Tourism Marketing Experts in the UAE

Nadege Noblet is a stalwart in the Middle East tourism industry. She was the exhibition manager for the Arabian Travel Market before launching her own tourism business in 2017. Nanou Destination & Hotel Marketing is a full-service tourism firm that will partner with destinations and international DMCs to promote unique hideaways and develop tailored marketing strategies.

Tourism Marketing Experts

Digital consumption has changed dramatically in the past couple of years. In the past, consumers would search for travel destinations and book travel itineraries using desktop computers. Now, however, people use their smartphones and other mobile devices for travel planning and booking. An effective digital marketing strategy requires a coordinated effort of various marketing strategies, website features, and customer relationship management programs.

Leading tourism enterprises in the UAE have embraced digital marketing techniques that utilize electronic word-of-mouth to increase brand awareness. This digital marketing technique utilizes the power of the Internet to communicate with prospective customers and enhance sales across different service offerings. In fact, most of the UAE’s population has Internet access, making it easy for UAE tourism enterprises to reach their target market with their brand messages.

Leading Tourism Marketing Experts in the UAE

E-marketing has become an important part of the UAE’s tourism industry in the past two decades. Most commonly used e-marketing platforms in the UAE include cable television, internet, and social media. These new tools have liberalized communication within the tourism industry, making the exchange of information easy and fast.

Tourism Marketing Experts in the UAE

In order to maximize the benefits of tourism in the UAE, businesses must focus on a wide range of products and services. Prices for products and services vary according to geography, and proper market research is crucial. Place is an important pillar of the product mix and depends on many variables, such as transportation and distribution channels.

Leading Tourism Marketing Experts in the UAE

PWM is a specialist trade marketing consultancy specializing in the tourism sector. Its clients include destination marketing companies, global tourism boards, and hospitality brands. It also supports trade engagement activities and market entry activities. A recent project PWM has led is The Experiential Planner (TEP), which was founded in partnership with tmf dialogue marketing. It has become the definitive platform for the destination wedding and MICE industry in the Middle East. The next Experiential Planner Expo will take place in Dubai in 2022.

While many global companies employ celebrity brand ambassadors to promote their products, some regions have local celebrities or influencers who are influential and can reach a wider audience. For instance, Bollywood star Ranveer Singh is a great example of an influential celebrity whose message can be translated to global audiences. Similarly, Dubai’s Department of Economy and Tourism has worked with celebrities from across the spectrum to showcase their products and services in the region.