If you’ve ever walked by your client’s home or office, chances are they walked away with a sale; or, at least, a budget request. Many business owners are now turning to technology to help them visit their customers even more frequently.

One of the tools used for this purpose is Skype. Skype is a free communication service, both for you and your customers, and gained initial exposure due to its social networking capabilities. This type of communication can also be used effectively for marketing and business services, as it offers a low-cost form of exposure and widespread communication.

Skype offers many different forums for communication, including audio, video, and text messaging. If your computer has a webcam, you can easily connect via video so viewers can see and hear you from the comfort of their location. It is also possible to make conference calls in Skype, including multiple people in the conversation.

By using text messages, it is possible to interact with multiple consumers and business contacts at the same time. This method is highly beneficial for time management purposes and acts as a quick and easy way of detailed communication.

To make things even more attractive, Skype can be used from a mobile phone. This means you don’t even have to be in front of your computer to take advantage of this unique marketing tool. Answer consumer questions and generate new business anytime with the Skype mobile app. If your phone has a front camera, you can even video chat!

Skype can be used as a great way to drive consumers to your website or Facebook page, as well as providing a great networking tool.

One way you can take advantage of Skype to make your business more enjoyable is to make yourself and your staff accessible to your existing customers from your website. During business hours, your staff can log into their Skype account, which will automatically update your website to inform your customers of your availability. During off hours, you can simply activate your Skype mobile account and be accessible to clients and prospects alike remotely. Skype makes it easy for you to update your website by providing you with the html code to update your website.

If used correctly, Skype can be more than just a low-cost alternative to regular phone lines. It can be an effective social media tool that can help you visit your customers at their homes and offices.