Visual processing is the most important way of gathering information for all human beings. Good design or graphics work is remembered for years and that is what drives multinational companies to spend millions of dollars developing their logo and other branding material. They would go to great lengths to create a strong visual impact and leave a permanent impression in the minds of their customers.

While designing your logo and providing the necessary details to your designer, you should always keep in mind what you want your customers to feel about your business when they see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.

“Logo Design” Begins at Home

Yes, your home is where you take the first step in your logo design process. Look at the different bottles and bags you are using every day in the kitchen, look at the logos on them, look at the logos on your electronic equipment, check the logo on the bag you got from the mall yesterday. Every day we come across thousands of logos, but we remember only a few, if we look around, we can find different types of logos around us. Also, visit your local supermarket to see the logos on the variety of products they carry. It is always better to check the logos of your competitors who are in the same industry. While doing this, you will surely come across some logos that stand out from the others and this will help you conceptualize your logo design.

Once you’ve decided what you want your logo to look like, it’s time to write them clearly demarcated in little objective dots that can double as instructions for your logo designer.

One thing to be careful about, when reviewing different logos from other companies, you should not be so influenced by any of them that your logo becomes a replica or modified version of another logo you saw. A good design often affects our subconscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood of obtaining trademark protection. It is recommended that you seek the assistance of a trademark attorney with your trademark search and to ensure that you do not risk infringing on another company’s trademark symbol or logo.

Use of clip art

If you’re a small local business or mom-and-pop store, you might not be as interested in investing in a logo and establishing your brand (although I honestly think that’s too bad). In such a situation, you can try using some high-quality royalty-free clipart images by combining them with a suitable typeface to put your business name on. You can also use more than one clip art to create the overall graphics of your logo.

However, you should be aware that clip art will never give you the effect of a custom logo and can easily be duplicated or stolen. Even if you’re modifying clip art, it’s almost impossible to get a trademark on that. In the future, once your business grows to the level where you need to have a trademarked logo, you’ll need to get an entirely new logo (it may be something more like what you have) and start your branding efforts all over again. to establish that new logo. .

To avoid all these problems, it is recommended that you get a unique custom logo and it is not always necessary to spend a lot on your logos. There are companies on the web that offer custom logo design at a reasonable price.

More logo design tips

1)keep it simple: Remember, simplicity is the key. Most of the great logos are absolutely simple and it is always easier for us to remember and recognize a simple design than to identify a complicated piece of art. If you want to have a complex illustration for your logo, try to minimize the number of lines and make it as simple as possible, keeping in mind that the viewer must be able to understand what has been drawn.

2)typography: You need to be careful when deciding the font you intend to use for your logo. Choosing the right typeface can make a world of difference. For example, a financial company that stands for strength and stability would like to use a bold, thick font. Also, the letters can be twisted to create simple yet pleasing logos. Some ideal examples of logos that contain only letters are “SONY” and Dell. Remember the crooked “e”?

3)Always use vector graphics: Always ask your designer to provide the logo as vector graphics. The advantage is that vector graphics can be resized without losing detail or image quality. You can change its size according to your needs. Also, vector graphics take up less memory on your computer.

4)color choice: You need to be careful when deciding the colors of your logo. It’s wise to stick to RGB or CMYK colors so your logo looks just as good in print as it does on the web. Also, make sure your logo looks good in black and white, keep in mind that you’ll also need to use your logo while faxing any of your marketing materials or corporate documents.

Finally, it is always better if you are using a specialized logo design company to create your logo design than doing it yourself. It is his profession so they would know him much better than you and logo design is not always very expensive either. There are definitely companies that will charge you $500 for a logo, however there are also companies that offer equally good services at very affordable prices (Corporate Logo Design). It’s just a matter of locating that designer and you can be on your way to having a wonderful custom logo design.