I have found the Internet to be a great way to get my products out to the public. I get a lot of my leads through iTunes. Now how do I know where all my leads are coming from? On my site, I have a page called Free CD. For years I have been giving out a free CD and I will send and pay for shipping to anyone in the world and on this CD are 61 hours of my best audio recordings. Many of the recordings on that CD are not even on my site.

I will mail it and pay for shipping to anyone in the world. But I am exchanging that valuable CD that some people want to receive in the mail and that I am exchanging for information. I get their first name, last name, postal address, fax number, phone number, company name, their website, what business they are in, are they audio or video trainees or do they like to read more. Do you own the license rights to any product? Would they be willing to rent your client list? Are they interested in learning how to use audio to sell more of your product or service? How did they find out about me?

So I can see all of these things and I have high quality tracks from people who order this CD. So I change the information for the postage and the cost of shipping the CD. I look at where people find out about me and I see a lot of people coming from YouTube and iTunes. Now YouTube we take about 150 videos and you can only put a 10 minute video on YouTube and my assistant transferred them to these ABI files, these movie files that are YouTube compatible and we made a slideshow with nothing but testimonials. If you go to YouTube and search for Michael Senoff, you will see how I did this.

So I have 150 10 minute audio recordings, they all start with “Hi, this is Michael Senoff …” and I put my commercial first and then comes the 10 minute audio and the end of the video presentation. which is a slideshow of nothing but testimonials on my site, I direct them to my site. I also get a lot of traffic from YouTube.

So you want to take advantage of everything that has the potential for people to stumble upon your information or your audio. These are just a few of the fairly inexpensive ways to get the word out.

There’s one here that I didn’t mention, voice broadcast. It can be very popular and very powerful. That’s when, if you have a list of customers and their phone numbers, there are online services that can upload those phone numbers and record a thirty second or sixty second outgoing message to those callers. Is very cheap.

You can, like an email blast, you can make a phone blast on your customers’ answering machines. If someone answers the phone, you can program them to hang up so that they just leave a message on your answering machine and it sounds very natural. They would never know that it was delivered by a computer and not by you calling them personally. That which you can really take advantage of.

Now, there are some new laws that are taking effect here. I think they may already be in effect with voice transmission. You should have a list of phone numbers of clients who have opted in to participate. It cannot be transmitted; I think it is illegal here now in the United States unless you sign up in much the same way as email. You cannot send spam.

That’s another inexpensive and effective way to generate sales and traffic.