Letters of credit (“L/C” for short) are valuable for financing import and export trade activities, for securing loans, and for a variety of other financial transactions. To get an L/C or have one confirmed (assessed as good), follow these steps now;

1. Familiarize yourself with an international bank that has a strong network of foreign correspondent and partner banks.
2. To open an account.
3. Introduce yourself to bank officials and discuss your export plans with them.
4. Meet the head of international trade and exports
5. Ask them about the requirements for L/Cs or other available financing

Work with foreign bank branches that have offices in your country. A local branch can greatly speed up international transactions.

1. Insist that the bank have the ability to confirm unconfirmed letters of credit that could
2. get from abroad. (When a bank confirms an L/C, it is, in effect, telling you that
3. the L/C is good and can be trusted).

When a bank issues an L/C in your favor, you can use the L/C to:

• Collateralize a loan you get for business or real estate income.
• Finance your imports that you sell in your own country.

You will be charged a nominal fee, say $5.00, to obtain the actual documentation.

in the L/C. This equates to $5.00 per $1000 L/C. Therefore, we have $100,000 L/C that you will pay

$5,000 when the L/C has been in force for one year. This will be around $200 per month.

But during that time you can use the L/C to do any of the transactions mentioned above. The L/C is like an advance confirmation that you can get a loan that you can use

to import salable items.

In addition to using an L/C as collateral, you can also get many other useful services from your issuing bank. So the bank:

• You can generate valuable business leads by telling you who is looking for what products or services in foreign countries around the world.
• You can handle the paperwork for loans, imports, exports and other international transactions for you or your client
• It can be a valuable international partner anywhere in the world for you or your clients.

http://www.iwsmoney.com

Do you remember how you got started in your new business venture? In addition to testing the market, deciding on a product or service, there was this decision on entity selection. Before the early 1990s, there was the corporation (C or S), the partnership in its many forms, and the sole proprietorship. With the advent of the Limited Liability Company or LLC, the choice of an entity form has become more interesting and challenging.

The C corporation is a taxable entity in its own right. The C corporation is a tax designation that simply separates a regular corporation from the subchapter S corporation. The owners of a C corporation will ultimately decide whether the entity will pay income tax or whether the ownership group will pay income tax as individuals. In the world of closely held businesses, the owners of the C corporation are also the management team, which is very different from most public companies. It is not uncommon for the owners of a closely held C corporation to eliminate profits from the business to avoid paying income tax at the corporate level. The C corporation is a potentially double taxable entity in the sense that profits can be left with the entity, taxed, and then distributed to the group of owners, or shareholders, to be taxed again. Careful management of this issue can serve to avoid double taxation. The C corporation is a great source to provide additional benefits to the shareholders of the entity unlike the other forms of entity. This point should be carefully considered when making an entity selection decision. In addition, there can be many advantages to starting a business for the first time as a C corporation entity, including code section 1202 stock. This code section allows for the exclusion of 50% of the proceeds from the sale of stock of the company. However, this exclusion is subject to alternative personal income tax (discussed later for my loyal readers). An important feature of 1202 shares is that one can sell shares of one C corporation and invest in shares of another C corporation with the proceeds, and avoid paying actual income taxes on the transaction. As noted, careful planning is essential.

The S corporation, for income tax purposes, is typically a flow-through entity. This means that profits at the corporate level flow to shareholders to be taxed at their individual income tax rates. In a subchapter S corporation, these flows are not subject to employment taxes (SE tax), which could save significant tax dollars. Fringe benefits cannot be paid or deducted for more than 2% of the shareholders of the S corporation and the 1202 stock provisions will not apply. The S corporation works very well when the business is extremely profitable and there is a fear that there may be unreasonable compensation charges if the company were to operate as a C corporation. There are cases where Internal Revenue will assert that salaries paid to shareholders in a C corporation constitute dividend payments rather than deductible compensation. Dividends are double taxed as they are taxed once at the C cap level and again at the shareholder level. The S corporation eliminates this problem for the most part, as shareholders can set their compensation levels reasonably and allow the rest of the profits to flow. . The S corporation can also be good for the sale of a business. Depending on the time horizon and structuring of the sale, the S corporation may provide capital gain treatment if the company’s assets are sold in lieu of its stock (versus the C corporation’s 1202 stock treatment).

The Limited Liability Company (LLC) is an interesting entity option. It works wonders for multiple businesses and can provide significant tax savings when fully understood. The LLC can be taxed as a sole proprietorship, a C corporation, an S corporation, or a partnership. It is a versatile format to manage the business. My personal preference is that new entities be formed as partnerships with our spouses. Imagine that I am a real estate broker. My earnings are subject to self-employment tax. If my income is $60,000, my SE tax will be $9,180 ($60,000 x 15.3%). If my wife owns the business with me jointly in a partnership, she will not owe SE tax on half of her earnings (assuming she owns 50%) because she is not in the business full time. She is nothing more than a passive investor. By operating my business this way, my SE tax is cut in half to $4,590. This is a significant savings. I recently helped a client save $8,000 in taxes by forming this entity structure with his wife.

My favorite entity of all, when it comes to multiple entities, includes a management company (C or S corporation) that oversees the LLCs that own the different businesses. In this way, I can say that all LLC profits are not subject to SE tax. I can show that the SE tax will be paid at the level of the management company. LLCs will pay management fees to the governing corporation where the SE tax will be paid through W-2 compensation paid to the shareholder or shareholders. Whether the managing company is a C corporation or an S corporation depends on the issues mentioned above. If I want fringe benefits, the C corporation is the right choice. If I want to save even more money on SE tax, The S cororation will be my entity of choice (beware of being too greedy as the IRS is cracking down on S corporations with low wages for owners). Because of this LLC structure and management company, I am not concerned with unreasonable compensation issues, as I can control the amount of management fees that go back to the management company. All other earnings will flow through the LLC partners’ returns and will not be subject to SE tax.

Are you wondering where to buy Tyler candles at a wholesale discount? There are many vendors who sell Tyler candles in bulk and at a cheap price. The few places where you can buy them in bulk is, of course, the Tyler candle company website. You can order online and they deliver anywhere in North America. If you buy in bulk, you might even get free shipping. It all depends on how many candles you need.

Whether it is for your wedding, for your restaurant table decoration or for your local church use or for your personal home use, buying candles in bulk will really save you a lot. If you need a lot of time, you should consider buying them in packs. Although there are some places to buy them at a discount, only a few sites can be trusted. The Tyler Candles website is a good site. You can see all the photos of all the candles they sell on their site.

There are several sites I tried, but most of them don’t offer huge discounts. I am happy with the company’s site, but I hope to get better discounts. I know that sometimes other sites can get cheaper prices than the company because the company offers better prices because they buy candles in bulk. They pass the discount on to their customers. It may be impossible to believe that you can get cheaper Tyler candles on other sites, but you should give it a try first. You will never know what you will get unless you try.

It seems that every time we start a sentence with “What if…”, we end it with a negative or unfathomable sentence. For example, “What if I mess up?” or “What if they don’t like me?” or “What if I fail?” The truth is that these are completely useless questions. Surprisingly, they become reasons why we don’t do something we say we really want to do. Add to the list sentences that start with “Yes, but…”, “I can’t…”, “I don’t know…” and more.

If the definition of insanity is doing the same thing over and over again and expecting different results, then these questions and sentences are something worse than insanity. We repeat these negative statements regularly, and yet somehow hope for a positive outcome. How the hell is that going to happen? We never tried to answer them, either. What if you failed? Take some time to list the consequences of that failure and what you can do to recover. Guess what, for the first time you answered the question “What if…”, which resulted in your elimination. Hurrah!

More importantly, stop focusing any energy on such thoughts and instead focus on the thoughts that will lead you to achieve whatever it is you want. There is nothing better than careful preparation, planning and practice. If you’re afraid to hit the start button on that new initiative, consider the goal and the steps needed to achieve it. Review your detailed plan and your preparation and resources to execute it. Also, assess the realistic and specific risks of things that can go wrong down the road and develop contingency plans.

If your “What if…” question is more specific than “It could fail,” then you may benefit from changing the language you use to express your concern. Changing the language helps you turn unsolvable question objections into information and actionable steps. For example, suppose you want to launch a new seminar program and have the content and presentation materials developed. You even have potential clients who have told you that they are interested and will pay you to attend your seminar. However, it’s frozen in place with a statement like “What if my seminar fails?”

Moving forward requires a different, more specific set of questions, such as “How do you measure the success of the first seminar?” If only ten people came when you expected fifty, is that a failure? If three out of ten people gave you a glowing positive review, is that a flop? Each of these gives us insight into the success of the first seminar along with things we can learn from it to make the next one and the one after that even better.

Find out who the ten people are and why they came. Make sure your future marketing efforts target more people like them. Take the three positive reviews, use them as reference citations, and include the messages in your marketing. Learn from the rest to make adjustments and improvements to your seminar. Through this process, we can see that the only way the seminar could fail is if no one was interested or if all the participants were critical. Then it’s time to go back to the drawing board, but you will have demonstrated the answer to the original question.

Chances are, if your planning and preparation are thorough, and if you ask the right questions about your initial performance, the outcome for you will not be failure, and you will gain important information moving forward. Every time you find yourself saying “What if…” stop and think of something positive to say and then rephrase your question with a new question that will allow you to take action. Choose your words to free yourself from the fear that keeps you stuck.

From a young age, we are taught the wrong things about money and business. Consider the wildly popular Monopoly(R) board game. The game was developed by an engineer at the beginning of the 20th century. In a world of Robber Barons and in the genesis of Scientific Management as a management science, it is possible that a strictly win-lose game could be an accurate teaching tool about business. To me, this is a grossly inaccurate way of teaching young people about business in a Knowledge Economy, where success is much more about fostering cooperation, sharing ideas, and mutual success. Today’s business environment is all about fostering win-win relationships. It’s a great time to be running a business.

I love Monopoly(R), but have found that some minor rule changes can make it a much more accurate description of business today. It also makes the game move faster and allows you to teach negotiation lessons and the art of creating win-win solutions in business.

Rule 1) All rents are paid by the bank

Rentals are not paid by other players. When a player lands on another player’s property, this simulates the market giving buy signals to the owning player.

Rule 2) Payroll

Each time a player passes “Go”, the player must pay 10% of the purchase price of all properties (both mortgaged and non-mortgaged). This simulates running the monthly payroll and teaches the player the importance of cash flow management.

Rule 3) Partner ownership.

Players can team up to form monopolies and split the profits as agreed. Property ownership is no longer a game of attrition. It is recommended to make deals much earlier in the game. In the traditional game, many players wait until almost all the properties are acquired to start making deals, which lengthens the game. In business, seizing opportunities quickly is vital to success.

Rule 4) Private loans

Players may lend money to other players under any mutually agreed terms. Successful entrepreneurs know that a lack of money is rarely an obstacle when the opportunity is excellent. Part of the art of making deals is putting together a team that has all the necessary resources. Often, one of the parties provides financing.

Rule 5) End of the game

The game ends when the last hotel is sold and therefore the market has reached “saturation”. This teaches the importance of acting quickly and encourages making deals as soon as possible.

Simple rule changes like these can reinvent Monopoly(R) and make it a much better learning tool.

Typically, thieves are in the “business” of stealing credit card details from various unsuspecting victims. So first they will add your stolen card details to your reservations. They will then sell your card number to cybercriminals on websites that have been set up to process such transactions. The buyer can start using their data immediately at online retailers or resell the data to another party. Cyber ​​criminals have also been known to print fake cards with stolen data for use in physical stores. Many times, the intention is to buy goods in bulk that they can resell for cash.

Not all stolen credit cards are worth the same!

Some credit cards are more valuable to cybercriminals than others. To begin with, the card must be active, allowing them to make transactions right out of the box. If card thieves sell the card along with the victim’s address and more information can be added to it, such as date of birth, social security number, etc., the card is considered more valuable.

Sometimes thieves are also familiar with the victim’s buying behavior. This information is useful to cybercriminals who can then impersonate the victim and mimic their purchasing behavior to increase the chances that a fraudulent charge will go undetected by the victim or financial institution.

What steps can you take to prevent credit card theft?

Most people realize their details have been stolen only after their bank informs them of fraudulent activity with their card. What if cybercriminals have already created fake cards with your details and shop like there’s no tomorrow?

There is no guarantee that you will not be a victim of credit card theft, even with security mechanisms in place. What matters is that you take immediate action to prevent rampant misuse of your card details. To do that, you need to catch fraudulent charges as soon as they happen, and the only way to do that is to keep an eye on your card and bank statements. Check your credit reports frequently to identify unknown accounts and close them.

If you own a business that collects customer credit card information, going beyond payment card compliance to protect customer credit and debt card data can help you more effectively address the risk of data breach.

Wireless connection is a simple way for attackers to gain access to networks. Make sure computer privileges on your network and passwords are in place to resist attacks. An example of poor security would be an exposed server that does not require a password to enter, allowing easy access to the backend where files containing credit card numbers are hosted. Similarly, remote access to your company network should not contain a side door that leads potential hackers to credit card data.

Teach your employees to recognize and avoid suspicious emails. In particular, cybercriminals use phishing scams to gain access to a company’s network or personally identifiable information. Phishing scams can be identified by looking out for misspellings and threats like “act now or your account will be disabled” in emails asking for credit card details and sensitive information. Employees should also be instructed not to open suspicious links. For example, if the link is to a financial website, but when you hover over it, it shows a different domain, then it may confirm a phishing scam.

Under Florida law, non-compete agreements are considered restrictions of trade and are construed strictly in accordance with our Bylaws. Non-compete agreements must have supporting consideration and must be reasonable in their geographic scope and timeframe.

Consideration

The consideration for a non-compete may be the job, if it was entered at the beginning of the job, otherwise they must generally have some other consideration, such as an increase in salary or a bonus.

Sanity

Whether a non-compete is reasonable in its geographical and temporal scope depends on the specific situation and the interests that must be protected. When drafting a non-compete agreement for a business client, I generally include factual explanations of the reasoning behind these limitations to guide a court later and improve the document’s enforceability.

How does your non-competition affect you?

So if you have a non-compete agreement and have left that job, it depends on the language of the agreement and the particular circumstances of the situation as to what you can and cannot do. For example, if there was a written employment contract and the employer breached that contract, the non-compete attached to it may not be enforceable. However, if there was no such agreement and waiver, then the non-competition may be enforceable provided it has the requisite consideration and its limitations are reasonable.

How Non-Compete Agreements Are Enforced

Whether the limitations in a no-contest are reasonable is generally a factual determination for a judge. For this reason, the non-competition agreements that the author draws up have the agreed facts incorporated into the document. Without that, the enforcing employer must generally provide separate evidence to prove reasonableness unless specifically deemed reasonable by law.

Agreements that limit future employment to one year or less and are generally automatically reasonable. Those that are between one and two years after employment are usually mandatory. Agreements that go beyond two years after employment are subject to review by our courts. That’s not to say that an employer can’t have a five-year non-compete agreement, it’s just that there has to be a legally valid reason to place such a restriction on a former employee.

Non-compete agreements can also be temporarily suspended if they are violated. A series of cases in Florida determined that if a party subject to a valid non-compete agreement breaches the agreement, the employer does not obtain the full benefit of the limitation during the breach, so while it continues, the limitations are generally suspended until that the breach ceases. . The non-compete then restarts from that point until it runs its course.

What you can and cannot do depends on the agreement you signed and the particular circumstances. Non-compete agreements can also be married to non-disclosure and non-solicitation agreements that will also restrict the use of knowledge gained during employment. Non-disclosure and non-solicitation agreements are not subject to the same limitations as non-compete agreements, and are often much broader, as they are designed to protect the company’s proprietary information.

Resume

The best thing to do is to consult with a Board-certified expert in business litigation or labor and employment law before you, as an employee, take actions that could expose you to liability or before you, as an employer, deliver a release agreement. no competition or no -disclosure to an employee to sign. You can easily find these experts through the Florida Bar Association or local Bar Associations, such as the Palm Beach County Bar Association.

As an employer, if you suspect that a former employee who is subject to a non-compete, non-solicitation or non-disclosure agreement is in violation of the agreement, the best initial action is to consult with a Board-certified expert in business litigation or employment law and labor. You need to know your rights and how the legal process enforces these agreements.

What you don’t want to do is draft these important documents on your own only to find out later that they’re unenforceable, allowing your ex-employee to freely compete with your company armed with the knowledge and experience your company gave them. . Be smart, plan ahead, and consult with a Florida Bar Certified expert in commercial litigation.

401k Audit is no less an exception that is complex for people who are not familiar with it. The federal government has set some rules and regulations that are binding on both 401k and other retirement plans, and also on the employer.

The word “audit” whenever it is cited; It generates questions and discomfort among people. The reason is; Less aware of the audits that they are obliged to pay and that do not concern them. The 401k plan audit is no less an exception that is complex for people unfamiliar with it.

Many non-public companies are not in debt to audit their book annually. While you find out if you are required to pay for your 401k plan audit; The primary requirement is to determine the number of eligible plan participants at the beginning of the plan year. Such plans are called the “Big Plan.” ERISA (Employee Retirement Income Security Act) of 1974 requires a business to attach the annual audit of its financial statements to its Form 5500 by an independent DOL-qualified CPA.

When an employee meets the requirements mentioned in the plan documents, ie 401k or profit sharing plan, only he or she is entitled to receive the benefits. The requirements of an employee are those that could be least prohibitive:

Minimum age of 21

Minimum 1 year of service

The 403(b) plan gives the power of “universal availability” to an employer where, if an employee’s income differs, it is mandatory to provide the same effort to all employees.

But there are some exceptional employees in this plan; that are excluded, such as employees who share $200 or less annually, work less than 20 hours per week, and are students providing services under Section 3121(b)(10) of the Internal Revenue Code. Along with this, non-resident employees and those who take advantage of the 401k, 403b or 457b plan are also excluded.

80-120 Participant Rule: This rule allows organizations with participants between 80 and 120 as of the first day of the plan year to register under the same category. Whether a plan is included in a large plan or a small plan depends on the strength of the participants.

The SEC is diligent in requiring the filing of a form for plans that involve the purchase of stocks, savings, and related plans that have securities registered under the Securities Act of 1933. The form that must be filed is the 11-K , which applies to Section 15(d) of the Securities Exchange Act of 1934.

Despite the fact that while SEC rules are requested, PCAOB rules audit a plan; to file with DOL, the company is also required to audit in accordance with GAAS (Generally Accepted Auditing Standards).

What is the Special Merchandise Corporation?

You’ve probably seen advertisements on television for Specialty Merchandise Corporation (SMC) and have become interested and wanting to investigate further. The ad says that SMC gives you the freedom to work from home and achieve your goals. So what is SMC and how does it allow you to work from home? They are a huge warehouse full of merchandise and allow their members to buy their products at wholesale prices and sell them at a high markup without having to stock any inventory of their own. This business model is known as dropshipping. Drop shipping is where you, as a business owner, advertise and sell products on your website. When someone makes a purchase, they order the product from the drop shipper, which in this case is SMC, and they ship it directly to their customer. The CEO of the company says that his main motivation is to put people in the business. When Abe Levine started this business, he claims that he had two options. One, to hire a sales force, or two, to put people in business for themselves selling your product. I’m not sure there’s a huge difference here from his point of view. Whether he gave people the opportunity to start a business or hired them, his products still sell. For the business owner involved in SMC, the benefit is that he has the freedom to be his own boss and gets some tax breaks. He always wonders when business opportunities make statements like “Our ultimate goal is to help you start and build a successful business.” The ultimate goal is to make money, and executives believe that helping people start a business is the best way to move products.

Advantages of the SMC business model

As you may know, there are many advantages to SMC or similar companies. First you have the opportunity to become a business owner. This means scheduling your own time and having the freedom to work for yourself and not someone else. Owning a business also offers people the opportunity to reap huge tax benefits that are always attractive. Another big advantage that SMC offers is that you are buying the products at deep discounts, which means you have the flexibility to sell the product and different price points to beat the competition. Due to the fact that you have no inventory, your costs are low, you don’t need a lot of storage space, and you don’t need to hire a lot of people. In fact, you can probably do it all yourself, which makes success even more powerful. Because you don’t stock any inventory, you also don’t have to worry about shipping and packaging. Any fees or costs associated with the operation may be incorporated into the price of the product. That is why SMC offers such an attractive opportunity.

Disadvantages of the SMC business model

One mistake many people make when going into this business with SMC is thinking that SMC will set a framework for you and help you run your business on a day-to-day basis. Running an online store, selling SMC items, is essentially the same as running any other business with a difference. You don’t have an inventory to worry about. You still have to know how to prepare for taxes and protect yourself from consumers. You still need to keep track of your accounting and keep good records. You may need to get a state and municipal retail tax license…all the things they don’t tell you about or help you with. Just because the infomercial makes this sound effortless doesn’t mean it is. In fact, most people don’t make money without trying at all. You usually earn money according to the effort or efficiency you put in. Dropshipping companies like SMC often charge a fee for their dropshipping services, which could reduce your overall profit margin. The other thing is that the Internet is the largest and most diverse market in the world. What this means is that no matter what you sell, there are probably quite a few people who are looking for it. The key though is if people are looking for what you sell, how do you make it visible to them? This requires marketing your website and optimizing it. SMC does not tell you in their infomercials or on their website what it takes to market their store and products. This is the key to making money online, not the specific business model.

I am in no way stating that this business model is bad or that you cannot make money using these methods. I am simply stating that it is not as easy as it seems on TV and it requires certain marketing skills to see any real profit.

THE IDEAL CLIENT: ME

My experience as a customer made me think about how nutraceutical salesmen seem to ignore me.

I’m in a segment of the market better labeled “grumpy old men” (GOM).

Not seriously.

I know I’m in it because my wife keeps telling me. Ancient. Irritable. curmudgeon

And I feel ignored by the supplement companies.

How is that?

For one, I have subscribed to numerous alternative health newsletters online. What I have received is invariably so widespread that I get the impression that the companies that send it don’t even know I exist.

This is surprising, since I show two of the main criteria of an ideal client.

First, I have disposable income that I spend on supplements.

Second, I am very, very concerned about how to reduce age-related health problems.

That’s just a start.

If you’re doing some good research, you’ll learn some additional useful tidbits for marketing to me and my fellow GOMs.

Like everyone else, we have certain typical needs. We want to feel significant. We want you to get to know us and recognize our biggest health concerns.

Talking to me and my fellow GOMs will also tell you that we don’t consider ourselves “old”. We despise feeling outdated or alienated from the mainstream youth culture.

We are increasingly concerned with longevity.

We are readers and information seekers. This feature alone makes us sensitive to advertising.

Okay, so there are a few main features you can use to persuade me to know you, like you, trust you… and buy from you.

GOMs represent more than 10% of the US population. Adding our female age group to the equation more than doubles the size of the market.

I am more than a customer who feels ignored.

I am also a marketer who has figured out how to hit the market for my segment. And the strategy I discovered works for all other market segments as well.

My experience marketing a paid subscription newsletter illustrates what I found.

The conversion rate is around 30%, with subscription renewals around 75%.

That’s a pretty good conversion and a very low abandon rate.

What I did was first survey my free subscription list to find just one demographic: seniors with the same health issues as me.

I then sent that group to a landing page designed specifically to address their needs.

That’s it.

THE EASIEST WAY TO ACHIEVE THE GOAL

What I have described is widely known among marketers who use email marketing.

This practice is known as list segmentation.

In other words, sculpting a particular segment of a larger subscriber list, and then addressing the particular needs of that segment.

Conceptually it is nothing new. Just tap into the old marketing adage about finding out what people want and then giving it to them.

What I did has three key components that apply to all markets.

1) Define and select a target segment from a larger list.

This is pretty simple, as email hosting services have already set up the technical steps for list segmentation.

2) Create persuasive marketing copy that hits all the hot buttons for that segment. This is crucial to getting people in your target segment to take the action you want them to take, i.e. buy your products.

In a nutshell, this step is all about communication. If Anthony Robbins’ definition is correct (and it is), communication is the results you get.

If people aren’t buying, you’re not communicating.

3) Rinse and repeat for each segment you want to hit.

There is no limit to the number of segments you can define in your list.

I have mentioned only a few. The number seems limitless.

My greatest writing mentor, Joshua Boswell, once mentioned that he divided a client list into 72 segments. 72!

My experience is not unique. It’s a common story that applies to all segments of marketing in all industries.

Wait, there’s more!

ADDITIONAL BENEFIT TO YOUR ROI

Discovering high-value customers through list segmentation also has a beneficial flip side. Allows you to remove ‘lazy’ subscribers.

I don’t want to be cynical here. The truth is, he probably built his list based on a piece of bait, a free offer of some sort. That is a good start. People love free stuff.

However, the vast majority of people who get free information will not buy from you. Most likely they will even ignore your emails, without unsubscribing. They just stay on your list forever, without buying anything.

While that can be disconcerting and even annoying, it can also be expensive. Email hosting providers charge more as your list grows. Removing “everlasting non-buyers” allows you to narrow your list down to actual and potential buyers.

Therefore, the cost savings can be substantial. And spending time and money on just who’s left can skyrocket your ROI.

NEXT STEPS

So far, I’ve just outlined the concept of list segmentation and what you can expect from it. It is clearly a fundamental strategy behind successful email marketing.

Of course, all the high-tech bells and whistles of list segmentation still depend on persuasive copy. Ultimately, that’s what drives every marketing strategy, no matter the platform.

That’s where I come in.