Corporate Social Responsibility (CSR)

Public relations as a marketing tool

As human consciousness began to acclimatize to the global village paradigm, the importance of public opinion for Corporate Social Responsibility became increasingly clear to corporate entities, in the same way that sponsorships affect a sports figure. . While the basic ideology of a corporation forms the foundation of the corporation and is reflected in its respective purpose and mission statement, stakeholder opinion affects the corporation in substantial ways, existing as a kind of feedback loop in the process of your effort.

The sound of one hand clapping

For a good example of the power that exists in the collective consciousness, consider two different scenarios. The first is sitting at home, alone, watching a funny movie. Now consider the same thing, only this time there are other people present in the room. Suddenly, the effect is totally different: the scenes are funnier, the script more charming, the experience is significantly increased simply by being a shared experience.

Philanthropy existed before the Internet, to be sure, but even the term “keyword” testifies to the common language of the Internet, now shared globally. Growing concerns about social problems were given a powerful new place; Along with this opportunity for expression, for consumers, came an opportunity for corporations in terms of possibilities for powerful public relations campaigns of an indirect nature.

Paradigm shift

As awareness became more collective (largely through the vehicle of the Internet), concerns began to be expressed and shared across individuals, corporations, and countries, resulting in many corporations being green audited. Through shared communications, a paradigm shift occurred – and is still occurring – in the social governance of these businesses and consumers.

When bigger is not always better

Concerns have continued to grow about the ecological footprint imposed by corporations, as seen in carbon emission regulations, curtailment of oil-drilling operations, and other measures aimed at accelerating consumption in the name of conservation.

collective prospective

CSR is essentially a collective attempt to anticipate the risk that demand will outstrip supply. The land and its generosity are ours; therefore, we should aspire to be good stewards.

With future vision

Sustainable development is the ability of a corporation to weigh opportunities for immediate financial gain against the need to control consumption of what we know to be finite available earth resources. At the advent of the Industrial Revolution, the superpowers zeroed in on a hypothetical finish line, gobbling up resources in a rush to assert dominance. What was not often considered was the possibility that there is a real, real finish line with respect to the available resources themselves. That is, one day they would run out.