There is no doubt that social media has taken the world by storm. All over the world, with more and more social sites and users sprouting up, companies have found a new platform for marketing. It evolved into one of the best ways to reach a target audience and market products effectively.

With the rise of social media, it’s important to have the right tools at your disposal to take advantage of its many benefits. Here are 5 essential tools to try:

hoot suite

Hootsuite has more than 2 million subscribers around the world. The tool allows a faster and more comfortable management of social networks for any end user. It has a dashboard that ensures you save time and energy when you need to post to multiple social networks simultaneously. The tool also allows monitoring of social sites and creating reports based on collected analytics.

sproutsocial

This is another great tool to use in managing your company’s social media. Sproutsocial combines all the necessary elements for a strong and productive social media presence. It integrates the top three social sites like Facebook, Twitter and LinkedIn and offers an easy social media management concierge for your network. The tool features reporting, contact management, analytics, competitor insights, lead generation, and much more.

message marker

Message Market is a tool created by the National Institute of Standards for the development of a test tool that creates messages for the HL7 specifications. The tool is available for free. It is currently in beta version.

engagesciences

The Engagesciences is a leading social marketing platform that has a large customer base. It is a self-service tool used by many companies around the world. It works with Facebook, Twitter and LinkedIn. The tool helps complete many campaigns for corporate websites. It allows you to create a social marketing platform that understands every need to successfully complete any social media campaign. You can launch multiple Facebook promotions and other related events all in one place.

conversational

Conversocial is another tool that allows business owners to connect effectively with their customers. Helps manage conversations on Facebook, Twitter and other supported social sites. This way, you can stay in touch with your customers and offer them the support and customer service they need. It even allows for greater internal collaboration, customer service, and marketing. Merchants using Conversocial can be aware of the activities of their team and also control their activities accordingly. It is the ultimate tool for maximum social media production and allows full control over various business social media processes.

With all these tools at your disposal, along with exemplary business management, social media will perform better and entrepreneurs will experience incredible ROI in no time; all with the help of these social media tools for businesses.