half.

While practice is the best way to improve your writing, you can start honing your style with these tips. As your copy grows stronger, your Flesch Ease Score will reveal how readers will receive it.

Business and beyond

Do you have a colossal and global vision for your service or business? Want to make your mark on the global marketplace, leaving an indelible impression on a large and expanding demographic? Do you want to network and stay on the cutting edge of the latest advancements that can improve your business model, giving you a head start and allowing you to grow beyond your wildest dreams?

As a business owner in the digital age, having a vision and aspirations is of the utmost importance. It is very important for you to take your localized service beyond your borders, and if you have a business in Texas, that means expanding to the surrounding states, and then to the entire country, and then to the entire world. But that thousand-mile journey must begin with your first step, and your first step is to hire the services of an advertising agency in Austin. An advertising agency acts as a vital bridge between your skills and the vast extent of your influence, and they provide numerous valuable services to help you reach your maximum clientele. These are just a few of the services that can boost your marketing strategy.

Develop a plan

The first step to your first step is getting organized. An advertising agency in Austin will want to collect all the relevant details that will help you resonate with a wider clientele and keep you on top of current trends. Some of the ways they accomplish this include looking at things like your budget, your product or service, your target demographic, and what media and media methods appeal to your target demographic. There are a dizzying number of variables that can be difficult to pin down without professional and experienced help in this complex area. Then your plan will expand to areas of advertising and what your media focus will be, be it print, billboards, television, radio, online content, etc.

Creating your brand

What is it about your service, business or product that sets you apart? What do you show your intended clientele that provides a unique and personalized experience for their predilections and tastes? Competition in a service or production is wonderful and will certainly help you preserve your existing clientele, but it is not enough to grow if you want to differentiate yourself from your competition. You’ll need a head start, and your Austin advertising agency is equipped with the tools to help you strive for greater opportunities.

For example, an advertising agency in Austin has several specialized departments that work with you as a team to expand your service or business into a brand, creating a resonant and impactful experience with staying power and potential for repeat customers and more. This includes a creative team to navigate media, such as audio and visual editing and content creation; a marketing team that will help create an agile tagline and story around your brand; and a media team, who will leverage your brand on your appropriate media, using online and social media experience and search engine optimization.

Guaranteeing an ROI

Finally, an advertising agency in Austin defends the goal of seeing a rapid change in investment, charting growth in both customer base and revenue. With all of your details in order, a comprehensive plan, a solid marketing strategy, and endless creative resources, your Austin advertising agency is poised to see the impact of your vision through to the end, creating results that are more than satisfying.

If you’re ready to take your business acumen to the next level and turn your production into a memorable viewing experience, then it’s up to yourself to consult with the seasoned experts at Drumroll, whose portfolio has clients as diverse as Fannie Mae and Microsoft. Check in with Drumroll and see the wonders they can do for your brand.

Drumroll is a branding agency in Austin, TX that provides services such as advertising (drumroll / Advertising-Agency-in-Austin), digital marketing, e-sports, lifecycle marketing, voice marketing and much more for all types of industries. . To learn more, visit

The graphic design student has to develop some competencies, attitudes and behavioral traits that would allow him to be highly competent in the chosen career or field of study. These attitudes and behavior patterns do not arise by chance. The hobbyist graphic artist or apprentice has to cultivate these traits while undertaking projects patiently and with the utmost care. Some of these competencies, attitudes, and behaviors are discussed below.

1. Ability to observe: the student must develop the ability to make a critical and serious observation and examination of things in the environment in order to make an exact or precise representation of the object or shape. It includes the critical observation of linear patterns, variations in shapes, textures, gradations, or color tones of natural and man-made objects found in the environment.

2. Ability to use memory and imagination to derive and develop ideas: this is the student’s ability to use their own imagination to create things without resorting to copying existing elements. You must cultivate the attitude of generating new and relevant ideas that can be used to create useful graphic products.

3. Ability to pre-create images / visualize and make designs of elements: the student must be able to use their senses, especially the sense of sight, to anticipate or visualize how the imagined idea can be used to create designs that in turn are they can translate into elements.

4. Ability to translate ideas and designs on paper into three-dimensional elements to solve problems or satisfy an identified need using the design process and technology. Designs are two-dimensional or flat. These paper designs are often generated in three-dimensional shapes. The student must be able to meticulously follow the steps of the design and technology process to produce functional elements. You should have the mastery of being able to translate paper designs into standalone elements.

5. Skill and creative use of tools, equipment, and a variety of materials- This refers to the efficient use of tools and materials. This implies the correct handling of the tools to carry out the work. The student must understand the nature and feel of tools and materials in order to use them properly to give the correct effect on the artwork.

6. Application of knowledge and understanding to constant practice to achieve competence and perfection. Ultimately, the student must aspire to achieve perfection in the various techniques of artistic production. You should be able to consistently apply the knowledge you have gained through constant practice to produce items with great competence or skill.

7. Creativity, originality in thought and final products- The young graphic artist must make it his hallmark to produce articles that are original in design, shape, color, etc. Your ability to create new things should be evident in your thinking, as well as in the end products you make.

8. Ability to respond to a work of art through the use of knowledge and skills of perception, appreciation, criticism, judgment, evaluation and aesthetics. The student must have the ability to respond quickly to the works of art with which they come into contact. You should be able to apply your senses well by speaking intelligently about the aesthetic qualities of the work. You must be able to evaluate, appreciate and critique a work of art using the knowledge and skills you have accumulated.

9. Critical thinking and problem solving skills, healthy competition, good human relationships, etc. – The student must also be able to think in concrete terms and always be willing to contribute ideas that can solve the relevant problems faced by individuals in society. Must be able to participate in graphic arts contests and exhibitions held in school, society or country. You must engage with clean and clear motifs to improve your skills while learning and drawing inspiration from the works of other graphic artists.

10. Demonstration of human and moral behavior in thinking, feeling and acting, eg honesty, commitment, self-discipline / respect, diligence, patience, tolerance, teamwork, etc. – There are some moral or behavioral traits that the student must live hard to cultivate. These include honesty, respect, diligence, patience, tolerance, and teamwork. People would like to do business with an honest and respectful person. The student must be patient and tolerant to be able to absorb the pressures of the clients, which can sometimes be irritating or annoying. As a student, you must also be prepared to work with other people to achieve the same goal. This quality would allow you to work in a larger work environment, such as in an industry or a factory. In today’s work environment, teamwork is truly essential to the success of any company.

11. Portfolio of works: the student must cultivate the attitude of maintaining a portfolio of their creative works in printed or printed copies. This would allow you to improve and enhance your creative works at all times.

12. Ability to perform tasks with little or no supervision: The student should be able to perform assigned work with little or no supervision. You must try very hard to work independently with or without a tutor around. This would help you develop your skills at a relatively faster rate.

13. Self-study / assessment for improvement: the student must be experimental, trying to learn new things on their own without being instructed by a teacher or supervisor to do so. You should explore new methods and techniques to achieve existing production methods and techniques. It should be your attitude to try to use the tools and materials available in the environment to produce useful and meaningful artifacts. In addition, you should periodically self-evaluate by comparing your previous and current jobs in order to know the errors in them and improve them.

14. Perseverance: the student must show a fighting spirit by paying attention to their creative works. You should not give up on trying to produce a difficult product or challenging exercise. You should not shy away from handling difficult artistic graphic design products.

15. Time management: the student must be able to manage their time very efficiently. You must have a time limit or be aware of time in the production of your artifacts. You should be able to meet the deadlines set for the production of works.

16. Work ethic: refers to accepted work behavior and attitudes expected of a graphic artist. These accepted work behaviors include neatness, cleanliness, accuracy, and precision, which are the hallmarks of a good graphic artist. The student must be determined to display this work ethic in their artistic productions.

17. Self-confidence: the student must have great confidence in the performance of their duties. It should not show signs of fear. You must trust your skills, qualities, or ideas. This would make it easier for you to master your artistic creations.

18. Communication skills: the student must know how to communicate well with people. Cultivating these communication skills would allow you to communicate effectively with clients. Certainly, people will like to do business with people who speak courteously than with those whose communication cuts like a sword.

Every company has a website and every website has many third party tags on the websites. These tags are used to track the business, which would help to make decisions about business optimization.

You can’t get the actual metrics or statistics from any website without adding tracking pixels or java script to get those metrics. With the advancement in technology and advancements in the vendor’s product or these third-party tags, it is crucial to update these tags to get more in-depth and accurate information about website performance.

There is a separate group of professionals involved in managing these website tags for large organizations.

It is very important to know what version of the third party tags are present on the website. There are some tag audit tools available on the market and they are not cheap. Free tag audit tools are also available. I have listed below some of the auditing tools available in the market.

Here are some of the best tag auditing tools available on the market:

  1. WASP
  2. HubScan
  3. Google tag audit
  4. Observe point
  5. Accenture Digital Diagnostics

WASP: Web analytics solution profiler

WASP is a tag auditing tool developed for online marketing and analytics professionals to audit tags on the website for quality assurance and how tags are implemented.


HugScan is used to audit or scan Google analytics tags about their implementation on pages, events and make sure the correct pages are tagged correctly.

Google Audit Tool:

Designed to audit the implementation of Google Analytics tags on the website and to ensure that the correct variables are used to capture the data. But the only downside is that this tool can only be used for Google Analytics.

Observation point:

The Observe Point audit tool is designed to audit any web analytics tool for the version of the tags, the type of variables used, SEO information including redirected URLs, etc.

Accenture Digital Diagnostics:

Another tag auditing tool that provides the details of the site, not just the tags, but also details about SEO and usability. Accenture’s Digital Diagnostic Tool also provides details of duplicate pages, Java script errors, page load time, and more. Details on the number of variables used will help ensure that the correct variables are used to capture the analytical data. The technical details provided by this tool will help you optimize the website.

“As the saying goes, the guy is a beautiful group of letters, not a group of beautiful letters.” – Mathew Carter. I agree with Carter because we don’t select one font for every letter, we select one font for all letters. Font selection is the most important part of formatting and designing your whitepaper. In my opinion, the sources show your understanding and sense of the document you are presenting to readers. For technical documents, the fonts must show their sober personality, in order and order. Sources like Bradley, Ravie, Harrington, etc. they show their funny side, which is not suitable for technical documents.

Recommended fonts:

The most suitable fonts for technical documents are the SANS SERIF and SERIF groups. SANS SERIF fonts include Arial, Helvetica, Tahoma, and Verdana. And SERIF fonts include Times Roman, Times New Roman, Georgia, and Bookman.


The technical definition of the term SERIF is “a typeface that has small strokes at the end of the main strokes of each character.” In plain English, SERIF fonts have captions at the end of each letter. According to little research, it makes the content much easier to read.

As in SANS SERIF, SANS means NO or NON in French. Because the feet are an acknowledgment of the SERIF font, therefore SANS SERIF stands for font without feet. It is technically defined as “typeface without serifs (small strokes at the end of the main strokes of each character)”.


The most important benefit of using these fonts is that they are legible. SERIFS are believed to improve the reading experience and readability of readers (Arditi, Cho 2005). Readers can distinguish the ends of the letters in this group by their feet. The industry uses SERIFS for user manuals and online help because even at a small size, they are legible. While it was considered a few years ago that NON SERIFS should be used for online content and publishing, it is now agreed that both are perfect for reading online and in print. Bernard (2003), in his research compared SERIFS and SANS SERIFS with Times New Roman and Arial. Results varied in font size, but both were legible.

It is also common practice for writers who format and design their documents that we keep Arial 12 and Times New Roman 10 fonts and both are legible. Technical documents have codes, definitions, descriptions, schematics, etc. so writing the text in SERIFS and SANS SERIFS increases the reading speed and better tracking of the text. According to, in a recent study, Arditi and Cho evaluated the use of SERIFS and SANS SERIFS with respect to speed, letter recognition, and continuous reading. And both had a negligible difference of these aspects.

A large percentage of users use Microsoft Windows as their operating system. The fonts available with Microsoft Office are the ones that are installed automatically with the operating system. So while you are typing in Microsoft Office documents or even using Adobe printer for PDF conversion; use SERIFS and SANS SERIFS. When we write technical documents, it is very likely that they will be converted to PDF or published as web page / document.

Recommended styles for SERIFS and SANS SERIFS

  1. Use SANS SERIFS for titles and chapters
  2. Use SERIFS for content, captions, and text
  3. Select fonts with space between letters
  4. Chicago manual style
  5. MLA style
  6. APA style
  7. They work best in italics because they keep their prominent features and are still legible. We need to italicize some terms in technical documents, such as functions, features, tabs, or web pages.
  8. Use 2 or 3 typefaces in a document, that is, my favorite is Times New Roman, Arial, and Verdana.

Marketing companies and especially digital marketing companies are focused on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it is not surprising that agencies have become a bit obsessed with metrics. When it comes to email marketing, open and click rates are the most important, while lead acquisition and website analytics become factors in other forms of digital media as well. While metrics can provide extremely valuable information on campaign performance and keep marketers accountable and aware of company goals, there is a danger of overemphasizing the importance of metrics.

The unfortunate emergence of tunnel vision metrics

Metrics ‘tunnel vision’ is an unfortunate side effect that occurs when metrics, statistics, and numbers are overemphasized. Marketing teams can become so preoccupied with their metrics that they could end up losing sight of the big picture of marketing. This can negatively influence any strategic planning that needs to focus on more holistic ideas.

Using metrics as an excuse to follow poor marketing rules

Another major issue that could develop due to tunnel vision metrics is some poor judgment. When brands and marketers start thinking about just improving one metric or hitting a particular goal, many ethical and even logical tactics fly out the window as the hunger for metric perfection takes hold. Suddenly, devices that normally wouldn’t have even been considered are called at all for the sake of metrics. For example, a social media manager who is enthralled in the process of gaining new followers or ‘likes’ on Facebook. Now imagine if that Social Media Manager started breaking Facebook’s engagement rules to get more likes. It is not ideal and it will not reflect well on the brand that has to live with the consequences after the campaign.

Avoid tunnel vision of metrics and allow creativity to flow

One of the best ways to prevent the onset of tunnel vision when it comes to statistics, marketing metrics, and analytics is to allow brands to trust and experiment with their own creativity. By focusing on creating campaigns targeting people, subscribers, consumers, rather than numbers, you’re likely to hit your metrics goals anyway. Innovative campaigns are often considered risks that can affect the stated goals of a certain campaign in terms of metrics. But innovative and exciting campaigns are what keep people interested in a brand and get people talking.

Finding a balance between being a slave to statistics and letting everything happen as it happens is really the key to creating successful campaigns that benefit the overall goal of the company.

Never before has our society been so conscious of healthy living. We know that yoga is not just for “hippies”, we use meditation apps for our smartphones and we commonly use phrases like “organic”, “non-GMO” and “composting”. So it is surprising to discover how many people are unaware of the benefits of acupuncture, chiropractic, and homeopathy. Why is this?

The answer is simple. Although we live in an age where knowledge on any subject imaginable is at hand, we are still overwhelmingly awash in information on traditional Western medicine. Whether we are watching television or visiting our favorite website, advertisements about diseases and the multitude of drugs and surgical procedures used to treat them are always present. We are indoctrinated, sometimes subtly and sometimes not so much, that these methods are the fastest and most effective way to get our lives back. These advertisements include a litany of statistics designed to prove that medicine is science and that everything else is less than, often ineffective, and sometimes wishful thinking.

Of course, medicine is a science; No one is denying it. However, it is also an art: the art of identifying the cause of a disease. However, this is where traditional medicine fails us, often identifying the symptoms of a disease according to studies and guidelines, rather than looking at the individual holistically. The same goes for the treatments used to treat these ailments, most often involving pharmaceuticals that research has found produce effective and reproducible results. The fact is, many of those studies are paid for by drug companies themselves, and the drugs often do more harm than good. To show this, just look at the opioid crisis; Originally prescribed for pain management, these drugs have become a destructive force, particularly in rural America. In 2016 alone, more than 63,000 people died from opioid overdoses.

Nowhere are the shortcomings of traditional medicine more apparent than in the area of ​​mental health. At the time of this writing, the world is reeling from the deaths of Kate Spade and Anthony Bourdain, who hanged themselves after years of battling depression. Their tragic stories have highlighted suicide rates in the United States, which have increased by thirty percent since 1999. This, despite the fact that antidepressants are prescribed in record amounts. Between 2011 and 2014, 13% of Americans age 12 and older were taking these drugs, an increase of 65 percent from the 7.7% who took them between 1999 and 2002. This does not include the growing number of young children who are that they are prescribed antidepressants. and ADHD medications. There is also growing concern about the link between antidepressants and suicide, and the possible connection between these drugs and homicidal behavior, including school shootings.

What is causing this increase in depression and suicide? Statistics show certain commonalities among people who take their own lives, ranging from financial and relationship problems to physical problems or the appearance of some kind of crisis. However, as I have pointed out in previous writings, these problems have been around since time began, so why are people so much more stressed? In fact, almost everyone I see these days is stressed and I think technology has a lot to do with that. We are bombarded with a twenty-four hour news cycle, much of which is negative; These stories are then posted and tweeted until it is virtually impossible to ignore them. Whether it’s crime or the growing political polarization in the country, they create a toxic environment that adds to the usual stressors we all experience. Unless managed effectively, stress can seriously affect health; it can even kill. This is where I come in.

Many people, even those who are not depressed, get sick from stress. Stress-related illnesses include irritable bowel syndrome, migraines, text neck, indigestion, constipation, and insomnia, to name a few. In treating these conditions, I use chiropractic and acupuncture techniques to relieve stress, help with symptoms and disease prevention, and improve overall quality of life. Taking care of the spine or aligning the musculoskeletal system helps the body work better. Recent MRIs of the brain show evidence-based evidence that there is increased blood flow to a person’s brain after chiropractic adjustment.

I also use these techniques to treat allergies to environmental factors, foods, and chemicals, and the fact that many of my allergy patients are babies indicates that this is not simply a placebo. You will not see this technique advertised on television, however, after twenty-five years and thousands of success stories, I can attest to its effectiveness.

Last but certainly not least is pain, which is why most people come to see me. Some people have not responded to medical care, others do not want to take medication indefinitely, and others have been referred to me by a doctor. How can a chiropractor relieve pain? The nervous system controls all bodily functions. Pain is usually a sign that the nervous system is being interfered with. By adjusting the spine, which acts as a master circuit board for the body, it is possible to eliminate nerve interference, allowing the body to function better.

There are 75,000 chiropractic physicians and nearly 20,000 practicing acupuncturists in the United States today. People are understandably skeptical because they haven’t seen the benefits of spinal care or acupuncture on TV a trillion times, yet acupuncture has been around for five thousand years and chiropractic was discovered in America more than a century.

As a holistic chiropractor, I can reset the nervous system to dramatically reduce stress levels, reset the body to not react to allergens, and in a short period of time, offer natural pain relief. In short, I use the body’s self-healing mechanism to eliminate disease. No side effects and no addiction.

The key to success in any business largely depends on your ability to market your product or service. MBA students often spend years studying marketing as it encompasses and relates to almost all business operations. If you own a small business, you know the value of marketing, even if you don’t have an MBA or MBA specializing in marketing.

One thing I found helpful in our company was thoroughly describing the steps we would take to market our products and services. Our company is a franchise company, specializing in mobile vehicle washing. Although our company, which generally served with only a few real products, this marketing scheme will help you design an overall marketing strategy for your company. You need one, even if you are a small company and a one-man or female show.

It helps to build on past experiences and think about things that worked to get new customers. Ask yourself where my best clients come from, because obviously you would like to get a lot more. Here is a sample schematic we use; yours will be different, of course, but if you print this and then comment in the margin, then redesign yours to fit your specific knowledge, experience, and business model, you will be able to use this as a launch pad to design a World-class Marketing Manual.




B. Radio


D. Cable

E. Newsletters, email newsletters

F. Publicity stunts


A. Prepaid credit cards

B. Gifts and fundraising events

1. Social reinforcement clubs

2. Churches

3. Non-profit groups

4. Student groups

5. Service clubs

C. Walk-A-Thons

D. Bike-A-Thons

E. Distribution in dollars

F. Co-offers (other businesses)

G. Advertising

H. Marketing opportunities


A. Fax lists and email lists

B. Fax on demand

C. Fax etiquette and law, not records

D. Share faxes and servers

E. Lists to share


A. Membership boosters

B. Neighborhood watch programs

C. Red Ribbon Week

D. Internet virtual stores

E. Door prizes

F. Open communications


A. Car wash clubs, customer discount clubs

B. Fleet and program sales and corporate discounts

C. Ride-sharing programs

D. Corporate Employee Program

E. Coupon books

Gift certificates

G. Good fax letters

H. Detail of direct sales coupons

Bingo Certificates

J. Ladies Day

K. Run for City Council or Sponsor a Small Business Candidate

L. Contests


A. Types of companies

B. Domino’s Pizza

C. Car clubs

D. Kinko’s

E. Other franchises

F. Franchisor Leads

G. Distribution

H. Reasons and savings

I. Potential contacts and references


A. Franchisor

B. Equipment

C. methods

D. Mail

E. Telephone

F. Sending faxes

G. Rainy days

H. Competition

I. Direct Sales / Telemarketing

J. Competition

K. Sale by contract

L. Sabotage of employees


A. Yellow pages

B. Newspaper

C. Radio

D. Newsletters

E. Programs


G. Cable

H. Signaling

I. Flyers

J. Distribution

K. Keychains

L. Pens-Pencils, fridge magnets

Mr. word of mouth

N. Press releases

In the summer of ’89, I was interviewed at a rodeo in Redding, California, along with an Oklahoma cowboy and a bull named ‘Red Rock’. That would be one of his last interviews; he died at his next rodeo in Cheyenne, Wyoming, on July 30. His name was Lane Frost.

Later, a movie was made about his life and his rodeo career called ‘8 Seconds’. In it, Luke Perry played the young athlete and there was even a ‘Red Rock’ appearance.

News of the accident in Cheyenne spread quickly. He was lined up at a rodeo in Rock Springs, Wyoming, to ride “circle 8,” which is when all the contestants in a rodeo come out for the audience before the performances begin. Someone said, “Lane is in Cheyenne.”

When we finished the opening routine, we heard that Lane was dead. Lane Frost had been a friend to many in the rodeo world. In fact, his memorial service was held at an Oklahoma church that celebrated 1,200 and about 3,500 showed up to say goodbye. His parents chose his final resting place at Mt. Olivet Cemetery in Hugo, Oklahoma, right next to where his friend Freckles Brown was buried years before.

The movie “8 Seconds” tried to do his life justice, but did not touch on how deep the friendship was between Lane and Tuff Hedeman. I was with Tuff shortly after Lane’s death at another rodeo in Fort Madison, Iowa. He showed up, ready to ride and do the press tour. Tuff and I were auctioned for the benefit of some charity. We both had to dance with someone who had offered us.

On that fateful day in Cheyenne, after a lot of rain, Lane rode a bull called ‘Taking Care of Business’. The cowboys had their own name. They called the animal “Bad to the Bone.” Lane raced and did well, scoring 85 points and winning close to $ 10,000 in prize money. After the trip, Lane dismounted. It was then that the bull turned and lunged at him. His horn broke ribs, cut a blood vessel and pierced his heart.

He died in the sand although doctors tried unsuccessfully to revive him for hours in the hospital. Tuff was finally able to see his recently deceased friend after what “seemed like forever” in the waiting room. Three days later, he served as one of their pallbearers.

Today, there is a statue of the bull rider in the Cheyenne arena where he lost his life doing what he loved to do. The cemetery where he is buried has constant visitors. Many from the rodeo world and beyond were affected by the death of this young man.

Dozens, maybe hundreds, have commemorated it by naming their children in honor of this bullfighting hero. A website publishes images of the crowd of cowboy boys of the same name called ‘Lane Frost, Memories of 50 years, 25 of them missing, but not forgotten.’

Lane Clyde Frost was an American professional bull rider and a member of the PRCA-Pro Rodeo Cowboys Association.