His basal metabolic rate it is a tool that trainers and nutritionists use as a starting point when developing a weight loss program. We all know what basal metabolism is: the dictionary defines it as “the amount of energy consumed by an organism at rest simply to maintain its basic functions.” The basal metabolic rate (BMR) is a measure of the energy required to maintain the body at rest. These are the calories you burn doing nothing (apart from presiding over basic functions of your body like digestion, circulation, respiration, etc., of course). It’s nature’s way of keeping you from getting infinitely bigger. But how does the basal metabolic rate help us to start a weight loss program?

Basal metabolic rate is a benchmark used to determine our minimum daily caloric needs. We can calculate the BMR using simple arithmetic according to this formula:

Male: 66 + (6.3 x weight in pounds) + (12.9 x height in inches) – (6.8 x age in years) Female: 655 + (4.3 x weight in pounds) + (4, 7 x height in inches) – (4.7 x age in years)

To illustrate, let’s calculate the basal metabolic rate of a 40-year-old woman who is 5’6 tall and weighs 150 pounds:

655 + (4.3 x 150) + (4.7 x 66) – (4.7 x 40) = 655 + 645 + 310 – 188 = 1422 calories

His basal metabolic rate is 1,422. That means this woman burns 1,422 calories keeping her body running. So what does a coach (or you) do with this information? This number represents the minimum calories she needs to consume daily to sustain herself. But what if you want to lose weight? You should cut your calories, right? Mistaken.

When you cut back on calories, your body naturally reacts by slowing down burning calories to ward off starvation. Even though you are eating less, your weight is staying the same. If you eat the same calories but exercise more, that should work, right? If your body works harder and doesn’t get more energy, again, calorie burning will slow down and the results will be negligible. So does that mean you have to eat more calories? Doesn’t that defeat the purpose? Not according to Josh Bezoni, fitness expert and co-founder of BioTrust Nutrition. He says, “Exercise increases metabolism. Eating increases metabolism. The trick is learning to balance the two so that you still create a negative calorie balance.”

Let’s say you calculate your basal metabolic rate and allow it to burn 2000 calories a day. Knowing this, you go on a diet and start eating 1,500 calories a day, creating a deficit of 500. That would seem like a good thing, but under-eating only slows your metabolism.

Now we are going to change some things. Your basal metabolic rate still allows you to burn 2,000 calories a day. But, instead of cutting your calories to 1,500, you start eating 300 more calories each day, but you also burn an additional 800 calories through exercise. The result? You get the same 500 calorie deficit (2800 calories burned – 2300 calories consumed) but you do it while increasing your metabolism by eating and exercising more. This process is especially useful for someone who has a low basal metabolic rate due to caloric restriction and a sedentary lifestyle. (By the way, a deficit of 500 calories per day produces a weight loss of 1 pound per week.)

Basal metabolic rate provides a good baseline for minimal calories. Obviously, the right foods and exercise are crucial to your success. A diet of sugary foods and/or an exercise program that consists of non-stop walking on a treadmill will make it difficult to lose weight. But if you use your BMR as a starting point, you’ll know not to go below that level and add food and exercise accordingly to create a calorie deficit.

Basal metabolic rate helps you get started. The next step is lifestyle changes. A diet rich in vegetables, fruits, lean protein sources, seeds, and nuts (in moderation) combined with strength training that involves both aerobic and anaerobic exercise is a good formula to follow for weight loss and overall good health. Certain sports can also give you a great full-body workout. The best starting point for developing a weight loss plan is calculating your basal metabolic rate.

In January 1994, two Stanford University electrical engineering graduate students created a website called “David and Jerry’s Guide to the World Wide Web.” Jerry Yang and David Filo created this website as a directory for other websites on the Internet. Their website offered a list of links that when a keyword was entered, the one with the most hits would appear first. This new process was organized by popularity rather than searching through an index of pages which could take several minutes and in some cases even hours to find the information one was looking for. Thus, the way Internet search engines worked was forever changed.

By the end of 1994, Filo and Yang’s website had received over a million hits. Seeking a catchier name for their now popular website, the couple changed the name in April 1994 to “Yahoo!”. Filo and Yang liked the general definition of the word, which comes from an imaginary race of people in Jonathan Swift’s classic novel “Gulliver’s Travels.” These so-called “Yahoo” characters embodied many negative traits, such as being rude, crude, and unsophisticated. The founders thought this term was a better fit for their new form of search engine, as it was very unconventional compared to other search engines of the early 1990s. On January 18, 1994, the domain name was made official. yahoo.com.

Since many companies used the trade name “Yahoo” for products like knives, jet skis, and barbecue sauce, the two decided to use an exclamation point in the name. Unfortunately, the exclamation point is usually left at the end of the name when referring to Yahoo! since it has become a household name.

Yang and Filo soon realized that with over a million hits to their credit, Yahoo! had tremendous business potential. yahoo! it was incorporated on March 2, 1995. Once the company secured two rounds of venture capital from Sequoia Capital’s Michael Moritz to the tune of $3 million in April 1995, the search engine went live. The company soon began trading on the stock market at $13.00 per share. yahoo! he sold 2.6 million shares and raised $33.8 million for his fledgling company in the 1990s.

Since the 1990s, Yahoo! it has changed the way we navigate the web. yahoo! has expanded its empire by launching its own email service, gaming site, and advertising divisions. This valuable search tool has not only revolutionized the Internet and how we use it today, but has also transformed a simple idea into one of the most recognized brands in the world.

Starting an internet business can become daunting if you don’t have a plan. Once you’ve made the decision to get started, you’re eagerly anticipating the money you’ll earn, and you’re energized, ready to go! You have a great idea for a profitable online business. Maybe you have an original idea that hasn’t been marketed online before, or you’ve developed a new twist on an ordinary product.

Whatever influenced you to start your online business, a critical step to take is to have a plan before you start. This is not the time to “play it by ear”. Here are some basic considerations that should go into your plan. While having all of these success attributes won’t ensure instant success, not having them could be the beginning of the end for your online business.

According to Robert Krummer, Jr., president of First Business Bank in Los Angeles, “A business plan is a must. If a person who wants to start a small business can’t put together a business plan, they’re in trouble.” .”

The basic business plan for an online business should include a summary of the online business and should provide a brief description of the entire online business. This is an integral part of the overall business plan, allowing you to focus on the main goal of your business – making money.

Once you have completed your online business summary, you should begin listing the objectives or goals that you want to achieve through your online business. Everyone has a direction they want to go when starting a business. If you don’t write them down, you can easily lose focus on your goal: achieving your goals.

Perhaps the most important aspect of your business plan will be developing your marketing plan. This can and should be the most detailed part of your plan because it will address all the details of your online business.

When developing your marketing strategy, you need to consider your target market, competition, advertising, pricing, and shipping.

The target market is the customers you expect to see visit your site. For example, “will your product be more attractive to college students or retirees”? You will want to clearly define the keywords you will be using on your website that will effectively reach your target market.

Consider the competition for your product when determining the marketing strategy for your online business. Niche marketing is the art of choosing a product that will be seen as unique and/or useful to your target market. Visit sites that offer the same or similar products. Find out the cost and how they are marketing their product. Analyze and determine the pros and cons of your online business and try to improve your product based on its flaws.

Also, you should research the various methods of advertising your business online and educate yourself about search engines and how they work since each one is different. Also make sure you know how to submit your site to search engines.

You should be prepared to spend a small amount of money on advertising, but the earnings you’ll earn from ads will turn out to be money well spent. However, you should always be aware of your budget. Make a budget and stick to it. It’s very easy to get caught up in buying all the products you think will help you market your business online and stop dead because you’ve spent your funding.

You should also think about the price of your product. Again, look at the competition and see what similar products are selling for. Price can play a big role in the success of your product, as selling a product well below the average price can lead the customer to think that there is a problem with the product or that it is not of the best quality. However, pricing items too high could also divert customers from your online business.

The last part about marketing your product to consider is determining the shipping method. Make sure you know how the products will be shipped beforehand so you can have shipping details clearly posted on your site. If you are shipping things of high value, you should consider providing shipping insurance. Also think about shipping outside the country in which you live.

These basic considerations for creating your online business plan will help you now and in the future. By starting with a plan, you’ll accomplish the most important steps to make your online business a great success, and give you the peace of mind that comes from knowing that you’ve thought and planned thoroughly about opening your business.

This article may be freely distributed as long as the author’s signature remains intact.

When it comes to diagnosing autism, there are many different factors that need to be taken into account. This is because autism spectrum disorders have a wide range of potential symptoms and no two cases are the same. Therefore, it is very easy to confuse autism with another condition. Among the most common mistakes when diagnosing autism is not understanding the difference between being on the spectrum and sensory integration disorder.

This leads to the question of whether autism spectrum disorder and sensory integration disorder (also known as sensory processing disorder) are the same condition, or at least if they are related. Does one exclude the other? They are considered completely separate disorders to begin with, but to better understand them, Dr. Lucy Jane Miller conducted a study “Quantitative Psychophysiological Assessment of Sensory Processing in Children with Autism Spectrum Disorders,” involving 40 children with high-functioning autism. or Asperger syndrome. who were evaluated for sensory integration disorder.

Dr. Miller’s results showed that 78 percent of participating children also showed noticeable signs of sensory integration disorder. While, 22 percent of the participants showed no signs. However, a secondary study by the same researchers, “Relationships Between Subtypes of Sensory Modulation Dysfunction,” looked at children diagnosed with sensory integration disorder and tested them to see how many also had autism. Within that experiment, zero percent of the participants had autism. The reason this is interesting is that while children with autism can exist without having sensory integration disorder, most show signs of the condition. On the other hand, there is no bias towards autism in children who only have sensory integration disorder.

Children with both disorders demonstrate challenges with high-level tasks that involve the integration of different areas of the brain. This can include emotional regulation as well as complex sensory functions. However, the key to diagnosing autism versus sensory integration disorder often lies in the fact that autistic children experience greater problems in the areas of language, empathy, and social skills. Children with sensory integration disorder do not experience the same connective failures to control emotional empathy and social interaction.

In both disorders, children experience difficulties with tasks that require their brain to establish long-distance connections, for example, between the frontal lobes (which coordinate brain activities) and with the cerebellum (which regulates perceptions and responses within the brain). ). ).

If you think your child may have one or both of these disorders, it’s important to talk to your child’s pediatrician to diagnose autism or identify sensory integration disorder on its own or in combination with autism. If autism or autism along with sensory integration disorder is the diagnosis, then she can begin to discuss possible treatments available. These treatments may include various medications as well as alternative therapies and may overlap in terms of addressing aspects of both conditions simultaneously. For example, many children with autism benefit from sensory integration therapies that also work well for children with sensory integration disorder.

Too often, eBook writers and marketers forget that the eBook Introduction is usually available for viewing by the online reader who is interested in purchasing the book. Therefore, it should be used not only as an “introduction” but also as a marketing message to the buyer. Over the years, I have helped many authors prepare their forewords, introductions, prefaces, and author bio pages. I also helped eBook authors edit their eBooks and helped them put together an award-winning title and a compelling table of contents. matter.

Ok, let’s talk about how to write an introduction. For my example, I’ll use an eBook on addiction, dependency, and substance abuse. This sample is best suited for a self-help or non-fiction eBook. Please read this Introduction below and see if you can see how this page can help you sell more eBooks online.

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Introduction

For the past several years, we have struggled with the opioid/fentanyl crisis in the United States. Of course, as our history shows, Americans have always had problems with addiction and dependency. We have dealt with opium, heroin, cocaine, marijuana, alcohol, cigarettes, etc.

Nothing about the current crisis exacerbated by the 2020 Coronavirus lockdown surprises dependency professionals and addiction experts. After all, when people lose their jobs or become stressed, substance abuse spikes.

It’s amazing how much time we spend in school studying various subjects, but something as serious as addiction in our society receives little mention unless one is majoring in social services, psychology, or seeking a career in health care.

After writing research for some residential dependency treatment facilities, I quickly realized that there is much more to know on the subject. I found that much of what I thought I knew was only partially correct, and that there was much more to the story.

I thought about my high school and college days and all the friends I had and how their paths went astray due to substance abuse, addiction and alcoholism. Some recovered from their bad decisions to party and carry on, but many did not. We’ve all had friends like that, maybe we understood their pain, maybe not.

Addiction is serious business, it’s not as easy to quit as we think. The alcohol, drugs, and chemicals we ingest can rewire our brains, making quitting extremely difficult and even unhealthy.

I wrote this eBook for anyone who has an addiction problem or has a close friend or relative who suffers from addiction. It’s also a good start for anyone in the healthcare industry or thinking of working in the field of dependency treatment.

This eBook would be helpful to parents, teachers, employers, and others concerned with this growing problem. You see, addiction and dependency affects everyone and every family in some way, as it affects the people we know and love, do business with, or trust. It is important to understand the signs, the causes, and what to do about it to help our friends and family.

I want to thank you for purchasing this ebook. I enjoyed the 100 hours of study and research that I put into learning about substance abuse and dependence for our online Think Tank. It occurred to me that others might also find this information valuable. Therefore, I condensed the topic into small, thoroughly researched, footnoted articles. I have then compiled them into an eBook format and added this eBook to my collection of works of authorship.

If you are someone who loves to learn new things, I invite you to check out the other eBooks I have written on a variety of esoteric topics to further feed your brain relevant information to help you better understand human endeavor in all its complexities. . . Thank you again for your trust in purchasing this e-book.

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Now try writing one yourself. Just come up with a topic and work to make the introduction engaging and conversational. Read it out loud. Does it sound like you’re talking to someone? If it does, and if it sounds convincing and sincere. You have done well. Please consider this.

When I began my research on this very important topic, “what is the meaning of a lettered varsity jacket?” I was amazed at how many people knew nothing about this prestigious part of our American culture. I will cover several bits of information today related to the varsity letter jacket. I will examine the birth of the letterman jacket, as well as the appearance, style, decorations, history and traditions of the letterman jacket. The birth of the letterman jacket came with the advent of organized sports which created the need for uniforms. There was an additional need for identification that was met through the use of emblems or lettering. In 1865, the Harvard baseball team added the Old English ‘H’ as its first college letter. The ‘H’ was embroidered on the gray flannel shirt. The football team began using the ‘H’ in 1875. It is interesting to note that for 25 years after the letter’s introduction in 1865, it was the practice of the team captain to allow certain players who played in the higher games majors (Yale or Princeton) to keep the ‘H’ shirts as prizes. If a player did not play in an important game, the player had to return the jersey at the end of the season. Awarding the ‘H’ jersey may have been the birth of the varsity letter as an award.

A letteree, in US sports, performing arts, or academics, is a high school or college student who has achieved a specified level of participation and/or performance on a varsity athletic team, marching band, or other activities school sponsored. The term comes from the practice of awarding each entrant with a cloth “letter”, usually the initial(s) of the school, to attach to a “letter sweater” or “letter jacket” intended to display said award. . In some cases, the sweater or jacket itself may also be bestowed, especially for the initial bestowal on a certain person.

Traditionally, the athletic letter is associated with elite athletes, although in recent decades there has been a movement to make the letter award more accessible to all students by removing performance requirements. In the case of a marching band, drum line, or escort member, a letterman is usually awarded to a senior or section leader. Today, to distinguish “signs” from other team participants, schools often set a minimum level of participation in a team’s events and/or a minimum level of performance for a letter to be awarded. A common threshold in football and basketball is participation at a given level, often half, of all quarters in a season. (To meet this standard in a ten-game season, one would have to have been involved in at least twenty of the forty quarters played.)

In individual sports such as tennis and golf, the threshold for letters is generally participation in half or sometimes two-thirds of all matches played. Frequently, other team members who do not meet the requirements for a letter receive a certificate of participation or other prize that is considered less valuable than a letter. Some schools continue to base awarding letters based on performance, on team sports that call for a set number of points, steals, baskets, or tackles, depending on position and sport. In individual sports, letters are often determined according to qualification for state meets or tournaments. In the performing arts, letters are awarded according to performance. Students who are selected for state choir or receive high scores in a major instrumental competition may receive letters or musicians who place first or second in their instrumental section. Students who participate in academic clubs may also receive this award if the requirements are met; which academic clubs may be awarded this award is at the discretion of the school. In some schools, general “academic letters” are awarded on the basis of GPA, usually students with a GPA of 3.8 or higher. a qualified entrant in women’s basketball or other women’s sports is properly referred to as a man of letters, as would a qualified female entrant on a co-ed sports team.

A letterman jacket is a jacket traditionally worn by high school and college students in the United States to represent school and team pride, as well as to display personal awards earned in athletics, academics, or activities. Letterman jackets are also known as “Varsity Jackets” in some places. The body (i.e. torso) is usually of boiled wool and the sleeves of leather with banded cuffs and waist. Letter jackets are usually produced in the school colors with the body of the jacket in the school’s primary color and the sleeves in the secondary color. They usually feature a banded collar for men or a hood for women. The letter jacket derives its name from the chenille varsity letter patch on the left chest, which is almost always the first letter or initials of the high school or college the jacket is from. Because the jacket is intended as a display for the prize on the card, the colors on the jacket match those on the card, not the other way around. The owner’s name usually appears in chenille (matching the lettering) or embroidered on the jacket itself. The owner’s graduation year is usually listed on matching chenille. The location of the name and the year of graduation depends on the school tradition. The year is most often sewn on the right sleeve or just above the right pocket. Lettermen who play on a championship team are often issued a large patch commemorating their championship worn on the back of the jacket.

The letterman sweater was first worn regularly by the 1891 “Nine” (baseball) and was black with a small crimson ‘H’ on the left chest. Lettered sweaters were a predecessor to lettered jackets. The print was usually quite large and centered (if the sweater was a jumper); stripes on one sleeve designated the number of letters won, with a star indicating the team’s captain. Letterman jackets are almost never purchased before a student has earned a letter. In schools where only varsity letters are awarded, this is usually in the students’ junior or senior year. At schools where junior varsity letters are awarded, recipients of the junior varsity letter may also purchase the jacket, although the letter is placed just above the left pocket, leaving room for (hopefully) a future team letter. academic.

Some schools may award letter jackets to letter winners at the award ceremony, but more often the school only provides the letter.

In the United States and Canada, a male athlete may give the letter to his girlfriend as a token of his love, this is considered a sign of a truly intimate relationship as the jacket is an honor. In the event of a breakup, it is customary for the girl to return the jacket as a sign of rejection.

Works Cited

http://en.wikipedia.org/wiki/Letterman

http://mountolympusawards.com/publications/varsityletter.htm

Beauty is something that all women in the world treasure. It is a dream of every woman to look beautiful and have a beautiful body too. We all know that the breasts play an integral role in enhancing a woman’s beauty. The ideal breasts are neither too small nor too large.

Do you have excessively large breasts? Do you want to get them small by any means? If so, then keep reading.

Breast reduction treatment is performed to remove excess skin and tissue to achieve an ideal appearance in proportion to your body, and also to reduce the stress associated with excessively large breasts. In this surgery, skin and tissues are expelled, the highest nipple/areola is repositioned in the right area.

These are the top frequently asked questions (FAQs) about breast reduction surgery that every woman should ask her surgeon before receiving treatment.

• Frequently asked question #1 – Will there be scars after the treatment?

There is no major surgery in the world that does not leave scars, and this breast reduction surgery is no different. However, it is important to know where these scars will appear. Scars from this type of surgery are located around the areola, directly to the crease under the breast, and in the overlap itself. They are shaped like an anchor or key. The scars are imperceptible and can be effortlessly covered with clothing.

However, when the breasts are revealed, the scars will be noticeable. The good news is that there are methods that leave shorter or shorter scars, but more or less there will be scars left on the breasts after this treatment.

• Frequently Asked Question #2 – Will the patient lose feeling in my nipples/areolas?

There are some rare cases where nipple sensation may go away after the operation due to nerve damage. If this happens, there may be some problems during sexual intercourse or breastfeeding. About 20% of patients have reported a slight change during lactation, including loss of nipple sensation.

You should be aware that there are some risks with any surgery. Some problems such as skin loss, muscle or nerve injury, excessive bleeding, any type of infection, slow or poor healing, extreme scarring, or changes in the sensation of the skin. However, these can be easily prevented by simply visiting the best cosmetic surgeon known for his incredible skills and outstanding results.

• Frequently Asked Question #3 – What is the ideal age to undergo this surgery?

The development of a woman’s breasts can continue until her mid-twenties. If the breast reduction surgery is performed before this time, there is a possibility that the surgery may be performed again in the future. Also, it can be difficult to adjust to surgery during adolescence. Therefore, many experts do not recommend this type of cosmetic surgery if a woman is under 18 years of age.

When venturing out to sell a home, we often get frustrated when we don’t find a buyer even after listing the home for months or even years. And in today’s economic climate, selling a house faster would require employing the best of strategies. There can be several reasons why a house remains unsold for a long time. But then again, by following a few simple steps, you can sell the house much faster.

Do the repair work

Every small repair that we leave pending needs to be attended to. Cracks need to be patched, peeling paints need to be given a new coat, screens need to be fixed, leaky pipes need to be fixed, and all the squeaky, squeaky joints need to be greased long before the buyers arrive. Although it may cost you some money, your home must be in pristine condition before you show it to buyers.

Perform a Pre-Sale Inspection

A very important step in selling a home, a pre-sale inspection can give you an assessment of the condition of your home and identify problems that you can therefore repair. A pre-sale inspection also lends credibility to your home, as the certification assures the buyer that the home they are looking at is well-maintained.

reduce clutter

Having rooms cluttered with too much furniture and equipment would divert the buyer’s focus away from the home. Furthermore, it would also be difficult for them to assess the actual size of your rooms. According to the professional recommendation, about a third of your belongings should be packed to create more space in the rooms.

Give a neutral touch to your home

To sell a house fast, you need to let your buyers envision how they would fit into your home. All personal belongings and decorative items and artwork bearing your imprint should be removed, to create a neutral space for the buyer to imagine their own belongings in their home.

fix your home

From the living room to the kitchen to the bathroom, every corner of your home needs to be thoroughly cleaned. And if you have pets, be sure to clean up every last strand of dog hair. Rearrange furniture and make your rooms look staged right.

exterior appeal

To create the best first impression, the exterior of your home must be as good as the interior. Hire a professional to do the front landscaping of your house so that potential buyers will be attracted when they see the photo of your house on the Internet.

Choose the right agent

The right agent should be someone who is well versed in your neighborhood and good at their job.

setting the price

An excessively high price often discourages buyers, as a very low price raises questions about the credibility of a home. Therefore, the price must be fair, which would attract more buyers and sell the house quickly.

I regularly attend various local Chamber of Commerce events and am constantly asked; “Do I really need to use social media?” My answer is always yes. However, the amount of time, money and effort you need to invest depends on the business, the same goes for your business.

Let’s start with exactly what is social media marketing. Here is the definition from Wikipedia

Social media marketing refers to the process of getting website traffic or attention through social networking sites.

Social media marketing programs typically focus on efforts to create attention-grabbing content that encourages readers to share it with their friends and family. Electronic word-of-mouth (eWoM) refers to any statement that consumers share over the Internet (for example, websites, social networks, instant messages, news sources) about an event, product, service, brand, or company. . When the underlying message is passed from one user to another and presumably resonates because it appears to come from a trusted external source, as opposed to the brand or company itself, this form of marketing results in “earned media” rather than “earned media.” paid”. ‘.

one) Your customers spread the word. When you do good work for your clients and/or customers, it’s easy to get them to comment, like your posts, or watch your videos. The best way to do this is to remember to ASK THEM! When you build this into your standard operating procedures, it becomes a habit. Once it becomes a habit, it’s amazing how quickly your customers and/or clients will spread the word for you.

2) Social media can put you in front of people who are hard to reach. With most platforms it’s all about reach. Whether they’re friends of friends on Facebook or second- and third-degree connections on LinkedIn, you can reach your targeted audience quickly and easily.

3) Drive traffic back to your website. For most businesses, the biggest challenge is traffic. Whether it’s people walking in the door or people visiting your website, you need traffic. Do an online search for your own name. What comes first? I bet pennies on dollars it’s a social media profile, if you have one. Search engines like Google, Yahoo, and Bing give a lot of “credit” to an active social presence. It’s social proof! Make sure people can quickly and easily find their way to your website from all your different profiles.

It works for you while you sleep, this is my favorite! Once you establish your presence, develop and nurture your following, you’ll be able to wake up in the morning and see Comments, Likes and Shares. And if you’re prepared for it, people will have bought your products and services while you were sleeping!

If you’re a copywriter or thinking about becoming a copywriter, here’s a great formula from the late Gary Halbert. If you want a way to write compelling copy and be able to get in touch with your customers and sell more stuff, this is it. Keep reading to know more.

Too many beginning copywriters make the mistake of using too many flashy, exaggerated headlines to build buzz about their product. The customer, on the other hand, just wants a solution to his problem. They are not sitting at home, waiting by their mailbox just hoping to be marketed to. They just want to know how your business is going to help them.

Copywriter Gary Halbert created a simple formula for this problem-solving approach to writing sales letters. He called it a star, a story, a solution. He will start by inserting the star in the title of his product. For example, he might say “45-year-old man with one leg runs 5 miles a day thanks to a new medical device.”

Your headline creates interest and introduces the character. Then, in the body of the copy, he will quickly explain the story of the main character, how he lost his leg in an accident and how he was completely broke and couldn’t work because of it.

Then you go to the solution. You explain how your product allows him to walk again, is very inexpensive compared to surgery or a prosthesis, and now allows the man to work full time and enjoy a great salary. So you have given the star, the story and the solution. This method of storytelling is much better than simply listing facts about your product or creating a catchy song. The stories fit into real life. We can relate to underdogs who are struggling and everyone likes a rags to riches story because it makes their own life look better.

Stories will stay in the customer’s mind much longer than a list of benefits, and you can put them in a relatable context. Once you’ve told the story, you can move on to product benefits, bonuses, etc. If the reader is done with his initial copy, he knows that he has at least enough interest to find out how the story ends. Then all you have to do is gently guide them to the order page and close the sale.