The difference between a brand ambassador and a spokesperson in the cosmetics business can be a bit confusing and some people use the terms interchangeably, but they are actually two very different roles. Just to confuse things even more, there’s a saying in some circles that all spokesmodels are brand ambassadors, but not all brand ambassadors are spokesmodels.

Spokesperson for the cosmetics line or ambassador for the makeup brand, both roles are vital to the success of a makeup brand and both can make or break a marketing campaign because when a leading cosmetics company chooses a new face for its makeup products, the face you choose becomes the public face of the product. To clear up some of the confusion, here are the main differences between the two roles.

brand ambassadors

The most common definition of a brand ambassador is someone who is hired to create a positive brand image to increase brand awareness and improve sales. A brand ambassador will be someone who is fully immersed in the brand image and knows the brand’s products inside out. Today, a person in this role is usually someone who has an established online presence and who is prepared to use that online presence to promote the brand.

A makeup brand ambassador will have shared values ​​with the company’s image, become the face of the makeup brand, and have a good understanding of that company’s makeup line, as well as other beauty products that the company can sell under it. brand name

In this role, a person is closely associated with the product they are promoting and will be willing and able to make personal recommendations to their followers. Of course, this close relationship between an ambassador and the brand can sometimes backfire, if the chosen ambassador does something that reflects negatively on the image the company is trying to convey.

Spokesman

The role of a spokesperson, whether for a French cosmetics giant or a lesser-known makeup brand, is a combination of modeling, being the face of the makeup brand, and, to a lesser extent, being an ambassador for the cosmetics company.

These days, many cosmetic brands are looking for their next spokesmodel to be someone who has already had some public exposure, like a singer or model.

In the world of major cosmetics brands, a spokesmodel can be called upon to model makeup, give tutorials on how to apply makeup, appear in ads and videos, make personal appearances, and be a spokesperson and advocate for cosmetics. They therefore need to feel comfortable modeling, being photographed and comfortable being in the spotlight, as they may be asked to speak at public events to reinforce the connection between face and product.

Some of the most famous spokespersons for cosmetic products have included; Cindy Crawford for Revlon, Jacklyn Smith for Max Factor, and most recently Georgia May Jagger for Rimmel London, but the term can also be applied to models who are not yet huge celebrities in their own right but have been tapped to become the next big thing. face of one of the best cosmetics brands.