The goal is to hire better and faster, but is it really happening? Writing a job requirements position can be a daunting experience considering everyone wants the best talent available on the market with the right qualifications and top-notch experience.

Since the advent of SEO, job advertising has evolved. Now, creating SEO-optimized job postings is more of a necessity if we want to reach a larger audience (which we do very well). Below I have suggested 5 easy ways to do it.

Custom URL

We’ve talked about adding keywords like location and title to your job postings. My suggestion is to customize your web address with your job title, location, and important keywords. It emphasizes the main keywords in addition to making your URL searchable. Long domain names turn readers off, so it’s best to limit it to 3-5 extra words after your domain name. If put to use correctly, that should be enough. Remove any extras or connecting words, such as ‘the’, ‘a’ and ‘an’.

Add attractive videos

You know what is common between search engines and web visitors, they both love videos. Statistics say that viewers consume 95% of a message when they see it in a video, compared to 10% of text. Apart from that, videos also register several times higher click-through rates. In addition to driving traffic, when your post is supported with a video, job seekers tend to spend more time on your page, increasing your time-on-page metric. This also helps job seekers and visitors to learn more about your organization.

With the benefits of attracting more qualified staff, adding engaging videos also helps you boost your rankings on the SERPs. You may also consider adding a transcript of the video to your website or job posting. It will further optimize your post.

Use landing pages

Job offers come and go and once the position is taken, the web page is removed. The reason why I strongly advocate the use of landing pages. You can list certain positions that are always open and available, or even difficult to fill for. The idea behind this step is to drive your target audience or job seekers to your careers page, even if you’re not hiring. These landing pages can be optimized for SEO with different techniques, including top keywords, so they are easily found by web crawlers and job seekers.

Optimize job ads using keywords

SEO and keywords are forever partners, one cannot survive without the other. Any job description that is not keyword-rich is very likely to get stuck within a circle of a limited audience. The job title followed by the location name pretty much explains everything and therefore MUST contain the relevant industry centrifugal keywords. These are the first things a job seeker will look for. To increase traffic, the job title should be generalized, to increase the chances of searches. But at the same time, it shouldn’t be so common that it puts you in competition with millions of other people.

The keywords you choose should strike a balance with each other and form a clear picture in the mind of the job seeker. There are several free tools available that help you recognize keywords. To get started, you can check out the Google AdWords Keyword Tool. This is a very good way to start optimizing your job postings and generating traffic early on.

Optimize it for smart readers

It is very likely that your post will first be read by robots considering the deployment of Artificial Intelligence for various reasons. Let me cite a few tactics to support Intelligence so they share your job posting with the relevant audience:

First of all, watch out for grammatical or spelling errors in your post. Follow the golden rule of revision (Twice!). These silly bugs confuse the AI. Next, avoid excessive formatting, such as capitalization or excessive use of special characters. Surely you can be creative with your posts. You can make use of powerful marketing words, but the format is not AI-friendly and therefore best kept to a minimum. Lastly, don’t forget the company profile. Job seekers want to know who their prospective employers are, their beliefs, work ethic, and the like. This gives AI another chance to help you connect with like-minded people and reach a larger audience.

Gone are the days of job seekers going door to door leaving their CVs, the world has moved to a screen and so must recruiters and hiring managers. That doesn’t really imply that you need to learn new software with complex coding, some tricks and techniques with basic internet knowledge will do the trick.