Advise the typical woman trying to lose weight to add a day or two of strength training to her fitness plan, and she’ll think you suggested she inject steroids by the way you look at it.

“But I don’t want to look like one of those female bodybuilders!” she will respond often, alarm on her face. “I’m afraid I’m going to bulk up.” Now is the time to tackle this myth about her meaty bicep and find out what really happens when women add strength training to her routine.

First, let’s see what we really mean by strength training.

Getting the myth of strength training into a choke

When we really pin down the strength training myth, we find that it often starts with how many of us define “strength training exercises.” What typically comes to mind are monster men with rippling veins doing squats or bench presses with a Volkswagen-sized stack of plates on each end of the bar.

But that’s not all: you have to realize that strength training is not synonymous with powerlifting, powerlifting, or bodybuilding.

Yes, these sports rely on strength training exercise, but keep in mind that many other sports do as well. For example, the softball, volleyball, basketball, and rowing teams rely on strength training to achieve their goals, but they all feature fairly normal-looking male and female athletes.

When it comes to meat and gristle, resistance training is nothing more than contracting the muscle against opposing resistance, such as gravity, as is the case with weight lifting. The goal is to increase your anaerobic endurance, your strength, and/or the size (bear with me) of your skeletal muscles.

The resistance does not have to come from gravity; it can also come from hydraulic forces (machines), elastic forces (resistance bands), or the force of your own opposing muscles. (isometric).

Some of the strength training methods for women simply take advantage of your body weight. Think about your calisthenics routine or the most modern Pilates.

Don’t be afraid to stick with good old-fashioned weights, though; there is no reason to walk away from them. Just use lighter weights with higher reps. 10 to 12 reps per set is a good average for women, and you can increase the weight as you get stronger.

Wait, but what does “increase size” really mean?

I could almost see your eyebrow twitch when you read that resistance exercises increase size, your face narrowing in that “I told you so” look. But not so fast.

Some overweight women are deathly afraid of building strength because they look at their arms and legs and what they see doesn’t look quite flabby. It feels solid to the touch, and they probably see themselves as naturally bulky.

So if your arms are so beefy now, with little to no exercise, what will happen when you exercise them? They will get bigger, right? Well, no.

When you have a higher percentage of fat in your frame, it’s not just stored where it can be seen and pinched. It is also stored in your muscle. To imagine how this works, think of a well-marbled steak with tendrils of fat running through the meat.

So what this “marbling effect” does is make your muscle bulkier. But if you’re overweight and start replacing your fat with lean muscle, your muscles will actually look smaller! They’ll just get smaller and more toned, and that’s what you want, right?

Muscle mass and metabolism

The real good news about building muscle is increased metabolism. Did you know that a more toned and muscular body actually burns calories faster and more efficiently?

Most women think that all they need to do is create a calorie deficit and they’ll start to lose a few pounds, but adding lean body mass speeds up progress, even if it’s buried under extra fat. That lean mass will burn calories all day no matter what you’re doing.

As a result, the foods you eat won’t have as drastic an effect on your weight and appearance; It will still be a factor, sure, but by giving your body the resources to manage your weight, you won’t have to. work so hard to handle it yourself.

Other benefits of building strength

The benefits of adding resistance training to your training plan don’t end there. In addition to helping with weight control, it also reduces injuries, increases stamina, improves balance, sharpens focus, and reduces symptoms of chronic illnesses (such as diabetes, back pain, or arthritis). To continue, one of the most important benefits is that strength training not only prevents bone density loss but can actually increase it, thereby preventing and reversing the degenerative effects of osteoporosis.

the final representative

Look, this is what it comes down to. Even men who WANT to bulk up have to spend a lot of time in the gym and eat exactly the right diet to make hard gains. Otherwise, they just get more toned…and yes, their muscles may look a bit bulkier because their bodies are built that way.

But you are not a man; you are a woman. And losing weight while building strength won’t make you look like a bodybuilder. Do you realize how much work (and often drugs) it takes to get there? Your two or three days in the gym could never do that.

It will make you slimmer, confident, more toned. It will help you lose weight and improve your overall health, definitely.

And that’s exactly what you want. Work your muscles, and they will work for you in return. Strength training is vital for women too, believe me.

The world has seen the introduction of numerous technological discoveries in recent years. Some of them had minimal impact, while there were some others that changed the course of history.

In today’s highly charged business environment, everyone is pushing each other for that advantage, something that will give them the necessary “competitive edge” over their rivals. In order to make that happen, some are even willing to resort to underhanded tactics such as espionage and the like to win that hand. Safeguarding the patent of an invention has become even more necessary for such reasons. A patent attorney can help get a patented invention by investigating whether something similar to this idea already exists. This will be the first thing a patent attorney will do to ensure its authenticity.

Choosing the right lawyer to handle the proceedings is very important as the quality of the written patent will directly depend on the quality of the lawyer. So make sure that only a competent person can work on the patent. The points mentioned below will make it easier to select the appropriate attorney to handle all the legwork involved.

‘Educational Background’

Having a strong background in science and its related field can be very advantageous, as it helps navigate through the intricacies of an invention much more easily. A thorough understanding of the invention and its impact ratio will help a patent attorney to be better prepared to handle all kinds of eventualities. The knowledge is especially useful in a trial situation, where the attorney will have to explain the operation of discovery to a lay jury or even a judge.

‘The comunication is the key’

Often, the judges involved in patent cases may have little or no knowledge of the discovery. Explaining to them the complex nature of the find can be an uphill task. One needs to have the necessary skill required to translate the intricate knowledge into something that others without a basic understanding of the subject can understand. Simplifying things into facts that can be easily understood, that’s the trait of a successful patent attorney.

‘Excellent customer relations’

For any business to be successful, it is necessary to have a good relationship with customers. They should remain happy and satisfied and know that their case is in good hands. Staying in good condition is very important as it means they are satisfied and will come back with repeat business.

‘Writting skills’

The strength and weakness of a patent are the same: the way it is written. Patent attorneys must have excellent writing skills so that the patent written by them remains error-proof. Because it will be the subject of a great deal of scrutiny from others, trying to break it and loopholes that are found will be exploited.

‘Perspective’

Patent litigation is, in some ways, quite different from the other types of law that is practiced. Here the main goal is to ensure that the patent remains intact. Keeping things in perspective and opting for an agreement or negotiation when necessary can make all the difference.

Feeling lethargic is never easy, especially when exhaustion becomes quite common from when you wake up until you get home from work at night and your energy is already low. Some people may call this situation “spring fever” or get so sick after abusing the winter season.

Experts say this is just a cleanse, aka the spring tonic, where people can go on vacation for a spring clean and relax for a couple of weeks each year. This has been routine for most people in America and Europe, where herbs are widely used in dishes and baths. In fact, people celebrate spring cleaning since the first centuries.

And today, this is called detoxification. This is how modern research has currently found relevant benefits in terms of general cleaning, its rapid results and effectiveness for health. In fact, the body has its own self-cleaning capabilities, but since we can accumulate toxins over a period of time, especially during winter, it may not be able to support vital organs too much and therefore will need our help. What you can do is learn to support them with a “natural” cleanse. However, the cleanse is not just a simple intestinal cleanse. The actual cleanse should target the entire body system, including the liver and kidneys, the deep tissues, the skin and lymphatic system, and the lungs.

Also, not all cleaning is a medicine away, as there are various complications behind it. By now, you should get over the small beginnings: herbs, also known as cleansing plants, may have better cleansing abilities.

Now where to start?

You can take, for example, try to start with the herb burdock. But having a bit of knowledge about its good and bad sides, you may not know that it definitely draws toxins out of the body, but it can also flush them into the bloodstream in certain ways, so proper dosage is a must. That’s not going to be a problem anyway because there are still others that have been used in the old days and have been effective so far for spring cleaning remedies. In addition to Parsley and Uva ursi, there is this herb called Couch Grass.

Couch grass (also known as crab or shrink grass)

It is a French spring tonic with the scientific name Triticum repense, where herbal teas made from couch grass roots are said to taste unpleasant, but then it has been a classic drink in France given to patients as alternative medicine. Despite its unpleasant taste, it has several benefits that are recognized as aiding in the drainage of the liver and kidneys. Also, quick remedies are simply made with a handful of chopped fresh herb, simmered in ½ liter of water for about 20 minutes and then allowed to steep again for another 10 minutes.

This ideal kidney and liver detox tea or “food” has been highly regarded by Swiss naturopath, Dr. Alfred Vogel, as it stimulates the cleansing abilities of the liver and promotes the body’s natural immunity to fight against diseases easily and in the long term. One of the reasons grass is considered a great spring tonic is because of its power to increase the number of red blood cells and hemoglobin in the blood, which in turn improves oxygen delivery to cells excellent for repair. In addition, French research has shown that it regenerates and renews interstitial fluids that act as deep tissue restorers while the herb is at its best.

How to make couch grass tea?

To make this herbal root tea, use 2 teaspoons of dried, chopped root per cup of water. Bring to a slow boil and cook over low heat. It is recommended to drink the tea three times a day for best results. In addition, it is good for calming inflammations, especially in the mucous membranes of the throat, urinary tract and stomach. It can loosen the release of phlegm and facilitate speech, for example, when suffering from laryngitis.

To treat kidney related infections such as urinary tract problems, couch grass can also be combined with other diuretic herbs for quick treatment. The herbal combination may include Uva ursi, Cornsilk, and Buchu.

Due to the high cost of living, startups have become quite difficult to venture into. In fact, most people, especially people with minimal income, have been unable to start a business due to the high cost of starting a business. But one only needs to think big and start small to achieve these business goals. Small business ideas to make money are the benchmark for successful business ventures. In fact, most successful businesses are started from scratch.

The concepts of starting a business or investing wisely are based on how well one wants to succeed and what path one wants to take to achieve success through entrepreneurship. These business ideas form the platform for achieving this distinctive goal in business. These small business ideas to make money can be anything from:

Investing in the stock market, trading currencies, buying and selling cars, insurance, and gardening provide the best incentives to invest wisely.

Most of these ideas and schemes to make money have their different modalities to achieve them. These ideas can also be;

Online business schemes like affiliate marketing, online service provision, blogging photography and even selling goods and services online.

Thousands of smart investors today sell services online. Initially, this was a small business idea to make money, but gradually it has transformed into a successful business. You can sell cars online. People are now buying vehicles online, all you need is to have legitimate contacts with car dealers and their banks and you are good to go. You will earn a large amount of income from such practices. Most of these ideas often transform from a few dollar investment to a multi-million dollar investment venture.

Both Google and Apple have been pushing to grab most of the smartphone market share. And the career takes more than 5 years. When it comes to direct sales, Apple devices run in circles around Android devices. However, nowadays things have changed and the sales of Android devices are on the rise. This is clearly due to the advantages that Android and Android apps offer. Let’s read more about it.

1.Open ecosystem

Unlike Apple, you can choose to download apps from a source other than the Google Play Store. This is the freedom you can’t enjoy with an iOS phone or tablet. You can go to an app developer’s website and install any app from there. For example, you can download and install apps from F-Droid, Getjar, Appstore, and Amazon, just to name a few.

Of course, there is some risk in getting third-party apps, but you are not forced to install apps from a single source. So, you have a choice here.

2. Cheaper apps

If you have a smartphone, you need apps to get the most out of your device. For iOS users, apps may not come cheap. However, if you’re on Android, you can choose from millions of free apps. So, you don’t play anything for them. Also, even if you want to get paid apps, they are very cheap. On the other hand, iOS apps cost a minimum of 69p. So this is another advantage that you can enjoy if you opt for this operating system.

3. Customizable user interface

Since day one, Google engineers and developers have been working together to make the US of Android as customizable as possible. As a result, you can see that the current operating system has tons of widgets that can be easily customized. You can place them anywhere in the user interface where you can get access to other things, like media sources, calendar, and email, to name a few. Therefore, this addition makes it easy for you to adjust the user interface based on your professional needs.

4. flexible

If you are an app developer and want to put your app on the iOS app store, you need to submit your app. The company is very strict when it comes to incorporating software into its platform.

On the other hand, Android is open and offers a Software Developer Kit (SDK) that works on many platforms. Therefore, it is easier for companies to develop applications and release them on Android for users to download.

5.NFC support

iOS is not NFC-enabled even though there is a lot of potential for NFC. For example, this feature can help with cashless payment systems like Google Wallet, which encourages use to be a cashless society. Also, NFC can be used to automate tasks.

So, if you love downloading and installing new apps for free, we suggest you go for an Android phone because Android offers all the benefits mentioned above. I hope this helps.

Get to know the different models of Uzi airsoft pistols on the market.

Are you looking for an Uzi airsoft gun or shotgun? If so, you can find the perfect gun on various websites and online stores. You’re spoiled for choice if you just take your time and shop around.

A very good option is the Tokyo Marui MK23 or the Navy Seal Airsoft spring pistol. This is a great option if you love pistons, but if you’re looking for an Uzi, you may have to look at other models on the market. There are high-priced models on the market, but if you search, you can find the best deals. If you need an airsoft tank, you can shop by price, by brand, or by seller. Tanks can be had anywhere from $10 to over $130.

Popular brands today include Soft Air, Crosman Corporation, Firepower, Cyma, Daisy Air Guns, Gameface, Heng Long, IC System and many others. You can take a look at the Uzi airsoft guns sold by these manufacturers and you will surely find the ones you really need to complete your gun collection.

If you love to play airsoft and are collecting different models of guns, you can shop online stores today to take advantage of great discounts and free shipping for bulk purchases. Stick with the quality and reasonably priced Uzi airsoft pistol. This is a great way to enjoy war games with friends or perhaps when you are undergoing training in law enforcement or the military. Shop wisely and know your options.

Many of Victoria’s oldest restaurants and lodgings, and even the Royal Victoria Golf Course, have ghost stories. Guests at Abigail’s Hotel often ask about the ghost story, and the incredibly accommodating staff would love to tell you one. Unfortunately, the ghosts have not appeared.

Abigail’s Hotel is located on the edge of downtown Victoria, a stone’s throw from the Inner Harbor and is truly one of Victoria’s best kept secrets. Well no more! I’m letting the cat out of the bag! I have lived here for over 20 years and have driven by countless times, each time wondering what it was like. I have been to several majestic hotels and they were all nice but often disappointing. Not so with Abigail’s.

As we pass through the hotel entrance, we immediately notice the well-kept English gardens. Passing between the Coach House and the Inn, both buildings look very similar. At first glance, we couldn’t tell that they were built 50 years apart. We parked and immediately greeted by Tomas, the super friendly front desk attendant. He guides us to our room and fully informs us about the hotel and services. Breakfast in bed sounds appealing, but we opted to have breakfast with the other guests.

Our room is spacious and adorned with almost every amenity we could wish for. Is it the delicious welcome cookies, the comfortable sofa in front of the fireplace, the four-poster bed or the marble bathroom with Jacuzzi and rain shower? Our room is decorated with luxurious rustic furniture, goose feather duvets and pillows, silk bedspreads and elegant cushions. It is luxurious and very comfortable.

The library in the main building is a meeting place and between 5 and 7 in the morning, complimentary refreshments and canapés are offered. In a short time, we meet friendly people from Louisiana, Nevada, Ontario and Alberta. Tomas is on hand looking after us very well.

For dinner, we take a short walk downtown, no more than 3 or 4 short blocks. We visit the very popular Noodle House to find out what all the fuss is about. Well not what we expected but rather a unique experience and very tasty food! I didn’t expect to indulge my wife with chopsticks and a cardboard takeaway box, but nothing is too good for my Queen!

In the morning, we sat down to an excellent gourmet breakfast. A large table accommodates most of the guests. Arriving late, we were seated at a table for four and soon joined by a young couple from Oregon. Abigail’s is designed and operated so that people can easily interact with one another, adding to the enjoyment of the visit. If you come for privacy, the spacious rooms can be your private hideaway and you can order your breakfast in bed.

After breakfast, Marion Hansen (General Manager) takes us on a tour of the hotel. Each room is unique, but they all have the same special touches that make Abigail’s one of a kind. All the staff from marketing, administration, cleaning and dining room are very friendly and helpful. It’s hard to imagine why anyone would stay anywhere else.

You can tell how much they care, especially when Marion tells us how they invited some of the neighbors over for Christmas dinner. The owner’s philosophy is certainly deeply rooted in all the staff and is manifested in the care and attention to detail both in the design and style of the hotel and in the service provided to guests.

When we check out, we are presented with a small gift bag containing two bottles of water, gifts and a guide to other “select accommodations”. Working in tourism makes me very appreciative of companies that take it seriously. This business has really earned its “five stars”.

So now it’s time to play tourist! Our choice for the day is to visit the Victoria Art Gallery. The Art Gallery is just minutes from Abigail’s and is located within the historic Spencer Mansion in the Rockland neighborhood. We go there because there is an exhibition of the art of Takao Tanabe, an artist born in Seal Cove, British Columbia. The artist has received several important awards and is internationally recognized. His art offers a unique view of the land, sea, and sky that manifests itself in his expansive and beautiful landscape paintings. The formidable size of his paintings present an impressive vision of Canada and, in particular, the West Coast.

We continue our exploration by heading to Sydney by the Sea for lunch. Since we have hit most of the local restaurants we are looking for a new experience. A friend had mentioned the Dakota restaurant at the Victoria Flying Club so we checked it out! From our table, we can see the runway, so throughout lunch a variety of planes taxied pretty close.

We heard that the breakfasts were award winning and found out that they serve breakfast on weekends all day. We make our selection and enjoy a very good lunch.

After lunch, we explore Sydney and do some shopping and touring.

On the way home, I reflect on our fabulous stay at Abigail’s. I’m thinking of ghost stories she could make up for curious minds. The fact is that they simply do not need a ghost. Abigail sells herself!

Thoughts on Abigail’s: Peaceful, quiet, comfortable, luxurious but not ostentatious, friendly, gathering place, charming, romantic, very special. The best accommodation in Victoria!

When considering the business of franchising, it is crucial to know that you are really in the sales process. If you’re good at sales, franchisors will definitely sell their systems and you’ll be working with sales executives who usually get the commission to generate leads to enter into franchise agreements. When we talk about European franchisees, several laws must be taken into account. In fact, every little detail, from understanding readiness to working with money-related information, must be deliberately recorded in an agreement.

In between the sales process, you will always hear about the various benefits that each franchise system offers. But in many situations, these systems also have limitations. Let’s understand this with some examples:

Benefit or drawback of franchise opportunities

1. Designated Providers

It is highly desirable that franchisors require their franchisees to purchase the product only from selected vendors; this case is valid only for product-based franchises that offer products and services. The benefit of requiring franchisees to purchase from the designated vendor is to provide the same services and products to the customer and also reduce the burden of obtaining the product.

On the other hand, the drawback with the designated supplier option is delaying the delivery or what happens if the products provided do not meet the expectations of the customer. If you have a contract tied up with the franchisor and you cannot find a possible solution to this, this could create a big problem for you and your business in the future. In that case, a franchise agreement lawyer can provide a solution to this problem.

2. Advertising funds

A centralized advertising fund in a franchise system can bring benefits to the right franchisees. But wait a minute, to consider a few things before you contribute an amount from your income. It means that, in a typical franchise agreement that is usually created by a franchise agreement attorney, franchisees do not receive any benefit on their contributions. If the franchisor believes that he can generate a good amount of revenue by concentrating his marketing efforts on a particular region, even if his franchise is located elsewhere, he is unlikely to notice posts targeting his region.

In addition, franchisors always reserve the right to use the franchisees’ part for administrative expenses and advertising funds are never operated transparently.

3. Franchise territories

If in the case, a franchisor is offering franchise territories, it is crucial to understand what franchise territories means. Typically, different franchisors grant rights to different territories, based on their geographic scope with the uncertainty of exclusivity.

Most home bakers have some type of electric mixer in their kitchen arsenal. Some are hand held and some are stand mixers. Either way, an electric mixer is essential for making cakes. There are surprisingly many different methods of making a cake, and most of them require the use of some type of electronic mixer.

Here are five ways to make a cake using a food blender.

one step method

This method requires careful planning to ensure that you add the ingredients in the correct order. As with most baking methods, the important part comes when the liquid is added to the dry ingredients because this starts the chemical reaction with the gluten in the flour.

So the one-step method requires you to put the flour and raising agents into the bowl first, then mix to blend. Add sugar and remaining ingredients and mix to combine.

Fusion method

The blending method doesn’t really require an electric mixer to make, but it can be used on a very low setting to gently combine the ingredients at the end of the process.

The melt method is ideal for syrup, honey or molasses cakes and requires you to melt the fat, usually butter in a pan and then add the syrup and any remaining wet ingredients, after the fat has cooled of course. Then once the mixture has cooled you can pour it into your bowl and add the dry ingredients. It is very important to use the mixer on the lowest setting for this part and mix until just combined.

dry and wet method

The dry and wet method once again works similar to the one-step method. It requires you to put all the dry ingredients in the bowl and mix to blend. In a separate bowl, place all the wet ingredients and mix. For the wet ingredients mixed into the dry ones and mix.

One small point to consider with this method is that when you use white sugars, you can count them as a dry ingredient, but if you use muscovado or brown sugar, you should count them with your wet ingredients.

bread method

An electric mixer can also be used to make dough if you install the dough hooks. Depending on whether you are using fresh or dry yeast, make the required preparations for the yeast component and then add it to the mixing bowl. Add the flour and use the dough hooks to slowly knead the ingredients into a smooth, springy ball of dough.

cream method

The cream method is by far the most common method used to bake cakes and cookies. It is when fat, usually butter, at room temperature is mixed at very high speeds with the sugar. This mixture should be beaten until it becomes pale and creamy. It is then customary for the eggs to be added and mixed well into the butter and sugar mixture followed by the rest of the ingredients as per the recipe. Having an electric mixer for this method is essential.

Each of these methods produces a different result for the desired effect of the cake, bread, or cookie. Some result in a gritty and crumbly texture, others result in a light and fluffy cake, or some can be chewy and soft. Regardless of what you’re making, an electronic mixer is one of the must-have items in any cook’s collection of small kitchen appliances.

The American Marketing Association (AMA), which represents marketing professionals, defines marketing as “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create satisfying exchanges.” individual and organizational objectives.

Effective marketing requires managers to recognize the interdependence of activities such as sales and promotion and how they can be combined to develop a marketing program. In marketing, exchange is a central concept. For the exchange to occur, there must be two or more parties with something of value to each other, the desire and ability to give that something up to the other party, and a way to communicate with each other.

Marketing facilitates the process of exchange and relationship development by carefully examining customers’ needs and wants, developing a product or service that satisfies these needs, offering it at a certain price, making it available through one location or distribution channel in individual, and develop a promotional or communication program to create awareness and interest. The focus of market-driven companies is on developing and maintaining relationships with their customers. This has led to a new emphasis on relationship marketing, which involves creating, maintaining, and enhancing long-term relationships with individual customers and other stakeholders for mutual benefit.

The marketer’s task is to brand marketing activities and fully integrated marketing activities and assemble fully integrated marketing programs to create, communicate, and deliver value to customers.

Advertising and promotion play an important role in the exchange process by informing consumers about an organization’s product or service and convincing them of its ability to satisfy their needs or wants. The American Association of Advertising Agencies developed the definition of Integrated Marketing Communication as “A marketing communications planning concept that recognizes the added value of a comprehensive plan that assesses the strategic role of a variety of communication disciplines: advertising, response direct, sales promotion and public”. relationships – and combines these disciplines to provide clarity, consistency, and maximum impact in communications.” Integrated Marketing Communication involves coordinating the various promotional elements. The six major promotional tools are advertising, sales promotion, personal selling, direct marketing, advertising/public relations, and Internet marketing.

The Integrated Marketing Communication approach helps companies to identify the most appropriate and effective methods to communicate and establish relationships with their customers, as well as with other interested parties, such as employees, suppliers, investors, interest groups and the general public. . Companies send messages to customers and other interested parties through all aspects of their marketing mixes, not just promotion. Consumers make inferences about a product based on things like its design, appearance, performance, price, service support, and where and how it is distributed. For example, a high price can symbolize quality for customers, such as the shape or design of a product, its packaging, its brand, or the image of the stores in which it is sold.

The integrated marketing communication approach to marketing communications strategy and planning is being adopted by companies large and small alike and has become popular among companies that market consumer products and services, as well as marketers of company to company By coordinating their marketing communication efforts, companies can avoid duplication, take advantage of synergy among promotional tools, and develop more efficient and effective marketing communication programs.

Moving to Integrated Marketing Communication also reflects an adaptation of marketers to a changing environment, particularly with respect to consumers, technology, and media. Major changes have occurred among consumers with regard to demographics, lifestyles, media use, and buying and buying patterns. Media strategy involves determining which communication channels will be used to deliver the advertising message to the target audience. The two most important aspects of the advertising program are message development and media strategy. The development of the message, called creative strategy, involves determining the basic appeal and the message that the advertiser wants to convey to the target audience. Once the message and media strategies have been determined, steps must be taken to implement them. Most large companies contract with advertising agencies to plan and produce their messages and to evaluate and buy the media that will carry their ads. Marketing communication can tell or show consumers how and why a product is used, by what type of person, where, and when. They can learn about who makes the product and what the company and brand stand for; and they can get an incentive or reward for trying or using. Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things.