Your online presence is one of the most important ways to market your business to the world. Honestly, it doesn’t matter if you have a strictly online business or a brick-and-mortar business, using social media is a great way to spread the word about your business and establish your online identity.

Make sure your brand matches everything

Although each social network has its own personality, your brand is always your brand. You should keep your branding the same, but adjust it slightly to fit the personality of the platform. But don’t change it too much because you want your audience to recognize you and interact with you.

Keep your profile updated and complete

Social networks are always changing, so a complete profile today will be incomplete tomorrow. Keep it fresh by checking back often, updating things that have changed, and adding information as the platform creates new ways to share.

Be consistent with your posts

One of the keys to making social media work for you to build your online presence is to publish regular posts and updates. For example, if you have a blog post that you want to share, set it to share twice a day instead of just once.

Become an expert on one or two platforms

You can’t be everywhere and do it right, so pick one or two platforms where your audience likes to hang out and become an expert on those systems. You’ll do yourself a big favor. Take it easy and become an expert of one or two.

Develop specific content for each platform

You don’t want to repeat the exact same content with the exact same words on every social network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

interact with others

Don’t forget to talk to the people in each network. Answer questions, share your knowledge, and interact and interact with them. Social media is supposed to be social. Automation is fine, but you also need to respond to people and talk to people in real time.

Share other people’s updates

When someone shares something important that your audience will find interesting, share it. The people you share, compliment and interact with will do the same for you. Plus, it’s another form of content that can help establish expertise.

join groups

Most social networks right now have some forms of groups that you can join. Even Pinterest has group bulletin boards that you can join. Joining these, and then interacting with people, is a great way to network and get better known.