In this age of fast-moving technology and expanding resources, getting your company name or brand out there is easier than ever. With so many promotional opportunities, you can generate interest and sales from brand awareness campaigns. Brand awareness campaigns are all about getting your company name and/or logo out there to the right target audience. Here are some tips on how you can do this:

1. Sponsorship – Sponsoring an event such as a conference, sporting event, or local community fundraisers is a wonderful way to get your brand out there. The first thing is to choose an appropriate event for your business. The conferences are great for a wide range of industries and will provide the perfect target audience. It doesn’t do any good for a local butcher to sponsor a big conference; rather it would benefit more from a local sports game or a fundraiser for the school. Sponsorship will not only give exposure to your brand, but it will create a positive and generous association with your company name.

2. Loyalty campaigns – Loyalty programs reward customers who keep coming back to your business and work to make sure they keep coming back. Too often, you see special offers and discounts for new customers, but nothing is offered to the people who have made your business a success. Treating loyal customers well will make them feel valued and increase word-of-mouth advertising.

3. Promotional products – promotional products can be an extremely cost-effective way to build brand awareness. Promotional items are a one-time investment. If you choose your article well, you can ensure daily and long-term exposure. Simple things like pens and bags will ensure that your brand is seen by your client or potential client every day because these items are things we use every day. Investing in high quality and slightly more expensive items such as hats, clothing and umbrellas will help promote your brand in the long run as the user will keep these items for a long time and use them throughout the year.

4.Social networks – Social networking sites like Twitter, Facebook and LinkedIn are the latest way for companies to reach their target markets. By working with experts in the field, you can ensure that the right people see your brand when they browse online. Social media can be a very targeted and effective way to get your brand out there.

5. Press releases – Press releases can be a cost-effective way to get your brand out there. Clever manipulation with newsworthy or social issues may appear in local or national newspapers and magazines. If you don’t have the resources to write a press release in-house, there are many public relations and freelance firms that specialize in this type of writing. Aside from the cost of writing the article, press releases are free to post. Costing much less than in-post advertising and working on a more subtle level, a press release is sure to grab the attention of your local or national reader.

Whether you choose to invest in a promotional product, loyalty campaigns, or social media, there are many cost-effective ways to get your brand out there.