Taking an integrated, company-wide approach to risk management has become fashionable of late. It not only allows companies to align their risk management activities with corporate performance to reduce any risk exposure, but also provides an ideal platform to review and exploit opportunities.

It is with this in mind that it has quickly become a prerequisite for many organizations.

This article discusses the importance of balancing an organization’s risk appetite with the implementation of successful strategies. It encourages senior management to ask:

• What are the missions and objectives of the organization?
• How much risk are you willing to take to achieve them?
• How much exposure are we currently exposed to?

Top management can effectively align an organization’s business objectives with its risk appetite by following a series of steps in a logical and systematic manner. These steps are discussed in more detail below.

Outline the organization’s strategies.. Top management should focus on establishing both short-term and long-term strategies that are consistent with the requirements of key stakeholders. Defining and communicating precise strategic objectives will help management understand what the organization is trying to achieve. It also helps focus team activities as a goal-driven culture becomes embedded within the organization.

Define the risk appetite of the organization.. Top management must agree on the levels of risk that are acceptable in their efforts to achieve their objectives.

Identify the key risks of the organization.. A key risk exists for the organization when there is a significant threat that it will not achieve its strategic business objectives. Just as important as recognizing the presence of negative threats will be identifying opportunities to create additional value for the organization’s owners. This part of the process, when combined with risk appetite identification, should give senior management a better understanding of the risks they are willing to take.

Reassess the risk appetite of organizations. Risk management is a “living” process. As such, senior management’s risk appetite may change as they become more familiar with the correlation between risk and reward. Organizations must continue to reassess and modify their risk appetite as the market changes and management gains a better understanding of risk.

Carry out regular risk assessments. As discussed, risk management is an iterative process. But at the heart of this is top management’s ongoing assessment of the significance (also called impact) and the likelihood of each risk materializing.

Document and review any residual risk exposure. This part of the process identifies any significant exposures the company faces. Typically documented via a grid (or matrix), it enables senior management to quickly identify those risks that, if left unmanaged, may hinder the organization’s ability to achieve its business objectives.

First of all, things change over time and the way we use social media is no exception. Younger generations prefer Twitter or Instagramwhile older adults remain active Facebook users.

However, to be successful on social networks, it is not enough to create a profile, you also have to grab the attention of customers. Thus, you can keep them interested in your content and encourage them to interact.

However, this is easier said than done, especially when the social media marketing the competition is fierce. However, our goal is for you to learn how to easily interact with customers on social media. Here are some recommendations:

Improve your business interaction on Instagram

In the case of Instagram, the protagonist is always the visual element. If you don’t strive to create a compelling image, video, ad, or infographic, it’s hard to earn likes on instagram.

Also, Instagram users want immediate information, to decide quickly whether to buy or not. It is advisable to have the prices of your products or services in the publication, or give a direct WhatsApp line, so that the consumer can communicate

If a customer can’t find a price list, a contact number, and their direct messages aren’t answered, they’ll simply stop being interested in the brand and what it offers.

Optimize customer service on Facebook

If you represent an SME, you have to make a good impression. The appearance of a business. Facebook page It must be professional, and it has to take into account all the details. These range from the quality of the images to the writing of the posts.

This social network offers a wide variety of tools to business profiles, such as facebook business, ads, CTA buttons and custom tabs. Your Facebook page will be much more interactive if you use all these digital marketing options.

Although Facebook is not the most widely used commercial network, it is still a powerful platform, which many retain to see the opinions of other people about a brand, a product or a commercial location. so you will win many like me on facebook.

Take advantage of Twitter to know your target

Twitter is very direct, ideal for quickly communicate with your consumers. As in Facebook, it is important to work on your brand, and make it known for its differentiating elements.

Although they are similar in their operation, Twitter users tends to express himself much more immediately than Facebook or Instagram users. Therefore, your opinion about a brand can go viral in a few hours.

Do not forget that the commercial profile has to function as a store or a brand. In both cases, the director or manager has to create a strategic plan that attracts consumers and that these, over time, become loyal customers. In this way, you be able to increase your likes on twitter.

Avoid These Social Media Customer Engagement Mistakes

To have a good relationship with your consumers and stop worrying about the interaction with your followers, you have to choose the simple and pleasant due to excess information.

For example, if you post with an in-text link, your best bet is put the link elsewhere, as in the comments or in a separate post. The links do not go well with the text, since they distract the reader, and instead of bringing it closer, it takes them away from the post.

In this sense, if your publications are short, precise and quick to read, you will be creating quality content. That should always be your most important goal.

Similarly, the comfort of your consumers has to be a priority. Quickly respond to comments or messages you receive, have your own URL that facilitates access to your profile, expand the “Information” section by adding schedules, maps or catalogues, and plan your publications based on the statistics of the social network in which you are. wearing.

Not answering messages, not giving the necessary information, not having customer service hours, or copying the same model from other commercial profiles, These are things you should avoid at all costs..

Remember that, as in any professional field, it is not uncommon to make some mistakes when managing a profile on social networks. Many of these errors occur almost without you realizing it, or simply because you didn’t know you needed to pay a little more attention to something specific.

The problem is that these errors can damage the reputation of your pageand make it less attractive to customers. Therefore, your relationship with the consumer is affected and the amount of sales decreases.

Conclusion on customer interaction on social media

Social networks not only bring people together, but also work as bridges connecting the online world. Going from Facebook to Twitter to Instagram only takes seconds, so Your brand must be present on each of these platforms.

Keep in mind that Instagram is more visual than Facebook, so you can reserve your best photos for this application. Although Twitter is very direct, ideal for quickly communicating with your consumers.

In general, the formula is the same, and it is based on designing an adequate profile, giving more importance to quality than quantity. This includes making sure your the content is visually appealingupload images or videos in the right format, create an attractive logo, respond quickly to user messages, and advertise your ads.

Avoid posting the same content on all your social networks. Doing so would of course be the easiest but not the most convenient. Variety is important to maintain the connection and, above all, to create engagement with your followers.

Advertising, as we know it, probably began to thrive in 1904 when John E. Kennedy gave the world that definition: advertising is the art of printed salesmanship. A definition that has not been improved since then and many have tried.

But modern advertising began a few years before Kennedy, when Richard Sears produced the first mail-order catalog (circa 1892). This catalog contained hundreds of pages of items for sale, each with its own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained left us such treasures that all the major vendors today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins appeared. He left us a legacy that we should all thank him for. He pioneered market tests, samples, coupons, and much more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Julius Haldeman, John Caples, to name just four.

Then, in the middle of the century, geniuses like Elmer Wheeler, Robert Collier and other contemporaries appeared.

After the war, advertising greats David Ogilvy, Joe Karbo and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy and Ted Nicholas have earned many millions for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world: the Internet. Internet pioneer Ken McCarthy is still around and his “System” seminars are an absolute must.

The Internet has opened up a whole new world for advertising and marketing. And a new generation of entrepreneurs has been born. Guys like the great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great teachers of the past John Kennedy, Claude Hopkins, Walter Dill Scott, Elmer Wheeler.

And that’s what my articles are about.

It will take you back to the very beginnings of advertising and you will gain insight into the writings, ideas and philosophies of some of the best salespeople that ever lived.

You’ll no doubt recognize much of the material mentioned as we take the “tour,” but it’s doubtful that you’ve found it all.

All the major marketers recommend that you continually increase your education and the best thing to do is to pick up some (or all) of the material that you will be exposed to on your “journey”.

Each manuscript mentioned in this “tour” is a desirable addition to your resource library.

Pick them up, maybe one at a time. And you will benefit from them as have all the great teachers past and present.

This article is a brief history of the events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights some milestones in advertising.

1704 The first advertisement appears in the newspaper. I was on a Boston Newsletter looking for a buyer for a property in Oyster Bay, Long Island.

1729 Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which included advertisements.

1742 America’s first magazine advertisements published by Benjamin Franklin in General Magazine.

1784 America’s first successful newspaper, the Pennsylvania Packet and Daily Advertiser, begins in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 in 1837, making it the largest in the world.

1843 Volney Palow opens the first advertising agency in Philadelphia.

1868 Francis Wayland Ayer opens NW Ayer and Sons in Philadelphia with just $250.

His early clients included Montgomery Ward, John Wannamaker Dept. Blinds, Singer Sewing Machines, and Pond’s Beauty Cream.

1873 First advertising agency convention held in New York.

1877 JW Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for office furniture.

1880 Department store founder John Wanamaker becomes the first retailer to employ John E. Powers, a full-time copywriter.

Wannamaker makes a famous statement: half of my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble announces Ivory Soap with a whopping budget of $11,000.

1886 NW Ayer promotes advertising with the slogan: Keeping at it forever brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co opens.

1892 NW Yesterday hires the first full-time copywriter.

1892 Sears Roebuck is created.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 NW Ayer helps the National Biscuit Co. launch the first Uneeda prepackaged biscuit.

1899 Campbell Soup makes its first advertisement.

1899 JWT becomes the first agency to open an office in London. 1900 NO Yesterday he established a business recruitment department to plan advertising campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that vintage sellers were the best and that they and the work they produced needed to be studied, he did!

Setting up a business can be a long process and will usually require significant levels of research and planning. There are many things you need to consider, here we will discuss some of the most important factors:

1. What is your product or service? What differentiates you from your competition? Identify your competition and how they advertise and reach your customer base. Understand routes to market.
2. Create a business plan. While this can be a slow process, it can also give you a real sense of direction, at a minimum you should include the expected margins you’ll be looking to create from the products or services you’ll be offering. There are plenty of business plan templates online to help you with this.
3. What will be the legal structure of your business? If you are establishing a limited partnership, do you understand the requirements for creating company accounts? Also, even if you are operating as a sole trader, you will need to complete your tax return. Have you taken this into account in your business plan?
4. Your business partners can be a big decision, if your business is successful you will likely be working with these people for a long time, so if there are already things that bother you about them, chances are you will be frustrated in times of pressure or stress. . Most importantly, you must trust your business partner(s) as they may be entering into legally binding agreements and if your business partner is operating unethically you may be held responsible for their actions.
5. Who are your customers? How are you going to find them? Will you be running advertising campaigns or will it be purely word of mouth promotion? The way I’ve always thought about this is how people who might need my service will know I’m here.
6. Don’t forget the taxes! You will have to pay income tax on the income you generate. Always consider this in any business model, there are many, many examples of companies that have gone bankrupt due to the taxes they owe.
7. Test the concept first before investing your life savings in it.
8. If you need start-up capital, there are a wide variety of informal investors, government agencies, grants, and other financing options available. Try not to give away too much of your business before you’re up and running, otherwise it may seem pointless to continue if someone else owns 50% of the company!
9. What if you’re not okay? Do you have any type of insurance that meets your income needs? This is extremely important to keep in mind, as working on your own means that you have to be very practical. If you’re out of action for a period of time, what impact will that have on your business and, more importantly, your revenue?
10. Enjoy the experience, while there are many factors to consider, it certainly beats working for someone else, there will be stressful times, there will be challenges to overcome, but if you get the mix right, owning your own business can be rewarding and rewarding. enjoyable experience.

Low calorie beer is one of the new products launched on the market that many people are excited about. And while it sounds like a great thing to drink compared to the regular stuff… keep in mind that the low calories can be dangerous to your health!

Before I get into that though… some low-calorie beers (all 12-ounce servings):

Natural Light beer has 97 calories.

Schlitz Light Beer has 96 calories.

Miller Lite Beer has 96 calories.

Pabst Blue Ribbon Extra Light has 70 calories.

Budweiser Light has 108 calories.

Generic beer has 104 calories.

Coors Light has 102 calories.

As for the dangers of low-calorie beer, make sure you know that eating a very low-calorie diet can send your body into starvation mode. Not only will you stop losing weight, but you will have the potential to gain weight.

Even if you’re not eating very low-calorie and only low-calorie, your body can (and will) plateau after eating the same amount of calories over and over again. When this happens to most people, they get frustrated, go off their diet, and overeat. They do this over and over again and it causes an unhealthy cycle for both mind and body.

There is a new style of eating that many psychologists and doctors recommend, called calorie cycling. With this way of eating, you change the number of calories you eat so that your body is constantly “on alert.” You can’t stagnate because your body never knows what awaits it. This diet has very high success rates because not only do people enjoy being on it for the quick results, but it is also healthy and psychologically sound.

Here’s a quick way to learn “beso” and its variations in Spanish. It is a common word that English speakers want to know. If you’re already familiar with it, we’ll also look at some variations.

“Beso” is the common Spanish word for “kiss.” Unlike in English, nouns in Spanish are classified as either masculine or feminine. Masculine nouns use “el” instead of “the”. Feminine nouns use “la” instead of “the”. “Kiss” is a masculine noun so “the kiss” would be “el beso”.

The plural form of kisses is “kisses.” “Los besos” would translate as “the kisses”.

The verb for the English translation of “to kiss” is “besar”.

I want to kiss you. I want to kiss you. the kee-ehr-oh beh-sahr.

Here are two ways you can tell someone you want a kiss:

Kiss Me. Kiss Me. bEH-sah-meh.

Kiss Me. Make a request. dAH-meh oon beh-soh.

Let’s go to several versions of the word “kiss”. By changing the last part of the word you can change the meaning. Here are a couple of examples.

When people are learning Spanish, they discover that the translation of “pequeño” is “little.” Natural thought would assume that “little kiss” as you would use it in the sentence “give me a little kiss” would be “little kiss”. This is not a common way of saying that in Spanish.

In Spanish you don’t need two words for this. Simply by modifying the last part of the word you can change the meaning. “Little kiss” translates as “little kiss.”

Another example of changing meaning by modifying the end of the word is “Besotes”. This means big kisses or big sloppy kisses similar to the English word “smooches”.

The literal translation of “French kiss” is not used as much in Spanish. The literal translation of “French kiss” is “English kiss.” Some may know what you are talking about and you say it delicately, but the most natural way to say this is a literal translation of what a French kiss is. “Beso con lengua” which means “kiss with tongue” is the natural way of saying “French kiss” in Spanish. Not as elegant but much more direct.

The translation of “French kiss” is “kiss with tongue”. The literal translation of that is “to kiss with the tongue”.

How about you want to kiss someone goodbye? This is some kind of cheater. Even if you don’t know much Spanish, you probably know that “adiós” means “bye-bye.” However, “kiss goodbye” is incorrect.

When you’re sharing paths with someone whether permanently or temporarily, Spanish has a word for the act of saying goodbye which is “despedida”. “Kiss goodbye” is the normal way of saying “kiss goodbye.” The literal translation is “goodbye kiss”.

Kiss me goodbye. Kiss me goodbye. dAH-meh oon beh-soh deh dehs-peh-di-dah.

If you’re just starting to learn Spanish, this should help you with the different forms of the word “kiss” to be more precise when you speak. You’ve learned a few different ways to say “kiss” along with some short phrases that you’ll enjoy practicing.

We live in a fairly clear time in history where what was once thought to be the mark of an outlier and social outcast is now quite common. We’re talking about body art, with a specific concentration on belly button piercing. It used to be that getting a body part pierced meant rocking some cool earrings. Today, the idea of ​​getting a navel pierced is not only not that big of a deal, but it can also serve as a rite of passage.

Certainly, there are some of you who went to the biggest city near your hometown while you were in college, and you all decided to get a piercing or tattoo together. In this way, they would become “sisters” for life and would be the best of friends forever. At least, this was the idea until you had to be part of an audience while watching your roommate or dorm neighbor get her belly button pierced. Some of you were excited while others were horrified. Still, they all made a pact to be “sisters”, right?

One of the things that you may not have been listening to closely while getting your belly button pierced was the aftercare process. The last thing you wanted was for something to go wrong with your new body art, so now you had to stick to the aftercare rules. You did it, and after a while, you had a lot of fun in crop tops and low-rise jeans.

So, if you’re reading this and want to get your own belly button piercing, it’s important that you do so knowing that you’ll need to follow the aftercare procedures exactly as broken down by your piercer.

The procedure may vary slightly from one artist to another, but everyone will agree on these three “musts”:

wash your hands well – It’s the only reason germs spread in this world, and yet it’s one of the easiest things to do. Before you even think about putting your hands near his belly button, wash them with warm, soapy water.

Wear loose clothing that does not come into contact with the piercing – It’s not about being cute or attractive, it’s about making sure you don’t irritate the area. By wearing clothing that stays away from your belly button piercing, you give the area a chance to fully heal.

Get your Dixie cups, sea salt, and purified water ahead of time – Part of the aftercare work you need to do is to keep your new piercing clean. This involves a saline solution in a cup and working with the physics of a vacuum seal. That said, if you know you’re going to get a belly button piercing, start getting your aftercare supplies before you get it pierced.

A belly button piercing can be a stylish and daring way to enter the world of body art. With the right mindset, a trusted piercer, and a willingness to follow a regimented aftercare procedure, your piercing experience will be a great one.

The conversion or ‘scrambling’ of information or data into a secret code or other form that cannot be easily understood by unauthorized or unwanted users is called ‘encryption’. The encrypted data format is called ‘ciphertext’; unencrypted data is called “plaintext.”

It is a means of improving and updating the security of information, such as a message or file, by encrypting the data in such a way that only the intended person with the correct encryption key can read or “crack” it. The use of encryption software is the most effective means of obtaining a high degree of protection of sensitive data. File or data encryption does not mean that messages cannot be intercepted; it only prevents the content of the message from being visible to the unauthorized interceptor.

Decryption is the term used for the conversion of encrypted data or information to the original format for viewing and understanding.

Use of encryption and decryption

The art of encryption is as old as the communication system. It is interesting to read reports of wartime activities where codes were used to communicate troop positions, attack commands, warship locations, etc. In cryptography, these are known as ciphers. Elements of simple encryption include the rotation of the letters of the alphabet and the substitution of numbers; however, today sophisticated computer algorithms do just that by using digital signals to rearrange bits of data.

Decryption of encrypted data is possible using the correct algorithm key that works to undo the encryption algorithm.

In addition to communication, data encryption is essential for government functions such as the military and defense. In public use, many companies use encryption to prevent the loss or misuse of sensitive data and strategies. Online purchases using cards is another area where data encryption is widely used.

However, certain objections have been voiced against using strong encryption that becomes uncrackable without the correct decryption keys. As the prospects for cybercrime and terrorist activities engulf the world, governments around the world are facing the possibility of evasion by illegal organizations through the smokescreen of encrypted data. They argue that data that cannot be deciphered presents an even more dangerous result. Efforts are underway to persuade companies, organizations and government agencies that use ciphertext to provide the keys for the decryption of the data, which will be protected by the authorities and stored in a secure place for later use.

encryption types

Generally speaking, encryption is of two types:

• Symmetric key encryption – where the keys or algorithms for encryption and decryption are the same.

• Public Key Encryption – Here, the encryption key is open for anyone to encrypt messages. However, access to the decryption key will remain only with the intended recipient of the data.

Social media is a great resource to use for almost all website marketing strategies. It’s easy, it’s cheap, and it’s a fun way to reach your audience. There are so many benefits to web 2.0 marketing, one of which is that you don’t have to worry as much about getting search engine rankings.

Social networks for social interactions

One of the best things about social media is that it gives you, the business person, a personal face. Too often, people think that business owners aren’t “real people,” and you can show this side of yourself through social websites. Of course, as with anything on the internet, you’ll want to keep your reputation in mind with every status update.

It’s perfectly fine to occasionally mention how run-down the hotel you’re staying is, but don’t make a habit of complaining. You should keep your content primarily focused on his work, although it’s always nice to add a little here and there about how great his family’s vacation in Florida went. Above all, avoid religion and politics. Pursuing these themes will inevitably cost you business.

Internet Marketing Strategies Online Using Social Media

For online internet marketing strategies, using social media means walking a fine line between being a “legitimate” business and being a spammer. Social marketing requires walking that line: You need to promote your business, but you don’t want your status updates to be completely exclusive.

Unfortunately, there is no sure way to predict when or if you will be labeled a spammer. Many people don’t know the difference between spam and regular advertising. However, you can look at some upgrade strategies that will make it less likely.

As mentioned above, don’t make all status updates link to your site. That is the very definition of spam. Instead, make observations about your niche, post your favorite inspirational quotes, and maybe add an occasional “just for fun” link. You can also link to the blog on your website so that people go there without generating too many spam attacks.

Cyber ​​Marketing and Social Media Strategies

There are two main benefits of using social networks in cyber marketing strategies. First of all, you can use it to build relationships with your current and potential customers and direct them to your site. You can also, if you are using the right social communities, build backlinks to your website through them.

Some of the major social community websites use a “do not follow” tag with the hyperlinks on their site. What this ultimately means is that they have disabled the ability of websites to increase their search engine rankings by linking to them from social sites. These websites, especially Facebook and Twitter, are mainly useful for driving tons of traffic.

There are other social websites, like Digg and StumbleUpon, that don’t use “do not follow” tags. These are the ones you can use for backlinks. They can also be used to drive traffic to your site, but they are not as beneficial as the more popular social sites.

It’s not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a good option to a must-have if you want to effectively engage with your audience and build a loyal following that will be more willing. to buy. of you.

Video-based marketing is a great way to stand out from the many messages people receive in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Read on for the technical parts of using video in your email marketing and the creative side for inspiration.

I’ve talked about using video many times in the past, but in case you’re still not convinced or haven’t thought about using video in your email marketing efforts, it’s time to pay close attention. According to a study by SuperOffice, including video in emails led to a six percent open rate increase (the average open rate across all industries is about 25 percent).

Some other benefits of video marketing:

• save timmy. You can create short, engaging videos much faster than it would take you to write an 800-word blog. It also provides information to your viewer in an easy to understand way.

• It can help SEO. Your Google search ranking can improve if your footage is seen and shared by enough people.

• It is profitable. You don’t need CGI effects or animations to make something great. A video can be much more affordable to produce than a blog or advertisement.

• attract attention. Especially when added to your newsletter, a video grabs your audience’s attention and compels them to want to watch it.

First, the technical part of video email marketing

Before you start thinking about ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail, and Yahoo Mail, and some of them don’t meet the requirements for video email.

Traditionally, marketers would use HTML5 (HyperText Markup Language) to encode HTML video directly into an email, but recipients with certain email clients cannot play it. Many popular email providers will only display an alt image and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact, and AWeber make it easy to share between all providers by using a screenshot image of your video and linking to your original content on your blog, YouTube, Vimeo, or similar sites.

This gives the appearance that there is actually a video in your email and avoids technical problems with your email provider.

Instead of having to learn HTML5, there are also third-party services that can create a video snippet for you to include in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider does not support video technology.

>> Learn more about the features of our favorite email providers.

Regardless of which ezine tool you use, it’s crucial to test your campaign before sending it out. You’ll need to have accounts on all of the popular email platforms to be able to see how your footage performs on each of them.

Sounds like a lot of work? Trust a professional marketing company that has been helping clients create successful ezine campaigns since 2003.

Next, make sure it’s mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you need to make sure you keep smartphones in mind when doing video email marketing.

Fortunately, email newsletter providers like MailChimp and Constant Contact allow you to test and see how your messages will look before sending.

It’s still important to keep the file size as low as possible so that the video doesn’t need to be buffered to start playing. Mobile devices do not have the fastest download speeds.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can link to the full feature on your blog.

Also, always make sure autoplay is turned off, especially on mobile devices. Most people don’t like it when something starts playing (often loud) while sitting in the office or on a bus; they prefer to click Play themselves.

Now to the creative part.

With the technical stuff out of the way, let’s look at how you can create content that engages your viewers and brings you more visitors to your website.

You need a plan with clear goals, or else you’re just sending content out into the world and hoping it’s seen and loved.

Why are you creating this campaign? To generate leads, brand recognition, followers…?

Once you’ve identified your goals and objectives, you can start thinking about the actual email and content you want to produce.

As mentioned, host the full video in a blog post, landing page, or even on social media and then plan to incorporate a “sneak peek” of that video into your email marketing campaign, linking to the full version.

Here are six tips and inspiration to get you started:

1. Use the word “video” in your subject line to make your message stand out.

2. Promote an event. Let’s use a law office as an example. We created a short video using Wave.Video for one of our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer advice. When it comes to video email marketing, users want short, easy-to-digest clips. A “Top 5” or “4 ways to improve” will get more attention than a 2 minute creation of you trying to explain a product.

4. create a series. This is a great way to keep people engaged with your experience, as long as what you give them is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: Do it yourself or hire a lawyer?

• Part 2: Presentation of the necessary documentation

• Part 3: Division of assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you show it to your customers? Educate your viewers with a short explanation about how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, not all of us have the budget that outdoor activities company Patagonia has; However, look at how they have integrated amazing images into their email campaigns. It doesn’t focus on your surf gear, but it is relevant to your clients.

Whether you’re a life coach shooting some footage while on vacation or a wellness provider giving viewers a glimpse into your dinner-making process, get creative and start filming!

Video email marketing can be incredibly powerful, substantially increasing your open rates, engagement, leads, and sales.

However, not all emails need to contain one. If you start using this marketing tactic every time you send an ezine to your subscribers, they’ll stop paying attention to you. Think of it as a way to stand out from the crowd, but don’t neglect your other tactics.

Putting together an ezine campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is hard work. And it has to be done right or else you will end up alienating and losing subscribers.