Bing Webmaster Tools can be easily used just like Google Webmaster Tools to see how your website is doing in search engine rankings on sites like Google. In order for the tool to review your website, you must first register with Microsoft Live and create a username, password, and profile. You can then put an xml file on your server or use a small Meta code snippet in the main section of your website. Finally, click verify and Bing will crawl your website in three days.

The Bing Webmaster Control Panel will show you important information about your website. You will see a clickthrough rate or clickthrough rate from the Bing search engine field. You will see impressions, indexed pages, and pages crawled by Bing search bots or user agents that are often found in a robots.txt file on your website’s server. Another way to see if your pages were crawled by Bing bots is to look at your page cache on Bing when doing a search. This is also a sign that you have no penalties or penalties from Bing and that Bing trusts your website or pages. Penalties can be manually enforced by Google or Bing, so watch out for them and stay up-to-date on SEO and SEM news. Search Engine Journal is a great place to start with an excellent editorial on the latest in search.

You will also get an index summary and a traffic summary that will show you what terms Bing indexes and the traffic sent to your website. This can be compared to your log files on your server, Linux, cPanel, or whatever analytics program you are running on your website, such as Google Analytics.

It is important to keep track of the terms that appear in the top results and compare them with Google and Yahoo, especially during algorithm changes of any of the search engines. An algorithm is just a fancy term for the steps to make a program work, like for loops (code iterates through a list and more).

You can also see if Bing has imposed penalties or penalties on its website or on the website pages in the SERPS. If you have any, it’s important to quickly remove what’s causing them and inform Bing that the problem has been fixed and won’t happen again. You may say that a team was hired by mistake that was using bad practices that you were not aware of and that you are very sorry for the problems caused by them. Make strong attempts and often to eliminate penalties in your webmaster tools for optimal search results.

Bing webmaster tools show you a wealth of information about your website that can be easily juxtaposed and analyzed for SEO and marketing purposes to improve your ranking, share website ideas, and web conversions to drive results pages. Your website’s search engine (SERPS) rankings, and in fact should be used to its fullest potential.