Category Archive : Digital Marketing

I attended a Kishore M seminar in March 2009 and I can assure you that it is one of the best forex seminars I have attended. The room was filled with 2000 strong participants and everyone was excited! They were clapping and cheering when Kishore M took the stage.

Now, it’s fun to attend wealth seminars because we’re looking for a different perspective to make more money. Also, we are looking for people who can really teach us how to trade forex.

In my case, I was looking to shorten my learning curve in forex trading because I needed more time to make money trading than just spending time learning. If you know what I mean. People spend a lot of time reading forums and chatting with non-professional traders to learn a trick or two when they could use the time to do actual trading because they wanted to save those few bucks by paying someone to teach them professionally. They could be paying more tuition fees learning the hard way.

I come from a middle class family where no family member was an entrepreneur. All my family members were employees or educators at universities. No one in my family knew how to do business, let alone make a million dollars. We were all comfortable and no one had a flashy Mercedes or BMW. The funny thing is that whenever it came to family gatherings, I would overhear them talking about home loans and auto loans. No one was truly financially free or even living their dreams. With that being said, I knew I needed a boost to start learning about business and entrepreneurship because obviously I won’t have the opportunity to learn from my family and friends.

So I enrolled in the Kishore M Seminar because I had to start somewhere. I was very skeptical at first because why would anyone promote a forex seminar when they are already rich and successful? Wouldn’t Kishore want to keep his secrets to himself? Shouldn’t he be selfish?

And then I heard the story of Kishore. She knew exactly what she was talking about. He mentioned that he was once like me, wanting to learn how to earn more money instead of having a 9 to 5 job. At worst, he was one of the guys who got laid off during the financial crisis. He told us that he started learning how to make money trading forex from various forex traders and after several years, he perfected his trading techniques and now wants to share them with others because he believes everyone should benefit from financial education. Of course, he would charge people to learn his techniques. He obviously would make money teaching forex, but let’s think about it. When he gets paid, he is also giving us invaluable financial lessons in return. The information he sells is similar to the information other financial gurus would sell. For example, Jim Rogers has his books to sell, Robert Kiyosaki has his Rich Dad series to sell, Larry Williams has his commodity books to sell, to name a few.

Let’s go back to Kishore M’s seminar. I learned 5 techniques on how to trade forex in that seminar. They are:

1.) The Instant Pip Profit Technique where we use indicators like the Brolinger Bands, Parabolic Sar, and MACD to enter and exit a trade.

2) The pip Maximizer technique where we were taught how to interpret the price based on moving averages.

3) The Brolinger compression technique (which is my favorite). We have looked at how to place buy-stops and sell-stops when we see Brolinger pressure a currency pair.

4) The Non-Farm Payroll trade where we were taught when to enter and exit a trade to make at least 30 pips during the NFP announcements every first Friday of the month.

5) We were taught how to trade forex options using the Ig markets platform.

These 5 techniques are very important to me and I trade better today thanks to the financial education I received from the Kishore M seminar I attended in March.

To watch Kishore M’s seminar recording, you can get it at:


Long-tail keywords are those three- and four-word phrases that are very, very specific to whatever it is you’re selling. You see, anytime a customer uses a very specific search phrase, he tends to search for exactly what he’s actually going to buy. In virtually all cases, these very specific searches are much more likely to convert to sales than general, generic searches that tend to be geared more toward the kind of research consumers typically do before making a purchase decision.

To help illustrate this phenomenon, let’s take a look at the typical step-by-step shopping path a customer takes to make a purchase.

1. The consumer becomes aware of a product.

2. The consumer searches for information about that product in preparation for a possible purchase.

3. The consumer evaluates the alternatives to the product (features, price, etc…).

4. The consumer makes his purchase decision.

5. The consumer takes out his credit card and completes the transaction.

6. The consumer then evaluates the product after purchasing it and decides whether to keep it or return it.

Using the above six-step path to a purchase as our model, you can probably already see that you want to target the consumer somewhere around step four…
The consumer makes his purchase decision.

…because once they’ve made the decision to buy something, that’s when they start using very specific search phrases to search for their target purchase.

Now the good news…
Highly specific multi-word phrases tend to be much easier to rank for than single keyword phrases or more generic keywords.

Here is a specific example. Let’s say your site sells mountain climbing tours in British Columbia. At first, you might consider targeting a generic phrase like trip. After all, an adventure tour is generally the type of excursion that people like to participate in while traveling on vacation.

However, if you were to try to follow that phrase, you would be facing direct competition from really big sites like Trivago or Tavelocity etc. You get the idea… It’s unlikely you’ll be able to take down any of those sites unless you’re willing to invest a lot of money and a mountain of time.

But more importantly, traveling isn’t the best phrase to aim for anyway. This is because many people who search with that phrase are looking for things like airline tickets, ocean cruises, or just doing some very general research on where they would like to go. They’re probably not saying to themselves… “I’m looking for someone to sell beginner guided tours to climb Grouse Mountain while I’m in Vancouver so I can take my family on a fun adventure this summer.”

If they were, they would be getting into more than just traveling.

That’s the concept of long-tail keywords…
Here are some very specific key phrases that relate to customers who are much further along in the buying cycle, at least step three, probably step four, and possibly step five:

• Hiking tours in British Columbia

• beginner mountaineering in BC or British Columbia

• Guided mountaineering excursions

• Family climbing excursions on Grouse Mountain

Of course, these are just a few examples. I’m sure you can think of many more. However, the point is twofold;

1. Long-tail keywords are much easier to rank for.

2. People who search using long-tail keywords are much more likely to become buyers!

More good news…
Of course, this suggests that you should create pages that target hooked searchers using long-tail keywords. And, since there are potentially so many different long-tail combinations search engines can use to buy what you offer, that means you’ll probably build more pages.

Well, the good news is that Google likes sites that have more pages. It makes the site appear more substantial, more natural, and even more real in the eyes of the world’s most popular search engine. Keep in mind that your “unique” pages only need to be variants of your main offer(s) but focused on a specific long-tail niche.

So each and every page will have a unique title, description meta tag, h1 header tag, and body content that emphasizes your offer by using the long-tail keyword you choose for each specific page. It’s not rocket science, but it sure works well to engage consumers at the optimal stage of the buying process!

So, instead of just focusing on two or three highly competitive general keywords, aim for the dozens or even hundreds of easy-to-rank long-tail keywords.

However, also keep in mind that the downside of focusing too much effort on the long tail is that if you target phrases that are too specific, you may not get enough traffic to sustain your business. That’s why it’s better to have:

• some pages that send you large amounts of less targeted traffic, and

• A large number of pages, each sending you small amounts of highly targeted traffic.

But in general, it’s better to think of it this way; Would you rather rank for a keyword that sent you 1,000 visitors per day or 200 keyword phrases, half of which sent you 1 buyer per day?

After you do the math, you’ll see that 100 buyers is much better than 1000 site visitors who are just doing research. And there is no doubt that the use of ultra-specific keywords demonstrates a greater purchase intention on the part of the customer. This simply leads to more sales which is of course what you are really looking for.

I hope this is useful for you to refine your digital strategy!

In this world fraught with forced foreclosures, the state of Florida has the dubious distinction of being the leading country in the number of foreclosures since the Great Recession of 2008. It is most prominent in Hillsbourgh County. In the Tampa, St. Pete area they are now under attack by unscrupulous lenders, developers, investors and real estate brokers. Everyone is using every trick in the book, including fraud and forgery, to foreclose on homes that have paid off their mortgages or have high equity in their homes, making it very lucrative for them to initiate foreclosures.

Even now, the courts, in collaboration with the lawyers, blatantly ignore and dismiss any litigation initiated by the owner that shows that there is no justification or that they have no right to execute and force the sale of their property. But, this is happening more now than ever before. Hillsbourg Circuit Court 13 rules too many cases in favor of all those who initiate foreclosures. And as such, far too many homeowners were and are being illegally forced out of their home.

Today, many homeowners have filed Homestead Exemptions with the state, and according to the Florida Constitution, “Article X, Section 4 of the Florida Constitution provides that Homestead property in Florida is “exempt from forcible sale under process of any court.” But, apparently, the 13th Circuit Court is unaware and acts contrary to the Florida Constitution.

As you can see, any homeowner who has filed a Real Property Exemption and is repossessed and even though a forced sale has taken place is a violation of the Florida Constitution. Thus, the Hillsbrough 13th Circuit Court, where judges approve these illegitimate foreclosures, is in fact violating Florida law by blatantly allowing these banks, developers, investors, and real estate brokers to proceed illegally in many cases.

It is always minorities, the elderly and the poor who have suffered the loss of their home even though they have a legitimate and legal right to keep their home. When any court refuses to uphold the rule of law as required by the Florida Constitution, it can only mean that our courts, especially the Hillsbourgh County 13th Circuit Court, are being corrupted by the influence of money every time a house is foreclosed.

Take the case of one Eleanor Jenkins, a 72-year-old African-American who brought their home with her now-deceased husband in 1985. For more than 35 years she has lived in this home and suffered the indignity of a finance company using a fraudulent mortgage that they say is in default and forcing an auction after notifying the court that not only does she have her homestead exemption, but she has all the paperwork that stipulates that her original mortgage was satisfied. cha and released shows that the court is in error. On the other hand, this could also prove that the courts acted with impunity by ignoring the Florida Constitution. A grave injustice that is sweeping the country with all the forced executions and forced sales of individual homes.

Essay writing has become more useful in academics to get a good grade. it must also be genuine with the best quality. The essay should be useful for future reference. Therefore, it should not contain any spam work. Essay writing is difficult for most of the students to write an essay, this task made the students care more about their academic life. They need a helping hand to write an essay to do the essay. The essay is for the competition, homework and also for the purpose of the class. For that there will be more writers. Essays are the important part of the education system in any part of the world. Students have to prepare high quality essays for the purpose of their homework. The main problem students face while writing essays is lack of sufficient time and lack of good content. Every student will get detailed and extremely relevant solutions to their writing problems with the help of online sources. Only essays with good content can achieve good grades. The best essay writing service helps students to write perfect essays. Only excellent essays can achieve good marks. Teachers are giving students essay assignments to test their reading, writing, and observation skills.

Students are forced to rely on online sources to improve their essay. The best essay writing service helps students to escape from their writing problems. Essay writing can be made a simple task by using the service available online. The author needs exceptional attention and concentration when including each page of the essay. Each paragraph has its own individuality and meaning. the writers are from different countries, they are well qualified writers, they are ready to guide you and also explain many times about an essay. You have to give the details of your topic to the writers; they will do research on the topic, they will also collect all the information and finally start writing, he will send the single in a short period of time. Submitting it on time will make your grade higher in school. This platform is a truthful place and a helping hand for many students. This service made students save time and can discourage their studies. Don’t waste time looking for sites. Seeking help from expert writers will earn you more academic points. The best and fastest essay writing services within a time limit by dedicating professional help within reach of students will ensure academic success. There are experts in writing an essay. This skilled writer will help students improve their writing and reading skills. Essays are an unavoidable task these days, to make it easier you can use custom essay writing service.

The phrase “Google AdSense” is a term that many website administrators are familiar with. It is a payment model that you can use to earn cash from your website by facilitating relevant promotions identified with your website on your pages. Depending on the development of your website and the actual repeat traffic you receive, you can earn a 4 figure niche salary consistently with Google AdSense.

However… there are some conflicting speculations online about how to effectively profit from Google AdSense. One group prefers to propose that you should build a powerful website, and an alternative group proposes that you set up smaller-than-usual specialized pages that need to manage 1 specific keyword term. Then paste AdSense promotions everywhere to energize the click.

I for one don’t like thoughtful little niche pages. It looks like a scam, the promotion is obnoxious and does not offer genuine quality to the visitor visiting the page. I think you should stay true to the power website route, and I’ll mention a couple of reasons why. Here is the first reason:

1) You are building a business for life

You could make a website that lasts 30 or 40 years (or much longer). If you were to get a considerable number of hits to your powerful website that has a large number of visitors, chances are a ton of your AdSense promotions would be clicked on, given that you’re working in a specialty.

At the same time, with smaller than normal niche websites, you have to do significant maintenance. People trying to make a profit with Google AdSense but getting banned are setting up little “spam blogs” that copy content from anywhere (usually RSS feeds or text spinners) and post it on their website.

Do not follow this ineffective strategy. Instead, focus on one website for profit and market it thoroughly. In case you don’t know how to make a profit with one website, how would you expect to make a profit with a large number of websites? Do you see the reason here? It’s just not a good omen. Here’s an alternate reason why you should run with the power website path:

2) It’s not hard to keep visitors coming back to your website

If you have a powerful website, chances are you will collect email addresses and keep in touch with the people in your roundup. Because of this, it’s not hard to get hundreds or thousands of hits every day, basically thanks to email promotion! Visualize with those repeat guests the number of clicks they will make on your promotions. Depending on your specialty, you might be better off selling any type of product.

Since it’s so natural to keep people coming back to your website, it’s in your best interest to go ahead with this route. No matter what you offer, including AdSense… email marketing is the most ideal approach to earn money from any opportunity on the web.

I think you benefited from these 2 reasons why you should build a powerful website with your AdSense business. Stay true to this arrangement, and you will be able to acquire the cash in your targeted business.

A case study on innovative sleep solutions, Surrey, BC

Our team loves helping small business owners rebrand, from bringing website redesign ideas to life to increasing social media engagement.

It is not only because we are passionate about the work, but also because we love to see our entrepreneurs succeed.

Now, I know it’s almost silly to mention how challenging 2020 has been for small businesses. Surely you’ve heard it a million times!

But the fact that it’s been such a difficult year for many small businesses has made the rebranding work that we’re doing for a small business like Innovative Sleep Solutions that much more impactful.

The original Innovative Sleep Solutions website did not support or increase leads or sales at all. They had a finicky shopping cart system that was difficult to use.

The site featured an outdated design and lacked compelling SEO copy. There was no mention of their values ​​or focus on health, which is what sets them apart from the big box stores.

In the past, Dave and Terry have also been using more traditional advertising campaigns such as radio, television, print, and even billboards at Rogers Arena to attract the attention of Canucks fans.

With numerous technical and marketing/branding issues, they weren’t getting any Online sales.

While they were shopping at the store before COVID-19 hit, the pandemic put an end to that.

Innovative Sleep Solutions needed to turn around quickly and build a strong e-commerce site and implement a new online marketing strategy.

It was time for a fresh approach, here’s how we rebranded Innovative Sleep Solutions to give them a competitive edge going into 2021.

Complete brand and website redesign.

From the logo to the product pages, we ensured that the Innovative Sleep Solutions brand was consistent and attractive across all pages of the website.

As we do with every client, we begin with an in-depth brand analysis to define your unique selling proposition (USP), target audience, company vision, brand positioning, and more.

This analysis reinforced the need to revamp their existing logo. Not only was it out of date, but it did not reflect the healthy environment that was needed to position them differently from other mattress and bed sellers.

The logo redesign process was collaborative and brought David and Terry into the mix every step of the way, ensuring the final design was one they loved and knew accurately represented their brand positioning.

Another of our website redesign initiatives was to create a new slogan to differentiate the company from its big competitors. Because the owners pride themselves on selling natural, organic and Canadian-made products whenever possible, “Sleep Healthier. Live Better” was the winning statement.

Our next step was to develop our website’s technical specifications, keyword analysis and site mockups. (A mockup is a design that shows what elements will be on a web page. You don’t just start creating menus, slapping images, and putting links on a live page!)

It’s important for small business owners to understand that there is much more to redesigning a website than choosing logo colors and font sizes.

For example, a large part of the process takes user experience into account. What process flow will you follow to ensure a smooth experience while on the site?

When designing and developing the Innovative site, we wanted to make sure that site visitors immediately know that they are in the right place and that they can easily find the products they need.

Also, ensuring that a site looks great on any device, from desktop computers to smartphones, is critical. Images and font sizes may look perfect on your computer, but be broken or cluttered on a phone screen.

While there is a great deal of creativity involved in implementing website redesign ideas, much of your success depends on well-executed web development.

Since we don’t use standard templates, purchased themes, or third-party site builders, our clients know they’re getting the highest quality built site that will showcase their brand to perfection.

The innovative site was built on WordPress using a custom WooCommerce plugin for the shopping cart system. We also integrate Constant Contact to build lists and have the ability to send abandoned cart emails to those who leave the site without completing their purchase.

As you can see, unless you are a marketing guru/technician/designer, rebranding your business is not a DIY project. There are too many important branding, programming, and implementation elements at play. No matter what industry you’re in, you should consider hiring a professional, full-service web design and development company.


Read: The importance of brand messaging for a successful website redesign

I’m sure you landed on someone’s website and felt like something was just…wrong; or maybe you were suddenly turned off without even knowing why.

Most likely, you quickly clicked again to find a competitor’s website, where you felt more comfortable and confident.

Your visitors might feel the same way if you don’t pay attention to how you engage with your target audience. That’s why it’s crucial to identify your brand style before redesigning your website.

In this article, I’ll share five questions you need to answer to determine your business brand identity and create the most effective website possible.

More online.


Compelling and profit-oriented writing.

People aren’t going to buy from a small business if the copy is heavily focused on product specs or lacks a cohesive story. It’s when you start talking about because someone wants what you’re selling so you can actually reach your target audience.

An added challenge for Innovative Sleep Solutions: They’re selling high-end products at the lowest price, but buying a mattress is still a hefty investment.

So, we knew we needed to quickly grab people’s attention with the right copy, rather than highlight price points.

As part of our online marketing strategy, we looked at what problems each product solved. For example, a lifestyle adjustable bed is ideal not only for people with a medical condition like acid reflux, but also for people who like to read or use a laptop in bed.

Similarly, we learned that a magnetic therapy mattress acts like a mini electric heating pad to stimulate blood flow and deliver nutrients to repair and heal damaged tissue while you sleep. You wake up pain free and rejuvenated.

Isn’t that much more interesting than the product specifications?

Innovative Sleep Solutions’ online marketing strategy also includes landing pages and blog posts with carefully selected keywords to better explain the benefits of their products and maximize SEO to drive more organic traffic.

Continuous strategic campaigns of SEO, SEM and social networks.

Our work does not end when the website is complete! To help Dave and Terry stay competitive, make sales, increase leads, and engage their audience, we’ve now focused on concentrated SEO, SEM, and social media campaigns.

SEO stands for search engine optimization and is a non-paid online marketing strategy that focuses on optimizing your website and content with words and phrases that people would type into a search engine.

By doing keyword and competitor research, we create target keywords to use throughout the website and within the copy.

SEM stands for search engine marketing, also known as paid search. The most used paid search tool is Google Ads.

By buying traffic that leads to the website, we are speeding the site’s path to the top of the search results and hopefully increasing sales.

We do this effectively by:

? Orientation to geographic areas

? Create advertising campaigns that speak to the target audience in those areas.

? Write relevant ad copy that will attract and compel your target audience to click on your ad

? Continuous monitoring of clicks, impressions and conversions

SEM can be a great online marketing strategy to ramp up at the time of launching a site; you can then reduce your paid ad budget as you move up the organic search results with SEO.

We’re also moving forward with an Instagram-focused social media campaign that visually showcases your healthy sleep solutions.

The process of bringing website redesign ideas to life is collaborative and iterative. It takes proper planning, working with a professional marketing team, and testing and adjusting as you go!

It took a lot of communication and working together to get to the Innovative Solutions for the Completed Dream site. But we love the process, and now we have another website and rebranding project to be proud of!

For the success of your business,


Over the past 6 months I have spent hundreds of hours researching, building and testing a new efoil electric surfboard and waterproof surfboard remote. While I have been able to create a working DIY electric hydrofoil propulsion system, myself and about 700 other DIY electric surfboard builders have yet to find an easy and affordable way to build or buy a proof bluetooth remote. of water.

Let’s face it, no one feels right putting together their electric surfboard with a DIY waterproof remote control in a lunch bag. It will be a challenge for someone to develop a colorful, buoyant and waterproof surfboard remote that is designed with smooth throttle control, comfort and an affordable price.

Currently, there are over 80 builders in various online forums and Facebook groups, trying to create a solution that is easy to build and works well. Every month these builders test new designs and parts, which if all goes well, a new design will work well and take things to the next step of testing and then into production.

If you’re trying to build your own remote or thinking about building your own remote, keep in mind that the parts you buy have a high risk of not working and you’ll quickly spend $150-$800 on parts. This is the whole point of open source design and pool creation. This design process can move quickly as everyone collaborates and shares information, and in the end everyone comes up with something great to use.

There are now several new sets of electric and jet surfboards. Many have a waterproof remote, but they are not sold to the DIY efoil builder community.

A waterproof remote control for surfboards will be a game changer for the watersports industry to help electric surfboard, jetsurf and efoil surfboard companies use an open source remote and not having to spend $45,000 or more on research, testing, plastic molds, bulk products. orders and a response time of more than 6 months from start to finish.

If this type of product becomes available, it will open the doors to the electric watersports industry, as there are currently no waterproof remote control systems available to the public that come complete with a receiver that allows use with virtually any system. electronic available in the market. It doesn’t matter if you have an electric skateboard, electric wakeboard, electric surfboard or efoil. A universal remote will work with all devices, which means you only need one!

Do you have a topic that you have been immersed in for a while? Write an article about it! It has been shown to relieve stress and increase satisfaction when you share your experience with others. Personally, I have been doing network marketing on social media! Users love when I share tips and tricks to improve results. Writing articles also increases the power of your imagination and grammar.

Think of a great title to start with. Then work on getting themes to craft. So, for example, a Twitter marketing article will talk about how many words a tweet should be, or how to use the most effective hash tags. The most successful articles have effectively used keywords.

Then write a draft, include all your ideas. Be flexible, avoid stressing points, and enjoy giving people this useful information. When you’re done, your basic shell will have materialized. Rest a bit. Rest is great for making an article fun and well done. Meditation is the key to thinking well. This applies even in writing. Exhausted thought processes are bad for the nerves and general well-being. Go for a walk and listen to quiet music, but mostly sit quietly.

One excellent thing you can do is read a lot of materials and articles on your subject. Once you have an idea about the appropriate writing styles, you can decide how you will communicate your ideas. Social networks are perfect for searching for material, as well as Google search, books, magazines and newspapers. Watch speeches and videos on your topic. YouTube is a comprehensive archive and can provide you with hours of information.

Find out who your audience is. If it is young attractive to them. Go over their draft and use words they understand. A good article always has citations. Getting quotes will give credibility to what you are demonstrating. Writing in a shape-shifting style is always exciting and not monotonous. Once you’ve made your draft, ask yourself if you have all of these things:

– quotes

– main ideas

– evidence

– examples

– structure


If these important factors are present, you can add the finishing touches. Make sure you have a sense of humor. Someone who laughs with you may lower their guard and more easily trust your information. After all, a smiling person has already received help. The most important thing in life is to brighten someone’s day. Be sure to market your article with social media.

In this age of fast-moving technology and expanding resources, getting your company name or brand out there is easier than ever. With so many promotional opportunities, you can generate interest and sales from brand awareness campaigns. Brand awareness campaigns are all about getting your company name and/or logo out there to the right target audience. Here are some tips on how you can do this:

1. Sponsorship – Sponsoring an event such as a conference, sporting event, or local community fundraisers is a wonderful way to get your brand out there. The first thing is to choose an appropriate event for your business. The conferences are great for a wide range of industries and will provide the perfect target audience. It doesn’t do any good for a local butcher to sponsor a big conference; rather it would benefit more from a local sports game or a fundraiser for the school. Sponsorship will not only give exposure to your brand, but it will create a positive and generous association with your company name.

2. Loyalty campaigns – Loyalty programs reward customers who keep coming back to your business and work to make sure they keep coming back. Too often, you see special offers and discounts for new customers, but nothing is offered to the people who have made your business a success. Treating loyal customers well will make them feel valued and increase word-of-mouth advertising.

3. Promotional products – promotional products can be an extremely cost-effective way to build brand awareness. Promotional items are a one-time investment. If you choose your article well, you can ensure daily and long-term exposure. Simple things like pens and bags will ensure that your brand is seen by your client or potential client every day because these items are things we use every day. Investing in high quality and slightly more expensive items such as hats, clothing and umbrellas will help promote your brand in the long run as the user will keep these items for a long time and use them throughout the year.

4.Social networks – Social networking sites like Twitter, Facebook and LinkedIn are the latest way for companies to reach their target markets. By working with experts in the field, you can ensure that the right people see your brand when they browse online. Social media can be a very targeted and effective way to get your brand out there.

5. Press releases – Press releases can be a cost-effective way to get your brand out there. Clever manipulation with newsworthy or social issues may appear in local or national newspapers and magazines. If you don’t have the resources to write a press release in-house, there are many public relations and freelance firms that specialize in this type of writing. Aside from the cost of writing the article, press releases are free to post. Costing much less than in-post advertising and working on a more subtle level, a press release is sure to grab the attention of your local or national reader.

Whether you choose to invest in a promotional product, loyalty campaigns, or social media, there are many cost-effective ways to get your brand out there.

Whether you’re relaunching a product, starting a business, or strategizing a new digital marketing plan for the coming year, understanding the fundamentals of digital marketing is essential to your success.

For small business marketers, individual marketers, or those working for a large corporate team, digital marketing tactics will help the right people find your organization online to attract, convert, close, and delight with your products and services. .

So what exactly is digital marketing?

Digital marketing is a catch-all term for all of your online marketing efforts. Businesses take advantage of digital channels like Google search, social media, email, and their websites to connect with their current and potential customers.

From your website itself to your online brand assets (digital advertising, email marketing, online brochures, and more), there is a wide spectrum of tactics and assets that fall under the umbrella of digital marketing.

Here’s a quick rundown of some of the most common assets and tactics:


blog posts

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Gained coverage online (PR, social media and reviews)

Online brochures and catalogs

Brand assets (logos, fonts, etc.) common assets and tactics:

e-books and white papers

interactive tools

Being a marketing newbie, you are obviously scared to trust a new technology that you don’t know about. But here we have four compelling reasons why you should allocate a part of your marketing budget to digital marketing.

1. Help introduce those who are interested

It propagates methods and solutions that help target its customers based on consumer demographics, behaviors, interactions, and various other segmentations. With paid search, you can create ads that target those audiences that are wealthy enough to buy your product. While I’m not going to predict a 100% success rate for paid or PPC search, the result it delivers will be better than the traditional methods you’ve used so far. If that interests you, choose any of the popular platforms like Facebook Ads, Google Ads, and Twitter Ads to see your business grow.

2. Help find, test and evaluate

Helps you come up with a more effective marketing strategy for your brand. Even after the campaign has run, you can measure its performance such as the traffic you received and the conversation that occurred using analytics tools like Google Analytics and Facebook Insights. From planning to performance reporting, the tools allow you to accurately measure results.

3. Create, Change, Create, Change… and so on

Can you change a newspaper or radio ad if you notice ambiguity in the first place or feel it’s weak enough to serve the purpose? Absolutely not. With digital marketing, you can. You can edit or rewrite a blog/article or review written to promote a campaign even after it’s published. Similarly, online ad campaigns run for Facebook and other ad platforms can be run, stopped, or changed at any time. So, the advantages are visible. Test your campaign and keep experimenting until you end up with the most effective marketing campaign.

4. It is Interactive. Ask for feedback and improve

Another benefit of having digital marketing methods on board is that you can start and moderate two-way communication with buyers. Digital marketing enables two-way communication with the outside world and helps gain insight into how the audience responds to your campaign. For example, marketers can participate in group discussions that take place in social media groups and communities, and can take a closer look at the products and services they offer.