Category Archive : Digital Marketing

We are in the era of outsourcing. It’s rare to find a company that does everything in-house with full-time employees. Everyone outsources to some degree, no matter what they call it, including outsourcing, freelance work, and virtual assistants. All outsourcing mistakes happen like any other mistake in business. They occur when companies try something new or when their staff do not have the proper training to do what they have to do. Outsourcing mistakes are no different.

If you want your business to be successful, you must avoid making outsourcing mistakes and to avoid them you have to know what those mistakes are. To get started, here are some IT outsourcing mistakes that experts believe lead to business failure:

Going cheap

Many people don’t understand the true costs of offshoring their product development. Many small businesses that lack sufficient funds or profits will quickly look abroad when they find a development team. Unfortunately for these companies, in the long run it can do more harm than good. Lower rates are often high cost and poor quality. So never compromise on quality to save a few dollars.

Not managing the team properly.

Contractors, freelancers, and other outsourcing solution providers can’t help you run your business. They can manage their own internal processes, but they don’t have the staff or the time for their own. Remember, if you completely trust the managers of your outsourcing providers, they, not you, will manage your business and its goals. While you should never over-manage anyone, you need your own management team to keep your internal and external projects moving forward.

Use of fixed price offers in all subcontracting projects.

In relation to cost reduction, many business owners believe that they can use fixed price offers on everything. The fixed price is only an effective compensation for well-defined short-term projects, such as blogging or programming. You won’t get very far if you try to use it in call centers, affiliate marketing vendors, or even data entry. You have to be flexible and do the necessary research with your colleagues to check all the alternatives available to you.

Having the wrong mindset.

Companies tend to use fixed prices on everything because they outsource with the wrong mindset. They see their remote workers as employees and can be treated as employees. Other companies view their outsourcing partners as startup time or staff that they can eliminate as they please. However, these abusive RFP processes, ruthless negotiations, or treating your suppliers poorly will only lead to disaster.

Ignore possible personality mismatches.

Business owners tend to outsource without considering the potential culture clashes between their internal staff and their remote suppliers. They expect their suppliers to embrace their corporate culture and their employees the stress of outsourcing. While your suppliers will always try to adapt to your situation, the success of your projects will depend on your cultural work ethic, time constraints, social status, language quirks, and general attitude. Remember, cultural adaptation goes both ways. You must also learn to accept the cultures of your suppliers to establish a mutually successful business relationship.

Communication

Communicating with an internal development team is hard enough. Sending this information to someone on a different continent makes you vulnerable to miscommunication and error. Software and hardware development is a complicated and intricate process that involves social interaction and frequent exchange of non-objective concepts that often require deep communication.

Lack of compromise.

You may not see it as a problem, but not being committed to moving forward with your outsourcing efforts is a disaster waiting to happen. Changing your project needs and switching vendors mid-project will lead to faulty products, longer development times, and confusion for everyone. Organizational commitment, executive sponsorship, and stakeholder buy-in are the keys to any successful initiative.

Subcontracting by subcontracting.

The biggest outsourcing mistake is outsourcing for the sake of outsourcing. That is, outsourcing tasks and problems that are better addressed internally or through other, more effective tools and measures. While outsourcing is a powerful tool that can help you achieve your business goals, you can abuse it if you’re not careful. Outsourcing without proper caution or knowledge can backfire and cause irreparable damage to your business and reputation.

With modern technology and global reach, outsourcing should be an important tool in turning your business into the efficient, lean and competitive business of your dreams. You just have to avoid the pitfalls of believing it is easy and inexpensive. Keep this in mind and your efforts will lead to business success rather than failure.

Currently, the demand for SEO copywriting is huge considering the important role it plays in increasing search engine rankings. There are many SEO copywriting companies that have professional and experienced SEO writers. Website owners often hire competent SEO writers or SEO copywriting companies to write SEO-friendly content to help increase traffic to their sites. To get excellent quality articles, it is always wise to search for the best SEO writing company to get the best writers because good writing is one of the most important factors behind the success of any website or online business. There are many SEO copywriting companies, so you have to choose the best one among them very carefully.

There are many things you need to consider to find the best SEO copywriting company. By following the tips given below, you will get a clear idea.

Do extensive research on the internet to find companies that specialize in SEO article writing. You will find several companies and it will not be very difficult to get information about them. You can simply visit their website to get the necessary details on their writing quality, staff, pricing, and other aspects.

If you know someone who has recently hired SEO writers from a good company, you can always ask for a reference. Alternatively, you can also read testimonials on the site and request contact information from your previous clients and get their opinion.

You should request work samples to judge the quality of the writing. You can also ask about their qualification and experience. This can help you come to a conclusion.

Ask about the writing services they offer. Various writing services include SEO article writing, blog writing, web content writing, press release writing, and others. Hire a company that can handle all of your writing needs.

· Be sure to consider the prices that different companies charge for their writing services. It doesn’t always mean that when you’re looking for the best SEO copywriting company, the one that charges the highest prices will be the best. The best approach is to take quotes from at least 4-5 companies and compare both the rates and the writing samples.

If you keep these few things in mind, it wouldn’t be very difficult to find the best SEO copywriting company. This is important to ensure that your content helps you win more business and improves profitability through increased traffic and sales.

The Federal Procurement Regulations (“FAR”) are found in Title 48 of the Code of Federal Regulations. It consists of 37 chapters (Chapter 1, over 2000 pages, which applies to all agencies, then various agency supplements plus the Cost Accounting Standards). In total, the FAR has thousands of pages. Are all relevant parts of the FAR incorporated into your contract with the government? The simple answer is “NO”, but first a bit of background.

A recent Federal Claims Court case, James M. Fogg Farms, Inc. v. United States, No. 17-188C (Fed. Cl. September 27, 2017), considered a similar issue. The question in Fogg was whether federal statutes (specifically, an Agricultural Conservation Program in the Farm Bill, title 16 of the U.S. Code) were incorporated into his contract with the Department of Agriculture for that specific program, and if the government had breached that term. In the law. The Court held that there was no specific term in his contract that gave rise to Fogg’s claim of default, and ruled against Fogg. The Court further explained that it is “reluctant to find that statutory or regulatory provisions are incorporated into a government contract unless the contract explicitly provides for their incorporation,” citing St. Christopher Assocs., LP v. United States, 511 F. 3d 1376, 1384 (Fed. Cir. 2008), further citing Smithson v. United States, 847 F. 2d 791, 794 (Fed. Cir. 1988). Both Federal Circuit cases make it clear that fully incorporating regulations into a contract could allow a contracting party to choose from among many regulations regarding a particular cause of action, rather than the specific requirements in the actual contract.

So what exactly is the FAR and when is it incorporated (or part of it) into a government contract? FAR 1.101 says that

The Federal Procurement Regulations system is established for the codification and publication of uniform policies and procedures for procurement by all executive agencies. The Federal Procurement Regulations System consists of the Federal Procurement Regulations (FAR), which is the main document, and agency procurement regulations that implement or supplement the FAR.

FAR 2.101 also establishes that “Acquisition” means the acquisition by contract with appropriate funds of supplies or services (including construction) by and for the use of the Federal Government through purchase or lease, whether the supplies or services already exist or must be created, developed, demonstrated and evaluated.

You can look everywhere in the FAR, but you won’t find anything to indicate that the FAR is embedded in government contracts as a whole. See Edwards & Nash, “The FAR: Does It Have Contractual Force and Effect?” 31 Nash & Cibinic NL Report, ¶10 (February 2017). The Court cases (and this article by Edwards and Nash) make clear that for a specific FAR ruling or section to be included in your contract, the contract must explicitly state it or be incorporated by reference.

There are certain clauses that incorporate a FAR section by reference. For example, the clause on “Allowable cost and payment” states:

The Government will make payments to the Contractor … in amounts determined as permissible … in accordance with Subpart 31.2 of the Federal Procurement Regulations (FAR) in effect on the date of this contract and the terms of this contract.

FAR 52.216-7, Allowable Cost and Payment. This cause has explicitly incorporated FAR subpart 31.2 into the contract, in addition to the specific terms of the contract written in the contract.

The bottom line is simple: the obligations of a contractor (and the Government) must be set forth in the contract, either through explicit language or incorporation by reference (as in FAR 52.216-7 above). Nothing in the FAR magically “appears in” or is “included” in your contract because it is in the FAR or in the United States Code. If the Government wants to incorporate a section of the FAR into its contract, the Contracting Officer knows (or should know) exactly how to do it.

The only possible exception is the “Christian Doctrine”. Under Christian Doctrine, a contract will be read to include a required clause even though it is not physically incorporated into the document. GL Christian & Assocs. v. United States, 312 F.2d 418, denied, 320 F.2d 345 (Ct. Cl. 1963), cert. denied, 375 US 954 (1963). The doctrine allows the incorporation by application of the law of mandatory contractual clauses that express a significant or deeply rooted aspect of the public procurement policy. In the landmark Christian case, dealing with the termination clause for convenience, the court concluded that the purpose and effects of the clause were a “deeply ingrained aspect of public procurement policy” and a “fundamental principle of government.” , for which incorporation into a contract was required even though it was omitted from the text. Id. At 426. However, Christian Doctrine is limited to those types of clauses, not the many ordinary government contract clauses found in FAR Part 52 that are not mandatory clauses, deeply ingrained strands of hiring policy. public or important principles of government. In fact, courts and boards have never identified all the FAR clauses that Christian Doctrine would incorporate into a contract. However, we do know that the termination clause for convenience is one of them, and there are a small number of others that have been considered on a case-by-case basis for inclusion in Christian Doctrine.

Copyright 2017 Richard D. Lieberman

Before you get to know the importance of Alexa rank to your SERP rank, it’s crucial to understand what it really is. Basically, Alexa is something of a new revolution among marketers as it is a smart personal assistant, developed by Amazon to compare the popularity or rank of your website in relation to other sites. It is very popular with marketers for many years and the results it provides help marketers to know the online reputation of websites. It is a smart assist that maintains the data of various websites and ranks them according to their popularity. Now that you know what it really is, it’s time to delve into its importance. Let us begin.

  • It is a great measure for comparing websites and is primarily used to assess traffic, which is critical to increasing your conversion rate.

  • Your Google rank may affect your Alexa rank; therefore, it is important that you keep your position high on the first page to get the expected results from your efforts.

  • By showing your website rankings based on popularity, it makes it easier for you and other marketers to understand the real potential of your business.

  • Also, the increase in Alexa ranking can have a positive impact on increasing your website ranking among different search engines, which automatically attracts the flood of traffic and increases the conversion rate.

  • The Alexa Rank has a very positive impact on your company and your brand among people and gives a boost to your credibility in the market.

  • Measure all web pages and website traffic in the same way.

In short, it helps you understand where you really are in the market and where you need to go. Also, from the above, it is clear why Alexa Rank is important to your SERP Rank, so you need to pay attention to it. Although the task of improving the ranking of your website in this popular smart personal assistance can be tedious, especially if you do not know the marketing tactics. But the results it offers in the end will take away all the stress and fatigue. Every marketer to make his company’s distinctive position must invest his time and manpower in it and it will surely improve the rank and conversion rate of his website.

You probably already know all about SWOT analysis. You can even have your oppositions to demographics, market share, and sales figures handy. But have you ever applied the same kind of strict methodology to analyze the visual presence of your competitors in the market? A graphic design audit is a fantastic and relatively easy way to get a clear picture of how your competitors are perceived, what key messages they are communicating, and what it looks like when you stand next to them. It is also a valuable exercise that informs you about the type of communication that your customers regularly receive from your key competitors.

So how do you do it?

The first step to a graphic design audit is to collect all the sales and marketing guarantees you can find from the competition. This includes crawling their website and taking screenshots of key pages, subscribing to their mailing lists, getting their brochures, purchasing their products so you can see the packaging, etc. etc.

According to Peter L. Phillips, author of “Creating the Perfect Design Brief: Managing Design for Strategic Advantage,” one of the best, least expensive, and fastest methods is to attend every industry trade show. There is nothing illegal, unprofessional, or immoral about this practice. Business is simply a game that we are playing to win after all!

Phillips also suggests using members of your sales force to find out what your competition is doing.

As they come into direct contact with customers every day, they can often get competitive customer literature. They just need to know what you need and of course why you need it.

So once you’ve collected the information, what do you do with it?

The best way to start is by putting your competitors’ information on the wall and analyzing them one by one. Invite as many people as possible from your sales, marketing, and business teams to give their individual input on what design elements work great for the competition and what weaknesses they can see. By starting your competitor analysis first, you’ll build up a bit of objectivity and then turn the same critical toughness on yourself.

Look for the ways that layout and language make a document unique. Do they have a friendly appearance that reflects a more personalized service? Do they seem more professional than you? Why? Is it because the page is less cluttered, the colors are dimmer, or for some other reason? Is their website easier to navigate than yours? What do you think were your reasons behind these elections? Is there anything you can learn from them? More importantly, how do these competitors use design to gain a competitive advantage?

Now for the hard part: use the same analysis on yourself. Assure your staff that this is not an exercise in which they need to defend their work, it is simply a way to obtain useful information that could give you a competitive advantage that improves your results. This aspect of the audit is sometimes a bit tricky, so you may need an independent opinion from a graphic design company who understands the process to help you.

The amount of strategic information that this process can generate is surprising. It will give you new ideas and a fresh perspective that can influence the entire way you approach your marketing for the year. And considering that many companies think of graphic design as an annoying inconvenience, if you are the first to use this more strategic approach, you will find that it is another tool that will help you stay one step ahead of the competition.

Manners in the workplace do matter!

Many studies have shown that rudeness in the workplace creates tension and stress in all types of office environments. Business etiquette encompasses much more than saying “please,” “thank you,” “hello,” and “goodbye” to coworkers, although these common courtesies help.

Test your knowledge of etiquette. How would you handle these situations? I’m willing to bet you could use a refresher course in basic business manners. Are your manners good? Take this quiz and find out.

1. The following is a suitable introduction: “Miss Chief, I would like you to meet our client, Mr. Smith.” (True or false)

Fake. First mention the name of the person of greatest authority or importance. Gender or age is not the deciding factor. When a customer is involved, it should be mentioned first. A proper business introduction should mention the first and last name: “Bill Smith …”

2. If someone forgets to introduce you, it is appropriate to continue the conversation without saying anything. (True or false)

Fake. You should say something like, “My name is _______, I don’t think we’ve met.” Now, “I am __________, Joe’s wife, and you are?”

3. If YOU forget someone’s name, don’t worry. Keep talking. (True or false)

Fake. It’s okay to admit that you can’t remember. Say something like: “Your face is familiar to me, please help me with your name.” Now, “My mind went blank, is your name?” Or say, “I’m Marjorie Brody”; then the other person usually says his name.

4. When shaking hands, a man should wait for a woman to extend her hand. (True or false)

Fake. With more women in the workforce, business etiquette has become gender neutral. Women need not hesitate to offer their hands first.

5. Who goes through the revolving door first?

to. Host

B. Visitor

to. Host. That allows you to be ready on the other side to take the guest to the place where they are meeting.

6. It’s okay to have private conversations in office bathrooms, elevators, and other public spaces. (True or false)

Fake. The saying “Walls have ears” is true. You never know who might be listening to intimate details of your life or business transaction / conversation. And, at best, it is inconsiderate that you are invading these public areas making noise.

7. You should always carry a drink in your left hand at a cocktail party. (True or false)

Certain. This will allow you to properly greet someone with a handshake without having to juggle your drink.

8. What percentage of the message you communicate to someone is conveyed through your visual appearance?

to. 30%

B. 55%

vs. 75%

B. 55% Remember, your package does count, that means your wardrobe must fit and be appropriate for the environment, and you must be well-groomed. Also pay attention to your body language and don’t forget to smile.

9. When two businessmen communicate, the average visual distance is:

to. 1 1/2 feet

B. 3 feet

vs. 7 feet

B. 3 feet If it gets any closer, it could be invading your personal space. A little more and you would have to scream. This distance will vary by country. It is important to understand cultural differences before doing business in foreign countries.

10. It is appropriate to tell a business associate that your fly is open. (True or false)

Certain. Otherwise, you will be embarrassed when you find out. Why let others see him in this state, if you can take him aside and subtly tell him to zip it up? Imagine how you would feel if no one told you!

11. It is appropriate for women to wear sexy outfits at a company cocktail party. (True or false)

Fake. The keyword here is “company”. This is still a business event, so women should dress appropriately and professionally.

12. Women should wear stockings and men should wear socks for attractive “business casuals.” (True or false)

Certain. Bare feet are NEVER acceptable in any work-related environment. The only exception: if your company retreat or business trip is on a beach or pool and everyone else is wearing flip flops or sandals. “Business casual” does not mean “dress casually”.

13. Your glasses of water and wine are placed on the right side of your stage. (True or false)

Certain The water and wine glasses go on the right side on the plate. Remember, the glass has five letters, just like the word “correct.”

14. To indicate that you do not want wine, turn your wine glass upside down. (True or false)

Fake All you have to do is wave your hand over it when asked or say, “No thanks.” Most waiters or waitresses won’t ask again.

15. The bread should be cut into small pieces with a knife. (True or false)

Fake Break the small pieces by hand to make butter and then eat.

16. The host, the one who invites, pays for lunch. (True or false)

Certain Learn about your company’s policies BEFORE inviting customers to lunch. Be selective about the restaurant and make sure it is within your budget.

17. You place your napkin on the chair when you finish dinner and when you get up from the table. (True or false)

Fake The napkin (cloth or linen) is placed on the table, to the left of the plate when you finish eating.

18. If you are disconnected, it is the caller’s responsibility to redial. (True or false)

Certain You initiated the call; you have to redial if something happens to the connection. It doesn’t matter how it happened.

19. When using a speakerphone, you must announce if someone else is present before a conversation begins. (True or false)

Certain If you must use a speakerphone (something I recommend avoiding unless it is a group call), it is rude not to inform all parties involved in the conversation that they are present.

20. If you are out of the office, it is important that you change your voicemail message. (True or false)

Certain You should record a greeting that says something like, “I’m out of the office today, April 12. If you need help, please contact _________ at extension 12.” Now say, “I’m leaving today, April 12, but I’ll be back on ___________.”

21. It is okay to send confidential information and large attachments in a

Email. (True or false)

Fake First, there is no such thing as private email. Even after you think you’ve deleted a message, any competent IT professional can retrieve it from your hard drive. And the message also travels to other mail servers throughout the messaging process. Rule of thumb: NEVER send confidential or private information. Second: never send a large attachment. Consider using traditional mail methods (USPS, UPS, FedEx), because the recipient may have trouble downloading the file (taking up too much time or space on their hard drive).

22. Important mail must be answered within:

to. 48 hours

B. 4 days

vs. One week

to. 48 hours Follow-up is essential in business. Anything over two days is unprofessional and will likely cost you a client or business deal.

23. “Dear Sir / Madam.” should be avoided as a greeting. (True or false)

Certain It shows that you didn’t take the time to come up with a name and shows no respect for the recipient.

24. Thank you notes should be typed. (True or false)

Fake A well-handwritten thank you note works wonders – the recipient feels special and appreciates the fact that they took the time to personalize the note by handwriting it.

25. During a meeting, it is okay to leave your cell phone on in case you are expecting a call. (True or false)

Fake It’s rude to fellow attendees and speakers if your cell phone rings during a meeting. Turn it off or put it in vibrate mode.

26. If you overhear a colleague’s conversation in a cubicle, that’s fine.

comment on what you just heard. (True or false)

Fake. Discretion is advised in this situation. In general, try not to eavesdrop on your cubicle mates. But sometimes you hear information. This is the time to pretend you didn’t. Of course, there are always exceptions.

Score:

0-8 correct – Uh oh! You’re probably one of those people who forget to fill the copier with paper and steal paper clips from a coworker’s desk. Tsk tsk. I bet your co-workers don’t think much of you. I also doubt that you will get that coveted promotion. Buy a book of etiquette or consider hiring a coach to help you polish up your professionalism, before it’s too late.

9-17 correct – Occasionally you forget which fork to use for your salad during a business lunch, and you may also forget that sweat pants are not appropriate when the dress code is “business casual”. Still, there is hope for you. Find a role model / mentor and promise to improve workplace etiquette.

18-26 correct – Not bad. You probably remembered to send a thank you note to the customer you met last week. It’s also probably safe to assume that you will never forget to call your office if you expect to be late. However, don’t act too cocky with others. The consummate professional never gloats, but tries to help others improve and work efficiently as a team.

This how-to article will walk you through the steps that are guaranteed to reduce your stress level and produce better quality work.

1. Think about it. It seems like obvious advice, but many people don’t. They just start tapping. Consequently, they wander the subject and never get to the point because they haven’t figured out what it’s supposed to be.

2. Evaluate what type of piece it is. Opinion, news, literature review? Keep going back to the task until you know exactly what the criteria are.

3. Find out the requirements. If the assignment says a thousand words, that’s exactly what to look for, not 1223 or 932. Keep an eye out for the word counter at the bottom left of the screen.

4. Work from an outline. Once the task is thought out and evaluated, create an outline. The standard format is summary, introduction, supporting paragraphs (also called the body of the essay), and conclusion. Of these, the first, second, and last are the most important.

5. Decide on a working title. This may be changed once the part is finished, but if you leave the space blank, you may forget it when the deadline approaches. Each essay requires a title.

6. Justify your work to the left. That’s how it is. The title may be centered, but everything else should start on the left. Keep your work focused for your personal correspondence.

7. Avoid indentations. This format, in the history of writing, is next to typewriters. Double space between paragraphs.

8. Choose a font. This may seem like a sore point and it is. Some assignments actually specify what font the teacher and / or editor want to use. If you have questions and / or are media related, look up Times New Roman. Yes, it is boring, but it is also the industry standard.

9. Keep sentences short and crisp. Use the word count and if there are more than 30 words, take out the writing machete and cut them out. Or rework it in two sentences.

10. Keep paragraphs short. Use the one paragraph idea formula.

The general rule of thumb for length is three to five lines. But maybe it’s just one, particularly in journalism where every word counts, or 10 if it’s an academic article. When in doubt, check number three and assess what kind of paper it is.

11. Focus on developing good topic sentences. If the topic sentence doesn’t catch the reader’s attention, it won’t be read. LED, as it is known in publishing circles, is critical. Another idea is to write the paragraph and then delete the first sentence and use the second. The logic behind this? The first sentence may be too difficult, while the second is a better fit.

12. Edit, edit, edit. Too many people think that once they have written the draft, the task is over. No no no. Reread the work. Go for a walk, play a round of golf, have lunch, and then see it again with fresh eyes. Another tactic is to read it out loud to hear how it sounds to the reader.

13. Ask for a second opinion. Get together with another writer and exchange editing of each other’s work.

14. Keep learning and polishing. Writing is an evolving area and the point is to keep improving, not settle for mediocre.

Develop a positive attitude towards writing and it will become your friend. Negativity leads to poor ratings and / or readers who shy away from other posts en masse.

One of the key reasons that many webmasters do not change their business model from traditional to more modern is that they do not know exactly how to get started. They don’t know how to drive more traffic to their website. If you are running a site and want to start driving more traffic to a blog or website, here are some tips you can use to get started quickly. The following tips will work for all types of businesses and industries, but they are specifically focused on email marketing.

1. Make sure your email lists are good.

Make sure to keep your email lists up to date. Don’t make the mistake of buying email lists from a company that you think could be trusted. If the email list is out of date, the business may have sold the email multiple times. This means that those addresses will be sold multiple times again and you will end up sending your promotions to a bad list of people.

2. Don’t spam your audience

This is the number one point not only on the list, but also in the business plan that you need to follow. If you send emails to people who don’t want them, there will be nothing to sell from your email list. You’ll waste your time and money sending emails to people who don’t want them to. You can use a bulk email sender software service to send your emails from anywhere in the world, but you need to make sure that you send your emails to people who have specifically requested to receive emails from your site.

3. You need a good offer – You have to give something free in exchange for the reader to visit your site. In a traditional business system, an employee gives a presentation (or training) to a potential customer and this is the way to build relationships. This is also how to create a list of email addresses. You can offer a newsletter (or lessons) for free, but also encourage the reader to forward your message to their friends (so they can create the list) or you can offer a book, CD, DVD, VHS tape or other. element that will be of interest to you. The point is to give value to your offer to the customer in exchange for visiting your site.

4. Be careful when sending emails: some people will think that the email you send is a spam message and will report it as such. This can even affect your website. It can make recipients think that you hate them because you are trying to receive emails. So be careful when emailing your mailing list.

The key to being successful when building mailing lists is being a trustworthy person in exchange for the trustworthy email addresses that you can use to market your products. This is the same principle behind how large retail companies build the list and also the same principle that online businesses should use. The only difference is that instead of sending an email on a sheet of paper, you are sending the message over the Internet and asking for the trust of the recipient.

If you have someone in your life who loves to snowboard, then you may just be thinking of giving them a gift related to their favorite activity. Here are some gift ideas that will make any snowboarder very happy.

GoPro camera

This is hands down the best gift idea for snowboarders this season. A GoPro camera is basically a sturdy camera that can be mounted on your body, usually on your helmet. A GoPro will allow the recipient to record themselves climbing that mountain and doing those 360s. After the snowboarding season is over, the camera can be used for many other activities, such as mountain biking, waterskiing, or biking. Get the GoPro for the snowboarder of your life and you could even start someone’s adventure film career!

Safety glasses

Every snowboarder needs a great pair of snowboard goggles. Snowboard goggles allow them to look great going down the pipe, but eye protection is also critical to preventing snow blindness and even eye injury. While you’re in the eye protection area, why not get them some sunglasses too, so they look great and are UV protected while they’re not in the snow.

Snowboard wax

As with skis or surfboards, snowboards also need a good waxing from time to time. Snowboard wax can be a great sock filler for your favorite snowboarder. Available to rub, slide, stick and even spray, they are sure to appreciate having a little extra wax to keep their snowboard in tip-top shape.

Stepping pads

A stomp pad is a board that attaches to the center of a snowboard. This board is useful for snowboarders when they need to remove the board to walk. The stepping pad gives them a place to rest their foot while removing the other foot from the bind. A tread board is a useful accessory for any snowboarder. These pads are available in a wide range of shapes, sizes, and colors, so be sure to choose a style that reflects the personality of the person receiving the gift.

Boot gloves

Gloves for your boots? Yes, there is such a thing! Boot gloves are neoprene sleeves that slip over your boots and can warm your feet while snowboarding. In fact, boot gloves can heat up your feet by as much as 20 degrees Fahrenheit. If the weather is colder, having a pair of these boot gloves will certainly come in handy for any snowboarder. Boot gloves are one size fits all, so no problem if you don’t know the size of boots your recipient is wearing.

No matter what gift you choose to give the snowboarder in your life, they will surely be happy that you thought of them and their favorite winter activity.

What makes a video successful online? Believe it or not, it’s not the fancy camera or the fancy music and titles you use. Here are some tips on how to make a good YouTube video.

There are millions of videos on YouTube. The first trick is to get your video found by using a lot of great keywords in your tags. If you use a lot of related keywords in your tags, you have a much higher chance of being found. The other option is to make a fantastic video that people will see, love, and pass on to all of their friends. Many videos on YouTube don’t have good keyword tags, but they have a lot of views simply because they are so good.

Try including one or even all of these features in your YouTube video. If you make sure your video is funny, gross, weird, shocking, sexy, interesting, inspiring, or useful, you are on the right track.

Here’s why the video you post should be one or all of the above.

Your video should be funny because people love to laugh. People are always looking for fun things to see. People also like to share funny things with their friends, so if your video is funny, it will have a better chance of being shared with others.

People love weird things, so a weird element in your video will get you a lot of views. The weirder, the more interesting the video is and the more people will broadcast it.

A raw video will give you a lot of views. Just look at how many people see the fear factor.

Inspirational stories are also very popular on YouTube. If you can inspire, you should take advantage of that ability.

Shocking videos are usually hits. The word will travel fast and people will not be able to resist seeing it.

Sexy, as everyone knows, has never been an obstacle to selling a product.

Make your video interesting and generate curiosity. If you do this, people will be tempted to click through to your website to see what else you have there. A video demonstrating how to do something is often very popular. People are always looking for free and useful information and advice on the Internet. How-to videos are probably the easiest types of videos to make, as you simply need to demonstrate a product or something that you know a lot about.

Give your viewers a part of you by making your personal video clip. People are naturally curious and love to know everything about other people. Be natural and be yourself.