Category Archive : Digital Marketing

In the field of medical billing, many questions and problems arise. It can be difficult to find good solutions to all the problems that arise. You need the experience of others who have encountered the same problems.

A medical billing forum is the best place to find an answer when you run into a problem and need a solution when you have a medical billing question. When you go to a good forum, you get the experience of many professionals in the same field. Many people are willing to help you with your problem.

The great part of the forum is that you can also read the posts that others have made on topics that interest you. It is amazing what you can learn and the advice you will find when you read all the posts. You can also post your own question and someone will try to answer it for you.

The Medical Billing Forum is the place where other people facing the same problems as you come together to share their experiences and find solutions to their problems. From a coding question to information on starting your own medical billing business – you’ll find others in the same boat, and some who’ve been there before.

Some of the topics you can expect to find information on are

  • Coding Issues
  • insurance denials
  • insurance billing
  • NPI numbers
  • charge patients
  • UB04 forms and billing
  • CAQH and accreditation
  • Medical Billing Software
  • Claims Issues
  • facilities billing
  • NPI numbers
  • starting a medical billing business
  • The next time you have a medical billing issue, check out our forum at Medical Billing Live. You may find the answer you’re looking for or advice you didn’t expect. We check our forum frequently to answer any questions we can.

Pay per click (PPC) marketing is one of the best ways to get instant targeted traffic. PPC is amazing because it allows you to do so many things with ease. You generate affiliates, test landing pages, test sales pages, test keyword variations to target SEO, and more. It’s an amazing way to promote products online and it’s unique in that it has the ability to get quick results.

The 2 largest PPC search engines are Google Ads and Microsoft Ads. Google Ads is bigger (since it is owned by Google) and Microsoft Ads is owned by Bing. You’ll get most of your traffic from Google Ads, but Microsoft Ads can also get you high-quality traffic. You just want to be more specific with your keyword targeting, your budget, and the cost per click (CPC) of your keyword.

I know that these abbreviations and terms may be a lot to remember, but I assure you that they are very simple. Pay per click is great because of its ability to allow you to predict the results you may get. If you know the math for your business ahead of time and are getting certain results on pay-per-click networks, you can adjust certain aspects of your campaigns to make the numbers work in your favor.

But there are plenty of other pay per click search engines out there. Now you should know that I don’t normally recommend these other PPC networks. This is mainly because they are synonymous with click fraud and poor traffic. You’ll find that the cost per click for keywords is surprisingly cheaper than Google Ads and Microsoft Ads. While you can pay $1-$3 per click for a particular keyword on Google and Microsoft Ads, on lower tier PPC networks, you can pay 5-10 cents per click for those same keywords. Don’t expect to get good results with those networks.

The only time those networks get decent traffic is when you’re promoting something illicit. That’s about all I’m going to do about downplaying the other PPC networks, but here’s something to know before you start investing hundreds (or thousands) of dollars in these other programs. You may be saying to yourself, “Wow, I have no competition on these other networks!” but you should know that you have no competition because no one else who knows what they’re doing knows to stay away from those sites.

You will be bidding against yourself. And you will be losing all the time. You’ll spend your money on these low-grade PPC networks convinced that if you simply “tweak” some aspect of your campaign, you’ll get leads and sales. Unfortunately, it will not happen that way. You can tweak things as much as you want, but you won’t be able to get the leads and sales you’re looking for. So it’s best if you stick to Google Ads and Microsoft Ads, and make sure the math in your business works with the keyword bids you’re targeting.

So once you’re in Google Ads and Microsoft Ads, what kind of strategies should you implement to get the best possible results? Well, I am going to give you some tips that you can use to gain the superior advantage over your competitors. Let’s start with this first tip. This is something I ran into when doing a different form of marketing that involved email marketing:

1) Tier 1 target countries

If you’re selling globally, there’s no point in selling to an audience that doesn’t have the financial ability to buy your products. Also, if your primary language is English, you’ll want your prospects to be able to speak English. So you’ll want to target the top 5 countries that have the most financial ability to buy and also speak English. These countries are: the United States, the United Kingdom, Canada, New Zealand, and Australia.

Don’t get me wrong, I’m not saying these are the only countries that have people who speak English and have the financial ability to buy. Many people in countries around the world meet this criteria, but these 5 countries are the top ones you’ll want to target for overall campaign effectiveness. I’m not trying to disrespect other countries, but if you want practically bonus results, you’ll want to stick to these 5 countries. Here’s another pay-per-click marketing strategy:

2) Don’t put all your keywords in one ad group

It’s best to have multiple campaigns, and more importantly, more than one ad group. Me personally, I have 2 sets of PPC keywords that I bid on. I have those keywords that I bid $1-$1.50 for, and then another set of keywords that I bid $0.50-$0.75 for. I do this because I found that the high cost keyword set converts better for me, and the lower cost keyword set converts well, but not as well as the higher cost keywords.

So for the lowest cost set, I get more clicks, but lower conversion rates. So to compensate, I lower the cost of those keywords so that they can match the same conversion rates that higher cost keywords give me. Other people have their own reasons for creating multiple ad groups for the same campaign. When you start, you will also have your own reasons. This is what I do, and I have found this works the best for me. This is the last PPC tip I want to give you:

3) Never bid on broad match keywords

Never bid on broad match keyword terms. Wide means bidding on a raw keyword. For example, if you wanted to bid on the keyword “bike tires”, this is what the broad match, phrase match, and exact match keyword types would look like:

WIDE MATCH: bicycle tires

MATCH PHRASE: “bicycle tires”

EXACT MATCH: [bicycle tires]

When you bid on broad match keywords, you’ll get clicks on your ad for any search query that contains the word “bike” and “tires.” This is a virtually guaranteed way to blow your budget and destroy your campaign. In my experience, phrase match keyword types have worked best for me.

Exact match keywords are great, but they’re very expensive and very competitive, and don’t necessarily guarantee sales or lead conversions when you bid on them.

These 3 pay-per-click marketing strategies are tips to keep in mind before spending a single penny on ads. Follow my advice and you will be on the right path to success.

Accurate, well-written documentation is part of your customer support strategy and reduces support costs. Technical writing is much more than technical jargon and pithy instructions. Our audience is made up of humans, and not just technical staff. Technical writing requires the writer to present a main point or thesis, maintain focus, organize and develop ideas, and use the appropriate style for the audience. The following are the basic principles of technical writing.

Fascinated

Five basic questions (who, why, what, how and when) apply in various situations to develop the content of any type of document. For example, imagine a situation where you have to create a report based on your balance sheet. Before creating a report, you can plan the content of your report by applying the following key questions to the situation:

o Who would like to read the report?
o Why do you want/need to file a report?
o What will this report present to the audience?
o How will the report be presented?
o When will the report be submitted?

The Writing Situation: Audience and Purpose

Before beginning any writing task, the writer analyzes the audience and identifies the purpose of the document. The writer asks the following questions about the audience:

o Who will read the document?
o What are their biases?
o What are the ethical responsibilities of the technical writer in communicating this to the audience?

Regarding purpose, technical writers ask: what is this document supposed to accomplish? What should I do? Should:

or inform
orRequest
or Instructions
or suggest
or Order
or Postponement
or Reply
o Analysis/Criticism
Compare

• Organization

Writers use an organization pattern to give consistency to the writing. The organizational pattern provides continuity to the document so that the audience can understand the ideas. For example, writers can organize their ideas chronologically, spatially, and categorically.

• Style

Writers change their style depending on the audience. A person would not write an email to a close friend in the same style as a formal memo to a manager. Writers adopt formal or informal styles, depending on the writing situation.

• Accessibility and Specificity

Accessibility refers to the ease with which the audience can get the information they need from a document. The table of contents, headers, footers, page numbers, headings, and subheadings help make the document more accessible to its intended audiences.

• Grammar and Conventional Mechanics

Writers adhere to the rules of conventional grammar and mechanics. Technical writers essentially proofread and edit the document to catch and correct errors in graphics, typography, and layout.

Producing explainer videos is a multi-step process that involves more experts than one.

An explainer video production team typically consists of a scriptwriter, storyboard artist, illustrator, animator, voiceover artist, and sound effects artist. Each of these six actors contributes in a unique way to the video production.

Here is a step by step description of the video production process.

Step I – Understanding the Client Summary

The first step in the explainer video production process is to review the customer brief (a questionnaire completed by the customer), to understand their business entity and video requirements. Usually, it is the writer who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is organized.

Step II: Research and brainstorming

After collecting all the relevant customer information, secondary research is done (if necessary) to better understand the business. The summary is explained to the storyboard artist and animator. After they both understand the outline, they sit down with the scriptwriter to visualize the story of the video, decide on characterizations and other visual elements, and finalize how those elements will be animated. Once everything is decided, the video script is drawn up.

Step III: Script and voice-over

Based on the discussion, the explanatory video script is drawn up and sent to the client for approval. Typically, a 60 second explainer video script contains 150-160 words. This script acts as the ‘frame’ around which the video is sculpted. Once approved, the script is recorded as a voice-over, which at a later stage is placed as background narration in the explainer video.

Step IV: Storyboard and Illustration

A storyboard is a graphic organizer in the form of illustrations or images that are displayed in sequence for the purpose of previewing a movie, animation, motion graphic, or interactive media sequence.”- Wikipedia

Basically, storyboarding is drawing the scenes of the video, frame by frame. Storyboarding is done on the basis of the final script. Once the storyboard is done, it is submitted for client approval. Once approved, the storyboard goes through illustration (colorization) and is once again sent to the client for approval.

Step V: Animation and Sound Effects

Once the client approves the fully illustrated storyboard, the animation process begins. This process is of course very time consuming as it is not an easy job to carry out. static characters/storyboard elements for lifetime. The animation is done based on the final voice-over, thus ensuring a correct synchronization between the audio and the visual.

Eventually, the animation and voiceover are integrated to form the video. Sound effects are added to this video. Sound effects enhance the overall quality of the video and help create subtle humor.

The final video is submitted for your approval.

Step VI: Delivery

Once approved, the final video along with its source files is delivered to the client. According to the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). Thus ends the production process of the explanatory video.

In conclusion

If you are planning to produce an animated video, you should be aware that no matter which explainer video style you choose for your video, it takes a long time to produce. Therefore, in order to have a high-quality video, the production team must have enough time to conceptualize and produce it. Play an amazing video and experience its benefits!

The key to the success of your online store lies in the efficiency with which you can build it. Ease of use, functionality, SEO compatibility, and a host of other factors are responsible for the success of your website online. Therefore, choosing the e-commerce platform is a crucial phase of development. Magento is the most powerful platform and the recommended choice of developers for eCommerce development. However, things certainly get more productive when you also choose the right Magento developer for your ecommerce website.

The skill set and knowledge of a developer greatly affects the efficiency of a website and thus, when interviewing a developer, it becomes crucial to check their credibility properly. With that in mind, here are some of the important questions to ask before hiring a developer.

Question 1: Does your company have experience in Magento eCommerce development?

One of the main questions to ask a developer is whether or not they have fair experience working with Magento development projects. Magento is often complex software that undoubtedly requires relevant expertise to make sure the project doesn’t get stuck in the middle when addressing technical challenges. Keep in mind that the developer has strong experience in working with different types of projects and is ready to face various technical challenges.

Question 2: Is your work process focused on quality?

Quality is something of the utmost importance when building a Magento online store. Therefore, while choosing the right developer for your web development project, it is ideal to take note of the QA methods adopted by him to test the quality management process. In addition, you can look up the certifications and accreditations achieved by the developer to know their level of credibility.

Question 3: How effective is your mode of communication?

Effective communication is an important requirement to maintain a smooth relationship between the development team and the interested parties. Therefore, make sure that they have an effective communication mechanism in place to connect with your customers. From the first project meeting to delivery, constant communication with project managers, the development team, and account managers is necessary.

Question 4: Do you offer post development support?

Post development support is important to deal with bugs and issues before the ecommerce site goes live. When considering the complexities of this platform, it makes sense to have broad support for your post-development needs so that you don’t have to suffer technical or functionality issues in the future course.

Developing a Magento powered eCommerce store is certainly a daunting task as this platform requires a lot of technical expertise. So even making minor changes and improvements requires a developer’s skill set.

Blogs have become very, very popular in recent times and that popularity continues to grow by the day. Many blogs are run solely as a social outlet to share views, interests, information, etc. with friends and anyone else who wants to read. The vast majority of bloggers are not particularly interested in using their blogs as a means of generating income but some people have taken advantage of what is a great profitable opportunity.

However, if you are considering the latter option, simply sitting in front of your computer and typing will not generate the money you are looking for. So how can you turn your blogging into a viable business? There are a number of ways in which this can be accomplished. Here are some tips to get you started and hopefully help you turn your hobby into a profitable career.

First of all, obviously, if you don’t already have a blog, you should create one. Two of the most popular platforms these days seem to be ‘WordPress’ and Google’s ‘Blogger’. One big advantage of blogging sites is that they are usually free to set up and use. These are very easy to set up and there are plenty of how-to videos on You Tube to help you with this.

Second, you need to decide how you are going to generate income streams from your blog. There are several ways to do just that. The most popular way is to place ads on your blog site. There are several internet based companies that will place ads on your site for you. You will then receive a financial reward every time someone clicks on one of these ads. Google AdSense is one of the most used. An alternative is to sell a product or service from your website and use your blog to attract customers. Sort of a combination of these two strategies would be to advertise someone else’s product on your site and then get some sort of commission from that person. Whichever method you decide to monetize your blog, you need a plan, a strategy to follow consistently to maximize your profits. Once you have your blog and strategy in place, it will be your path to a blogging career.

The third and most important step is to drive traffic to your site. Once your blog is set up, it will only be effective as a source of income if people visit it. Internet marketing, to a large extent, is a numbers game. The more traffic you can drive to your website, the more people will read your blogs and other content. According to the law of averages, more visitors equals more sales and/or ad clicks. So how are you going to drive that traffic to your blog site? In this the use of keywords is important. There was a time when keywords were almost the only criteria. That is no longer the case. Search engines now respond to activity (ie new serials, backlinks, etc.). You need high-quality content on your site to drive search engine traffic to your blog.

Blogging is an enjoyable hobby for many, but there is also the potential to build a profitable business if you are prepared to put in the time and effort to learn how.

This TQM article provides an insight into a typical Strategic Planning Process that has been used in various organizations and has proven to be very practical in implementation. The key processes of this typical Strategic Planning Process are aligned in 7 steps. The details of each step are illustrated below:

Step 1: Review or develop the vision and mission

Able to obtain first-hand information from various stakeholders (Shareholders, customers, employees, supplier communities, etc.).

You can use templates to gauge how stakeholders think about your organization. To find out if their performance is aligned with the objectives of the organization.

Review or develop the Vision and Mission of the company with the participation of other stakeholders to ensure that it is still current with business changes and new challenges. Also use this session as a means of communication.

Step 2: business and operational analysis (SWOT analysis, etc.)

One of the key considerations in strategic planning is understanding the internal strengths and weaknesses (of the organization itself) as well as external threats and opportunities. These are commonly known as the four factors of a SWOT analysis.

Engaging various stakeholders to provide their views on your organization is key. In the process, you will gain greater buy-in from these strategy and policy implementers.

Step 3: Develop and select strategic options

You can use templates to develop several possible key strategies to address your organization’s goals. More importantly, these potential strategies are developed based on stakeholder input (Step 1) and business and operations analysis (Step 2).

Often several possible strategies are developed, each of which seems important. Since it is quite normal for an organization to have several key issues to address, you will be able to use the right tools to select some of the possible strategies. You will be able to apply various prioritization tools as introduced in this step.

Step 4 – Establish strategic objectives

During this step, you will be able to see the big picture of the organization and will be able to select some strategic options objectively. The template can be used to understand various strategic options, establish key actions, and a broad timeline to ensure selected strategic options are achieved.

While it is quite common for top management to provide the steps and schedule, the intent of this step 4 is to make these steps and schedule SMART. What it meant was Specific (S), Measurable (M), Achievable (A), Realistic (R), and Time Limited (T). when the strategic choices are SMART, it will help facilitate communication down the organizational hierarchy for implementation.

Step 5 – Strategy Execution Plan

Many organizations have failed to realize the full potential of their strategies due to poor implementation. In this Step 5, an appropriate implementation plan is developed to implement these strategies.

Step 6: Set the resource allocation

Very often, the management team assigned selected strategies to key personnel and left the person to do the job. While most organizations operate with minimal resources, they often end up overburdened with individual work.

Step 7: Execution Review

One of the key success factors in deploying an effective strategy is constantly reviewing your progress and making decisions about any deviations from the plan. It is vital to decide what to review and with whom to do the review. A new decision may be required as the status of the strategies progresses.

In summary: Following these 7 steps in Strategic Planning will ensure that various options are considered, including its execution, resource allocation and the Execution Review. These 7 steps form a complete cycle for new or existing strategic planning initiatives.

Marketers have discovered that blogs are great tools for communicating with your audience. Anyone who has something to sell or an idea to promote can benefit from blogging.

Search marketers especially favor blogs because they have a number of characteristics that make them a favorite with search engines.

1. Fresh, up-to-date and relevant content

When you write a good blog about a topic you’re passionate about and post to it frequently, you’re creating fresh, keyword-rich content that search engines love.

2. Natural one-way links

Search engines see links to your site as a recommendation of your site’s content. More links pointing back to your site or blog increase your visibility and search engine rankings.

Google places more importance on natural one-way inbound links, and blogging makes it easy to get two types of one-way links to your site.

Similar themed blogs

A well-written, authoritative blog with unique content is likely to receive links from other bloggers writing on similar topics. These are natural links that are highly viewed and are given more weight by engines like Google.

RSS feed syndication

Blogs and the RSS feeds embedded in them help you create valuable one-way links to your site by distributing your content online.

3. Get indexed in a matter of hours

When you post to a blog, you “ping” a number of services that list blogs. This notifies the service that your blog has been updated.

Search engines like Google give more weight to blogs that are regularly updated. It is possible to get your pages indexed in Google and other engines within hours of writing your first blog post.

Compared to the time it takes to index a website (days, even weeks), you can see why blogs are better search engine optimization tools than static websites.

Indirect SEO Benefits of Blogging

In addition to the SEO benefits, a well-written, authoritative blog can also build publicity and branding for you, which encourages more people to read and link to your blog.

Building a small business in such a competitive digital world can be really challenging. Most of the time, small business owners spend their time worrying about digital marketing campaigns and many risk-based investments. But with good digital marketing strategies, you can make your small business run very smoothly and at very affordable prices.

We have witnessed many business owners using digital marketing strategies impressive growth. So if you are a small business owner eager to turn a profit?

Check out the following digital marketing tips for small businesses:

1: Get started with the amazing website
As we all know, the first impression lasts longer. So the first thing to keep in mind is to build and optimize your business website. With a clean design, your site should accurately display your products and services. Don’t forget the basics, including business information, goals, and your location.

2: Claim your Business
If your business requirement is to target local customers, then claim your business on local search directories ie Google My Business and Bing places for business, Yelp. These listings will help your local business stand out from the crowd.

3: Organic SEO
Typically, small business owners have small budgets in terms of spending on online marketing; so it is crucial to use organic SEO to help a website rank well in search engine results. Quality content, correct keyword research, and meta tags can help your organic SEO work the right way.

4: Presence on social networks
To establish your small business, you need to have a good social life for your business. First of all, having a professional and genuine business profile provides quality and trust for your brand. With correct social media strategies you can make the most of the Internet presence. In your digital marketing campaign, you need to provide valuable content to your target audience, so they are much more likely to pay a lot of attention to your business.

5: Email Marketing
Email Marketing, The Most Profitable And Efficient Marketing Tools For Small Business Owners. Every buyer today and regardless of their age, almost everyone checks their email. You should create a monthly email newsletter or send regular marketing messages with special offers, news, and discounts.

6: Explore advertising
Organic search engine optimization and social media posting will certainly take your business that far. But to stand out from all the competition in the market, amp up the volume with online pay-per-click ads and ads on social media channels. You just need to do some deep research while choosing keywords and targeting your audience.

By implementing digital marketing tips correctly, you can surely make your business successful in this digital world.

When a relationship is coming to an end, little makes sense. This is even more apparent if you are the person being dumped. Depending on how compassionate your lover is, they may try to disappoint you easily. A very common phrase that people hear during a break up is “you deserve better”. If you’re on the receiving end of that, you might be a bit taken aback. What exactly does it mean and what specifically should I say in response to it?

When your lover says, “You deserve better,” you probably take it to mean that he or she doesn’t think he’s good enough for you. It’s touching when someone says that because you assume it means they really value you and think they can’t measure up. However, don’t get carried away until you really understand the intent behind the words. Your ex is counting on you taking it as a compliment, when you really shouldn’t. It is likely that all they are doing is trying to easily disappoint you.

The belief behind the idea that you deserve a better partner suggests that your ex doesn’t value himself enough. You are a great judge of whether that is true or not. If your ex has never shown any signs of having confidence issues, then you know that he already believes that he is the best and that this is just a clumsy attempt to break up with you without breaking your heart.

The best way to respond when someone says that you deserve to be with someone better is to agree with them. Obviously, you shouldn’t tell your partner what you think is missing if you hope to one day have a future with them. But it’s a great idea to agree that, for now, the two of you may not be the right match.

The reason this is such an effective response for them is that it takes control away from them and puts it back on you. You are no longer the one wondering what their words mean and you are not left with the impression that the reason they left you was because they wanted to set you free to find a better mate. Your former partner is now the one feeling the confusion and wondering whether or not he ever saw you as a compatible couple. The benefit of this is that you will still be on their mind and they may even set out to prove you wrong and that they are, in fact, perfect for you.