Category Archive : Digital Marketing

Thinking of changing your marketing graphics?

Over time, your business will grow and evolve. You can offer new services or products, enter different markets, or target another demographic.

If this happens, you may need to consider changing your marketing graphics.

However, you must be careful not to undo all the hard marketing and branding work you’ve put in, and you must fully understand how to rebrand for the most effective results.

Your brand tells a powerful story and you don’t want to dilute it by fixing (or breaking) something that doesn’t need fixing!

Here are some times when rebranding your company logo is a bad idea:

1. You are tired or bored with the colors, the image or the font and you want something new. You may have built up a lot of brand equity, which refers to the value of having a well-known name and reputation.

If you don’t rebrand your company logo for the right reasons, you could dilute all this capital you’ve built up. You should take a look at your ideal customer and their data before making important decisions.

Here’s the “old” Gap look on the left and a new one they tried to implement in 2010. The negative feedback was so overwhelming that they soon went back to the classic.

2. Customers don’t understand what you do. Before you start working on your charts to clarify what you offer, take a step back. Is there something unclear in your positioning statement, mission statement, or website copy that is confusing people?

Sometimes a picture is not worth a thousand words; you may need to figure out how to rebrand your written marketing materials instead of your images.

So when should you think about rebranding your company logo?

I’m going to use a very personal example! We are going through a change. We originally chose the emperor penguin after Daniel and I went to see March of the Penguins.

We realized that these majestic creatures were symbolic of the qualities we stand for: Strength, Endurance, Pride, Trustworthiness, Commitment, Loyalty, Togetherness, and most importantly, Nurture.

We are based on nurturing our clients to achieve success and being the support system that a company needs in this technical age. The emperor penguin was the perfect symbol to portray these qualities.

So why change it?

We want to appeal to our existing demographic plus a new demographic: people who are leaving the corporate world for the exciting world of entrepreneurship plus micro-businesses looking for outside help to achieve their goals.

As we move into a new market, we wanted to better showcase our services and modernize our visuals.

Starting with our logo, we recently asked our Facebook followers the question: which one do you like best?

We got some interesting responses: Those who knew us and what we do tended to gravitate towards the more familiar layout (A). Others didn’t see a penguin in some of the designs or saw a woman’s face and hair in others.

While we’re now back on the drawing board, so to speak, this was an incredibly worthwhile exercise. If we had chosen the one we liked best and thrown it away, we could have alienated and confused the very people we want to attract.

Once our logo is finalized, we will move on to updating our website and other marketing materials.

Some other reasons why changing your logo and marketing graphics might be a good idea:

• You need to better differentiate yourself from another business: your color, images, and/or font are too similar.

• If your appearance is outdated, you could be turning customers away. I said tweaking things for the sake of change may be a no-no, but if your 1980s color palette or vintage font type makes you look bad, it’s time to take a hard look at your marketing materials.

• You are in the middle of a merger or acquisition and need to balance two companies in one design. When United and Continental Airlines merged, their creativity did too: You see the word UNITED with the globe that comes from the Continental Airlines guarantee.

• The personality of your organization has changed. Maybe you were a startup on a shoestring budget when you started your journey, and now you’ve increased your profits, customers, and employees.

Investing in your appearance may be a must if you want to stay ahead of the competition.

There are many situations where you need to change your creativity. But you need to focus on why you’re doing it or it could be hurting your reputation, brand value, and revenue. The best way to go through the process is to hire a professional marketing company to do it for you.

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The definition of motivation is to give reason, incentive, enthusiasm or interest that causes a specific action or a certain behavior. Motivation is present in all functions of life. Simple acts like eating are motivated by hunger. Education is motivated by the desire for knowledge. Motivators can be anything from reward to coercion.

There are two main types of motivation: intrinsic and extrinsic. Intrinsic motivation is internal. It occurs when people are forced to do something for pleasure, importance, or desire. Extrinsic motivation occurs when external factors force a person to do something. However, there are many theories and labels that serve as subtitles to the definition of motivation. For example: “I’ll give you a candy bar if you clean your room.” This is an example of reward motivation.

A common place where we see the need to apply motivation is in the workplace. In the workforce, we can see that motivation plays a key role in leadership success. A person unable to capture motivation and apply it, will not become or continue to be a leader. It is critical that anyone seeking to lead or motivate understands “Howlett’s Hierarchy of Work Motivators.”

Salary, benefits, working conditions, supervision, politics, security, affiliation, and relationships are all externally motivated needs. These are the first three levels of the “Howletts Hierarchy”. When these needs are met, the person moves up to level four and then five. However, if levels one through three are not reached, the person feels dissatisfied with their work. When satisfaction is not found, the person becomes less productive and eventually quits or is fired. Achievement, advancement, recognition, growth, responsibility, and the nature of the job are internal motivators. These are the last two levels of the “Howletts Hierarchy”. They occur when the person is self-motivated (after external motivational needs are met). An employer or leader who meets needs in the “Howletts Hierarchy” will see motivated employees and see increased productivity. Understanding the definition of motivation and then applying it is one of the most frequent challenges employers and supervisors face. Companies often spend thousands of dollars each year hiring outside firms just to give motivational seminars.

Another place where motivation plays a key role is in education. A teacher who implements motivational techniques will see increased participation, effort, and higher grades. Part of the teacher’s job is to provide a motivating environment. This environment accounts for students who lack their own internal motivation. One of the first places people start setting goals for themselves is at school. Ask any adult: “What is the main thing that motivates you?” His answer will most likely be goals. Even the simplest things in life are the result of setting goals. A person may say, “I want to save $300.00 for a new TV.” Well, that’s a goal. School is where we are most likely to learn the correlation between goals and the definition of motivation. That correlation is what generates success.

So as you can see, motivation is what drives life. It plays an important role in almost everything we do. Without motivation, we simply wouldn’t care about results, means, achievement, education, success, failure, employment, etc. So what would be the point?

Blogs, also known as web logs, are something new on the Internet.

They are a great way to post your thoughts on any topic you like.

You can use blogs for many things, such as

  • diary

  • Promotion of products and/or services.

  • Writing

  • Publication

You can really get creative and use your blog for whatever your heart desires.

However, if you’re new to blogging and the marketing aspect of blogging, there are some really important things you’ll want to know.

blog marketing

Blog Marketing can be easy if you have a marketing mind.

Many people will use their blogs as a journal and these types of blogs are mainly used for this purpose and not to make money online. It’s just a way to share your thoughts with other people who are going through the same thing.

If you’re starting a blog, the easiest thing to do to get started is to just start writing about your passion and keep the content flowing.

This will give you an idea of ​​what it takes to keep a blog going. The mindset behind simply journaling your thoughts and what’s on your mind is that you have nothing to gain and nothing to lose.

You don’t even have to make your blog public if you’re not ready to do so and if you don’t want others to read what you have to say.

This is your personal preference.

However, doing this will help you learn how blogging works and then you can learn how to market a product or service.

There are so many free blogging platforms that you can use to get started and get your words out there for everyone to see and read.

Taking your blog to the next level

You might also consider the advantages of having your own URL. You can start by using a free URL which is great for beginners and when you feel more comfortable with your chosen blog niche you might think about getting your own domain which will give you a bit more freedom and credibility with your readers.

Over time, you’ll learn more about blogging and what works for you, and you’ll want to update your blog so it stands out from the crowd.

This is something to think about at the beginning and you can always make these changes when you are ready to do so and when your blog starts to become more successful.

Owning your own blog website

Having your own blog website will give you more control and the content you put on it. You will have the final say on what you plan to add and what you don’t want to add. After all, you are doing all or most of the writing. Right? So the sky is limited. HURRAH.

You can then decide things like.

  • Write Product Reviews

  • Add an e-commerce to your website

  • Sell ​​products that you make by hand from home

  • Videos

And much more, and all these options are all yours.

Having your own blog website is a great way to get the word out about whatever you want and a great way to market and promote anything relevant to your blogging niche.

Blog marketing can get tricky if you let it. To be honest, it’s only going to get hard if you do.

You may have heard of some amazing bloggers making six figure incomes using blog marketing and if they can do it then it is possible to replicate that success.

But we just need to know how this success was achieved.

A great piece of advice for any beginner is to start small and stick with it. This is what the six-figure blogger did. That’s how they started.

They started with a blog, built it up with great content, and then added another blog and built it up with great content. Keeping up with, say, two blogging websites and not letting them fall behind by keeping a good schedule and then rinsing and repeating the process.

Over time, they would add help to maintain their websites, but would outsource some of the work when the revenue starts coming in.

This is another way they earned their income and built income generating blogging websites.

If you’re serious about building a blog website, at some point you’ll need help growing your business. If you’re looking to turn your blog website into a revenue generator, you’ll need help getting there.

Learning blog marketing

Blog marketing is a great thing to learn and if you can sell products or services from your blog website then you can sell them anywhere. Making money using a blog is one of the most satisfying things you will ever learn to do.

Just don’t think that this is a quick method to make money online because it will require a lot of work and for you to be consistent. You will need to put on your blog website what you want to get out of it.

Sellers have flooded the real estate market due to the current economic crisis. Although many sell their properties to avoid foreclosure and to refinance other debts, there are also others who need to sell their property because they are moving or planning to buy a new home. There are several reasons why one wants to sell their house. If you plan to do the same, it’s important that you know how to do it.

More and more homeowners are selling their own homes today. But the question is, does selling by owner really work? Like any other process, this method has its own advantages and disadvantages. This will work for the owner if he does his homework and studies the correct way to sell his property.

Selling your own property will definitely save you a lot of money. In fact, this is the main reason why it is attractive to most. However, it will cost you more if you don’t do it right. That is why you must make wise decisions and be ready to take responsibility. You might even spend more if you don’t know what you’re doing. In addition, you will be paying to acquire information. You must also pay for advertisements and other marketing strategies.

Having someone else do it for you is so much easier. All you have to do is contact a few agents and ask them their marketing strategy. You can choose who among them has the best approach. If you still want to do it yourself, below are some of the necessary steps.

First, you must acquire essential information to correctly price your property. Determining the correct property value is essential because most buyers are easily turned off by overpriced properties. You can do it through online tools. There are several online services that offer this for free. The online calculator will ask you for information related to the property you are selling. After typing in the information, simply hit enter and you’ll be given at least three estimates of your home’s value.

You can also compare values. However, this can be difficult, especially if you don’t have access to the information. You will still ask a real estate agent for the information. Although some do disclose this information, it is rare. Some will request payment for this and you still can’t be sure of the information.

After identifying the value of your property, you need to move on to marketing. In addition to putting up a for sale sign in your front yard, you should also look into other marketing strategies. The trend now is for sellers to include a year’s home insurance with the property. In addition to the few extras on offer, you also need to know where and how to market your home.

It is also very important that you are familiar with all the documents. If you are not sure about this, consult a real estate attorney. He can help you with the different documents to prepare and the requirements to meet.

Selling a house requires experience, and if you are one of those who do not have it, do not risk selling your property yourself. Ask a professional to help you.

Over the years, I have had clients approach me with misconceptions about writing resumes, cover letters, and other written information that they have submitted for their next career move. As the world of work is constantly changing with technology, there are still some areas of resume writing, posting, and etiquette that remain valid and probably will be indefinitely.

They told me my resume can only be one page.

Remember that the resume is your “ad” to the employer. Think… when you read newspaper or online ads, are they long or short ads? “You want to catch them fast!” I’m not saying or agreeing that all abstracts should be one page, but your abstract should be compelling enough to entice the reviewer to contact you and invite you for a phone screen or interview.

If you’re networking at a job fair, a one-page resume is good enough. Once you talk to the representatives at the job fair, you leave the impression of waiting for the next step. You can prepare a detailed hiring manager resume or a next level invitation 2 page resume with featured skills, titles and keywords.

However, there are certain types of resumes that will be four to five pages long due to the content they contain at the request of the employer. One type that comes to mind is the federal government summary. They have an online format for completing a resume, but they also allow you to upload a resume. For more information on what is required, go to USAJOBS.

Having bad credit will prevent me from accessing most good jobs

Watch out here… I’ve heard this is true for many jobs, but NOT always. Even so… you should still be aware of where you stand with your credit. Now, while you’re looking for a job, your credit score is probably the last thing on your mind as you search for a new job. Maybe you’re taking a second or third look at your resume and cover letter, or working with career advisors, friends, or family to review it. As of this writing, we are almost done with the financial crisis, but it has become a practice that businesses will consider standard operating procedure for many businesses to do a credit check, along with checking your employment and educational references, or even take a drug test or check if you have a criminal record. This is especially common with large Fortune 500 companies, financial companies (banks, security companies, federal (US) government, etc.)

I repeat, I recommend that you watch your credit to see where you stand. A general rule of thumb is to keep your score at 720 or higher to be considered to have good credit. Credit Karma is a site that allows you to review your report and score at any time. Use this site not only while you’re looking for a job, but also to stay on top of your status with creditors and potential identity theft issues. Review this article on CreditCards.com for more information.

Recruiters or hiring managers will call me; I don’t need follow up

Really…follow up is part of the job application process. Employers typically list an opening and closing date for jobs. It is appropriate to follow up a week or two after the closing date of the job ad. If the job ad says “NO CALLS” or “NO FAXES” follow the instructions, they will contact you if you meet the qualifications they say they are looking for.

I have to list my salary requirements on my resume.

No, you don’t need to list salary requirements on your resume, but if you are asked, be honest. I train my clients to provide a rank when requested by the employer. However, if my clients have already researched the position of choice, I will guide them through it in a short narrative format that provides leverage when negotiating salary at the interview table.

I will add ‘References Available Upon Request’, hobbies, my age and marital status to my resume

No. It is understood that you have references. When asked to provide them, determine how many are needed and choose which references will best represent you for this particular position. Contact your references so they expect a call or email from this company and discuss the job with them so they can best represent you. Please, please, please do not add your age, hobbies and marital status to your resume. This is not required and may be considered discrimination.

Cover letters are a waste of time and are not read by recruiters or hiring managers.

This is not entirely true. Cover letters are used as an introduction and should accompany your resume, whether it’s emailed, posted to a job site, mailed, or hand-delivered to an employer. Don’t think recruiters or hiring managers don’t read them, because THEY DO! When writing your cover letter, make it a powerful introduction that will make them want more. A solid fact and figure supporting your credentials in the cover letter can support your case for getting an interview, which is one step closer to landing that job. There are a couple of exceptions where cover letters may not be required or required. They are at job fairs or when you are introduced to someone in person. But overall, make sure all your career documents stand out and be seen.

I can just post my resume on a major job board and wait for the interviews to come my way.

BE CAREFUL with this! I have never heard of jobs only coming to one candidate unless they have a rare skill or trade so hard to find in the WORLD. Just because you post on a job board doesn’t mean you don’t have to do the due diligence of following up with the employer to see where you stand. Please continue to follow the instructions posted on the job board and the posted ad, but DO FOLLOW UP.

I applied for the perfect post that was written just for me: Phone should be “ringing off the hook”

You would not believe how many times I have heard this or experienced it myself. But like the same, there are others who are saying the same. Not too long ago, there was a Program Manager position that the client knew was perfectly written for him. He tailored the resume for the position, submitted the appropriate documentation, waited for a call, and never heard a word. Why? Many recruiters are probably receiving a large volume of resumes and don’t have time to call everyone. This is true for small and large companies. In small businesses, many recruiters work in roles like HR professionals and administrative roles and don’t have time to call. And for large enterprises, it could be the sheer volume of statements coming in that your phone isn’t “ringing off the hook.”

I always use an image with my abstract.

No, break the habit please. I have seen and heard recruiters and hiring managers discard resumes because of this. In many countries it is illegal to discriminate in hiring based on an applicant’s race or gender, so many employers would prefer that you not include your photo as it can lead to allegations of impropriety. The only example of this is if you are applying for a position in performing arts (dancer, actor, model, etc.), then it will be appropriate to include an image.

I want employers to see my ‘formatted resume’ on the internet… so I’ll put it in their text blocks anyway.

You must follow the rules they have set for their online application program. No, it’s not necessarily an employer trick or scheme. I have seen where applicants neglected their address and did not get a phone interview or interview invitation because the company was unable to read or understand the information sent to them. Applying for a job requires work, so take the time to fill in the boxes and fill out the information they require. Many times they will have a place for you to upload your ‘formatted summary’ on their system.

You probably interact with several different social networks. As a business owner, you are probably familiar with online marketing because you recognize the need for social media marketing. The reality is that since everyone else is doing it online, you should too. If you don’t have that focus, you will be left in the dust and everyone else will pass by. However, you may not realize that there are several different types of social media that can benefit your business.

Popular social networks and more

You are most likely involved with popular social networks, such as LinkedIn, Facebook, and Twitter. You may also be interacting using Instagram and YouTube. On the other hand, you may not even know about other social networks and how amazing they can be for your brand and business. What you may not realize is how much is out there on social media, and how much more you can get out of what you know right now.

Different types of social networks do all kinds of different things and help you achieve what you want to achieve in many different creative ways.

  • Social media: The function and purpose of a social network are really simple. Social networks connect people with each other. That’s exactly why they’re called Social Social media can benefit your business in a number of different ways, such as allowing you to conduct market research, generate leads, build relationships, etc.
  • Forum discussions: A discussion forum is a great place to get involved if you want to share your thoughts with other people, hear their opinions, and really start a stimulating conversation. All sorts of interesting nuggets of information can emerge as a result of a discussion you have on a discussion board.
  • Networks that share media: A media sharing network does just that. It is a network where people can share all types of media such as photos, videos and any other type of media you can imagine. This type of network can benefit your business in a similar way to what happens with social networks. They can help you build your brand and build relationships, engage members of your target audience, and generate leads, among a whole list of benefits. In many cases, these types of media are more effective than words (if used in combination, your content will be highly effective). It’s important to remember that many people are visual, which is why they respond so well to visual content.
  • Content curation and bookmarking networks: If you’re looking for fresh content, this is the kind of network to do it on. There’s a good chance that not all of the content you share is original content. You may be curating some of your content, which is a smart part of your online content marketing strategy. There are networks that can help you get where you are going in this regard. This type of network can benefit your business in a number of different ways, including increasing your brand awareness, engaging members of your target audience, and increasing traffic to your website.
  • Networks where you can leave reviews of products and/or services: This is an important type of network because other business owners rely on your opinion and the similar opinions of other people. The fact is that everyone considers and buys a variety of products and services. Why not go a step further and share your thoughts on what you’ve researched and purchased? It will certainly help business owners if you do so.
  • Networks to publish content: Content is the bread and butter of all businesses. No matter what you do and what you offer, the fact remains that you will need to tell other people about what you offer and your brand. Otherwise, the person on the other end will not know about you and if he does not know about you, you will not be able to establish a relationship with him and he will not buy anything from you at any time. Content marketing is a necessary approach for all businesses. Networks that specifically allow entrepreneurs to effectively share their content for maximum impact are a critical tool for the success of those businesses (including yours).
  • Networks where people with common interests can come together: This type of network can apply to personal or professional interests. They are very effective and very successful overall. Because this type of network helps people build relationships, that also means you’ll engage the other person and build their brand.
  • Networks where people can buy products: Since buying is necessary and everyone is doing it, this type of network will be around for a long time. Like the other networks discussed here, this type of network can also build brand awareness, improve engagement, and sell products to other people.
  • Networks where people can trade: This one is probably obvious. If you have things that you no longer want or need, there is a good chance that someone else does need and want them. It’s a great way to clean up and build some kind of relationship at the same time.
  • Networks where people can be anonymous: One of the most attractive features of the Internet for many people is the idea that they are anonymous. Before the Internet, many people were reluctant or afraid to communicate using their own name. Now they can hide behind anonymity, which feels more secure. Of course, it’s not always the right approach, but that’s how a lot of people feel.

Conclution

Even if you don’t get involved with all the different types of social networks, it’s important that you are aware of their existence and understand exactly what they are for and how they work. It’s interesting to note that most of the different types of social media have common threads: building brand awareness, engaging audience members, and building new relationships. Only then will you be in a position to turn them down if you don’t think they will work effectively for your business.

The best backlinks are linked to search terms that are important to the target site and are matched by search engines to actual searches performed online. Keywords linked in this way are commonly called “anchor text.” For obvious reasons, the target site owner is better placed to identify the words and phrases that are likely to affect their search engine rankings than to let reciprocal link partners determine the proper wording—another good reason to favor one-way links. instead of bidirectional.

So imagine your website is about growing tomatoes, ‘growing tomatoes’ is part of the domain name, and the site has twenty pages of content based on ‘growing tomatoes’. This is classified as internal website ‘search engine optimization’ and means that when someone enters ‘growing tomatoes’ into a search engine, your site has a good chance of ranking well in the results.

External optimization operates outside of the relevant site, for example by creating keyword-rich backlinks from other people’s sites.

For our current example, external optimization might involve writing articles and blog posts that include ‘growing tomatoes’ in their headlines and body text and as the hyperlink leading to the destination site.

MAIN BENEFITS OF BACKLINKING

Backlinks do more than simply increase a site’s reputation with search engines. For example:

* Backlinks add value to a website and increase its resale value, as well as inflate advertising revenue. Therefore, you can generally expect a higher resale price for a website with backlinks than a similar site without inbound links. Also, if you accept paid promotions on your site, your ad revenue should grow exponentially with inbound links.

* Abundant backlinks from respected websites establish you as an expert in your chosen field, especially when you offer advice and quality content across a wide range of online platforms. It does this by offering free advice in forums, for example, or by answering questions online, or by writing articles for online directories or blogs, where each new source of quality inbound links favorably impacts search engine rankings.

* Once website visitors recognize your name and trust your advice, they will start talking about you and recommend your site to other web users and thus build backlinks for you. Search engine ranking aside, every reference to your website URL has the potential to drive traffic to your site, regardless of the actual quality of the backlinks. This is because every visitor counts, and the more traffic that comes to your site, regardless of the source, the higher you can climb in search engine results.

As with other social media platforms like Instagram, TikTok uses hashtags. Hashtags are essential if you want users to spot your movies on TikTok, which means you have to use the right ones.

For entrepreneurs on the TikTok scene, there are numerous ways to find the right hashtags, which we will describe in this report. Using the right hashtags to link to previous articles you’ve done on stage is a great idea.

The most important of these is to expand your reach and gain more prospects for your films. The best strategy is to use a hashtag linked to the material in your films. As a result, other TikTok consumers will start to trust that you are more inclined to follow you.

Some TikTok users use deceptive hashtags to try to participate in certain trends. This usually causes TikTok users to steer clear of their posts after watching videos, which have nothing more to do with all the hashtag used. Don’t do it with your content.

Being active with TikTok is all about forcing participation. There’s nothing wrong with using trending topic hashtags on stage, as long as the movie relates to it. With more perspectives, it is very likely to ensure more likes (hubs) and more followers).

Many TikTok users search for particular movies on the stage. Relevant hashtags are best, as TikTok users don’t enjoy anything tricky.

How can you discover the right Hashtags?

One of the best ways to find the best hashtags to use in your articles is to know your audience. Learn which hashtags your group follows, and then use them in the right scenarios. Never hesitate to use arbitrary hashtags, or you’re likely to get a meager amount of prospects for your videos.

After establishing yourself on the TikTok stage, you need to start churning out your custom hashtags and letting your viewers know about it. If you are new, do not start by doing it as you run the risk that nobody locates your articles.

Take a fantastic look at precisely what your opponents are doing with hashtags. Identify their favorite videos and determine what hashtags they used. The best entrepreneurs on TikTok always understand who their opponents are and what they are doing to increase the number of views on their videos.

TikTok has many influencers who have a considerable number of followers. It is possible to browse their videos and see what they do to achieve success on stage. Go back to some of their most successful posts and see exactly which hashtags they used together.

Identify some of the articles that didn’t do very well and determine what hashtags they used. You can even watch your movies to find out if there’s any indication why they failed.

There are numerous external tools you could use that will point you to hashtags. They often work online with you by signing up for keywords related to your niche and presenting you with all the hashtag tips. Some of the most excellent tools are “Seekmetrics” and “All Of the Hashtags”.

By the way, do you want to learn more about using the best hashtags for TikTok content? If so, go to my website and get my guide for FREE:

RIM’s new line of BlackBerry smartphones is gaining popularity. Instead of using it for calling and texting, users use it to connect to Facebook, send email, video chat, geotagging, surf the internet, and much more. Using the appworld BlackBerry app store, users can extend the functionality of their BlackBerry. There you can search for apps with common functions or features in a few dozen categories. BlackBerry was originally known as the mobile communication device of choice for the professional business person.

However, with the advent of BlackBerry smartphones, BlackBerry applications across games, music, weather, news updates, sports, and utilities are gaining popularity. There are hundreds of popular free BlackBerry apps. To unlock the power of your BlackBerry, consider following the top 10 most popular BlackBerry apps.

Ten Popular BlackBerry Apps

Pandora: If you are a music lover and would like the freedom to customize the music to your liking, Pandora is for you. She will only play the music you like and keep you entertained. You can maintain various custom music channels that suit your mood of the day or work schedule and it will only play music of that very specific taste that you have selected by liking the tracks you like and the initial setup artist of the channel or song name. Gone are the days when you listen to music you don’t like, like the ones played on radio stations.

ubertwitter: A popular free social networking app to access Twitter with updates on the go with photos and videos.

Qik live streaming: If you love using your smartphone for live video chatting, this app is for you. You can also use it to share videos while on the go. Qik is the best app for streaming live video over a faster internet connection like 3G or 4G LTE.

flixster– See the latest movie trailers and information about your favorite movies and movie stars, all for free.

Executioner: Those of you who like to play games on BlackBerry, there are thousands of free games on BlackBerry. Hangman is a very popular hidden word game.

BeeTagg: It is a barcode scanner that allows you to scan a small square barcode you see in magazines giving you access to free store coupons, free information lists, free recipes, movie trailers and music videos. It’s the better way to quickly visit most of the websites you see on a computer screen than to type a long URL into your phone’s tiny browser.

wise pilot: If you love using your phone as a GPS and getting turn-by-turn directions, this free directions and maps app is for you.

ShopSavvy: For those who like to shop at the store but are concerned if the store prices aren’t the best, this is the app for you. This is the best BlackBerry app for scanning items in the store and doing an online price search to compare prices. While this app is open, point your phone’s camera at the barcode and capture it. This free app will find the price for you.

scrapbook: This is the best notepad and notepad app for BlackBerry. Allows you to capture your notes and memos on the phone.

google talk– It is the best application that allows you to chat in real time with your instant messaging contact on the go. It’s just as good as the desktop IM version with available and offline and other customizable status messages.

Your online “brand” is important because it sets you apart from all of your competitors by defining your online presence. It is multifaceted as it allows your products or services to stand out and be seen so that consumers can identify and choose your product. Your “Brand” must convey the look, feel, taste, sound and quality of what you offer.

Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence, no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities that you would otherwise have missed.

Start by identifying your customer base or audience

Identify the age and gender of your potential customers? What do they do, entertainment, sports and relaxation that they enjoy? Where do they shop and what foods and places do they like to eat? Are they homeowners, what is their employment status? Are they single, in a relationship, do they have pets? What are your values?

You also need to know how they will view your product or service.

How do you want the world to see your brand, products or services? What message do you want your brand to convey? What makes your brand different or unique? Does anyone else offer the same service or product? Are they doing it right or can the service be improved? Are there other similar brands and how to capitalize on their success?

You have to decide what you want to resonate or what impression you want to give. Always, the first impression that a client or client takes is the one that lasts. It must convey confidence, sympathy, sincerity, competence and great quality and value.

How do people think and what effect is there when they hear your brand name? What are your brand goals?

Select all the media platforms you want to use to spread your brand and message, such as blogs, Facebook, YouTube, Twitter, Podcasts, and other websites. Consider partnering with other websites to share each other’s audiences. There are 4.5 billion potential customers on the web, so customers are not the problem, it’s attracting them.

According to a professional branding agency, if you have a quality, value product or service that people want and a well-thought-out brand that is properly promoted, you have the recipe for success, so over time, your brand will grow a community.

The best brands are simple and instantly recognizable, like an apple for Apple Computers, the scallop for Shell petrol, the dove for Dove Soap. Sometimes the best brand names or logos can be simple yet elegantly written as Virgin is written in the British billionaire, Richard Brampton’s Virgin Airline companies, which is instantly recognized throughout the world as a quality company, this gives your marks a clear and sharp representation. The wrong, clumsy, messy or boring brand will give a first impression of being unreliable, cheap or unreliable and this can be very difficult to correct or change.