The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty Internet. As a business owner, we are faced with hundreds of decisions that our parents and grandparents never had to deal with.

Some of you keep hearing from other business associates that internet marketing is the best method to increase business and build a base for customer support. The only problem is that you just learned how to email people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or learn yourself?

Investing time in your company is what we business owners do best, but in many cases, when it comes to learning new methods, we’re quick to open our wallets to anyone who seems like the right person to help you with your situation. This is the worst decision you can make.

Diving into the internet marketing community with an open wallet will spell disaster if you are not properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try to find someone who offers you their “training services” to train yourself or someone within your organization to learn more about what is required online, how much effort is involved and what pitfalls to avoid.

As a business owner, if you blindly search online and choose a company, you have no idea what you might be getting into. There are no secrets to promoting your business online, just a lot of hard work. That said, anyone with a computer can easily learn how to get their business to rank high in search engines. Search engines do not look to see if you are running a scam or not. No, they focus on delivering results that are relevant to your search terms.

Old Fashioned Marketing Tactics:

In the old days (and it is still practiced today), business owners would design their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV commercials, and advertisements. radio. By doing this, the company would be able to track their results by trial and error and really find out what really works for their industry.

Old fashioned marketing is a simple trial and error process. So is the Internet. Unfortunately, too many business owners have no idea how to start their own internet marketing process and don’t even step foot in the water. Instead, many business owners simply hire anyone they can find who seems reputable and then turn a blind eye and say; “Here is my budget, you are the professional, you tell me what to do”. This is just absurd. You have worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online you just shut down.

I hope this article has woken up some of you. Don’t be afraid to dive into the vast realm of Internet marketing potential. So what if you fail the first time? When we started we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies worldwide.

The ULTIMATE secret of internet marketing is simple…

A concept I call “TIME”

T – Try and try again

I – Internet changes all the time

M – Marketing opportunities are around every corner

E – Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of their internet marketing campaign:

Start Date – Research Only: June 7, 2005

Hired a Website Designer – Aug 31, 2005

Full Website – October 15, 2005

Website Launch – October 20, 2005

Started an internet marketing campaign – November 1, 2005
Started a pay per click campaign – Nov 10, 2005
Made a sale – November 15, 2005

Increased link popularity of our website – January 1, 2006
The website is affected by the Google Sandbox effect – January 20, 2006
We increased our Pay Per Click campaign – February 5, 2006

Made some website changes – February 21, 2006
Increase Website Link Popularity – Feb 28, 2006
Featured in Yahoo Directory – March 3, 2006

So here you are 10 months out the door and your website may still be “locked in Google’s sandbox” (search Google for “Google Sandbox” for an explanation). Your link popularity is starting to grow a bit. Hopefully, you haven’t tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is working fine. People are finally starting to come through the search results of Yahoo and MSN. Sometimes you can find your business ranked 200th in Google search results and now you’re wondering why it’s taking so long.

Welcome to the world of marketing your business on the internet!!!

This timeline rendering from above is just something to show you how “TIME” is the key to success on the internet and all we have to do is keep connecting and keep learning more whenever we get the chance.

For most people who just opened their wallets, they wouldn’t have learned a thing in those 10 months and for everyone else who started an internet marketing campaign, those who just didn’t open their wallets, their websites are probably 10 times better! farther than yours!

In conclusion:

Learn more about how to increase your internet marketing campaign. If necessary, hire someone in-house who can learn for you and give you updates on everything. If you really need to hire an SEO company, make sure it’s for the right reasons, like “starting and ending a marketing campaign with you learning in the process”, or “improving a campaign that’s already underway”, or ” to review your website. conversion rate” or “create an impressive keyword optimization campaign” etc. Take your time and use “TIME” to slowly but effectively grow your business on the internet.

I hope you enjoyed this article!