To be successful in building and maintaining an internet marketing business, as with most offline businesses, you need to keep up with social trends. You need to follow the crowd, so to speak, and place your ads in front of wherever the crowd goes.

It’s no good putting up 30-foot-tall billboards at the end of an alley in a run-down neighborhood that people avoid for fear of being mugged, or worse. How hard do you think it will be to try to convince people to go down that alley in the first place?

The same is true on the internet: you should place your ads in front of where the crowd is going, rather than trying to direct the crowd to where your ads are.

The current hot trend on the internet that you should be aware of when advertising your internet marketing business It is Social Networks. Sites like Facebook, Twitter, and YouTube add millions of subscribers each month, so doesn’t it make sense to be where the customers are?

Social Networking Websites

There are literally hundreds of new social networking sites on the Internet, and what your internet marketing business Your targeting will determine which are the most suitable sites for your targeting.

Regardless of what your business is, these big four social networking sites will have an audience for your product or service.

Facebook – The most popular, possibly too popular, of all social networking sites: currently has 500 million active users and more pageviews per month in North America than Google. To work your internet marketing business on Facebook requires social awareness and conversation skills.

My space – Once bigger than Facebook, Myspace has seen a decline in its relative popularity, but it’s still loaded with millions of active users, and for the right markets it may be a better source of traffic than Facebook.

Twitter – Microblogging service that seems to lend itself well to generate traffic. Less socially involved than Facebook or Myspace, Twitter makes it easy to build a large following and make your posts or tweets go viral among users.

Youtube – Owned by Google, videos posted to YouTube naturally rank well with the search engine. Not only that, video is an explosive trend in internet marketing: people tend to connect better with videos of people speaking live, not trying to hide behind engagement pages and sales letters that lack the personal touch.

social media marketing

Unlike the lengthy sales pitches of the past, endless testimonials, and bullet lists of what you get out of the product or service, social media marketing is very conversational and social in nature.

Regardless of which or how many social sites you choose to use, you should be careful not to spend too much time on these networks. While the goal of using these sites is to engage your prospects through naturally addictive social interaction, as an Internet marketer you need to be mindful of your time and not get sucked into the same engaging activity you expect to apply to your prospects. .