How do agents and brokers successfully market real estate with YouTube? Why do it seem that some agents have great success with video advertising on YouTube while others fail miserably? If you’re wondering if there are secrets to what they’re doing or a method to the madness…there is, and this article will cover those things.

In addition, this article will cover what some of the most successful realtors and real estate companies do differently over the Internet and what you can do to copy their strategies. More importantly, I’ll reveal the number one mistake most agents make when it comes to online strategies and how to avoid it.

The last time I checked my keyword research tool, there were over 74,000 monthly searches (on Google alone) from people who wanted to know how to make money from YouTube videos. Without a doubt, those who have learned how to incorporate YouTube advertising, along with other powerful internet marketing techniques, have learned the recipe for a powerful online marketing campaign. They are the brokers that are experiencing a huge increase in the number of homes they list and sell. They are the agents who are committed to the future of real estate in the electronic world we live in.

Before we delve into the topic here, as an internet marketer, you will need to focus on the goal of online marketing. The goal cannot be money or income here. I tell my student mentors over and over again…the goal of any online strategy is traffic. If you generate enough traffic, the money will follow. Make sense?

• Is this easy to learn? Yes.
• Works? If it does!
• How can I know? Because you are here or watching one of my videos right now.

Beware, some online “trainers” will wrongly teach you that all you need to do is put together a few videos and you’re in for instant success… or, another “guru” might be itching to sell you his magical YouTube program. marketing. Just be careful.

Simply posting videos is good, but knowing some techniques to optimize your video is better. There are many free or low-cost internet marketing techniques you can use to optimize your videos. YouTube is a great “part” of our total online marketing plan, but it shouldn’t be considered a stand-alone marketing effort.

Steps of a successful YouTube marketing video:

1. Do not get frustrated: It takes a bit of time to create enough content to be found on a regular basis, but it can be done and can be very rewarding if you stick with it.
2. Keywords: Know what the customer/customer is already looking for online. This is done through keyword and keyword phrase research. If you provide a better answer than your competitor, you win!
3. Title: What will you name your video? Your headline is very important (remember the keywords) and should tie in with your other online marketing techniques like posts, blogs, etc.
4. Description: The description is very important and many people don’t use it at all! Be sure to include a link to your landing page or website. I recommend a landing page or squeeze page as most agent websites do not have a good lead capture system.
5. Tags: Don’t rule out the need for labels. The biggest mistake I’ve seen is that people on YouTube dismiss the importance of tags, don’t understand them, or add them incorrectly. Done wrong, tags can hurt your marketing efforts, but done right, they can really boost your online presence. When adding tags, you want to think about relevancy and use the information you learned in your keyword research. Tags are important, they help you to be found.

Do not fall into the trap that many real estate agents do with their online marketing plans. I see two costly mistakes over and over again:

• Depends on a third party to “handle” all your SEO and internet marketing strategies. Most of the time, the hired third party will not do everything that needs to be done and will not benefit you one iota!
• Mistakenly “advertise” online. The key to internet marketing is to become the hunted, not the hunter. We are simply answering questions about what the potential customer is already looking for. When we advertise, we are hunting for a potential customer/customer who needs our products or services. Know the difference before you start.

So there you have it… in a nutshell… his crash course on how to market real estate through YouTube advertising. Remember, the principles of online marketing are the same as offline. Once your content is ranked, it needs to present itself to be a little bit better at what it does… a little more professional… and a little more approachable than the competition. Anyone can learn the techniques to rank their video or other content on the internet, but not everyone is good at marketing, so you may need to brush up on the above presentation to get your subscription traffic.

Thanks for reading, I hope it helps you.