I’ve been in online marketing for over a decade and have seen firsthand the changes that have come about, especially when it comes to Google and their algorithm updates, and I’m sure many of you will be scared of how to optimize your website. or blog. plus.
There is a lot of talk about search engine optimization, however, not so much about organic search engine optimization itself. So, I want to address that issue first. So what exactly is organic search engine optimization?
Organic search engine optimization is much like a regular search engine optimization event because it is the process of optimizing your website design so that search engine results, after paying attention to your content, use your prepared list of keywords. The search engine will rank your website higher on the natural or unpaid lists. You’ll often see them appear below paid ads at the top of the page on Google.
Organic search engine optimization, often referred to as natural search engine optimization, has a slight distinction from normal search engine optimization in specific aspects; however, the goal here is to work to rank higher in natural search engine results.
If you are new to this area of ​​website optimization, it may be worth investing some money with a small business SEO specialist. They will initially conduct a website review for you, usually free of charge, then create a report detailing any areas they feel need attention to improve your standing. You should find the costs reasonable and better yet it gives you the opportunity to learn a bit and focus on your own business instead of trying to learn several new methods at the same time, in my opinion it’s just not worth it.
Your chosen SEO team will evaluate your website thoroughly to see the best way to improve the capacity of your website. They will then try to determine any technical issues that may pose a problem and prevent your website from being indexed correctly during the organic search engine optimization process.
One of the methods you will certainly want to tackle is finding the optimal low competition keywords or phrases that you can realistically target and earn to rank and therefore improve your visitor flow.
However, the keyword analysis must be genuine, it must appear natural, otherwise you will end up with a meaningless sentence. You should work your long tail keywords into one paragraph and contain the usual content thereafter. It should include details about the feature, services, and products provided through your website. You also need to stay aligned with your goals to market your website (get extra traffic). This is trying to get the best possible organic search engine optimization leverage from the search engines and the end users.
Some organic search engine optimization experts will give you a list of previously ranked target keywords and phrases and show you how often Internet users have used them in the past.
Organic SEO starts with choosing the right title and meta tags, developing the text on the page with a focus on content and design, and once that is complete you can start building your internal links that will go from one place to another. back and forth within your web pages by linking to articles. with other pages or content so that your visitors can orient themselves. If you or your team follow the guide, keyword importance and correct page formatting will increase your natural ranking.
Many SEO companies still like to manually submit websites to individual search engines, but this is not an essential step and I don’t think manual submission is more effective than automatic submission. I believe that automation where possible can help get the job done more effectively, freeing up time to carry out other organic SEO activities.
Your SEO company must rely on creating ethical link structure techniques, not only to safeguard the safety of your rankings, but also to allow your site descriptions to rank in the ideal directory and rankings. Ethical organic link structure will help your website users to find the right resource on your website.
Once your SEO team has taken you this far, it would be easy to think you’re done, but unfortunately optimizing your website and your position in search engine rankings doesn’t end there. You or your SEO team will need to continually check to ensure that your website maintains or improves its position in the rankings and that there are no errors that may appear on your website, such as broken links, etc.
One of the key tools that you or your SEO team will no doubt use is to set up Google Webmaster Tools to ensure you take advantage of your free Google My Business Listing and submit a Sitemap for your website, this will help search . engines to crawl your website to rank it. Using their webmaster tools can also give you an idea of ​​what’s going on, what pages have been indexed, and see if any issues have occurred.
In business, online and offline, local businesses must have a website presence, they must also have a social media presence to enhance their standing in the community and their brand. But the problem most business owners face is that they don’t always have the time or expertise to properly manage their business website and social media campaigns, whether they currently have one or not.
With my background and experience, I decided to set up my own digital marketing agency for the same reason, small business owners need to outsource their SEO requirements and let these digital agencies take over the management of their social media and then report each few weeks with reports. of what has been done and what has changed.
A typical fee for such administration is likely to be $300 for a small-scale setup up to $2,000 for a much larger footprint, so every setup is likely to be different.
For your ongoing SEO needs, again, it really depends on the level of coverage you’re going to need, maybe it’s possible to bring everything together under one team so that the work is properly coordinated and managed effectively, giving you allows you to focus on your core business interests.
What is expected of every SEO management team is regular updates and meetings, with clear and concise reports on what is happening.
We ourselves at PixelDigitalAgency.UK only deal with the smaller businesses, we can create fantastic mobile friendly websites that load fast, another area of ​​concern for many of the older websites. People then access websites using all kinds of mobile devices, smartphones, tablets, small laptops and desktops, so your website needs to be viewable on the full range of devices. We can do this using our new software, so whatever your area of ​​expertise, we can accommodate you.
Organic search engine optimization aims to help you generate more visitors than you were previously getting, so that your potential sales are maximized in the process. You should avoid illegal practices and favor organic search engine optimization more because:
1) Unscrupulous (often illegal or at least dubious) marketing practices will never last and will not reflect well on you. There are no short cuts!
2) Organic search engine optimization works when done the right way.
3) Organic search engine optimization doesn’t hurt search engines, so build it right and reap the rewards knowing it’s set up right.
4) Organic SEO is firmly established in the field of doing things right and using best practices that have been accepted by most of the internet world.
Organic SEO requires many tools and pieces of software to run, manage, and monitor what is happening with your campaigns, all of which cost substantial amounts of money on a monthly basis for many, which would likely be prohibitively expensive for most small business owners. So doesn’t it make sense to entrust this activity to a local digital marketing agency?
How do you select a suitable local digital marketing agency?
Well, I would say that just like you would with any other business, location is almost irrelevant because the Internet is so widespread and connections through Skype also help because you can see and hear what the agents are saying and what they look like. I say this because I’ve had articles in the past from people who weren’t natural English speakers but when the articles came back I had to scrap some and rewrite the rest it was a total waste of my time and money so that’s an important point to remember.
Cost. is an important factor too and so is value for money, so think about it, ask yourself if you feel like you’re getting what you pay for.
Weather. Things take time in the world of SEO, if you are promised overnight rankings I would be wary and ask exactly how in my experience rapid rankings are usually short lived.
Contracts. A contract will describe what you can expect, what will be done, and for what price. Also, it will protect you if things go wrong, which can happen from time to time, but you need at least some kind of exit clause. I expect an initial contract to be 3-6 months with the option to continue after that if things go well.
Information.
Obviously, when you meet after agreeing on a contract they are going to ask you for information about yourself and your business, including this as do you have a list of keywords prepared? Along with a deterioration of your business, transaction services, etc., etc.
It will be a while before you become familiar with your new partnership and, as in all partnerships, honesty and integrity are paramount to your success. Be open to suggestions and perspectives and don’t be afraid to ask questions. If you think things aren’t working out for you, speak up and find out why, if your SEO company has made a mistake, give them time to correct it, but keep a close eye on them. You can always renegotiate the rate if you are not satisfied.
But above all, don’t worry, most Local Digital Marketing Agencies maintain a healthy and stable client base for several years.

One of the most exciting hypnosis secrets is the handshake induction, an instant hypnosis induction technique.

Surprisingly few hypnotists do this correctly and yet it can be done in seconds! Here you will learn Handshake Induction using an Interruption pattern The goal is to interrupt subjects’ basic and deeply ingrained habits.

This pattern interruption is the essence of instant hypnosis induction.

You are looking for the smallest opportunity to induce confusion in his mind.

To do the unexpected for example; when someone offers their hand to shake yours, you are naturally inclined to respond in kind.

We are programmed to learn through our feelings, hearing and sight. The implementation of the handshake induction allows us to access all three senses.

The idea is to do something they don’t expect, like grab their wrist instead of a hand.

While this is happening, it is important to move quickly to inducing a hypnotic state by capturing your gaze (essential eye fixation) and focus through conversational hypnosis.

As you do this, catch their gaze and focus on moving quickly to induce the hypnotic trance through conversation.

Here is the secret hypnosis script for instant hypnosis handshake induction

Hoping for a positive response here is the sample conversation:

“Are you open to this hypnosis experience?”

(As you say this, ask him to extend his hand as if he is about to shake yours)

(Being careful to keep the subject’s arm straight, grasp their arm with your right hand.)

“Listen to the sound of my voice for a moment and pay attention to me. And just allow the experience to happen. While you just allow things to happen in the moment.”

(While conversing with them, carefully lower and raise your arm with your right hand.)

“As you feel your arm go down and up, I was wondering if you noticed how sleepy and heavy your eyes felt.”

“As I go up and down your arm, notice how heavy the feeling is in and around your eyes.”

“Feel how the feelings increase and your desire to close them intensifies.”

“Allowing yourself to experience these feelings, to feel your eyes wanting to close. To allow yourself to want this to happen, to feel it to happen. To allow it to happen now.”

“Just perfect…”

Let’s review the handshake induction script:

• The associative nature of eye closure with the raising and lowering of the subject’s arm.

• This is just one variation of many that use the eye fixation method.

What is the hypnosis secret for instant hypnosis handshake induction?

Just… Practice. Repetition and practice are a proven way to allay your fears of mastering instant hypnosis handshake induction.

– Marketing domain strategies.

In this category of strategies, you see the world and the market in terms of market share; know your market share, classify yourself as a leader, challenger, follower or niche. Then plan your marketing strategy accordingly.

– Leader: you have dominance in the market, you have to emphasize that you are the dominant business in your market because you are the best.

– Challenger: you are the next big thing, you must point out that the industry leader has become too big to care about customers, which will change the way things are going in the industry. It must project an image of being the next cutting-edge thing to hit the market.

– Follower: You must consolidate your position by never directly challenging the leaders while making alliances in the market. You wait for your opportunity to be a challenger or a leader.

– Nest: You focus on your niche, being careful not to venture out unless you are sure of your odds outside of your niche.

– Innovation strategies

This is about who is at the forefront, who produces the new products and technologies before anyone else. You are a pioneer, a close follower or a late follower.

– Pioneer: You focus on being the one with the newest and most popular products. You promise that your customers will get the new technology before anyone else.

– close follower: You wait for others to pioneer in a different direction, and when they’re onto something, you’re quick to adopt it, improve it, and make it your own.

– late follower: Adopts only the most stable technology, emphasizes to their customers that their products will be stable, tried and tested, with no bugs or last minute recalls.

– Growth strategies

When operating under growth strategies, your focus should be on how to grow your business. You use:

– horizontal integration: tries to expand by acquiring or starting new businesses in the same field as its main business, in this way it controls a greater market share and leaves out the competition.

– Vertical integration– Attempts to acquire or start businesses that supply your current business or sell your products. In this way you can have a stable production and delivery structure.

– Diversification: You try to conquer new markets with new products, spending in an unexpected direction where you predict that there are big profits there.

– Intensification: Add new features to your existing products. You release new versions of your products. Trying to consolidate and then expand its position in the market.

Marketing a healthcare business is hard! The Healthcare Industry is a unique field because while dealing with the very sensitive nature of treating your patients, which often makes you scared, vulnerable or confused, you also work in a very scientific and cutting edge industry where treatments, constantly evolving tools and systems. Healthcare providers today rarely get caught up in new health marketing strategy and sales processes or respond to technological advances.

The healthcare marketing landscape has changed dramatically in the last decade with the rise of technology tools, social media, and digital devices. A recent Socialnomics article quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B marketing in the healthcare industry: “Healthcare is notoriously behind other industries when responding to advances in technology and audience expectations, so it remains important for marketers to drive the industry forward with smart trend adoption.”

Here are some important statistics to keep in mind as you start planning your marketing strategy:

• As of 2016, there were more than 326 million people in the US, each one with their own personality and each one of them a potential patient.

• 52% of smartphone users collect health-related data from a smartphone.

• 91% of adults have their smartphone within arm’s reach 24/7.

• According to recent data from Facebook, the number one most requested recommendation is a doctor or health care provider.

• There are 8.2 billion views of health-related videos on YouTube.

As in many B2B industries, long sales cycles can mean that change comes slowly to marketing strategy. So to make it a little easier for you, here are some essential truths we’ve discovered about healthcare marketing. Here are the three healthcare marketing secrets and how they can rejuvenate your business:

#1 Research and define your ideal clients

When you’re trying to reach a particular audience, your success depends on how deeply you can guide them. Focusing on a certain market segment to generate and attract leads will not only help you polish your marketing, but will also ensure that the customer association you gain from your sales and marketing operations has a better success rate.

How to reach your target audience in the healthcare industry?

If you’re looking to improve your healthcare marketing, you may have realized that not every message will suit every audience. Partnering with an experienced healthcare marketer is always a smart move. Before you do anything else, you need to consider your audience:

• Who are you creating this report for?

• What do they want to know?

• What will they do with the information?

For any healthcare organization and practice of all kinds—hospitals, manufacturers, physicians and surgeons, dentists, pharmacists, or collectives—the more specifically the target audience is defined, the greater its ability to inspire a positive response.

Once you have identified your target audiences, it is useful to collect information about them. This information can help you determine the information needs of your audience, how you can most effectively communicate with them, and where and how you can contact them.

#2 Create valuable content

How do healthcare marketers develop and promote relevant content? First, they must understand customer needs by building insights through primary research, syndicated sources, and behavioral analytics. Next, they need to create content that meets their needs, such as videos, blogs, articles, and supports brand goals. Finally, promote content in the media where customers interact and share.

According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.

For a healthcare marketer focused on a pediatric service line, creating useful content might mean writing an educational article on the merits and concerns of pediatric psychology. When planning to ramp up content production when the vast majority don’t believe their content marketing efforts are highly effective, B2B marketers are potentially set up for failure.

Content marketing fosters a long-term relationship with customers, which is critical in the medical industry.

3 tips to grow your healthcare business with content marketing:

1. Know what your customers want to learn

2. Be a leader in the health industry

3. Capitalize on current events

The following tips will set you up with the knowledge you need to produce better content for your readers. Content marketing is a great way to position your healthcare company as a thought leader and generate new leads and customers for your business. Be creative and offer information that gives real information to your customers.

Target ideal buyers with content

Creating and sharing successful healthcare marketing content is all about your audience: who you’re talking to and what you’re trying to say. To get the most out of your healthcare services, you first need to define the group of people you’re creating your content for and what they’ll find useful. Content marketing involves creating and sharing quality content that is specifically designed to attract your target customers. If you’re not sure how to get started with your content marketing strategy, we can help! Here’s how to target your buyer persona through content marketing.

• Definition and development of Buyer Personas

• Consider the purchasing team

• Mapping content to the buyer’s journey

The beauty of targeted content is that it was created with a specific group in mind to enjoy and learn the way they prefer to consume content. Without a people-based content marketing initiative, you risk allowing your competitors to influence shoppers by talking about their needs and addressing uncertainties through targeted content, increasing purchase consideration over time. road.

That’s especially true for B2B healthcare marketers, many of whom face longer and more complicated sales cycles, making their challenges with creating consistent and compelling content even more problematic. With that in mind, B2B marketers in other industries have a lot to learn from the world of health marketing. Make sure you always engage a specific target audience through different channels and stay relevant.

Comfort and Minimalism

Keep it simple: Minimalism is still a popular trend with more white space giving a clean and versatile design.

Slow but detailed animations can achieve comfort. The content should be short but focused. This is to make sure that your message is conveyed to visitors at first sight.

Keep in mind that… First impressions last.

Futuristic Designs

When it comes to futuristic design, the designers beat the movies.

When reviewing cutting-edge design, you’ll typically see high-tech work or big data visualization. The data points have increased 20-fold in the last 3 years, making them difficult to understand.

Custom Illustrations, Videos

An image speaks louder than words. In addition, they save space and capture the interest of users.

A study reveals that the time spent on a website increases by 100% when a page includes at least one image or video.

Videos never fail to impress as 85% of buyers would likely make a purchase after seeing a demo.

Shadows to create an illusion of depth

Shadows are popular in the designer world as they create more depth. They allow you to convert your flat design to semi-flat. The shadows, as well as a slight variation of colors, can be used for the following:

• make CTAs appear raised when they are about to be clicked
• establish a visual order between the elements

Note: Chorus for using too many shadows.

Responsive Web Design and Logos

Ever since Google became the leader in search engines, web developers have been comfortable using responsive web design. This is also seen in logos. All of this can be attributed to Google.

Brands today need a responsive website and logo design to maintain their presence in front of their target audience, no matter what device they use.

minimalist images

To effectively draw a user’s attention to a particular element, it’s best to use a simple background to focus more on a specific detail. This strategy is always used in e-commerce. Web designers are now applying it to boost CTA.

more blanks

Web designers use white space now more than ever. This is because a negative space makes the user focus on something valuable. This is, for example, the product you are selling with an optimized CTA.

Animations, Cinemagraphs, Gifs

Users prefer to watch stories than read text. Motion could easily capture a user’s interest more than anything else. This is the reason why Instagram is successful.

Animations, cinemagraphs, and Gifs can be used to create eye-catching web pages, newsletters, banners, and more. These terms are familiar to users of social networks.

Add animations to allow users to move smoothly through navigation and loading screens, to name a few.

Micro-interactions

Microinteractions can be seen everywhere. They differ from animations in a way that is difficult to explain. Just refer to the example below.

They are used to create highly interactive user interfaces so that users do not have to visit and scroll through pages.

Brilliant gradients and vivid colors

After a long period of absence, the gradients are back online. Gradients 2.0, with their different colors, are quickly becoming popular.

Malicious software or computer viruses are the bane of many computer users. Most computer users have encountered a virus at some point. Malicious software is better known as Malware, which is the general term used to describe any type of software or code specifically designed to exploit a computer, or computer data, without consent. ScanSafe is a service that blocks malware and secures the use of the Web and messaging.

ScanSafe was founded in 2004 and was the first company in the world to offer web security through a SaaS (software as a service) model. ScanSafe realized that the Internet was rapidly evolving and realized that there had to be a better solution for the more sophisticated threats that Web 2.0 would bring. They set out to create a solution that would require much less maintenance and be much more cost effective. ScanSafe Web Security was the first cloud solution to scan all web requests for malicious content.

The company was originally co-founded in 1999 by brothers Roy and Eldar Tuvey. The company was then acquired by Cisco Systems in December 2009 and integrated into the Cisco Security Technology Business Unit. ScanSafe has received numerous awards over the years, including SC Magazine’s “Best Content Security” solution four years in a row.

ScanSafe is fully managed and allows you to control how your employees use the Internet. You can easily create different access policies to suit different areas of your business using a visual dashboard. You can create policies based on URL categories, content types, and file types. You can block specific content and provide a custom message to the user when access is denied. In addition to creating a secure work environment where you are protected from malware, you will reduce bandwidth congestion and improve employee productivity.

It works by analyzing each web request to determine if the content is malicious. It will also check if the content is inappropriate or acceptable according to the defined security policy. ScanSafe works with Outbreak Intelligence, which uses a number of detection technologies. Create a detailed view of each web request and the associated security risk.

Deploying ScanSafe on your network is relatively easy. Some minor changes will be required to ensure that all web traffic passes through the ScanSafe service. To ensure that the correct settings are made in your network environment for ScanSafe to work properly, it would be helpful to enlist the help of a specialized integrator.

As tax time approaches, we reach out to many customers and recommend that they make an annual contribution to a tax-advantaged retirement account. Saving for retirement, or whatever the next phase of life is, is generally the most important long-term goal for all investors. It takes discipline and commitment to accumulate the savings necessary for a comfortable and enjoyable retirement lifestyle.

Today, we’re also pleased to help clients with a more surprising challenge: how do you manage taxes when you’ve done too good a job saving in tax-advantaged retirement accounts?

401Ks were launched in 1978 to supplement and eventually replace traditional workplace pensions. Many young workers heeded the best advice and worked to regularly contribute the maximum allowed, reducing current taxable income and saving for the future. The magic of compounding and a couple of very long bull markets have helped many people amass large and growing retirement accounts in their 50s. It’s easy to think, “I’ve done everything right and I can see this account growing for many years to come.” However, that might not be the best approach.

The challenge is that traditional 401K plans and traditional IRAs require withdrawals starting at age 70½, and these withdrawals will be taxed as ordinary income, both the deposits you made and the principal growth. This works well if you are in a low tax bracket during your retirement. Many successful savers today, however, are forced to make such large required withdrawals in their 70s that they find themselves paying high income taxes well into old age.

By contrast, a Roth IRA only accepts after-tax contributions, but a withdrawal is never required. Plus, after age 59 1/2, all qualifying withdrawals are completely tax-free, both your after-tax deposits and growth.

What can you do to celebrate the big savings you’ve accumulated in that IRA or 401K and still make some smart choices to limit your future tax liability? Here are 4 steps to start now to help avoid high income taxes later in life:

1. Make a contribution to the Roth IRA each year. If your annual income qualifies, you must make a contribution to a Roth IRA. This year, the limit is $6,000 per person and $7,000 for those 50 and older. If your earned income is above the limits, you may be able to make a “backdoor” contribution by making your deposit into a traditional IRA and then converting it to a Roth IRA.

2. Switch to Roth 401k contributions instead of traditional contributions at work. Your Roth 401K is funded by after-tax contributions. That means they will no longer reduce your income reported on your W2 each year, but now these funds will grow tax-deferred and when you leave your employer, you can roll them directly into a Roth IRA. You can then choose to withdraw the funds completely tax-free when needed, or leave the funds in the account intact, to grow for your heirs.

3. Convert traditional IRAs into low income years. If you’ve stopped working or have a year of unusually low taxable income, it might be the perfect time to convert some or all of your Traditional IRA to a Roth IRA. You will pay regular income taxes on any amount in the traditional IRA that you convert to a Roth IRA.

4. Take distributions or make partial conversions from IRAs. Even if you’re in a high tax bracket, if you have a particularly large IRA today and you’re over age 59 1/2, you might consider taking small distributions each year starting early. Check with your accountant how much you could withdraw (or convert) without moving into a new tax bracket. Sometimes you may even be able to make a small withdrawal/conversion with little or no additional tax for the year. These small amounts can add up over time and help reduce future taxes.

Who would have thought you could “win the retirement game” but lose it all because of taxes? When 401ks were first launched, everyone envisioned a structure that could encourage savings and offer a source of income later in life, when a person’s taxes would be lower. Few of us today expect US tax rates to be lower a few years from now. If you’ve done a great job saving in your company retirement plan or a traditional IRA, you may now realize that you could be forced to withdraw millions of thousands per year one day, at the same or higher rates. taxes than you may be paying today. . Consider these steps you can start now to manage those future taxes.

The words you use have power. It can inspire and captivate a man and make him notice you. What are the words you can use to get a man’s attention effectively?

In the same way that women like to be praised and enjoy being pampered, especially being told that they are capable and beautiful or that they have a pretty and attractive face? They feel happy whenever they receive such compliments from men. The same goes for men. What do men like to hear from women?

If you are a smart woman, will you choose to compliment a man or say things to hurt his ego? Will you say things to make him feel bad or will you say words to make him feel sure that he is good and admired? Confidence is everything that makes a man happy. Men will naturally look at you differently from other women and pay more attention to you.

Effective words will captivate a man and he will remember to use them more often and you will see the difference! Here is a list of effective phrases that you can use to captivate his heart:

1. When can we meet again?

2. I can really trust you

3. How do you know all this? i’m so impressed

4. I have never put any man like you before.

5. I like who I am when I’m with you

6. I am honored to meet you

7. You are really so funny!

8. You look wonderful/great with your new hair look

9. Are you really still single?

10. I like confident guys like you.

11. Hey, you have a special talent.

12. I think you can do it

13. I believe in you when you tell me…

14. You sure can do it

15. You have a great idea

16. You are so different from other men

17. I love the way you look at things

18. You are good at doing things like that

19. Tell me more. I love to hear what you think

20. I am happy when I am with you

21. I agree with what you said

22. You are a great/amazing boy

23. I am speechless

24. I like your jokes

25. I love being with you

26. thank you

27. It is very nice to talk to you

28. You have a nice car

29. You make me laugh

30. You have a nice smile

It’s hard to believe that some ordinary women have the ability to melt a man’s heart. She learns the secret to captivate a man’s heart, appealing to his needs and desires, using simple phrases or flattery can surely bring a smile to his face.

It’s what can make or break it. It’s what matters at the end of the day. You can pack anything in fancy wrappers and present it with a taste like no one has seen before. You can surprise people to open the elegant package and anticipate wonders. but if the content is not up to par, it will leave a bad taste in consumers’ mouths and you will lose them forever. This is exactly why content matters. Let me rephrase it. This is why unique, exciting, original and thoughtful content is important. It can be in any form; be it a video, a solitary social media post, a Gif, an article, an infographic or an Instagram story; But the heart of the matter is the content. Here’s why content is, was, and always will be king. And especially when it comes to the digital space. Everything and nothing; be it branding, marketing or advertising; the content is the most important. Here’s why content was, is, and always will be king.

Engagement Catalysts:

Good content stimulates the user to talk, act on the form of the content and interact with it. In the social media driven world, a single like or thumbs up is no longer enough. The old five-step process of pause-read-like-share-follow is all about authentic, high-quality content. Otherwise, you are just one of the posts or content that people scroll through and get lost in the crazy social media scene. Make them care. That’s what content is for.

Want to sell? Use good content.

Being in a branding agency, we understand the impact that good content has on brand awareness and the stamp of authority it imposes. Even when trying to sell a product, try to make the content not sound like a pitch a salesperson would give. If you want the user to genuinely care about and engage with your brand, your content needs to make them feel comfortable and make them feel like the brand cares “more than just wanting us to buy their product.” Try too hard to sell and the corner will back down. Turn them into brand advocates and fans of your product with good content, consistently.

Great content doesn’t describe the product, it adds to it.

What else can you do? The product has been created and has a specific purpose, whatever the field. Now, the customer-facing aspect is the product and ‘how you present it to them’, and that’s where good content can make or break. And the customer will always look for what adds the most value to their current situation, or solves a problem, nothing else will. The intangible value is considered more important than a merely functional one. There’s a reason the DIY videos, how-to videos, and small cooking videos on Tasty work like magic.

Enables higher engagement and drives more traffic

Good content is a gift that keeps on giving. And if you consistently deliver it, it adds more traffic to your website. The period of stay on the website, recurring customers, advertisements and referrals; it’s all based on how good the content is and it has the power to capture and then hold the customer’s interest. Engaging content leaves a certain impression, and that’s hard to remove, be it positive or negative.

It is a boon for search engine optimization.

Nowadays it’s all about search engine rankings. As a social media agency/brand agency that ventures into digital every day, we receive many requests from clients that start with “How can I be seen on the first page of Google?”. Our answer is great content. Add to that internal inks, relevant keywords, and links to other websites, etc. it helps in how the product will be perceived. Also, don’t forget how it works wonders for a backlink profile.

We could go on and on, but that would be overdoing it. Let us know your thoughts on why content is king.

Richard Voase offers an interesting collection of case studies on the development of tourism in Western Europe. The case studies are well organized into three thematic areas based on political, economic and socio-cultural contexts. The collection of stories communicates changes in tourism development and practices and reflects how tourism development seeks new ways of thinking about tourism. Voase concludes that tourist experiences, by travelers, show signs of active decision-making with passive consumption. This point leads the reader to think that tourists choose “canned” experiences that are creatively constructed, however accessed through extensive information seeking and decision making.

The case studies are written by a variety of authors with strong local ties to the place they are writing about, allowing extraordinary insight into the issues facing the tourism industry in Europe and North America (although North America is not). is the central theme of this book). This book can be used in a tourism development course to help students identify current issues in tourism (eg, environmental challenges, sustainability, conservation approaches) and develop theoretical definitions and models in tourism.

In his introduction, Voase conveys that the analysis or interpretation of the cases is based on political, economic, sociocultural and technological environments. The analysis captures the multidimensionality of the tourism product and the cultural and social factors that are related to current ideologies, which affect the evolution of tourism. Such ideologies relate to prevailing postmodern approaches that seem to affect consumer behaviors, capturing experiential consumption rather than product or service production processes.

The book consists of eleven chapters. The first four chapters are addressed under the lens of an analysis of the political context. The first chapter, by Meethan, introduces the role of tourism marketing and public policy in the counties of Devon and Cornwall, England. Meethan concludes that for these two countries “marketing was one aspect of a broader integrated policy that aims to incorporate tourism more fully into the regional economy” and these programs would not have been possible without European Union (EU) funding. . “The Devon and Cornwall cases also demonstrate how new organizational forms emerge in response to broader structural changes.”

Chapter 2, by Morpeth, focuses on the role of leisure and tourism as policy instruments in Britain during the 1980s. Leisure and recreation policies were used by central and local governments as an extension of urban policy to balance the negative effects of unemployment and the evident structural problems in England in the 1980s. Morpeth analyzes the case of the city of Middlesbrough and the role of Thatcherite policies on the city, which focused on the generation of inner cities and the use of tourism as a tool for regeneration.

Chapter 3, by Voase, analyzes the influence of political, economic and social change in a mature tourist destination; the Isle of Thanet in southeastern England. Voase concludes that the process of tourism policy, planning and development in a mature destination is not always straightforward. The antagonistic policy between the actors involved in tourism development generated inconsistencies in the development of the destination. Chapter 4, by Robledo and Batle, focuses on Mallorca as a case study for rethinking tourism development of a mature destination using Butler’s (1980) product life cycle concept. As a mature destination, Mallorca needs a sustainable development strategy to survive in the future. This recognition led the Tourism Department of the Balearic Islands Government to establish a regulation of the tourist offer to protect the environment. However, this plan, as identified by Robledo and Bade, is an interesting case of struggle between different groups (ie government, environmental groups, municipalities, hoteliers, construction industry) that defend their interests in tourism development. Voase identifies these first four chapters with three common factors: the role and interaction of local levels of government in the formulation and implementation of policies, the role of politics as a vehicle for the promotion and management of economic interests, and the powerful influence of social interests. -cultural factors. While these common factors are not directly evident in the case studies presented, Voase fills that gap in her writing. These common factors may stimulate further discussion about what is the role of politics in tourism and how politics can affect researchers and practitioners in the field.

The second part of the book focuses on the economic context of tourism and its use as a tool for regeneration and wealth creation. Chapter 5, by Lewis, focuses on two agri-environmental schemes, Tir Cymen and Tir Gofal, and how they affected recreational access in rural Wales. This chapter presents how these schemes caused many changes in farming practices in Wales. These changes positively affected recreation opportunities in Wale’s agricultural landscape and changed the relationships between “new rural and urban demands and rural access, all of which now reflect the interdependence of environmental health, local social and economic needs, and access to land for recreation”.

Chapter 6, by Lindroth and Soisalon-Soinimen, looks at how a historic tourism product was developed in Loviisa, Finland. The objective of the tourism development was to create an image of Loviisa as a historical tourist destination and to create new products aligned with the historical theme. Lindroth and Soisalon-Soinimen identified that without the support of the tourist office, as well as the National Board of Antiquities, the development would not have progressed significantly. In addition, funding from the European Union helped with training and expert help. The professionals and project leaders involved in the process shaped the project through their enthusiastic actions described in detail in the case study.

Chapter 7, by Bohn and Elbe, describes the story of one man and how his vision for the municipality of Alvdalen, Sweden, transformed the town into a tourist destination. The most important element of this story is that this man created a destination without being an expert in the field of tourism development. He used the current notion of relationship marketing to achieve successful development without realizing its full value as a marketing tool. This chapter also underlines the importance of cooperation between the actors involved in tourism. Voase identifies factors that these three cases share: the role of the individual entrepreneur in product development, the consumption of natural resources, and tourism focused on past heritage.

The third part of the book focuses on the sociocultural context of tourism in four case studies. Chapter 8, by Finn, looks at the change of European football from being an amateur sport to being a spectator sport. Finn identifies current sports marketing approaches, which build a product or an experience in which the identity of the fans does not fit with the current “civilized” consumption processes and, instead, the identity of the spectators fits with the images and procedures promoted by sports marketing specialists inside and outside of football. stadiums.

Chapter 9, by Baron-Yelles, focuses on nature-based tourism and tourism policies and how the ‘Large National Site at La Point du Raz’ underwent changes in tourism provision services and infrastructure to meet the demands of tourists. the reader can observe the trade-offs between natural resources and the provision of tourist experiences. This case study also shows how a destination responded to stakeholder views on coastal conservation, public access, and permitted visitation levels.

Chapter 10, by Lohmann and Mundt, focuses on mature markets for cultural tourism in Germany. The chapter looks at how tourism shapes culture through the sharing of experiences between travelers and residents of a destination. Travel and tourism are discussed as constituents of culture. Lohmann and Mundt conclude that traveling has become an important part of people’s lives and, in turn, they are exposed to other cultures, which can affect their own.

Chapter 11, by East and Luger, focuses on youth culture and tourism development in the mountains of Austria. East and Luger share interesting insights into youth reactions and behavioral adjustments toward tourists. They report that youth who become involved in tourism through family businesses tend to be more respectful of tourists. Youth from rural mountain areas were found to be interested in urban experiences.

Voase concludes that these final four cases have three underlying themes. The first theme is that the consumption experience is staged or produced. This theme brings to mind MacCannell’s (1976) notion of front and backstage realities. The front stage is the presentation of a destination to visitors, while the back stage is the actual or truer nature of a destination. The second issue is that commercialization and commodification are not synonymous terms. The third theme is that environments are often manipulated to influence people. Voase explains how sports environments have changed and have caused spectators to change as well.

Overall, this book is useful for professionals and academics because it provides case studies offered by people with close connections to the tourism industry, thus providing an insider’s point of view. Voase, as a tourism and academic tourism marketing professional, effectively assembles case studies focusing on Western European tourism and communicates concepts that change “old” tourism principles for “new”. His introductions to each collection of cases (ie, economic, political, and sociocultural) are insightful. Voase, however, does not dispute the introduction of the euro in January 2002. This is a major change in the economic structure of all EU member countries and their socio-cultural development. The interconnection of the EU countries through the common currency could create a sense of a larger community, potentially affecting tourism through the cultural, social, political and economic aspects of the EU member countries.

Finally, Voase’s final piece is insightful. Its conclusions identify the demographic, environmental and consumer trends that will influence tourism in Western Europe during the 21st century. He concludes that population ageing, global warming, and active and passive consumer segments are elements of a ‘new’ tourism. All three trends will potentially affect future research in the field of tourism development and marketing. Both academics and practitioners need to be aware of these trends. Voase, as a professional and academic, makes a significant contribution through these thematic case studies and the identification of the main themes and trends in tourism in Western Europe.