Various books, magazines, and websites present and discuss some marketing strategies for large and small businesses, such as jewelry manufacturing. Here are 10 selected practical, actionable and useful marketing tips:

1. Create quality assorted layouts that your audience can choose from quickly and easily, this would save them time from going to the mall just to find one that appeals to them and suits their tastes.

2. Showcase your jewelry designs at as many local events as possible ie trade shows, bazaars and festivals so that you get local exposure. But be selective; choose an event that is an appropriate market for your items, one that promotes a positive image for your jewelry. Keep a list of these events to schedule your exhibit sites.

3. Create unique jewelry designs that can be given an appropriate catchy name that will excite and intrigue. Specialized designs may have a specific theme created to appeal to a specific age group. that is, the “my only love” jewelry design can become popular among both single and married couples. Further explanation of the meaning behind the design could make it a gift item meant to send a specific message or symbolize a personal sentiment. With this you will create a specific receptive market for your merchandise.

4. Lend some of your statement jewelry to a selected friend; ask them to use it regularly. This is a free public display and marketing campaign. Provide them with brochures and business cards to hand out to the people who will be accessorizing the jewelry. For each item sold, your friend receives a commission.

5. Connect with professional women who love to wear outfits to match their professional wardrobes. Sell ​​your items directly at your offices, home or parties. Offer to speak at their organizations on topics related to the jewelry business, such as jewelry making, jewelry selection, and jewelry wearing. Word of mouth is an effective and free marketing campaign.

6. Approach trendy boutiques like bridal boutiques, beauty salons, spa, massage and fitness centers that may be interested in displaying your jewelry items. You can offer them designs that they can brand with your store name, but only if you’re not interested in creating a brand for yourself. You can sell your pieces at wholesale price.

7. Use the Internet to market your merchandise to online buyers. Professional-quality, clean, well-focused photos of your jewelry designs online will entice customers to purchase your items.

8. Professionally designed flyers and business cards for store owners and professionals who may be interested in jewelry making and jewelry business. Offers of consignment deals or a commission benefit are marketing options to consider.

9. Showcase your products on high-traffic sites in your area. A corner booth is the best place to display. Display mirrors should be available for customers to see how you will look in them.

10. However, the most important tip that cannot be overlooked is to create fresh and updated designs. People always want something modern, stylish and new. This is the best thing about making jewelry; Slow-selling items can be repurposed, repurposed, and recycled into a new fashion piece to increase profitability.

Jewelry making is fun and profitable. There are various free jewelry making tutorials found on websites. These are sites that teach skills and techniques in jewelry making. Once mastered, jewelry making can be a profitable part-time or full-time job.