It’s great to give wings to your passion! Buying an established website can help you make a profit if you have made the smart decision or better. Before buying any website online, there are several factors that need to be considered. Here are certain tips that every buyer should know before executing the idea of ​​buying a website online.

1. Obtain guarantees of technical knowledge and skills

In order to run a website successfully, it is essential to have some kind of knowledge related to the website and how to maintain it. Although some sites are fairly simple to keep up and running, any eCommerce website needs to be constantly updated with products, offers, and content. So, along with some business skills, you may also need the skill of a web developer, such as working on PHP, JavaScript, or MySQL, as you may not want to hire someone trustworthy for small tasks.

2. Look for existing website traffic

Always request the Google Analytics report available on the website before purchasing the website. Do not trust screenshots or other data, as they can also be faked. Request user details with Google account to see analytics up close.

3. Know the type of website – Established or not!

The company that is making great revenue for a while could dry up in a few months if the website is not well established with a strong analytics report. Be sure to review the metrics for the last six months for monthly traffic, revenue, backlinks, and domain name age.

4. Look for bad links

Always check the website if there are any bad links like penguin or panda. Such errors are difficult to fix especially if you are running the business without any help. So make sure you have everything in place before you take ownership.

5. Make sure you pay the actual amount

The best way to find out if the website is doing well is through its past revenue data. While the website may have the potential to do very well, you will need to put in the extra effort and money for brand awareness.

6. Watch for any sudden drops or spikes

In case you have noticed a sharp drop or increase in traffic, it may be an effect of something that went wrong with marketing.

7. Are the target audiences turning into conversions?

The conversion depends solely on the marketing strategy of the website. However, be sure to monitor your ads and their impact on sales.

8. Things to keep in mind when closing the deal

It is strongly recommended that you do not make full payment at deal close until you have received all IDs, Control Panel, FTP and Hosting passwords.