H. Norman Schwarzkopf, Jr. as a child he dreamed of a military career.His father, H. Norman Schwarzkopf, Sr., had attended West Point, “served in World War I” and then in World War II rose to the rank of Brigadier General in the US Army. After World War II, General Schwarzkopf, Sr. was posted to Iran and stayed behind to help “organize and train the national police force.” (achievement.org H Norman Schwarzkopf)

Developing Discipline and Character:

In 1946, the family of Brigadier General Schwarzkopf Sr. joined him in Iran. Norman, Jr. was 12 years old and attending school in Iran and later in Switzerland, Germany, and Italy. He became an outstanding student and became fluent in French and German.

Competency Development: Attend West Point:

Returning to the United States, like his father, Norman Jr. attended the United States Military Academy at West Point. At West Point, along with his studies, he “played on the football team, wrestled, bled, and led the chapel choir.” (achievement.org H Norman Schwarzkopf)

A teacher’s lesson lasts a lifetime:

While at West Point, assistant coach Vince Lombardi taught Norman Schwarzkopf, Jr.’s football team his ’49’ “Lombardi Sweep.” This play would later become a staple in the Green Bay Packers’ dominance of the NFL under Lombardi’s leadership.

Lombardi Swept: His ’49’:

Years later, the eager young Schwarzkopf was now General Schwarzkopf. He was 6’3″ and 240lbs with a gruff, direct communication style, and had a fearsome temper.

This temperament and hatred of losing helped him lead his troops to victory during Operation Desert Storm in 1991. “He spoke French and German to coalition partners, displayed an awareness of Arab sensitivities, and served as an operational agent for the General Colin Powell on the ground. (General Norman Schwarzkopf-ABC News)

General Norman Schwarzkopf, Jr. would recall and use his own version of the “49 Lombardi Sweep” during Operation Desert Storm in 1991. This football play from his youth helped play a crucial role in the victory of the United States Coalition. United in Desert Storm.

Ron Kramer, a former Green Bay Packer football player under coach Vince Lombardi “was watching the news about Operation Desert Storm when he noticed General Norman Schwarzkopf detailing an assault by his forces on Iraq, using arrows and diagrams to illustrate the manoeuvres.

Kramer had played tight end for Green Bay from 1957 to 1964, squinting at his television screen. “He remembered that play. He had seen those arrows before!” Kramer remembers yelling at the television screen.

“I wrote a letter to General Schwarzkopf. I sent him ’49’ and told him that I had ripped off Vince. I was in the army when Vince was there.”

General Schwarzkopf responded to Ron Kramer that he “had played football at West Point” and shared “his memories of the famous coach.” Related: Lombardi Sweep

Taking action:

Schwarzkopf’s first assignment was “as executive officer of the 2nd Airborne Battle Group of the 187th Airborne Infantry Regiment at Fort Campbell, Kentucky.” He then went to work “with the 101st Airborne and the 6th Infantry in West Germany.” In 1960 and 1961, he “was aide-de-camp to the Berlin Command.” It was a critical period “in the history of that divided city.” (achievement.org H Norman Schwarzkopf)

Obtaining a master’s degree in engineering:

Returning to the United States, Norman Schwarzkopf, Jr. earned his master’s degree in mechanical engineering from the University of Southern California.

Teaching Engineering at West Point:

Schwarzkopf returned to West Point in 1965 to teach engineering. Many of Norman’s classmates had gone to “Vietnam as advisers to the South Vietnamese Army”. In 1965, Norman Schwarzkopf, Jr. applied to join them.

Captain Schwarzkopf, Jr. worked as an advisor to the South Vietnamese Airborne Division and was promoted to commander.

He returned to teaching at West Point:

Schwarzkopf, after completing “his tour of duty in Vietnam,” returned to teaching at West Point.

Lieutenant Colonel & Marriage:

Major Schwarzkopf was promoted to lieutenant colonel in 1968 and married Brenda Holsinger. They later had three children.

In Leavenworth, Kansas, Schwarzkopf continued his training at “the Command and General Staff College.”

Colonel Schwarzkopf “as American casualties mounted in Vietnam, he became convinced that it was his duty to apply his training and experience there, where they could save the greatest number of lives.” (achievement.org H Norman Schwarzkopf)

Returning to Vietnam in 1969:

Colonel Schwarzkopf returned as a battalion commander to Vietnam.

Doing the Right Thing Ethically: Courage Under Fire: Vietnam:

During the Vietnam War on May 28, 1970, when General Schwarzkopf was a lieutenant colonel, “he ordered his helicopter to descend to rescue his troops who had gotten into a minefield.

Some were airlifted out, but he stayed behind with his troops. One soldier tripped on a mine, breaking his leg and injuring the colonel, who crawled on top of the victim to prevent further mines from exploding. Three other soldiers were killed by a mine explosion, but the colonel led the survivors to safety.

Lt. Col. Schwarzkopf was willing to risk his life for his men.” (New York Times article by Robert McFadden)

Barbara Walters was interviewing General Norman Schwarzkopf and asked him to define leadership.

General Schwarzkopf said: “It is abilitymore important, it is character. is taking Values. It is doing the right thing (ethical)stuff.”

In the business world, these are the same four qualities necessary for success.

Barbara Walters asked General Schwarzkopf “What do you want on your tombstone?”

General Schwarzkopf said, “I want it to say, ‘He loved his family and he loved his troops, and they loved him.’

If you were asked, “What do you want on your tombstone? What would you say?”

Zig Ziglar, motivational expert, says: “Compassion, love and sympathy are definitely part of the formula for success. Having the ability to put yourself in someone else’s shoes is of paramount importance. When you really know how the another person, you can communicate with him or her more easily and lead more effectively. General Schwarzkopf knew it!

General H. Norman Schwarzkopf said, “There’s nothing wrong with being afraid. And true courage is not being afraid. True courage is being afraid, and going ahead and doing your job anyway, that’s courage.” .
What are the five leadership qualities that General Schwarzkopf identified, exemplified, and taught for success?

1) Competition,

2) character,

3) Take action,

4) Do the right thing at all times (ethically) and have

5) Brave.

By developing these five leadership qualities of General Norman Schwarzkopf, you, too, will become an exemplary leader!