If you take a look at the article, The Aesthetics of Reading, you can see just how intricate and complex typography really is, why it should be so important, and how it affects a reader’s mood and cognitive performance.

But if you don’t have time or just want me to summarize it all for you, well, here it is.

The researchers found after the study that if the document is written correctly, it not only makes it easier to read, but also enjoyable and easier. On the other hand, bad typography makes the version difficult to read, which obviously, in turn, makes people disinterested. If whatever you’re designing is correctly written, you can put all the information you want and it still won’t be a hassle to read.

Good typography was also found to increase cognitive performance. This means that good typography makes it easy to accomplish whatever task is needed. Now, I bet that’s something you didn’t expect.

Typography has a very clear effect on the mood of the reader and also affects productivity, engagement and creativity.

Now, let’s move on to explain the effects a bit more in depth.

why does it matter

If you’re not even sure why you should pay attention to typography, to keep it simple is how you can keep your reader’s attention on your illustration, branding, or design. Yes, pictures are worth a thousand words, just like your logo or other artwork. But typography has a big influence on how long they keep looking at your work and the impact it has on them.

Fonts, colors, sizes, and everything else you use are important. You can read this study if you want to learn more. Typography may be an art, but you still need to look at its roots in human cognition.

You can get attention by designing your words differently, and even adding them to a list of priorities or importance, making them easier for the human brain to parse and understand and facilitating mental processing.

How to start

Well, you need to know exactly what it is you’re trying to achieve. The goal of your typography project should be clear. Knowing what you want your readers to feel is important, and then working on keeping that thought in mind will help you clearly emphasize the elements.

Try different font styles, sizes, colors, underline the text, make it bold, italic, or whatever you need to do to make it convey that exact mood that will let people know about your work and not just grab their attention at first glance. but keep it there for a while. If you are a layman, you can simply try a logo design tool and see what works for you and what doesn’t.

Also, do not forget that it is very important that your text is legible, even in small fonts. Characters need to be able to be identified correctly and make reading your text smooth without spending a lot of effort understanding just the first letter.

The following are some things to keep in mind to improve your typography skills.
• Individual typefaces – fonts
• Avoid all caps or all caps
• Line length
• Spacing between lines
• Letter spacing
• Your audience
• Complementation: contrast and vitality

In conclusion

Typography is an art form that focuses on the visual component of the written word. Just by visualizing it properly for your target audience, you can create an unforgettable impact. For any designer, it is crucial to pay close attention to typography and work to master his skill if he is to develop and enhance his career in the design industry.