Category Archive : Digital Marketing

Did you know that everyone has a “Magic Number” and once you understand it, it guarantees you financial and time freedom? Would you like to know what your “Magic Number” is? Well now you can!

We’ve all heard that building a successful Network Marketing business is a “numbers game.” What that means is that if we just talk to enough people, we can ultimately succeed. But how do we know how many people we have to talk to? Is it possible to find out, and if so, “How do you find it”?

The answer is “Yes, it is”… and we can do that by first understanding a bit of history. By looking at what others have done, he tells us what it is possible for us to do. Let’s look at the “Law of the Magic Number” and how to find yours.

A few years ago, ABC did a show about Amway…the world’s largest network marketing company. They interviewed Bill Britt, a billionaire in this industry. When asked, “What’s your secret?” he replied, “There’s no secret. I just showed the plan to 1,200 people, 900 said ‘No,’ and only 300 signed up. Of the 300, only 85 did anything at all.” …of those 85 only 35 were serious…and of those 35…11 made me a millionaire.” Her “Magic Number” of his was 1200…! Get it!

Rich DeVos, co-founder of Amway Corporation, became the 11th richest person in the United States. He once said that he sponsored 500 people, 495 left and the 5 who stayed built Amway Corporation. Her “Magic Number” of his was 500…! Get it!

A friend of mine told me that he showed his Network Marketing business to 730 people and 579 said “No”. Of the 151 who joined, 86 did something and of those 86 only 36 were serious. Of those 36 that were serious, 11 made him a millionaire ($80,000 a month!). Her “Magic Number” of him was 730…! Get it!

For Bill Britt his Magic Number was only 11 out of 1200, for Rich DeVos it was only 5 out of 500 and for my friend it was only 11 out of 730… everyone found their “Magic Number” by “going over the numbers”. “. The difference in their individual numbers was due to different skill levels, learning curves, personalities, backgrounds, and experiences. Due to many factors, everyone has a different ‘Magic Number.’ This…Your personal “Number” is between 500 and 1500! But, here’s the reality…Most people give up LONG before they find their personal “Magic Number”! “blessing”… they just don’t know!

The fact is, most people trying to build a successful network marketing business just don’t stay in the game long enough to be successful. They talk to 2 or 3 people… nobody is interested… so they quit. Most people fail in their Network Marketing business for the same reasons that they fail in everything else they do. They don’t have the required self-discipline and when you combine a lack of self-discipline with unrealistic expectations…it’s a formula for disaster. And because of this… Most people peak when they sign their application!

So ask yourself this question: “Am I ready to present my network marketing business (in the next 3-5 years!) to 500-1500 people?” If not, understand that you may earn some money, but it won’t create long-term financial and time freedom. You can either embrace the truth of what it REALLY takes to build your network marketing business or you can make excuses for your failure like everyone else. Just like the “Laws of Nature”, there are certain “Laws of Success” in this industry. Those “Laws” (whether you choose to believe them or not!) will work for you or against you… but they will work either way because they are “Laws”. The important thing is whether you will make it work for you or against you…because…in the end…it is your most important decision!

Choose your platforms

Choosing your platforms is probably the easiest part of putting together a content marketing strategy. First, just think about what kind of content you may be producing, and then think about the most popular platforms for that content. For example, if you plan to publish PowerPoint presentations, you can use SlideShare. If you plan to post short bursts of content along with an image, you can use Facebook or Google+ and if you plan to create how-to articles, you can use Ezine websites and article directories.

The platforms I use most often are Facebook, Google+, YouTube, Twitter, SlideShare and blogs in general, whether they are my own or guest blogs related to my niche or that I have a relationship with and blogs where I have a little following every post I make. public.

Choose your content

As stated above, you need to write specific types of content for specific types of platforms. If you’ve designated Google+, YouTube, and SlideShare as your preferred platforms, you should go ahead and create content that is tailored to each platform. On Google+, you need to get some of your top articles that you can share via links or write short bursts of content to accompany an image, on YouTube, you need a video that will engage your audience, on EzineArticles you need to create a resource or piece of information that people are interested in, and finally, in SlideShare, you can put together a PowerPoint presentation that people will find useful and share.

choose your times

Have an editorial calendar to organize what content will be published, where and at what time. It’s a good idea to organize your content so that it flows and, at the end of the month, has a particular theme or direction, rather than just spewing out content haphazardly. It’s also a good idea not to post too often on any particular platform or else your readers may get tired of you and unfollow you. You must leave them wanting more, without wishing that they never hear from you again.

Schedule and publish

By using tools to help you with your SEO, social media, and content marketing efforts, you’ll be able to schedule when your posts go live, saving you from logging into every platform, every time, and publishing your content manually. Personally, I’d suggest using Sendible, but if you already have software to help you distribute your content, you’re already one step ahead. Enter your content into their tool, choose a date you’d like to publish that content, and save it. On that date, at that time, your content will go out to the masses automatically, without you going back in and doing anything.

monitor progress

When you know what content you’re going to post on which platform and what time it’s going to go out, you need to head to that platform at that exact time and monitor what your audience is saying, manage your community and engage. with your audience. Let them express their opinion and then thank them, respond to their comments and keep the conversation going. The more discussion you can create around the content you post or distribute, the more popular it will be, the more reach it will have, the more exposure your business will achieve, and ultimately, the more sales.

It goes without saying that this type of content outreach and discussion around your brand will also help you in other areas of your overall inbound marketing approach, like SEO. Google has openly stated that it takes social elements into account in its algorithm, so if you can get people talking and sharing your content, the better you will rank on Google.

In conclusion

Gone are the days when you could post any old content, include a few links, dominate the search engines and generate traffic. Google, in particular, is tightening the reins on such practices and guess what, so is your target audience. Make sure you post high-quality content on multiple platforms, keep your audience engaged, and be a consistent presence. Not only will this ensure that you never get caught up in Google updates or algorithm changes as you will have multiple traffic streams and Google loves content reach, but it will also ensure that your business gets the exposure it needs and deserves. and it will. as a result a constant growth and success of your business.

If you’re looking to improve the process of creating and maintaining your technical writing, using XML content management is a smart way to achieve this goal.

XML stands for Extensible Markup Language and is a way to streamline the creation and management of your organization’s technical writing. By allowing users to quickly and easily develop procedures, along with reusing existing ones, it provides a simple workflow and approval method that enables a much more efficient publishing process.

This can be very good, you say, but my company or business does not have the technical knowledge to implement this, what can we do?

Using the experts

Without the experience and knowledge in using XML content management or another similar system, organizations and individuals often struggle to implement one proficiently enough to really help with their technical writing process.

This is where it is a good idea to enlist the help of an expert in the field, and if you choose a team that has a lot of experience working in the structured writing industry, they will be able to help you implement a new XML-based system. system, while also helping to train users and staff to the levels required individually.

Benefits: Content reuse

Improving productivity by reusing old content is one of the main benefits of using XML content management, especially when working with technical writing such as policies and procedures.

By creating a single source of content, you can update the master copy of your policies and procedures, for example, and this will be replicated in every other document and file that uses and displays this information.

As another example, if one of your company policies changes, such as a disclaimer sent to customers, editing it in the single source document will automatically update it in all other documents that contain this information.

Benefits: Metadata

When creating policies and procedures, it can be an extremely time-consuming process for users to navigate and find the right ones they’re looking for. In particular, if you are in a large organization, manually searching through hundreds of documents is certainly not an ideal scenario.

By using metadata, users can search much more easily and efficiently, allowing them to find the right policies and procedures in much less time.

In summary

Many companies and organizations are finding that once they understand how XML content management can help with their technical documentation, it has made a significant difference in the efficiency and optimization of their content process.

Engaging with a company with experience in the field paves an easy path to XML content management for your business. So why not explore XML and the ease with which it can help you with your content management demands?

SMM, the new tool in the business field has shown a promising boom in recent years. The web world is going crazy and social media has shown a 100% higher customer closure rate than outbound marketing. Today, nearly 84% of B2B marketers use social media in one way or another. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure way to grow your brand!

Not having an active presence on social media is like living in ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes, just take a look at the reasons why:

Increased web traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well placed social media posts can make all the difference. A single link on Reddit or links posted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to take advantage of that?

SEO boost

Social networks can boost the SEO of your site. Search engine crawlers know which pages are constantly getting traffic and which are just floating around, forgotten and ignored. Driving traffic to your optimized pages with social media posts will make them rank much faster in the search engine results pages (SERPs).

Connect with consumers and industry leaders

Social media leads to building real relationships. Twitter and Instagram marketing can give you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily life like what products they prefer and why etc. And maybe you can fine-tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists covering your industry.

Get your message across

Because people see Twitter and Facebook as social networks, not marketing machines, they’re less likely to see what you post as marketing and more likely to listen to what you have to say. This translates into serious web traffic when you link to your site and posts that promote themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with ads.

The highly customizable nature of social media ads. Like Facebook ads, it’s one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry, and even purchase history and pages they’ve liked. You also have the option to retarget users who visit you and even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. In any case, there is no better way to leverage your presence than with the help of social media.

Immediate response

With the feedback you get in the SMM process, you’ll be the first to know when there are problems, and you can take immediate action to resolve them right away, and consumers appreciate companies that respond to customer complaints.

Build brand loyalty

Brand loyalty can be built on a strong social media presence. Brands with active social media profiles have been found to have more loyal customers. Being active on social media helps you be less like a business and more like who you really are: a unified group of people who share a vision.

Are you ready to get ahead of your competitors with social media? Do you want to see how your ranking goes up fast? Get out that phone and call us. We will help make your dreams come true.

The RARA approach to meeting management is a great solution for getting things done with meetings. This approach can be thought of as time management for meetings. The best known time management principle is to start with A when discussing priorities. So for anyone just starting out running meetings or those who want to improve the meetings they attend, start with the A’s of the acronym RARE (pronounced rah-rah).

The first A in the acronym is for daily. Have an agenda to control the flow and pace of the meeting, as well as keep the group focused. Be sure to review the agenda at the beginning of each meeting, as this is the plan of action for how the meeting should proceed. The agenda should include the 3 T’s of Time, Topic, and Speaker. The order of the 3Ts in the agenda doesn’t matter, so if a current agenda format only has two of these three, simply add the other one to the end of the existing format. At the start of meetings, be sure to review the agenda to agree on the meeting process, set times, and make any valid adjustments. Then use the agenda to bring people back to the current action to be taken in the meeting if any of the participants start wondering about the designated topic. If there are going to be follow-up meetings, create a tentative agenda for the next meeting as a group before adjourning to get early buy-in.

The second A indicates behaviour. Record any action items as they come up during the meeting. Actions should be assigned to attendees or team members using the 3 W’s of who, what, and when before the meeting closes. The 3Ws are recorded in the meeting minutes as a reminder to everyone with actions when they need to be completed in order for them to be accountable to the group. Individuals or subteams not completing assigned actions outside of meetings can cause project delays and cause issues with future meeting agendas. Make sure everyone understands the importance of meeting their commitments outside of the meeting on time.

Anyone who manages meetings or wants to improve the time spent in meetings they attend will find the RARA approach very useful. Starting with the A’s in the acronym RARE can instantly make meetings more efficient and effective.

NOTE: The R’s in the RARE approach represent good historical data. records such as taking accurate meeting minutes and pre-assigning papers of facilitator, recorder and any other that is necessary for the success of the meeting. Most of the information in this article has been summarized from the book “RA!RA! A Meeting Wizard’s Approach” or from speeches by the book’s author. Find ideas to use RARA before, during and after meetings; read the article “Turn Meetings into Productivity Shows.” For more meeting or time management tips, search this author’s extensive list of articles.

There is a specific method of locating your cell phones through a method known as the triangulation method or also known as measuring the triangles. What is the triangulation method? If you’ve watched a lot of CSI episodes, you probably have an idea what the method is all about. It is basically the method of determining the location of cell phones by measuring angles from identified known points or a fixed baseline. By referring to the speed of the radio signals, the distance and location from the unknown point can be estimated by identifying three or four known points. The known points can be where the antennas for the cell phone operator are mounted. The first known point identifies the distance to the cell phone. The second known point reduces the location to two points. The third known point is used to pinpoint the exact location of the cell phone. Basically, the concept is to reduce the exact location of the cell phone by removing the large area of ​​a certain location to pinpoint the location by using three filters or three known points. Two direction lines define a point area and the third line defines the exact location.

Basically, the fundamental principle of GPS is also to use triangulation to determine as accurately as possible a point in space. The triangulation method uses three coordinates or three GPS satellites from the user’s GPS receiver. From the measurement of this three-coordinate distance, the user’s location can be determined by determining the intersection between the three spheres of satellite coverage. The more GPS satellites you reference, the more accurate the position you can pinpoint.

We will see the development of more hardware and software to further help people in terms of connectivity and mobility that is based on this method of triangulation. Social networks will benefit from this, since the flow of information will be channeled through this medium. An example of a social media platform that has taken advantage of this method is the Foursquare app. Founded in 2009; the app serves as a location-based social media platform for mobile users. Users can check in to their current location or hangouts and at the same time give reviews of the place or product. Users can also use this app to connect with nearby friends. As the technology for Internet mobility becomes much more sophisticated, it is expected that a number of location-based social media platforms will also develop. Some of the famous location-based services are Foursquare, Loopt, and Google Latitude apps that provide real-time location to friends who have decided to share their location with nearby family and friends. At the same time, these apps also share information about the location of your friends or family, such as the restaurants they dine at or where they hang out.

However, the triangulation method does have its weaknesses, such as obstacles that will prevent your GPS from detecting three satellites when you are inside a building, near a tall building, and also when the weather is bad. This factor blocks the line of sight of your GPS and therefore it was unable to find the three satellites it needed to pinpoint your location accurately.

Elevator speeches and 30-second intros get a bad press. Let’s face it, in theory it’s simple, but in practice it’s not so easy to summarize what you do in 30 seconds, especially when you want to attract attention.
Here are some examples and the reasons why some are better than others:

The label

For example: “I am a Life Coach” or “I work for Acme Financial Planners”

This is particularly common when your business is well known. However, it doesn’t draw much attention for a couple of reasons:

First of all, you assume that everyone has the same understanding of your etiquette as you do. they don’t. They may have a completely different perspective on what a life coach does than you do. This is not a disconnect you want.

Second, you give them an open door to think “Oh, okay, I know what that is and I’ve got it covered.” Now they are no longer really listening.

The process

“I do personal and small business taxes”

This is a better opening statement, but again, it doesn’t speak to the challenges your audience may face. It also asks for the “I’ve got that covered” response. If your process description is more complex or unique, you run the risk that the listener will not understand what you are doing or will be confused.

The solution

“I save people money on their taxes”

This approach is commonly recommended and has some merit. Talking about the benefits it provides makes them think and the benefits are more attractive than a simple label. However, there is a danger that such an approach lacks strength; after all, who doesn’t want to save money? Furthermore, processes can be complex to explain and there is a danger that the explanation becomes complicated and unclear and worse, filled with industry-specific jargon. Remember that the listener does not care HOW the process works at this stage.

The problem

“I work with people who are frustrated because they are paying too much in taxes”

This is the strongest example and we recommend it as a means of getting attention (after all, the overall goal of an elevator pitch). Why? It speaks directly to a real pain point that your target market is feeling. Problems and challenges like these dominate people’s thinking and they are looking for solutions. Note the use of emotional words in this example (“frustrated”) to drive home this point.

Problem solution

“I work with people who are frustrated because they are paying too much in taxes, I help them save money”

This is based on the problem statement, although essentially it is largely unnecessary. When you claim to help with a particular problem your audience is facing, that implies you have a solution (or else why bring it up?). So you can certainly use this version, but you can have a more immediate impact with a direct statement of the problem.

Of course, there’s more to an elevator pitch than this, but sometimes you only have 10 seconds to get your message across. This is called the 10 second wow! Statement and may well be enough to get the attention you’re looking for, from your ideal prospects.

How many resumes are received for a job offer?

Much.

Of course, it depends on the position, the industry and the demand; and what little research i found was an average of 75 for each position in 2009 and up to 250 for each position in 2013.

Needless to say, there is a lot of competition for the big jobs. So many that many companies use the software as a first step to weed out a vast majority in an attempt to come up with a manageable number to review.

With all this competition from other candidates and computers weeding you out, why would you want your resume to look like everyone else’s when you’re not like everyone else?

The common sense answer is that you wouldn’t; however, the difficulty is figuring out how to make your resume sound like you to get the attention you want and deserve.

Here are some tips and suggestions to make your resume your own and stand out from the crowd:

1. Know what you are selling

Your resume is your personal sales statement. In order to sell any product, you must know the features and benefits. What do you bring to the table, how can you add value, what makes you better at what you do than your competition?

2. The proof is in the pudding

It’s not enough to tell a potential employer that you have x years of experience in a field. Time does not equal quality or value. Haven’t you ever worked with someone who’s been in a company for a long time and wonder how he’s still there because he has no idea what he’s doing? Exactly.

It is important to demonstrate your experience, skills and value. Instead of telling them that you prepare reports (no value, just statement), demonstrate the value of this task, perhaps something like, “compile and submit x monthly reports that identify new avenues and opportunities for growth.” What is the value of what you do?

3. Duties vs. Worth

To be frank: no one cares what you were hired to do; they care what you did. Listing job duties as bullet points is simply posting your job description on your resume. It only tells the reader what you were hired to do, which shows no value.

To determine value, think about these questions:

Who do you work with?
How do you work with them?
What is your job?
Who benefits?
What is the value received for doing what you do?

From there, you can create a value-focused bullet point for each task by integrating the answers to these questions into your bullet point.

4. Templates are a start

There are many templates available to use when creating your resume. These are fine, as a start; however, they do not customize your resume for you. If you don’t know how to get started, templates can be a good starting point. Just remember to customize it after you fill in the blanks.

5. If this is you, it should sound like you

We each have our own style and that can’t be captured in a template or sound like everyone else. If you are very dynamic, see more of what you want and use words that reflect that side of you. If, on the other hand, you’re a behind-the-scenes type of person who uses dynamic words, it’s counterintuitive.

Think of it this way: When you read a book, you get a picture of a character based on the words that are presented. This helps your mind to form an image of that character in your mind. The same thing happens when someone reads your resume: a picture of you is being formed based on the words you think of.

6. Research

Keywords are king. If you’re having trouble finding the right keywords, search for job postings for the position you’re looking for, copy and paste them on tagcrowd.com; This gives you a word cloud of the keywords used in the post.

Another option is to Google similar resumes to see what phrases or keywords are used. Don’t copy and paste the entire resume, just use them to sample and personalize them.

While searching for similar resumes, click on Google’s “Images” tab and look at them from a visual perspective. At this point, don’t read them, just let your eye drift over the many, many resumes in front of you and see what naturally appeals to you. You can then emulate this design in your own style.

7. Would you hire yourself?

Writing your resume is a daunting task and not fun at all. Sometimes we get so caught up trying to say the right thing that we end up saying nothing. Take a step back from your resume and read it as if you were the hiring manager and ask yourself, “Would I hire this person and why?”

Challenge yourself to show that you own that next job, and make sure your sales presentation supports that sentiment.

Finally, relax and don’t try to write the only summary of all time in one place. Your resume will need to be adjusted and modified for each position. It is an evolution at every step, so allow yourself to grow and modify it as you go through the process.

The first resume you write may not be the worst or the best, but through the process of reviewing, tweaking, researching, and modifying, it will come to the fore and catch the eye of the right hiring manager for the right job.

If you are someone who ventures out and tries their hand at real estate, you should consider having a blog that talks about your interest in the field. Blogging is one of the best marketing strategies that are being adopted by various organizations regardless of their size and niche. Whether it’s a drug company or an individual fashion designer, blogging can help attract online attention and lots of visitors to one’s website, which in turn brings in lots of new customers.

Here are 6 real estate blogging tools and gadgets worth considering:

1. Calmly: This is a professional text editor available online. Calmly encourage distraction-free writing. With this tool you can write, add images and more. It gives an idea of ​​what one’s blog will look like with all the information and images.

2. Hemingway application: Your blog must be readable. It should be written in easy to understand language as it will be visited by people from all over the world. Therefore, readability is a crucial thing that needs to be considered while writing a blog. The Hemingway app is a tool that can help analyze the readability of your blog. The tool highlights text that can be difficult to read and even suggests solutions to improve blog readability.

3. View of Irfan: This is an amazing image editor. If you plan to start a real estate blog, you may need to upload multiple images to showcase properties, buildings, and locations. These images are quite heavy and can take hours to load. Using Irfan View one can edit images to reduce the image size.

4. Co Schedule Headline Analyzer: Headlines are the first thing that catches the attention of online visitors. If your blog doesn’t have a catchy title, the chances of it being left out or ignored are higher. Co Schedule’s Headline Analyzer helps analyze the headline and suggests changes that can make it more interesting to read.

5. Pictogram: This is a info graphic app. It is easier to inform someone through infographics as it saves time by reading the entire post. Online visitors rarely spend more than 5 minutes on a web page. Piktochart can be helpful in getting the message across in a fraction of seconds. Although this tool takes some time to create infographics, it is worth considering for your real estate blog. With the tool, you can create graphics that convey information about the place, such as society, schools, and shopping complexes near the property.

6. it can go:A blog with amazing graphics can help your blog stand out from the competition. Canva is a blogging tool that allows its users to convey their message through graphics. It is an easy to use tool and does not require any technical qualifications to use it. Graphics designed by Canva can also be shared on social media.

The Internet has made our world seem so small that we can do almost anything while sitting in front of a PC or laptop screen. This technology has proven to be quite beneficial specifically for the real estate industry. The Internet has helped us create our own virtual world where we can imagine ourselves in a home we always dreamed of living in.

Quality is an integral part of any business, whether you are in a manufacturing company or a business that is essentially a service business. For example, maintenance is a service function in a manufacturing operation, as are many other functions. In education, hospitality, transportation, or a myriad of other businesses, people are in pure service businesses. In this article we will simply introduce the basics that can help you “Wow Your Customers”.

Service features

– Direct contacts with users
– Benefits users when provided on demand
– Completion time is important
– The work is not storable or transportable.
– Output is created as delivered
– The main benefit is NOT a physical product
– The activity, benefit or result is really the “product” for the user

Customer satisfaction and quality

– Psychological perceptions, how it looks, how it “feels”
– Time oriented: usually the main factor of satisfaction
– Contractual-written or implied
– Ethical concerns
– Professional or technical support functions

Factors to consider when establishing service quality requirements

– Time lines
-Integrity
– Integrity
– Predictability
– Customer Satisfaction Measurements

Essential elements of service quality systems

– Expected specifications or requirements
– Checkpoints
– Understanding and control of processes
– Identify and correct sporadic errors.
– Statistical and measurement data.
– Corrective action process
– Feedback to employees and users.
– Continuous improvement

Components of a Quality Management System (QMS)

– ISO 9001:2008 is the new model
– Performance requirements
– Performance measurement
– Corrective actions
– Gets better
– Management reviews
– Effective documentation

Benefits you can expect from your QMS

  1. Reduced expenses
  2. High productivity
  3. enhanced image
  4. Improved marketability
  5. improved work environment
  6. proactive attitude
  7. Enhanced Benefits

Quality is an essential part of serving your customers, no matter what business you are currently in. Businesses that thrive and grow will ensure they have processes in place to ensure expectations are met. A friend told me: “Delight your customers and you will always have a lot of business.” This should be the goal of every business.