If you’re a copywriter or thinking about becoming a copywriter, here’s a great formula from the late Gary Halbert. If you want a way to write compelling copy and be able to get in touch with your customers and sell more stuff, this is it. Keep reading to know more.

Too many beginning copywriters make the mistake of using too many flashy, exaggerated headlines to build buzz about their product. The customer, on the other hand, just wants a solution to his problem. They are not sitting at home, waiting by their mailbox just hoping to be marketed to. They just want to know how your business is going to help them.

Copywriter Gary Halbert created a simple formula for this problem-solving approach to writing sales letters. He called it a star, a story, a solution. He will start by inserting the star in the title of his product. For example, he might say “45-year-old man with one leg runs 5 miles a day thanks to a new medical device.”

Your headline creates interest and introduces the character. Then, in the body of the copy, he will quickly explain the story of the main character, how he lost his leg in an accident and how he was completely broke and couldn’t work because of it.

Then you go to the solution. You explain how your product allows him to walk again, is very inexpensive compared to surgery or a prosthesis, and now allows the man to work full time and enjoy a great salary. So you have given the star, the story and the solution. This method of storytelling is much better than simply listing facts about your product or creating a catchy song. The stories fit into real life. We can relate to underdogs who are struggling and everyone likes a rags to riches story because it makes their own life look better.

Stories will stay in the customer’s mind much longer than a list of benefits, and you can put them in a relatable context. Once you’ve told the story, you can move on to product benefits, bonuses, etc. If the reader is done with his initial copy, he knows that he has at least enough interest to find out how the story ends. Then all you have to do is gently guide them to the order page and close the sale.

Filling up the baby items store lately? By now you should have an idea of ​​the prices and features of the ordinary strollers that are sold in the market today. You must have come across Peg Perego Pliko P3 strollers in many rounds.

Pliko strollers, as I want to call them, are among the best in the stroller industry. Functional, durable, comfortable and simple: the features are what distinguish Pliko P3 strollers from other baby strollers.

Weighing just 16 pounds, it’s an easy, must-have stroller designed to fit our busy, modern lifestyles. It is not an adventure to say that babysitting is easy!

Suffice it to say that the Pliko stroller is an all-rounder. Whether you are lounging in the yard with your children, taking a walk in the park or running fast to close the store, or traveling miles to see grandpa’s life, the cart is just excellent.

My favorite features include:

• The hood and pockets convert into a canopy to protect baby from the sun, with a single zip.

• Easy portability optimized with one-hand folding.

• Compatibility with travel systems. The Viaggio car seat can be easily attached directly to the Pliko retractable anchors.

Due to its aluminum frame, it does not support the weight of other large strollers and is still durable and strong. Parents will find it easier to handle and move the Pliko P3 strollers, due to its height-adjustable, ergonomic handlebars and the wheels actually come complete with locks for a smooth ride.

If you and your child love to get out most of the time, routine weekend activities like picnics, shopping and other fun activities, you must have thought of adding more to your chikabiddy ride.

Expansion in terms of features and functions, that is.

Peg Perego strollers are easy to expand and customize to meet your child’s new needs. A closer look at its features will tell that it is designed with our modern needs in mind. That alone is good value for money.

How about when you have a second passenger in the car? Pliko P3 has a built-in rear footrest for a safe and comfortable ride for an older child on a pull.

The detachable bottle holder is also displayed on the cart, and a front tray for quick snacks and games.

Storage is not a problem. Baby purses or diaper bags and toys can be placed in the storage basket below for safe keeping.

Strollers Pliko P3 is probably the most aesthetically blessed (in other words, original) stroller I’ve seen in stores recently. Its fresh-from-the-store look isn’t bad at all. The fabric is beautiful, soft and comfortable and the padding is of excellent quality. It’s quite fascinating.

There are 10 color combinations to choose from and my favorites are kiwi and tropical. There are other strong colors and also more elegant, as you prefer.

I am commenting specifically on the Animal Crossing City Folk Wii product. Not only do they cross many miles to their nearby urban community, but they may also cross many miles to visit friends and family they don’t see regularly.

I have had the pleasure of watching my grandchildren get hours of entertainment from their Wii system. I personally believe that this system provides not only “play time” for children and adults, but also helps children develop mentally, socially, and physically.

In Animal Crossing City Folk, children have the keys to their own community. They develop the whole story. This game encourages your child to use his imagination. They can develop their own little Mii (person), choose their hair, clothes, etc. They move into their own houses that they decorate to their liking.

They can go fishing for rare fish that they can sell for beauties! They can use the beauties they accumulate to pay their mortgage, buy items for their house, clothes, or gifts for their friends. They can also give their beauties back to their community to buy new bridges, parks, windmills, and community services. As you can see, this can help develop a “giving” attitude and a desire to help others.

Each animal character has a personality. There are animals like elephants, goats, raccoons, rabbits, etc. It’s fun to see all the animals and Miis walking around the community. Up to four people in your household can live, work, and play together. Parents can have a good time playing with their children. They can go fishing together, build snowmen, take a bus to a new urban town where they can catch a show, or shop at Gracie’s Boutique. They can also shop for clothes, “shine” their shoes, and get their hair done. They can have a complete Mii makeover!

The atmosphere is that of real life. Even the seasons change. It snows, it rains and the sun shines brightly. Fireflies come out in the summer, there are trick-or-treaters on Halloween, and they can hunt for eggs on Bunny Day.

I have seen my grandchildren play this game. Not only do they develop good communication skills, they learn to spell by communicating with their Mii friends, and when buying and selling things they also have to use math skills. On the creative side, children can design clothing, signs, and other artistic items. I value games that help children grow in all of these areas.

Also, with Animal Crossing you can cross miles and play with cousins ​​or friends who live far away. Yes, you can even play online using your broadband connection. You can invite up to three friends to visit your town using Nintendo Wi-Fi Connection. If you buy the Wii Speak microphone, it will seem like everyone is in the same room. It’s priceless to see the kids “reunite” in Animal Crossing.

It’s so adorable to see these little people head to the gate of their town where there are two watchdogs standing guard to go visit another town or greet their guests. They have fun fishing, seeing each other’s house and how it has been furnished and decorated. They can even shop at their friends’ community stores.

I see this type of activity as a means to develop skills that a child can use in his life. It’s definitely an inexpensive way to bridge the miles that separate kids from their friends and family. And the cost is much less than planes, trains or cars!

I hope you have fun at Animal Crossing!

Daniel H. Pink’s new book is “Selling Is Human: The Surprising Truth About Moving Others.” Pink is the best-selling author of “Drive” and “A Whole New Mind.”

Pink says that today we are all in sales, regardless of our career or role. Parents cajole children and lawyers sell juries at a verdict as examples.

The old ABC of sales (“Always be closing”) is reinvented as Tune, Buoyancy and Clarity. They show you how to be, but you also need to know what to do. Honing your pitch, learning to improvise (which is ultimately listening), and serving complements the new ABC’s of selling and helps you move others. The following are highlights of the power of tone.

The investigators spent five years in Hollywood, entrenched in the entertainment business; that thrives on pitch. Writers introduce movie executives, agents introduce producers, etc. The results showed that successful pitches depended on both the catcher and the pitcher.

The catcher (ie, the executive) used physical and behavioral cues to quickly gauge the creativity of the pitcher (ie, the writer). Passion, wit and whimsy rated positively. Skill, trying too hard, and multiple negatively rated idea offers.

Recipients were quick to deem the negative submissions “uncreative”; and covertly ruled out any remaining meeting time. Positive pitchers attracted success by viewing catchers as collaborators, welcoming their ideas to refine the project. Once the recipient felt like a creative collaborator, the chances of rejection decreased.

Lesson: The purpose of a pitch isn’t necessarily to get others to immediately adopt your idea. Instead, offer something compelling enough to start a conversation, include the other person’s perspective, and ultimately reach a consensus. Today, tone is often the first word, but rarely the last.

Pink declares the classic elevator pitch: meeting the big boss in an elevator and being able to explain your product or service in a matter of seconds; It is outdated for two reasons.

First, organizations are generally more democratic than before, and many CEOs, even in large companies, sit among everyone else or in open spaces, promoting easy contact and collaboration.

Second, while today’s CEOs are more accessible via email, text messages and tweets, etc., they are faced with information overload every day. These challenges require expanding our shade repertoire in an age of limited attention.

Pink describes six promising successors to the elevator pitch:

1. The tone of a single word. “Digital natives” (anyone under the age of 30) rarely remember life without the Internet. The attention span is shrinking, almost disappearing. Brevity is key. Define the feature you most want to associate with your brand, and then take advantage of it. That’s fairness in a word. MasterCard is associated with the word “priceless”; and President Obama’s 2012 re-election campaign incorporated a one-word strategy: “Forward.”

2. the tone of the question. In 1980, Ronald Regan ran against then-President Jimmy Carter. On campaign, he asked “Are you better off now than you were four years ago?” Questions are powerful and can overcome statements; however, they are underutilized when it comes to moving others. They prompt people to deduce their own reasons for agreeing or disagreeing. When people produce their own reasons for believing in something, their support is stronger and they are more likely to act on it. Note: If the arguments underlying a question are weak, do not use the question tone. If President Carter had asked the same question that Regan did, it would not have benefited his re-election campaign.

3. The tone of the rhyme. The lawyer, Johnny Cochran, used the rhyme “If you don’t fit in, you must acquit”, in his closing arguments during the OJ Simpson trial in 1995. “Trouble unites enemies” and “Trouble unites enemies”, both they say the same thing, but research shows that people find rhymes more accurate. Rhyming increases processing fluency, the ease with which our minds make sense of stimuli. Summarizing your main point with a rhyme gives prospects a way to talk about your proposal as they deliberate; and it helps your message sink into their minds when they compare you to your competitors.

Four. The tone of the subject line. Every email sent asks for someone’s attention and is an invitation to participate. The subject line of an email previews and promises the content of the message. Research shows that people open emails for reasons of utility or curiosity. They are prone to opening emails that directly affect their work or create a moderate level of uncertainty (ie curiosity) about their content. Today’s information overload favors utility in emails. A third principle is specificity. “4 Tips to Improve Your Golf Swing This Afternoon” trumps “Improve Your Golf Swing” in an email subject line.

5. The tone of Twitter. Twitter operates with microposts of 140 characters or less. Effective tweets engage recipients and move conversations forward by responding, clicking a link, or sharing the tweet with others. Research confirms that only a small number of tweets achieve these goals. The worst performing tweets fall into three categories: Complaints: “My plane is late. Again”; Me now: “I’m in the cafeteria”; and maintenance of presence: “Good morning, everyone!” High-ranking tweets provide new and updated information and links, clearly presented. Self-promotional tweets (the ultimate sales pitch) rank high as long as useful information is part of the promotion.

6. The Pixar Pitch. Pixar Animation Studios is one of the most successful studios in movie history. Its success is based on a deep narrative structure that involves six sequential sentences: Once upon a time, ____________. Everyday, ___________. One day, ________________. Because, ___________. Because, ____________. Until finally_____________. The six sentence format is attractive and flexible; allowing pitchers to capitalize on the well-documented persuasive power of stories, but within a concise and disciplined format.

Author Daniel H. Pink recommends the rhyming dictionary, RhymeZone, to streamline your rhyme pitches. Visit: http://www.rhymezone.com/

The best time to make babies is during the ovulation period or twelve to twenty-four hours before. The ovum is fertile for only twelve to twenty-four hours, so it is very important that you know how your period works. The whole universe revolves around one thing when you are trying to have babies and that is the time of your ovulation. This is the time when your egg is ready to be fertilized.

Well, there is even good news for couples, and that is that they can determine their ovulation period quite accurately, which increases their chances of having a baby. In fact, a woman is only fertile for six to seven days before this period, so you should know how to take advantage of this period and get what you want.

First of all, you need to check your period as it is one of the easiest ways to know if you can have a baby or not. If your period is correct and predictable, you can predict your ovulation period much easier. On average, a period lasts twenty-eight days, with ovulation coming around the fourteenth day. Therefore, to keep track of time, you must use a method other than your calendar.

You can also monitor your body temperature. Therefore, during the first two weeks of your period, your body temperature is lower than during your ovulation period. So you can draw a graph and take your temperature every day at the same time, to notice when your body temperature is highest. In this way, you can now choose the best time to have a baby.

An architect design floor plan can be found on the internet and in architecture magazines. One set of plans located on the web, Sage Springs Club and Spa, shows a luxuriously appointed club and spa. The first floor of this spa/gym has a spacious and luxurious lobby and reception area, a spa and fitness store that sells workout clothes and various other spa products. Also on level one of this spa is a relaxation room, massage therapy rooms, wet room with Vicy shower, and a pedicure/manicure room.

The second floor of this architecturally designed spa has a conditioning room with a glass wall that looks out onto the tennis court below. This room also has Precor cardio equipment, cybex strength circuit, four screen tv theater music channels with wireless headphones. There is also a movement studio for aerobics, yoga, and stretching and toning exercises. At every station in this spa, you are treated like royalty. Membership in spas like this is expensive, but well worth the expense.

Downstairs floor plans showcase five full-size regulation tennis courts and 3-lane indoor lap pools and spa.

There are many floor plans for different spas and gyms available on the internet. Almost all have some of the Sage Spring Spa and Club amenities, but this one had the most interesting floor plan of all. Before you join an expensive spa or gym, check out the ones that interest you. Compare services, amenities and prices before signing anything.

Stand-alone condominium floor plans are laid out similar to a ‘house’ that is not part of a condominium complex. A Michigan stand-alone condo floor plan has a large family room, dining area, master bedroom with private bath, kitchenette area with island, powder room, and second-story bedroom. There is also a garage on the first floor. A base that can be finished has the potential for at least two more bedrooms. Stand-alone condos are ideal for people who don’t have the time or inclination to do yard work. It would also be good for seniors who can no longer mow or shovel snow.

Every gamer goes through the process of buying a new video game: playing it until boredom or completing it and then moving on to the next game. For some, the £40 (~$60) retail value for most new video games makes moving on to the next game a chore, making gaming an expensive hobby! This article will look at various methods of buying or obtaining new video games available to gamers and will consider whether video game sharing sites represent the best possible value for a gamer when switching to a new video game.

video game trade

Trading in your video game at a local store is one method; this will often mean losing more than half the value of the game you paid for in the first place. And the local store will probably sell your game for a noticeably higher price. So the trade value you’re offered won’t get you much in store, so you’ll still have to chip in some extra cash to get a new game. However, this process is convenient and you have your next game in hand as soon as you’re in the store!

advantages:

1. convenient

2. Instant

Disadvantages:

1. Low commercial value

2. A strong markup from the retailer means you pay more cash for the next game

video game rental

Joining a game rental service, like Boomerang or Lovefilm, is another option. Typically, you pay a fixed monthly subscription fee and receive a limited number of games that you can keep for as long as you like. The quality of such services varies greatly and the main drawbacks here are that you have to keep a list of the games you want, which results in you receiving whatever games the rental company has in stock when you receive your returned games. So the danger here is that you may not have the game at the top of your list. Other drawbacks include waiting a long time for the game you want, or receiving games that are scratched to the point where your console can’t play them! More importantly, you hand over all that cash every month and in the end you own nothing; it’s arguable that there’s better value in buying a game, keeping it until you’re done with it, and then trading it in once you’re done. done again

Also, the value of this service varies from game to game. Some games can be completed within a few days of playing, so the effective cost of playing this game is a fraction of the monthly subscription fee. And some games will be played for many years, making playing these games via rental very expensive! So in this sense, renting has the advantage of allowing you to try out a large number of games for one monthly subscription fee. If you think the game has long-term value, you can simply buy the game for sure knowing that you will be playing this game for a long time! But then PC, Xbox 360 and PlayStation 3 gamers can try new games by downloading them, muting this point in their case.

Another game rental option is usually available at a local video store. Rental cost is typically 5-10% of the cost of the game for up to 7 days of play. Using a local video store to rent games is definitely convenient and the value of the service to you depends on whether you actually finish the game or decide it’s not your thing (i.e. you got the most out of it) before the game expires. back.

advantages:

1. Large collection to choose from

2. Easy to get new games as you complete the old ones.

3. You can try a large number of games for a nominal subscription fee.

Disadvantages:

1. You may not get the game you want

2. You could be waiting a long time for the games depending on the stock levels of the rental companies

3. In the end, you own nothing

Selling your video games

Another route is to simply sell you video games. One of the most convenient ways to sell is to auction your game on eBay or TheGameCollective. If the game is recent and popular, you’ll probably get a good price, possibly much more than a local store would pay, and all you had to do was wait a few more days for the auction/sale to complete and then submit your game. by mail. Slightly less convenient than a local store, but for many the added value in the game is worth it.

The downside here is that eBay will take a portion of the final sale price currently 8.25% of the final fee and if you accept payment via PayPal, you’ll have to pay an additional fee (~4%), which is a loss of up to 12% of the final price (unless you are clever and include it in the P&P price, but that is a nightmare for many!).

advantages:

1. You can receive a good price for your game

2. Quite convenient

Disadvantages:

1. You must wait several days for the sale to be agreed

2. Commission on final sale price

video game exchange

Trading video games through an online game sharing network is another method. These sites include TheGameCollective, gamejam or hitflip and for a small or free fee these sites will allow players to arrange trades and then exchange home addresses and mail their games to each other. This service gives gamers the opportunity to play new video games for roughly the cost of publishing a game. So in this regard, the game trade option offers great potential for the value conscious player.

Currently, game sharing is not widely adopted and therefore unless a game sharing site experiences high traffic, a gamer may have to wait a little longer to get the video game exchange they want. This could take a bit of time depending on the popularity of a game, and in this regard, game trading is not as convenient as, say, trading. But as game sharing becomes more popular, the process of moving on to new video games will become a much higher valued experience.

advantages:

1. It can be obtained by paying for the mailing of a game

2. Easy to get new games as you complete the old ones.

Disadvantages:

1. You may have to wait a long time to find another player willing to trade