If you want people to visit you in a new home, wouldn’t you notify them that you’ve moved and give them your new address? Why would it be any different with your online business? We could all figure out what to do if we were in a physical location, but for whatever reason, when it comes to the internet, common sense takes a backseat and people trust the belief that there is a mechanism on the web. who takes care of all that. I hate to tell you, but you are that mechanism.

So because I’ve heard this story over and over again, I thought it was time to create a concept that everyone could follow and give them hope for a positive future on the web.

When you are finally online, automatically assume that there is not a human being on earth who knows you are there. Let me clarify that; Other than the family or friends you enthusiastically sent your web address to, no one knows or cares that you are there. Face that as absolute reality. Now that you have a website with what you think are some great and interesting offers, and you’ve done your job to make sure that the built-in search engine optimization explains everything clearly and creatively, and that your cool and catchy slogans that want to associate with your business are really cool and eye-catching, what else can you do? You think you’ve done a very good job up to this point, but have you thought about what you’re going to do to advertise yourself? Have you thought about how to let people know who you are and where you are? Have you thought about rankings, social networks, links, engagement with potential customers? Anything like that? Of course you have; but you have no idea where to start. That’s not just you, they are almost everyone.

If you had a store in the mall or were on the street, you would be setting an advertising budget. So why should it be any different now that your business is online? Consider yourself lucky. You don’t have to think about what it would cost to produce and run banner ads or create a broadcast campaign or even plan a direct mail effort. Those numbers can add up to lots and lots of dollars measured in the hundreds of thousands. You are certainly not burdened by high rents, staff, utilities, signage, and the long list of necessary costs that contribute to the daily functions of a physical entity. All you have to worry about is how to get people to visit your site. That’s. Because if you are confident in the marketability of your site, you may be looking for a winner.

That’s what this article is about; Introducing you to the ability of a new concept of due diligence as a solid way to put you at the top of any search in your business category, while at the same time giving you hope for improvement even in the future. And better yet, the ability to do it all on your own. Most people would not know where to start. However, I realize that this is a long article, and it is because I have a lot to say on the subject, but if you would devote the patience to giving your new brick and mortar business at least six months to get steam back, then you should definitely allow at least that time to establish and recognize your website, and also a few minutes now to read what I have to say on the subject.

There are no two entities on the internet, be it information blogs or tech sites looking for your money, they will give you explanations that you can act on or even fully understand when doing a search asking how you can get your site high in a search . In most cases, you can’t get a shred of information that will allow you to do something yourself. Even if you read it on a seemingly unbiased blog, their links to what they recommend that you use for help is often an affiliation with some expensive software. They use so many acronyms and tech talk that you would spend a good deal of your time figuring out what they mean.

Do you have any idea what a SERP is? Why, when there was only one SEO, now there are two? SEO on site and SEO off site. Or is it on the page or off the page? Even the “experts” cannot agree on terminology. Once I give them the answers to these questions and tell them how some of these people charge you, they will have a better idea of ​​why I felt the need to write this article and the need to develop a concept based on experience. SERP by the way, stands for search engine results pages; sounds very impressive doesn’t it? That is the page you see after applying a search. Can you believe it? SEO or search engine optimization is now, as I mentioned, divided into two parts, but what really opens your eyes is what they both mean. On-site SEO is what it has always meant as simple old-fashioned SEO, making your website search engine friendly through understandable content and structure. But now there’s off-site SEO, developed because I suspect that on-site SEO didn’t seem to work on its own. This refers to link building, social media engagement, and reputation management. So forget about sites with fees that “start” at $ 199 a month, or software “lowered” to $ 60 a month if you take the annual plan; all of that is insane, unnecessary and certainly out of the question. This is what I have to say about it, and this is what I have experienced that will work if you follow the steps as I described them here.

Simply put, the concept of due diligence is a series of agendas. You do one that leads to another that you add without problems in concert. Very soon you will be performing routine tasks that support each other in perfect harmony, each of which plays a vital role in the exposure you need and the results you want.

Based on that basis, you’ll want to make Craigslist the first of your agendas. It is a place to advertise for free (in most categories) to everyone. It’s a very long story about how Craigslist can give you an unusual advantage on the internet beyond advertising by being the biggest contributor to your ranking in a search result. If you want to learn more about my reasoning behind this, please read a previous Ezine article I wrote titled Why It Is Important To Advertise Your Website On Craigslist. It will probably explain more quickly why this agenda is so important to my concept. You should never stop posting on Craigslist for all the reasons illustrated in that article.

Once Craigslist is running smoothly, it’s time to introduce Facebook. There are so many members on Facebook on both desktops and mobile devices that if they all congregated in one country, it would be at least the third-largest of the world’s population. So given the unscientific claim that everyone everyone knows is on Facebook, it doesn’t take a marketing genius to assume you’ll find tons of customers for your business among them. They are the most important to your overall effort at first, and your variety of Facebook ad structures might prove to be the most beneficial. On the other hand, if you take the time to analyze the reasons behind the existence of Tumblr, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and literally hundreds more, you will find that you can target virtually any demographic around the world with posts and a variety of proprietary ad structures they offer to give you hundreds of places to target your ads to clients around the world. These are secondary benefits that you can integrate into your schedule, but certainly Facebook is the second most important and you should continue to work alongside Craigslist.

More things you can integrate into your schedule while concentrating on Craigslist and Facebook would also be free PR organizations and article distribution sites like EzineArticles. You have the opportunity to professionally announce your latest updates to the world, while becoming an authority on Ezine, providing a source where others can freely seek the guidance that you freely provide. So far the main focus is Craigslist and Facebook, and you can work to occasionally add other social media sites, PR sites, and Ezine writing when you have the time. And because they are all important entities that come with their own web recognitions and rankings, they are a great help to you overall.

So while Craigslist and Facebook are the mainstays of the concept of due diligence, there is a more equally important agenda; Creativity. This is what contributed to the success of your site’s graphics and copywriting. And this is the driving force behind your Craigslist and Facebook ads. Creativity will also manifest itself in all your innovative thinking when it comes to creating new labels within your category that identify you and differentiate you from the rest of the competition.

Your competition will copy what you do if your searches are successful, so it is important that from time to time you reconfigure what you are doing and stay ahead of the results. Create new plugin tags, new plugin ideas, and new plugin announcements that expand on your initial concept and constantly stay ahead of the curve. I say “add” because you never want to give up the successful things that got you where you are at that moment. Although there is a theory that integrating keywords and phrases into your category that have been widely posted as the most popular, hammering in with the new ones associated with just you will do you a lot of good in the long run. Also remember that using the Craigslist and Facebook features to the fullest takes some time and understanding. On Facebook, you will have to create a page identity that is parallel to your website and you will also have to link to your website. Good copywriting and graphic arts skills will come in handy for your Craigslist ads and the posts you post on Facebook. All of that is based on your level of creativity, so seek help if you really need it. But here’s the part that makes due diligence different and so interesting. Even if you paid someone for help, you would be educated enough to continue on your own.

The concept of Due Diligence is CFC; Craigslist-Facebook-Creativity. That’s basically what you should keep in mind as a motivation that will allow you to rank high in a search, create the words and phrases that identify with you, and make visitors want to be where you are. Everything I’ve told you doesn’t happen overnight, but it will definitely happen if you stay the course. Good luck.