What is an animated explainer video?

Animated explainer video is a short video used to engage your audience both online and offline. In most cases, the animated explainer video usually explains what you do, or what your company or product is all about. Many companies around the world have used the power of animated explainer videos to simplify complex ideas and concepts for current and potential customers. This has helped them tremendously in both increasing their sales and building their brand.

Both large and small companies have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase in their ROI, an increase in the number of customers and prospects due to the receptive engagement that video is creating.

What is an animated explainer video and how is it produced? As I pointed out in the previous subparagraph, these are engaging, animated short videos that can be placed on a website. Animated videos can also be used for TV commercials to simply and effectively explain who you are and what you do.

There are several stages that your high-converting explainer video will go through. First of all, video producers need a high converting video script written by a highly skilled copywriter. The writer must be able to synthesize your sales message or ideas into a 150 word script that will communicate your message clearly and accurately.

The video script is the most important element when it comes to an animated explainer video because the script will make or break the video. A good, quality video script should summarize the message within the one minute limit that is the standard length for most videos. However, most animated explainer videos range from 1 to 2 minutes in length with each minute having about 150 words when counted.

Therefore, the copywriter must ensure that the message to be conveyed should be within the 150 word count for a video of one minute or so. The script should be written in such a way that the audience gets incredibly involved when they watch the video. The script should have a very clear call to action that allows viewers to take a specific action after watching the video.

After making sure you have a well crafted and written video script, you need a voiceover for your video. You can choose to produce your own voiceover yourself or hire a professional voiceover. I would rather recommend a professional artist to do the job simply because you may have the right script with the right message, but a bad or poorly recorded voiceover can send the wrong signals to your audience.

Once you have made sure that a good and high quality voice over is ready. Video producers then choose to create a storyboard to visualize what the video will look like. In this case, a talented storyboard artist with the right skills to illustrate video through script is tasked with bringing her ideas to life.

The storyboard artist creates the video scene by scene for the approval of the client who wants the video produced. Approval of the storyboard by the client would mean that the video must finally move to the final stage, which is the production stage.

The final phase of video production would begin after all other stages have been completed. The scenario would involve animating the video to match the voiceover. It may not just involve a mere animation of the explainer video; each aspect of the animation must reflect the message to be transmitted and the necessary commitment. Viewers should stick to the video until the end.

And after producing the final animated explainer video in the right format, it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on website landing pages for site visitors.