At this time when content is considered king in the online field, the number of SEO article writers keeps multiplying by the minute. These people know that writing and using SEO articles in their internet marketing campaign is their best chance to get noticed in the online arena. However, it is sad to say that not all of these people are really effective at what they are doing. I have read many SEO articles and I can tell that some of them really don’t know what they are doing. If you are one of these people, let me help you be more effective in this effort. Here’s what you need to do to make your articles more impactful and memorable:

Learn from the experts. Before you start writing and optimizing your articles, I would recommend that you understand how expert SEO writers go about the process. Read the articles they have published in the directories, ask for their tips and techniques and, if possible, attend the seminars they offer. Knowing what they know is the first thing to do to follow in their footsteps.

Know your chosen topics. Don’t research and write your articles all the time, otherwise they will sound like a compilation of random data. It’s best if you first gain in-depth knowledge through extensive research and gaining first-hand experience (if applicable). Do not start writing unless the chosen topic is very clear to you.

There’s no way you can effectively educate your readers if you don’t know what you’re discussing inside out. Make it interesting to read. Make that conscious decision to make your articles sound light, bubbly, and conversational. Remember, you can’t afford to bore your readers, otherwise they’ll close your articles too soon. Write the same way you speak. Insert stories where appropriate and try to insert jokes from time to time. If you can entertain your readers, you can be sure that they will read your articles to the end.

Correctly optimize your articles. By this, I simply want to say don’t overdo it. Avoid using too many keywords in your articles and optimize them without sacrificing readability and quality. Use just the right amount of keywords, which is 1-2% of your article’s word count. Then insert relevant keywords and phrases that your target audience might use when searching for information related to your niche or the product you’re selling.

Make it informative. Be very generous when giving useful information. Feel free to give your readers all the data they are looking for. Doing this will work in your favor, as you will be able to help your readers while positioning yourself as someone who is very knowledgeable in your niche. When this happens, your prospects will see you as someone they can trust. This is the first step in converting them into potential buyers.